PUBLICATIONS. Media Kit

Media Kit

2021 - 2022

PUBLICATIONS

Facts about

marketing

Research shows, that brands should spend at least 60% of their

marketing budget on brand-building (long term) activity, and 40% on activation channels (short term) for maximum effectiveness.

Brand-building focusses on long term activation through magazines, billboards and TV-commercials. Whereas short term benefits are the result of presence on activation channels, such as social media and Google Ads.

A special finding worth mentioning: If TV advertising is included in a campaign, this increases the campaigns effectiveness six-fold.

The digital transformation in publishing has left plenty of space for print: an American university study of 300 university students found that 92% of them prefer old-fashioned, bound, paper books over e-reader alternatives.

The same report revealed that 69% of respondents usually or always trust magazines, while only 34% trust social media.

Click here

to read

Endless solutions

what’s yours?

Combining both printed and digital media, Nights Publications and Island Guide TV offer unlimited possibilities to maximize exposure at your target audience.

Tailor your strategic marketing approach with online & offline synergy and reap full benefits with our state-of-art solutions.

TV Channel Application

Magazine

PUBLICATIONS

Check our new website including

booking platform

New Website Magazine

12:00

Casino Aruba

Nights

Aruba & Curaçao

Trusted and recognized throughout the Caribbean, Nights Publications publishes the premier lifestyle and travel magazines on Aruba and Curaçao. The reach of these magazines provides your target audience with informative and entertaining information, exposing them to the best shopping, restaurants, activities, beaches, nightlife, and the best incentives offered by your brand.

The handy map will guide visitors downtown and to the main hotel zones.

Nights magazines are available to visitors free at the airport, hotel and timeshare resorts, retail outlets, restaurants, car rental agencies, tour bus operators, travel agents, ports of disembarkment for cruise vessels, and tourist offices. All tourist segments are covered, thereby ensuring maximum exposure for your brand.

YOUR AD HERE

Available at Arbnb’s

200,000 Copies available on Aruba

125,000 Copies available on Curaçao

Click here to read

Click here to read

Aruba

Circulation

200.000 copies

Availability

+ 110 locations + 90 Airbnb’s

Distribution List

Visable

on our application

In-Room

Magazine ^*

ARUBA

ACTIVITIES

• Dirt Lovers ATV Tours

• Nautilus Diving & Snorkeling Tours Aruba

• Offroad Evolution Aruba Rental &

Tours

• Pelican Pier

• The Butterfly Farm AIRPORT AREA

• Airport

• Aruba Tourism Authority ALHAMBRA MALL

• The Market

• The Cove DOWNTOWN

• Barefoot Restaurant

• Boolchand’s

• Cosecha Aruban Craft Design &

Heritage

• Driftwood

• Eetcafé The Paddock

• Effy Jewelry

• El Gaucho

• Fort Zoutman

• Hp bar & Grill Aruba

• Information Booth Downtown*

• Kay’s Fine Jewelry

• Kevin Jewelers

• Little Europe

• Noble Jewelers

• Sams

• Sean Jewelers

• Touch of Gold

• Vallero Tank Station

HACIENDA MALL

• Divi Booth Hacienda Mall

• Dona Jacinta

• Eternity Fine Jewels

• Kay’s Fine Jewelry HOTEL AREA / LOWRISE

• Alfresco Restaurant

• Amigo Car Rental

• Benu Pharmacy

• Fantastic Gardens

• Ling and Sons Supercenter

• Mulligan’s

• Palmera Rum Store

• Quinta del Carmen

• Red Fish

• Santos Coffee Lounge

• Super Food Supercenter

• The Kitchen

HOTEL AREA / PALM BEACH

• Bavaria

• Bingo! Cafe & Restaurant

• Blossoms

• Dushi Bagels & Burgers

• Faro Blanco Restaurant

• Etnika Spa Aruba Holliday Inn

• Justin’s Car and ATV Rental

• Papillon HOTELS (35)

