Contents
Introduction ... p2
Contact ... p3
Who to contact with design and writing questions, and the approval process.
The Eckerd College Signature ...p4
Identifying Eckerd College’s existing branding elements.
THINKOUTSIDE ...p8
Identifying the THINKOUTSIDE campaign branding elements.
Accessibility ...p15
Explanations of how core elements are effectively used.
Image Style ...p16
Resource for using, acquiring and printing images.
Applications ...p17
Visual reference of core branding elements successfully applied to various projects.
Paper & Printing ... p26
Identifying which paper to use, assistance with vendor selection and print production. Guidelines and recommendation for in-house desktop projects.
Introduction
Dear Eckerd College community,
In a visually based society overrun with logos and slogans available via countless technological platforms, it’s more important than ever that organizations seeking recognition by consumers find a look and a message— and stick with them. Establishing, then preserving, visual integrity is a key element in creating a consistent image.
At Eckerd, our “look” is informed by the College mantra, THINKOUTSIDE. Applicable campus-wide, the visual elements not only speak to our emphasis on critical thinking and our beautiful Florida environment, but also apply to our focus on learning not only inside the classroom, but also outside the classroom in residence halls, eateries, student lounges, our campus beach and athletic fields, and through internships and other forms of experiential learning. In short, THINKOUTSIDE embodies the combination of location, curriculum and experiential learning that makes Eckerd unique.
The following pages provide guidelines about Eckerd’s visual identity and should serve as an early point of reference in planning for College materials. All THINKOUTSIDE visual elements should be used only in consultation with the Office of Marketing and Communications, members of which are happy to work with College departments and designers.
Together we can achieve and maintain visual integrity and align our messages and visuals with the transformational experiences of our students, parents, alumni, faculty and staff.
Valerie Gliem
The Office of Marketing and Communications is available to provide guidance to College departments for print, web and multi-media services. We are the campus resource for ensuring design and writing awareness and consistency.
Please contact the Office of Marketing and Communications with any questions or needs.
Valerie Gliem
Executive Director, Marketing and Communications 727-864-8408 / [email protected]
Casey Paquet
Director, Marketing, Communications and Web Services 727-864-7987 / [email protected]
Alizza Punzalan-Randle
Director, Community and Media Relations 727-864-7978 / [email protected] Dawn Ellenburg ’86
Creative Director
727-864-8874 / [email protected]
The Eckerd College Signature
The Eckerd College Signature is a combination of the shell icon and the “Eckerd College” logotype. The shell icon represents the Pacific Trumpet Triton, a rare gastropod found in the Pacific Ocean.
As one of three elements within the Eckerd College brand (see page 9), the Eckerd College Signature and its consistent use will promote and contribute in distinguishing Eckerd College.
The Signature must appear in every piece of material that is created for the promotion of Eckerd College in any fashion. Including but not limited to internal and external materials. > The Signature should be produced exactly as shown and should never be altered in any way without permission from the Office of Marketing and Communications.
These elements are in a locked configuration and are not to be adjusted at any time without expressed permission of the Office of Marketing and Communications.
The Eckerd College Signature
Print Dimensions
The application should not be used in sizes that proportionally exceed the parameters outlined here as the quality of the Signature will not reproduce properly.
See below right for smallest application for print use.
> For exceptions and questions, or to obtain high quality electronic files, please contact the Office of
Marketing and Communications. Signature and Unit Name. The unit name should always appear in Bembo all caps
with special attention paid between the letter R and other characters.
OFFICE OF THE REGISTRAR
Equal
Equal X
1/2 X
Exclusion zone = X around entire Signature
7/ 16”
2 5/ 32”
Smallest usage. Whenever measuring the shell, one should measure from the left most point to the right most point as shown above.
The Eckerd College Signature
Color Control
The combination of PMS 5483C and black OR PMS 7474U and black creates a distinct style which is both simple to use and powerful through its simplicity. The colors specified are not to be transposed nor are any other colors to be used. See page 7 (Improper Uses) for more detail. The “Eckerd College” logotype has been custom kerned. Do not attempt to typeset. It appears 100% black. > Please contact the Office of Marketing and Communications for color approval not outlined in this document.
Uncoated Stock Application
When using the Eckerd College Signature on uncoated stock, the
BLACK PMS5483C
Signature Use with Backgrounds or Colors
When the Eckerd College Signature is reproduced on a background color or image, it should be treated as follows.
Dark Backgrounds
Dark backgrounds are defined as colors or images that read darker than 40% black in tone. The preferred Eckerd College Signature that should be applied is the reversed white or knocked out logo.
