The Caribbean Perspective
What is the CTDC?
The Caribbean Tourism Development Company (CTDC) is a marketing and business
development entity that is jointly and equally owned by the Caribbean Tourism Organization
(CTO) and the Caribbean Hotel and Tourism Association (CHTA).
Conceptualized in 2006 and registered in the Cayman Islands in December of the same year,
this company’s primary mission is to become the marketer and custodian of the Caribbean
brand, effectively using all available media and combining the resources of the Caribbean’s
public and private sector tourism agencies.
Caribbean Brand to work together to increase visitor arrivals from existing and
emerging markets
Long Term Vision for Caribbean and Saint Lucia must address changing visitor
behavior.
Trend #1. Impact of millennials :
travel in groups, pursuit of favorite interests or activities.Trend #2. Seniors are unstoppable
Trend #3. Rise of conspicuous leisure
Trend #4. Growth of ‘creative tourism’
Creative tourism is travel “directed toward an engaged and authentic experience”. “It’s travel that provides a connection with those who reside in thedestination.”
Trend #5. Strength of luxury travel
Luxury travel continues to be a robust segment of the industry. “There are millions of millionaires,” and the number of affluent U.S. households is projected to increase from 10.5 million in 2012 to 20.5 million in 2020, he said. “For all the chat about China, it’s still projected that the U.S., Japan and Europe visitors will dominate the luxury travel space until2020”
Trend #6. More multigenerational travel
Another trend with reliable staying power is multigenerational travel The older the boomers get, the more family travel they’re doing. A lot of that travel is planned around milestone events. This market is about “trading memories, convenience and value· Best Caribbean Destination – Travel Weekly 2013 Readers Choice Awards
· Best Island in the Caribbean – Global Traveler Inaugural Leisure Travel Awards 2013 · Best Island Runner Up – Outside Magazine 2013 Outside Travel Awards
· Top 10 Caribbean Islands, #5 – Condé Nast Traveler 2013 Readers' Choice Awards · Top 10 Caribbean Islands, #8 – TripAdvisor 2013 Traveler's Choice Awards
· Top 10 Most Adventurous Honeymoon Destinations 2013 – The Knot
· Best Anniversary Trip – 10 Best Reader's Choice Awards sponsored by USA Today 2013 · The World’s Top 20 Honeymoon Destinations 2013, #4 – BRIDES
· Google's Most-Searched Honeymoon Spots (2013), #7
SAINT LUCIA ACCOMMODATION OVERVIEW
World Travel and Tourism Council – St. Lucia Economic Impact Report 2013
In 2012 Travel & Tourism directly supported 13,500 jobs (18.6% of total
employment). This is expected to rise by 5.8% in 2013 and rise by 4.1% pa to
21,000 jobs (24.5% of total employment) in 2023.
In 2012, the total contribution of Travel & Tourism to employment, including jobs
indirectly supported by the industry, was 42.3% of total employment (31,000
jobs). This is expected to rise by 5.2% in 2013 to 32,500 jobs and rise by 3.7% pa to
47,000 jobs in 2023 (53.5% of total).
Noted Saint Lucia Property Awards & Recognitions:
Anse Chastanet
AAA 4 Diamond recognized property Condé Nast Traveler 2014 Gold List
Condé Nast Traveler 2013 Top 25 Spas, Atlantic and Caribbean, #12 Condé Nast Traveler 2013 Readers’ Choice Top 5 Caribbean Resorts Condé Nast Traveler 2013 Top 100 Resorts in the World
Condé Nast Traveler 2013 The 35 Best Island Resorts for Food, #25 Travel + Leisure 2013 Top Resorts in the Caribbean, #2
Travel + Leisure 2013 Top 100 Hotels Overall, #21
Boucan by Hotel Chocolat
Gayot 2013 Top 10 Caribbean Resorts Trip Advisor 2013 Certificate of Excellence
Cap Maison
Condé Nast Traveler 2013 Reader's Choice Top 11 Caribbean Resorts Fodor's 2013 100 Hotel Awards; "Home Suite Home”
Trip Advisor 2013 Certificate of Excellence Wine Spectator 2013 Award of Excellence
Coco Palm
Gayot 2013 Top 10 For Value Hotels Worldwide
TripAdvisor 2014 Traveler's Choice Awards Top 25 Bargain Hotels in the Caribbean, #18
Coconut Bay Resort & Spa
Travel Agent Central The Advisors’ List 2013 Best Hotels for Romance (Reader's Choice) Travel Agent Central The Advisors’ List 2013 Best Hotels for Families (Reader's Choice) Travel + Leisure 2013 Best All-Inclusive Family Resort
Jade Mountain
Saint Lucia’s only AAA 5 Diamond property BRIDES #1 Honeymoon Resort in the Caribbean Condé Nast Traveler Gold List 2014
Condé Nast Traveler Gold List 2014, One of 5 Modern Masterpieces Condé Nast Traveler 2013 Top 25 Spas, Atlantic and Caribbean, #8