• Amsterdam Manor Beach Resort*

• Aruba Marriott Resort & Stellaris

• Aruba Beach Club

• Azure Residences Aruba

• Barceló Aruba*

• Blue Residences Aruba

• Blue Villages

• Brickell Bay Beach Club & Spa

• Caribbean Palm Village Resort

• Divi Aruba All Inclusive

• Divi Dutch Village

• Divi Aruba Phoenix Beach Resort

• Divi Tamarijn Aruba All Inclusive*

• Divi Village Golf & Beach Resort

• Casa del Mar

• Hilton Aruba Caribbean Resort

• Eagle Aruba Resort & Casino

• Holiday Inn Resort Aruba

• Hyatt Place Aruba Airport Hotel

• Hyatt Regency Resort, Spa & Casino

• La Cabana Beach Resort & Casino

• La Quinta Beach Resort

• Manchebo Beach Resort & Spa

• Marriott Aruba Ocean Club

• Marriott Aruba Surf Club

• Marriott Courtyard Palm Beach Resort*

• Palm Aruba Condos

• Paradise Beach Villas

• Playa Linda Beach Resort

• Renaissance Marina Hotel

• Renaissance Ocean Suites

• Riu Palace Antillas #1

• Riu Palace Aruba #2

• Talk of the Town

• The Ritz-Carlton Aruba*

MALMOK / ALTO VISTA

• Gold Coast

• Tierra Del Sol PALM BEACH PLAZA

• Aqua Nails Spa

• Dream Bowl

• Dreamland

• Kalin’s Lounge Bar

PASEO HERENCIA MALL

• Don Jacinta

• Kristie’s Jewels

• Kay’s Fine Jewelry

• Lauren G Adams

• Maggy’s

• The Bulldog Aruba

• Time Square

RENAISSANCE MALL / ROYAL PLAZA

• Casa del Habano / Cigar Emporium RENAISSANCE MARKETPLACE

• Cuba’s Cookin’

• Discovery Travel

• Dutch Pancake House

• Rage Silver

• Renaissance Marina Store SAN NICOLAS / SAVANETA

• Aruba Ocean Villas

• Balashi Gardens

• Casibari

• Charlie’s Bar

• Community Museum*

• Historical Museum*

• Kulture Café*

General

*check the island representetive for the lates status

Small Hotels (20)