Light Backgrounds
Light backgrounds are defined as colors or images that read lighter than 40% black in tone. The preferred Eckerd College Signature that should be applied is the appropriate two color PMS + black version. If using the two color logo isn’t possible due to print constraints, using a 100% PMS or 100% black logo is preferred.
White Background
The Signature should be printed in the appropriate two color PMS + black version on a white background. If using the two color logo isn’t possible due to print constraints, using a 100% PMS or 100% black logo is preferred.
Preferred two color application
Preferred one color application
Preferred one color application
Preferred dark background application
Preferred light background application
>40% shade
<40% shade
BLACK PMS7474U
uncoated color palette coated color palette
recommended color combination for 2-color printing is PMS 7474U + black. On stationary materials the shell is always to be 100% solid PMS 7474U. Do not specify any percentages.
Coated Stock Application
When using the Eckerd College Signature on coated stock, the recommended color combination for 2-color printing is PMS 5483C + black.
4 Color Applications Coated Stock Application
When printing the Eckerd College Signature in 4-color process or digital printing process, the recommended color combination is a 4-color build of PMS 5483C (62% cyan, 0% magenta, 21% yellow, 31% black).
The Eckerd College Signature
Improper Uses
Unacceptable variations or alterations. To preserve the visibility and integrity of the Eckerd College Signature, it is important to consistently apply the logo.
The Signature is fundamental to the overall look of Eckerd College and should never be compromised. Being aware of improper usage shown here protects the integrity of the Signature. > Always reproduce the logo from original electronic files provided by the Office of Marketing and Communications. If you have questions regarding usage, please contact the Office of Marketing and Communications.
Do not reposition the Signature. Do not alter the colors.
Do not outline the Signature. Do not fill the Signature with a photo element or pattern.
Do not scan or use a Signature that hasn’t been provided by the Office of Communications.
Eckerd College
Do not alter the type. No font substitutions are permitted.
Do not apply the Signature to a background that distracts from clarity and legibility.
Do not change or distort the proportions
of the Signature in any fashion. inside a box, frame or shape.Do not place the Signature Do not use special effects, outlines, glows.
THINKOUTSIDE Core Elements
The THINKOUTSIDE Campaign consists of four key graphic elements. The THINKOUTSIDE wordmark, the Eckerd College wordmark, the Web Dialogue element and the Recycled element. Consistent use of these elements assist an audience in immediately identifying Eckerd College’s message and establish recognition.
THINKOUTSIDE Wordmark
The THINKOUTSIDE wordmark is the primary element in the THINKOUTSIDE campaign. This element should be featured prominently in all external pieces used in promoting Eckerd College. For usage guidelines see pages 9-10.
Eckerd College Wordmark
The Eckerd College wordmark is also a critical element in establishing recognition. This element is important as it easily identifies Eckerd College and its location. This element should also be featured prominently in all external pieces used with the THINKOUTSIDE wordmark. The wordmark is not to be used in lieu of the Eckerd College Signature, which is required to appear on all pieces. For usage guidelines see pages 9-10.
LEARn moRE www.sampleaddress.com
THINKOUTSIDE wordmark.
Eckerd College wordmark.
Web dialogue element.
Recycled element.
Web Dialogue Element
The Web Dialogue element is a secondary graphic used in assisting an audience in finding a web address for more information. Consistent use of this element allows the viewer to quickly identify a web address when needed. This element should remain in PMS 632 and PMS 153, unless the reversed version is applicable (see pages 22-23).
Recycled Element
See Paper & Printing page 26 for appropriate usage.
> These elements should be produced exactly as shown and should never be altered in any way without permission from the Office of Marketing and Communications.
Please contact Dawn Ellenburg in the Office of Marketing and Communications, 727-864-8874 to receive these elements in an appropriate format.
LEARn moRE www.sampleaddress.com
One color web dialogue element.
LEARn moRE www.sampleaddress.com
Alternate web dialogue element.
LEARn moRE www.sampleaddress.com
THINKOUTSIDE Core Elements
Print Dimensions
The application should not be used in sizes that proportionally exceed the parameters outlined here as the quality of the elements will not reproduce properly.
When using the reversed version of the THINKOUTSIDE wordmark, the “T” character or the “E” character should bleed off of either the right or left side of the image it is featured in. See page 20 for examples.
For maximum emphasis, allow tonal differences within the image and Eckerd College wordmark to dictate the placement of the wordmark (right or left side of image). > For exceptions and questions, or to obtain high quality electronic files, please contact the Office of Marketing and Communications.
