Impact of Social Media on Purchase Intention of Airline Passengers: A Study in the Kingdom of Bahrain

To examine the relationship between the independent variables (attitude, subjective norm, perceived behavior control, social factors and habits) and the dependent variable

This section presents SPSS measurement of Multiple Linear Regression Analysis used to measure the influence between social media factors (Trust, Shared Vision and

The study shows that based on two independent variables of daily time spent and hourly time spent, social media has no significant effects on the academic performance of

The results of the multiple regression found that there is significant impact of media exposure on demographical variables, followed with media vehicles, media ads appeals

 H 0 : There is no significant difference between demographic factors such as age, gender, and education background on dimensions of innovation influencing

The results showed that the Context, Collaboration and Connection as a constituent variables of Social Media have no significant effect on Attitude toward behavior and

Therefore, this research aims to identify and examine different factors that may affect consumer purchase intention through social media websites including

By being pioneer in evaluating the effects of firm and user generated content on CBBE and on purchase intention, this research shows that social media marketing communications