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A Case Study on OTC Market – Choice to Enter?

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Figure

Table 3.  Forecast Sales of Analgesics by Category: % Value Growth 2013-2018
Table 5.  Brand Shares of Digestive Remedies: % Value 2010-2013
Table 8.  Brand Shares of Sun Care: % Value 2010-2013
Table 9.  Company Shares of Sun Care: % Value 2009-2013

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