O
Exclusion zone = height of O charactersurrounding entire wordmark
Smallest usage. Since this wordmark is the title of the campaign, it is possible that this element could be used within body copy. Pay special attention to legibility when reducing this wordmark.
C
Exclusion zone = height of C charactersurrounding entire wordmark
Smallest usage. To preserve legibility this wordmark should not be produced smaller than 2" unless permission is granted by the Office of Marketing and Communications.
THINKOUTSIDE Core Elements
Color Control Signature Use with Backgrounds or Colors
When the THINKOUTSIDE or Eckerd College wordmark is reproduced on a background color or image, it should be treated as follows.
Dark Backgrounds
Dark backgrounds are defined as colors or images that read darker than 40% black in tone. The preferred element that should be applied is the reversed white or knocked out logo.
Light and White Backgrounds
Light backgrounds are defined as colors or images that read lighter than 40% black in tone. The preferred THINKOUTSIDE wordmark that should be applied is the one color PMS 632. If using the one color logo isn’t possible due to print constraints, using the 100% black logo is acceptable. The preferred Eckerd College word-mark that should be applied to a light background is the two color PMS 632 and 100% black version. If using the two color logo isn’t possible due to print constraints, using the 100% black logo is acceptable.
PMS124 PMS153 PMS7496 PMS390 PMS418
*For 4 color process please use the cmyk build for PMS 418 listed below. Cyan 33% Magenta 23% Yellow 34% Black 68%
Preferred one color application
Alternate one color application
Preferred dark background (>40% shade) application
Preferred light background (<40% shade) application
Preferred two color application
Preferred one color application
Alternate one color application
Preferred dark background (>40% shade) application
Preferred light background (<40% shade) application
THINKOUTSIDE Core Elements
Improper Uses
Unacceptable variations or alterations. To preserve the visibility and integrity of the THINKOUTSIDE campaign, it is important to consistently apply the elements.
Being aware of improper usage shown here protects the integrity of the THINKOUTSIDE logos.
> Always reproduce the logo from original electronic files provided by the Office of Marketing and Communications. If you have questions regarding usage, please contact the Office of Marketing and Communications.
THINKOUTSIDE
EckerdCollege
on FLORIDA’s GULF COAST
Do not recreate or modify the wordmark.
THINK
Do not use multiple colors in the wordmark as it should remain PMS632, 100% black or reversed in white.OUT
SIDE
Do not outline the wordmark.
Do not alter the type. No font substitutions are permitted. Do not change or distort the proportions
of the wordmark in any fashion.
Do not alter the colors. Do not fill the wordmark with
THINKOUTSIDE Core Elements
/
Typography
Typography
The THINKOUTSIDE wordmark is adapted from the typeface Gotham Light and Gotham Medium. Always use the approved graphic for the THINKOUTSIDE wordmark, do not recreate the logotype using the Gotham family or any similar typeface.
Typography Styles
When using the THINKOUTSIDE typefaces in print, it is important to implement design styles. Utilizing these styles will give a consistent feel to all materials produced by Eckerd and helps establish brand familiarity.
Headlines, Subheads and Body Copy
Gotham Medium is appropriate for heads, subheads and emphasizing items in body copy. Goudy is appropriate body text. Clarendon bold is appropriate for emphasizing smaller items such as sidebars or numbers within the text.
Paragraphs
Paragraphs should be set flush left without indenting the first line. Avoid hyphenation if possible.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abdcefghijklmnopqrstuvwxyz1234567890! ? . , ; ’ ”
ABCDEFGHIJKLmnoPQRSTUVWXYZ
abdcefghijklmnopqrstuvwxyz1234567890! ? . , ; ’ ”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abdcefghijklmnopqrstuvwxyz1234567890! ? . , ; ’ ”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abdcefghijklmnopqrstuvwxyz1234567890! ? . , ; ’ ”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abdcefghijklmnopqrstuvwxyz1234567890! ? . , ; ’ ”
Gotham Light Gotham Book Gotham Medium Goudy Clarendon BoldTHINKOUTSIDE Core Elements
/
Typography
Typographic Treatments
Emphasis can be placed on elements through the use of various type treatments and styles. The sample page (right) illustrates correct usage of multiple typefaces and color for emphasis.
Headline style consists of Gotham Light and Gotham Medium all caps. Differentiating “A” character to repeat THINKOUTSIDE style Gotham Light used for intro.
Use of color and all caps emphasizes points of interest within intro Goudy and Gotham Book all
caps with color change for emphasis within body text Clarendon Bold used for pulled quote with Gotham Medium used in identifying information
Gotham Book and Gotham Medium used within web dialogue element.