Condé Nast Traveler 2013 Reader's Choice Awards Top 100 Hotels & Resorts/ #63
Condé Nast Traveler 2013 Reader's Choice Awards Top 25 Resorts in the Caribbean #1 Condé Nast Traveler 2013 One of the Top 100 Rooms with a View
Condé Nast Traveler 2013 The 35 Best Island Resorts for Food, #29 Elite Traveler 2013 The 12 Best Hotel Room Views in the World Islands Best All-Inclusive Resorts Ever, #12
Islands 2013 Best Luxury Resort Readers' Picks, #1
Travel + Leisure Top Resorts in the Caribbean, Bermuda, and the Bahamas, #1 Travel + Leisure Top 100 Hotels Overall, #14
Travel + Leisure Top 500 Hotels of 2014
TripAdvisor 2014 Traveler’s Choice Top 25 Luxury Hotels in the Caribbean, #10
TripAdvisor 2014 Traveler’s Choice Top 25 Hotels for Romance in the Caribbean, #17 U.S. World News Report Best Hotels in the Caribbean 2014, #9
USA TODAY Rooms with a view: 10 amazing hotel vistas Wine Spectator 2013 Award of Excellence
Sugar Beach, A Viceroy Resort (Formerly Jalousie Plantation)
AAA 4 Diamond recognized property
Condé Nast Traveler Gold List 2014
Condé Nast Traveler 2013 Reader's Choice Awards Top 15 Hotels in the
Caribbean, #10
Condé Nast Traveler 2013 “Hot List”
Condé Nast Traveler 2013 Reader’s Choice Awards Top 100
Fodor's 2013 100 Hotel Awards; "Blissful Beach Resort”
Forbes 10 Honeymoon Havens for 2013
Forbes Travel Guide Hot 20
Travel + Leisure’s 2013 It List: The Best New Hotels
U.S. World News Report, Best Hotels in the Caribbean 2013, #20
Ti Kaye Resort & Spa
Wine Spectator Award of Excellence
The BodyHoliday LeSport:
Conde Nast Traveler 2014 10 Best Destination Spas of 2014, #7
Spafinder Wellness 365™ 2013 Readers’ Choice Country Award; Best Spa in The
Caribbean
Travel + Leisure 2013 Top Destination Spas, #7
TripAdvisor 2013 Travelers’ Choice Awards for Top 25 All-Inclusive Resorts in the
World, #18
TripAdvisor 2013 Travelers’ Choice Awards for All-Inclusive Resorts in the
Caribbean, #7
East Winds Inn:
TripAdvisor 2014 Traveler’s Choice Top 25 Hotels for Romance in the Caribbean, #6 TripAdvisor 2013 Top 25 Hotels in the Caribbean, #5
TripAdvisor 2013 Top 25 Hotels for Service in the Caribbean, #14 TripAdvisor 2013 Top 25 All Inclusive Resorts in the Caribbean, #9 TripAdvisor 2013 Top 10 Swim-up Bars You Can't Miss
TripAdvisor 2013 Certificate of Excellence
Fond Doux Holiday Plantation:
2013 Magellan Awards, Silver winner TripAdvisor 2013 Certificate of Excellence
The Inn On The Bay
TripAdvisor 2014 Traveler’s Choice Top 25 Small Hotels in the Caribbean, #1
TripAdvisor 2014 Traveler’s Choice Top 25 Hotels for Romance in the Caribbean, #1 TripAdvisor 2013 Top 25 Hotels for Service in the Caribbean, #6
The Landings Saint Lucia
AAA 4 Diamond Award
Ladera:
AAA 4 Diamond Award
Condé Nast Traveler Gold List 2014
Condé Nast Traveler 2013 Reader's Choice Awards; Top 15 Hotels Caribbean, #8 Condé Nast Traveler 2013 The 35 Best Island Resorts for Food, #20
Fodor's 2013 100 Hotel Awards; "Exotic Hideaway” Travel + Leisure Top 500 Hotels of 2014
Travel + Leisure 2013 Top Resorts in the Caribbean, #12
Rendezvous
Trip Advisor 2014 Traveler’s Choice Top 25 Hotels for Romance in the
Caribbean, #18
Sandals:
AAA 4 Diamond Award Sandals Grande St. Lucian Spa & Beach Resort
AAA 4 Diamond Award Sandals Regency La Toc Golf Resort & Spa
Travel + Leisure Top 500 Hotels of 2014 Sandals Regency La Toc Golf Resort
& Spa
St. James's Club Morgan Bay, Saint Lucia
2013 Magellan Awards, Gold winner
SLHTA - SAINT LUCIA HOTEL AND TOURISM ASSOCIATION
As the principal tourism private sector agency in Saint Lucia, the SLHTA is responsible for facilitating tourism sector development and management in Saint Lucia.
- Managing relationships between the private and public sector Development of closer ties between private and public sector Private Sector Council
Human Resource Development – Private Sector initiatives
Business Member Organizations more aggressively involved in workforce development programs for members Increase in number of private sector HR development companies
Affiliations with local and international education institutions Project management certifications
Leadership development workshops
Supervisory and middle management certification programs
On-line certification programs from introductory classes to MBA etc.
Active participation by tourism private sector in internships with local public sector training agencies
SLHTA to introduce SLHTA Academy – amalgam of on-site training initiatives under one umbrella using best practices