• Aruba’s life vacation residence

• Arubiana Inn

• Coconut Inn

• Costa Esmeralda

• Del Rey Apartments

• Monastery hotel

• MVC Eagle Beach

• L’Aquila Residences

• Palazzio Apartments & Studios

• Paradera park

• Pauline’s Apartments

• Pearl condo hotel

• Perle d’or hotel

• Punto di Oro Residences

• Oceania Residences

• Quality Apartments

• Sasaki Apartments

• Surf Side Marina

• Victoria City Hotel

AIRBNB’S

• Agua Clara Eco Suites

• Apartment Aruba

• Arawa Kunuku Houses

• Aruba Airport Zega Apartments

• Aruba Boutique Hotel RH Peace land

• Aruba breeze Condominiums

• Aruba Comfort Apartments

• Aruba Cunucu Village Hotel

• Aruba Harmonu Hostel

• Aruba Tropic Apartments

• Arubas Bakval Suites

• Aspid Apartments Atudio

• Bali style private house

• Beach View Eagle Beach

• Beach Villa the Colony

• Blue Residences Villa

• Bubali Bliss Studios

• Bubali Villa & Apartments

• Cadushi Apartments

• Camacuri Apartment

• Caribbean Palm Village Resort

• Casa Cosma Caribbean

• Casa di Soño Aruba

• Casa Liber Noord

• Casas del Sol

• Cataleya Apartments

• Club Arias Bed & Breakfast

• Coco Garden Villas

• Courtesy Apartments

• Dorado Eagle beach Hotel

• E Solo Aruba Apartments

• Family Villa

• Gold Coast House

• Golden Villas Aruba

• Googy 3B Private Villa

• Green Cunucu

• Home in Town

• Kamay Hills

• Kudawecha Apartments

• La Casa Piu Bella

• La Casita Torres Apartment

• Las Islas

• Levent Resort

• Little Jungle Apartments

• Little Paradise Apartments

• Marquee Apartnments

• Merlot Villas

• Monastery Suites

• Montastery Suites

• Oasis Residence

• Oceania Resort

• Palm Aruba Condos

• Palm Beach Villa

• Paradera Paradise

• Pista Q

• Sleek and elegant Condo

• Solar Villa

• Soraya Apartments Aruba

• The house of your Dreams

• The Palm Leaf Apartments

• The Vistalmar Ocean View Apartments

• Tropical Digs

• Villa Aloe

• Villa Blanca

• Villa Esmeralda

• Villa Fillipe

• Villa With Pool

• White Beach Apartments

Tourists staying in Airbnbs

30 %

*check the island representetive for the lates status

ARUBA

Distribution List Airbnb’s & small

appartments

Rates Aruba Nights 2022

Advertising Space $ US (2019 $ US) Full Page 5,950 (7,650)

1/2 Page 3,950 (5,2000 1/3 Page 3,250 (4,150) 1/4 Page 2,495 (3,200) Covers/Spreads/Coupons

Back Cover 11.500 (13,350) Inside Front Cover 8,950 (10,60) 1/2 Page DPS 6,650 (8,500) Coupon 5950 (7,650) Special Inserts: Available upon request.

Please Note: Requested positions are 15% extra (right hand page or otherwise). All rates are based on supplied digital artwork. Any necessary computer work will be additional.

Terms of Payment: 50% upon signing of contract, balance upon publication.

Digital Edition and Listing Pages on Nights Website

All print magazine advertisers are included in the digital version of the magazine and are also featured on the Nights Publications website with their own listing page, at no extra cost.

Advertorial Text

Ad space purchased Maximum advertorial length*

2 or more pages 100 words

Full page 75 words

1/2, 1/3 page 50 words

* Note: Advertorial given to restaurant, retail, resort, and activity advertisers; not given to map advertisers.

Casinos and entertainment venues receive a listing. Nights Publications reserves the right to edit advertorials.

Circulation 200,000

copies available throughout the year

Special offer

HOTELS

• Academy Hote

• Acoya Resort, Villas & Spa

• Avila Beach Hotel

• Baoase Luxury Resort

• Bario World Heritage Hotel

• Bed & Bike Jan Thiel

• Bed & Bike Pietermaai

• Blue Bay Resort

• Bon Bini Seaside Resort

• BijBlauw Boutique Hotel

• Brion City Hotel

• Chogogo Resort

• City Suites & Beach Hotel

• Curaçao Airport Hotel

• Curaçao Suites Hotel

• Dolphin Suites

• Dreams Curaçao Resort

• Floris Suite Hotel

• Hector Suites

• Kontiki Beach Resort

• T’ Klooster

• Kunuku Aqua Resort

• Kura Holanda Lodge

• Kura Holanda Hotel

• LionsDive Beach Resort

• Livingstone Jan Thiel

• Marriott Beach Resort

• Morena Eco Resort

• Oasis Coral Estate

• Papagayo Beach Resort

• Papagayo Beach Hotel

• Pietermaai Boutique Hotel

• Piscadera Bay Resort

• Rancho El Sobrino Resort &

Restaurant

• Renaissance Resort

• San Marco Hotel

• Santa Barbara Resort

• Scuba Lodge

• Sunscape Resort

• The Beach House

• The Royal Sea Aquarium

• Trupial Inn Hotel

• Aquafida Spa

• Benu Pharmacy

• Brakkeput Mei Mei

• Bro Fashion (Jan Thiel)

• Caribbean Handcraft

• Ches Susenne Restaurant & Bar

• Cuor di Gelato

• Crystal Palace

• The Toko

• Foodies

• Friethuis Caracasbaai

• Haar Enzo

• Heineken Snek

• Koko’s

• La Costa Nostra

• Laman Spa & Wellness

• Jan Thiel Tourist Info

• Mijn Broodje

• Mojitos & Bites

• Mundo Mio

• Pizza Mia

• Sproetjes en Sprietjes

• Tabooshh!

