Example.com. On-Site SEO Audit for

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On-Site SEO Audit for


This document contains SEO recommendations we

recommend to implement in order to increase your

website performance in search engines, get more

leads and new business.

Prepared by Daria Kizilova, Senior SEO Analyst at Promodo Ltd

d.kizilova@promodo.com +38 057 752-54-62 +1 347 809-34-86


Table of Content

1.0 Recommendations for

optimization ... 3

2.0 Home Page ... 4

2.1 Keywords approved for promotion ... 4 2.2 Title ... 5 2.3 Description ... 5 2.4 H1 ... 5 2.5 Body Text ... 6 2.6 Images ... 6 3.0 Page 1 ... 6

3.1 Keywords approved for promotion ... 7 3.2 Title ... 8 3.3 Description ... 8 3.4 H1 ... 8 3.5 Body Text ... 9 3.6 Images ... 9 4.0 Page 2 ... 10

4.1 Keywords approved for promotion ... 11 4.2 Title ... 12 4.3 Description ... 12 4.4 H1... 12 4.5 Body Text ... 13 5.0 Indexation ... 13 6.0 Robots.txt... 13 7.0 Sitemap.xml ... 14 8.0 Results ... 15 About Promodo ... 16


1.0 Recommendations for


The text below contains recommendations in the following format:

 Tag Title

 Meta tag Description

 Meta tag H1

 Body text

 Images

Also here you can find recommendations on indexation, redirects, robots txt and sitemap.


2.0 Home Page

URL: http://www.example.com

2.1 Keywords approved for promotion

The list below contains the keywords list we approved with you last week. You’ll see significant increase in rankings under these semantically close keywords after our recommendations implementation. Usually it takes about 3-4 weeks to see the rakings improvement.

The list of approved keywords for the URL http://www.example.com is:


vehicle tracking tracking devices

vehicle tracking systems car tracking device vehicle tracking devices vehicle tracking system tracking systems

tracking system fleet tracking system real time vehicle tracking vehicle tracking companies GPS vehicle tracking system commercial vehicle tracking fleet tracking systems cheap vehicle tracking vehicle tracking solution vehicle tracking services GPS tracking for cars


2.2 Title

Old Title:

FO | Example.com

New Title:

Real Time Vehicle Tracking with Best Tracking Systems and Vehicle Tracking Devices at Example.com!

2.3 Description

Currently we do not see a proper meta-description on the page. Here is our recommendable variant:

New description:

Example.com offers you huge choice of professional commercial vehicle tracking devices at a wide range! Here you will find GPS tracking for cars, fleet tracking systems and other vehicle tracking services!

2.4 H1

Currently the page does not have the H1 properly filled. It plays important role in Google ranking algorithm. We strongly recommend you to enrich it with keywords like in the example:

New H1:


2.5 Body Text

Unfortunately we have not found the body text which is quite important for achieving of good rankings. Please insert the text which we made for you:

Body Text:

Example.com offers you cheap vehicle tracking systems and vehicle tracking devices of different kinds! Other vehicle tracking companies will not allow you to compare the most famous fleet tracking systems in this country! Check us out now!

2.6 Images

The Meta tag ALT in all the images should be optimized according to the example below: Old Image: <img src="http:// example.com/wp-content/uploads/2012/08/image.png" alt="FT" id="logo"/> New image: <img src="http://example.com/wp-content/uploads/2012/08/image.png " alt="vehicle tracking systems" id="logo"/>

3.0 Page 1


3.1 Keywords approved for promotion

The list of approved keywords for the URL http://www.example.com/page-1/ is:


mobile phone tracking GPS tracking device

personal GPS tracker GPS car tracker

vehicle tracking device GPS tracking devices GPS tracking system vehicle tracking solutions mobile phone GPS tracking GPS vehicle tracking device GPS fleet management GPS car tracking

cell phone tracking software GPS vehicle tracking systems GPS vehicle tracking devices GPS car tracking system online GPS tracking GPS car tracking device

GPS tracking devices for automobiles GPS truck tracking

GPS fleet tracking system GPS fleet tracking system


3.2 Title

Old Title:

Page 2 | FO

New Title:

Find GPS Tracking Devices for cars and mobile phones at Example.com!

3.3 Description

You have not written any description on this page. We strongly recommend you to use the description that we have written for you. It is enriched with keywords, what will help you to get a higher Google ranking.

New description:

Example.com helps you to find a personal GPS car tracker for any taste. Try it now!

3.4 H1

We would like to inform you that currently the page 1 does not have a proper H1. Follow our advice and fill the text with the keywords as you see it in the text below, to get a better ranking opportunity.