• Walk in Closet

• Wok & Talk

PUNDA / SCHARLOO / OTROBANDA

• Beyglz

• Boolchand’s

• Cafe Bonchi

• Caribbean Handcraft

• Copa Cabana

• Eetcafe de Buren

• Delfts Blauw

• Douwe Egberts

• Diamonds International

• Effy

• Fleur de Marie

• Fort Nassau

• Freeport Jewelry

• Grab&Go

• Jewels by Rani

• Kafe5999

• Kandela Cigar Lounge

• Local Concept Store

• Meow AIRPORT

• Arrival Hal

• Inside Divi Divi Air airplanes SUPERMARKET

• Van der Tweel Zeelandia

• Van der Tweel Jan Thiel PISCARDERA

• 12-Sixty Eight

• Bayside Boutique Hotel

• Kokomo

• Lemon Grass

• Sambil

• Pictures Restaurant

JOONCHI/PROMENADE/ZUIKERTUIN

• Cravings

• De Dames

• De Heeren

• Délifrance

• Koffie kaatje

• Number 10

• Omundo

• Zus & Zo

MAMBO BEACH

• Beach Culture Curacao

• Body Candy

• Bocas

• Bro Fashion (Mambo)

• Café 40b

• Curacao Store

• Dushi Store

• Flip Flop Shops

• Hippie Chique

• Irie Tours (Mambo)

• Kenchi Bigeye Scad Seafood

• Madero Ocean Club

• Mambo Beach Boulevard

• Obsession

• Seeya Collection

JAN THIEL / BRAKKEPUT

• Art-by-Eve

• Agnus steakhouse & bar

• Mistral Bistro

• Mr. Tablecloth

• Nigrita Henna Tattoo

• Nena Sanchez Gallery

• Pandora

• Pleincafe Wilhelmina

• Royal Gems

• Way of Art

• Yellow House

• Zeven Convenience Store PIETERMAAI

• Bistro Restaurant

• Dejavu

• Dive City

• Joy & Fish

• Ginger

• Kome

• Kapsalon Jolanda

• Mundo Bizarro

• Pietermaai Kiosk

• Saint Tropez Oceanclub

• Timeless

BANDA ABOU

• 8 The Experience

• Bali

• Bahia Restaurant & Hotel

• Bread and more

• Christoffelpark

• Cas Abou

• De Buurvrouw

• Giftshop Sit back

• Jaanchies

• Playa Forti Restaurant

• Porto Marie

• Koraal Rooftop Terrace

• Landhuis Misje

• Toko Willibrordus CAR RENTALS

• Alamo Car Rental

• Caribe Car Rental

• Enterprise Car Rental

• Mr. Paradise Car Rental

• National Car Rental

Circulation

135.000 copies

Availability

+ 200 locations

Including

+/- 50 Airbnbs

Distribution List

Visable

on our application

In-Room

Magazine ^*

*Magazine In-room available,hand out by

check-in or in the lobby. Ask for detailed information.

ACTIVITIES

• Atlantis Adventures

• Aquafari

• ATV & Buggy Tours Curaçao

• Blue Curaçao Experience

• Blue Bay Golf Club

• Carmabi

• CurAloe

• Hato Caves

• Irie Tours

• Landhuis Chobolobo

• Miss Ann Boattrips

• Ocean Encounters

• Old Quarry

• Ostrich Farm

• Sea Aquarium

• Serena’s Art Factory

• Serena Gomezplein

• SUP Curaçao

• TMC

GALLERIES / MUSEUMS / TOURIST INFO & MISC.

• ABC Busbedrijf

• CHATA

• Curaçao Tourist Board

• Curaçao Tourism KIOSK

• Gallery Alma Blou

• Landhuis Bloemhof

• Landhuis Kenepa

• Landhuis Klein Santa Martha

• Landhuis Groot Santa Martha

• Maritime museum

• Museum Kas di Pali Maishi

• Museum Kura Hulanda

• Postal Museum

• Synagogue

Rates Curaçao Nights 2022

Advertising Space $ US (2019 $ US) Full Page 4,650 (5,935)

1/2 Page 2,950 (3,835) 1/3 Page 2,450 (3,120) 1/4 Page 1,950 (2,505) 1/6 Page 1,350 (1,735)

Covers/Spreads/Coupons $ US (2019 $ US) Back Cover 7,950 (9,930) Inside Front Cover 6,950 (8,450)

1/2 Page DPS 5,200 (6,640) Coupon 4,950 (5,935) Special Inserts: Available upon request.

Please Note: Requested positions are 15% extra (right hand page or otherwise). All rates are based on supplied digital artwork. Any necessary computer work will be additional.

Terms of Payment: 50% upon signing of contract, balance upon publication.

Digital Edition and Listing Pages on Nights Website

All print magazine advertisers are included in the digital version of the magazine and are also featured on the Nights Publications website with their own listing page, at no extra cost.

Advertorial Text

Ad space purchased Maximum advertorial length*

2 or more pages 100 words

Full page 75 words

1/2, 1/3, page 50 words

* Note: Advertorial given to restaurant, retail, resort, and activity advertisers. Casinos and entertainment venues receive a listing. Nights Publications reserves the right to edit advertorials.

Circulation 135,000

copies available throughout the year

Available INSIDE hotelrooms

Island Guide TV covers the digital and mobile channels by which you can easily and effectively reach your target group. Right in the hotel room through the in-room TV channel and even on the go with the state-of-the-art mobile app. Island Guide TV is available free of charge for tourists and for both iOS and Android users.

Island Guide TV provides tourists with a premium in-room TV channel.

They discover all they need to know about the island’s history and culture while also highlighting the best beaches, dining, and shopping areas. It shows the island’s natural beauty at its best and all the must- see attractions. Visitors discover what to do and where to go in a quick and entertaining way, while seeing your commercial informing them of your products and/or services.

By combining the digital and mobile channel in this integrated and recognizable way, your brand is offered unparalleled exposure throughout the complete end-to-end customer journey.

Island Guide TV

Aruba & Curaçao

Magazine

For over 6 years the in-room tourist TV channel

Click here

Aruba watch trailer:

watch the full movie:

Aruba

Available in 6931 hotel rooms

Amsterdam Manor Beach Resort Aruba Beach Club

Aruba Marriott Resort Brickell Bay Beach Club

Caribbean Palm Village Resort Casa del Mar Beach Resort

Divi Aruba All-Inclusive

Divi Aruba Phoenix Beach Resort Divi Dutch Village Beach Resort Divi Village Golf & Beach Resort Eagle Aruba Resort & Casino Hyatt Regency Aruba Resort

La Cabana Beach & Racquet Club La Quinta Beach Resort

Manchebo Beach Resort

Marriott’s Aruba Ocean Club Marriott’s Aruba Surf Club Marriott Courtyard Aruba

Paradise Beach Resort & Spa Playa Linda Beach Resort

Renaissance Marina Renaissance Ocean

Tamarijn Aruba All Inclusive

Rates Island Guide TV Aruba

Rates are based on a one year contract.

* Ask for more information about the free video production

Broadcast in all participating Island Guide hotels.

Your commerical will be broadcast 39 times a day.

Also broadcast in the Mobile App

Free video production

Change your commercial 3 times a year

n

Broadcast in all participating Island Guide hotels.

Your commerical will be broadcast 39 times a day.

Also broadcast in the Mobile App

Change your commercial 3 times a year Free video production

Broadcast in all participating Island Guide hotels.

Your commerical will be broadcast 39 times a day.

Also broadcast in the Mobile App

Free video production

Change your commercial anytim

Custom

Classic Premium

e

30 seconds _{60 seconds}

20 seconds

$ 495,- / month

$ 695,- / month

$ 1150,- / month

Only 15 advertiser positions

Avila Beach Hotel Chogogo Resort Dive City Beach*

Dolpin Suites*

Dreams Curaçao Resor

Lions Dive & Beach Resort Livingstone Jan Thiel Resort Kontiki Beach Resort

watch trailer:

watch the full movie:

Curaçao

Available in 2365 hotel rooms

* only available in the lobby

Kunuku Aqua Resort Marriott Beach Resort

Morena Eco Resort Curaçao Papagayo Beach Hotel

Renaissance Curaçao Resort & Casino Santa Barbara Beach & Golf Resort

Sunscape Curaçao Resort Spa & Casino

Trupial Inn Hotel & Casino

Rates Island Guide TV Curaçao

Rates are based on a one year contract.

* Ask for more information about the free video production

Broadcast in all participating Island Guide hotels.

Your commerical will be broadcast 39 times a day.