New H1:


3.5 Body Text

We recommend you to change the body text on the current page for a more unique version filled with different keywords that refer to the topic in order to make it more versatile. It will increase your chances to appear in the first “10”, ranked by Google.

Body Text:

Are you looking for vehicle tracking devices? We can offer you much more! Mobile phone GPS tracking, GPS car tracking, GPS truck tracking and even GPS vehicle tracking systems! We have the best vehicle tracking solutions and you are welcome to use them for your successful future!

3.6 Images

In order to improve visibility of your web site we recommend you to change the image descriptions, using the right keywords.

1 <img class="size-full wp-image-573 alignleft" title="example "

src="http://example.com /wp-content/uploads/2012/06/Prf.png" alt="image.png " width="200" height="150" /></a></p>


change to:

<img class="size-full wp-image-573 alignleft" title="Prf.png"

src="http://example.com /wp-content/uploads/2012/06/Prf.png" alt="Mobile phone tracking GPS" width="200" height="150" /></a></p>

2 <img class="size-full wp-image-567" title="Prf -2.png "

src="http://example.com /wp-content/uploads/2012/06/Prf -2.png" alt="Prf - 2 " width="300" height="250" /></a>

change to:

<img class="size-full wp-image-567" title="image - 2"

src="http://example.com /wp-content/uploads/2012/06/Prf -2.png" alt=”Personal GPS Tracker" width="300" height="250" /></a>

4.0 Page 2


4.1 Keywords approved for promotion

The list of approved keywords for the URL http://www.example.com/page-2/ is:


vehicle tracker fleet tracking tracking systems car tracking systems fleet tracking system fleet vehicle tracking fleet tracking solutions fleet tracking solution


4.2 Title

Old Title:

Fleet Tracking Features | FO

New Title:

Best Fleet Tracking Solutions with Professional Vehicle Trackers and Tracking Systems at Example.com!

4.3 Description

We have not found a description on the page. Please fill a description tag with the text provided below. Our advice is to introduce “a call to action” in this description text in order to make your potential customer set to action:

New description:

Searching for an adequate fleet tracking solution? We will help with fast professional fleet management and install modern tracking systems for you!

4.4 H1

Currently the page does not have the H1 properly filled. It plays important role in Google ranking algorithm. We strongly recommend you to enrich it with keywords like in the example:

New H1:


4.5 Body Text

Currently the text on this page is not quite rich in keywords. It should consist as much of them as it is possible avoiding stuffing.

Body Text:

Our company is happy to provide our customers with tracking systems for reasonable prices. More than 10 years of work in this sphere have brought us a good name and a great amount of satisfied customers! We guarantee you high quality of the services we provide and non-disclosure of your private information. Our best fleet tracking solutions and car tracking systems are at your disposal. Contact us now and become our partner forever!

5.0 Indexation

Please set up a 301 redirect from all the non-www pages of your site to their

www version in order to avoid possible duplicate filters.

Also setting up a redirect this way will help your website to consolidate inbound links juice on a www version.

6.0 Robots.txt

We have not found robots.txt file on your site. We strongly recommend you to upload a robots.txt file and to make certain marks according to your wish in order to avoid problems with the Google search engine and to exclude the possibility of misunderstanding between our parties during the time of our collaboration.


The text of the robots.txt:

User-agent: * Disallow:

7.0 Sitemap.xml

Your current sitemap is not in a proper format and should be modified. For your convenience we have developed a sitemap that can be used as an example. You can see it in the file attached. We advise you to put your sitemap in the root directory of your domain.


8.0 Results

After the implementation of all the recommendations described above the site saw an increase in rankings in the organic search and as a result the increase in organic traffic by nearly 50%.

In the diagram above the blue line stands for the September-October traffic and orange line stands for the traffic during the similar period in September.


About Promodo

The Promodo Company is a European internet marketing company

headquartered in Kharkov, Ukraine. Since 2004 we have been providing our services worldwide. The company has the status of Google AdWords Certified Partner. We are also proud to have won several SEO awards from a reputable online magazine Promotion world.

We have now grown and established two further offices; one in Moscow and the newest office in Lincoln, United Kingdom. This helps our company

establish a stronger position and build our brand within the western markets. Our motto is “Your website should develop your business instead of just reflecting it”! And we will help your online business prosper.

Our Experience

Since 2004 we have had a wide range of experience, promoting websites in a range of different search markets across a range of markets. Here is a

summary of the markets we have helped:

Travel Software Small Business

Casino Blogs Corporate Sites


Certificates and Awards

Over the years we have achieved a range of awards and certifications. Here are a few that we are proud of:

Success Stories

Some of our clients’ success stories can be found on our website in “Case Studies” section:


Brought to you by

Promodo LTD

Company Adress: Suite 305, 23 Avgusta 31b, Kharkov, 61072, Ukraine





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