Also broadcast in the Mobile App

Free video production

Change your commercial 3 times a year

n

Broadcast in all participating Island Guide hotels.

Your commerical will be broadcast 39 times a day.

Also broadcast in the Mobile App

Change your commercial 3 times a year Free video production

Broadcast in all participating Island Guide hotels.

Your commerical will be broadcast 39 times a day.

Also broadcast in the Mobile App

Free video production

Change your commercial anytim

Custom

Classic Premium

e

30 seconds _{60 seconds}

20 seconds

$ 275,- / month

$ 370,- / month

$ 550,- / month

Only 15 advertiser positions

e

Your commercial

available on the mobile app (iOS & Android) Interactive map to find all nearby sites Coupons &

discounts Videos &

360 VR Free personalized

digital postcard Magazines &

blogs

12:00 12:00 12:00

Casino Aruba

ATV TOURS

20% discount on your next trip!

12:00 12:00

Interactive map to find

all nearby sites Coupons &

discounts Videos &

360 VR Free personalized

digital postcard Magazines &

blogs

12:00 12:00 12:00

Casino Aruba

ATV TOURS

20% discount on your next trip!

12:00 12:00

Terms & Conditions

ARUBA NIGHTS, CURAÇAO NIGHTS, ISLAND GOURMET, AND WEDDINGS &

HONEYMOONS:

Terms of Payment

50% upon signing of contract, balance upon publication.

Ad Material Deadline / Sending Ad Material Ad material must be received no later than September 13, of the publish year. In the event that ad material is not supplied prior to given deadline, publisher is entitled to supply same to best of his ability, at client’s expense. Please use the client portal

(www.myarubaguide.com/portal or www.mycuracaoguide.com/portal) to upload your ad material or email it to [email protected].

Additional Production Costs

Client will be given a quote, subject to client’s approval, before any additional production work is done. Client will be

invoiced separately for any additional costs that are not included on the contract.

Ad Approval

All material subject to publisher’s approval.

Guarantees

• We do not guarantee the exactness of the end result if safety margins, trim, bleed, and all the digital requirements are not respected. Color exactness is guaranteed with a 5% variance.

• All ads supplied by advertising agencies WILL NOT be sent by Nights Publications to client for approval.

• It is our understanding that material

supplied by agencies has been approved by client PRIOR to being sent to head office.

• Nights Publications will not take any responsibility for material supplied by agencies with spelling, grammatical, or any other mistakes. The client will be notified only in the event that serious mistakes are noticed.

• Nights Publications will not be held responsible for poor text legibility

resulting from text being supplied smaller than 7 pts.

Island Guide TV Aruba & Island Guide TV Curaçao:

Advertisement

• Island Guide will not accept unlawful advertisements or commercials that disrupt the public order.

• Each hotel has the right and ultimate say to deny any advertisement from an advertiser from being broadcast on their Island Guide channel for any reason.

Duration and execution

The duration of the agreement is 12

months and is not cancelable. After that period the agreement will automatically be extended at the end of the period for an additional year, unless parties agree to terminate the contract. In this case, this must be done at least two months prior to the end of the 1-year period. The contract will continue to be extended automatically for an additional year at the end of each period, unless parties agree to terminate

the contract. This must be done at least two months prior to the end of the period.

There will be regular checks to ascertain that the system is functioning properly and that the commercial is being broadcast

properly. In cases where the commercial is not broadcast properly, client will be reimbursed by means of make up days.

Terms of Payment

Down payment of 1 month. After that a

monthly payment is due. Payments must be paid no later than 14 days after the invoice date. Failure to do so may result in Island Guide postponing the advertisement, but in no way shall release the client from the obligations resulting from this agreement.

Any processing and potential bank transfer

fees will be your responsibility.

Sales ^contacts

ARUBA

Wilhelminastraat 23, Oranjestad, Aruba +297 582-4930

Publisher

Douglass Markus

[email protected]

Island Sales Representative Lisett Lizausaba

[email protected] +297 594-1496

Curaçao

Ceresstraat 13

Willemstad, Curaçao Publisher

Stephanie Schelling

[email protected] +297 732-5499

Island Sales Representative Jorda Hager

[email protected]

+5999 692-5499