Print — Oversized (9.75"x12.5") Brochure Sample Spread
.25" white border around top, left and bottom sides as image bleeds off the right side of the page. If bleeding the image isn’t possible, maintain .25" border throughout.
.25" knock-out in top of image to identify section subhead (“Hands-on Learning”).
Intro copy is placed inside a white box emphasized with a PMS 153, 1pt dashed rule. Rule begins .625" from edge of white box, while text begins .125" from edge of orange rule.
i Using 6 column grid structure allows for consistent column widths in body copy, placing point of interest in smaller column (see left page “More than 60%...).
Accessibility
Accessible print design should be clean, simple, uncluttered and have the ability to attract a wide audience. Designing something that is accessible to everyone is virtually impossible. However, the guidelines set forth allow Eckerd College’s communications to be as accessible to as many different people and age groups as possible while remaining visually exciting.
Color
When selecting color it is critical that there is enough contrast between the information and the background/image.
Contrast
Using dark text on white backgrounds and white or light text on dark backgrounds provide enough tonal difference to clearly communicate information.
Placing smaller text on images may make the information hard to read. Place text on images sparingly to increase emphasis. The background should always have high contrast in relation to the text.
Type size
The recommended minimum type size is 9 point. If appropriate to your audience, a smaller type size may be acceptable. Please contact the Office of Marketing and Communications for permission.
Capital letters
When setting text in capital letters it is important not to over use this technique. Too much text in all caps makes the information difficult to read. Using strong color to add emphasis is a good alternative.
Leading
Leading is the space between lines of text, measured from baseline to baseline. If leading is too narrow or too wide, the text will be difficult to read. The leading should be a minimum of 2 point sizes larger than the type size.
Word Spacing, Letter Spacing and Horizontal Scaling
Altering the letter spacing or compromising the proportions of the type should be avoided as the text will become distorted or difficult to read.
Typography Style
Well-designed typography strengthens and correct element usage adds consistency and character to Eckerd College’s communications.
Eckerd’s style is strong, clean and simple.
Headlines should be limited in characters and instantly recognizable. Intro text and quotes or facts act as a summary of the content or key messages. Body copy should be flush left, ragged right.
Adhering to these styles will give a consistent and unified appearance to all the materials produced by Eckerd College.
Image Style
Photography
Photography is an important element in communicating the energy of Eckerd College.
The images used in promoting Eckerd should highlight the emotion and environment surrounding Eckerd College. Incorporate images that offer a creative perspective through subject matter, cropping or unusual angles. Try to use images that portray Eckerd College in spontaneous, observational settings versus using staged photography. Please be careful to avoid images that might be considered by some audiences to be cliché, offensive, alienating, or racial/gender stereotypical. Images (right) are examples of photography displaying the traits listed above.
Prominently featuring one or two large images is a more effective design device opposed to multiple small images. See “Applications” beginning on page 17 for successful image use. Images can be reproduced in full color and black and white. Images used for printed materials must be printed at 300 dpi.
Our image library contains approved photography that may be available for your communications.
> Please contact the Office of Marketing and Communications for image requests and image approval.
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4200 54th Avenue South St. Petersburg, Florida 33711 www.eckerd.edu 800-456-9009
Applications
Print — Full-page Ad, 1 color Print — Full-page Ad, Visual
.25" white border around all four sides surrounded by a black .5pt stroke.
The information is organized using a 6 column grid. Emphasis is visually placed on images in both versions through size and positioning in the ad.
Tonal contrasts within the image and text dictate the placement of the reversed (white) element used for maximum legibility.
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4200 54th Avenue South St. Petersburg, Florida 33711 www.eckerd.edu 800-456-9009
Learn more www.thinkeckerd.com/life
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4200 54th avenue South St. Petersburg, Florida 33711 800-456-9009
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4200 54th Avenue South St. Petersburg, Florida 33711 www.eckerd.edu 800-456-9009
Applications
Print — Half-page Ad, Visual Half-page Ad, 1 color Half-page Ad, 1 color
Print — Half-page Ad, Informational
.25" white border around all four sides surrounded by a black .5pt stroke.
The information is organized using a 3 column grid. Emphasis is visually placed on images in both versions through size and positioning in the ad.
Tonal contrasts within the image and text dictate the placement of the reversed (white) element used for maximum legibility.
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4200 54th Avenue South St. Petersburg, Florida 33711 www.eckerd.edu 800-456-9009
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volut-pat. Ut wisi enim ad minim veniam, quis nostrud Learn more www.thinkeckerd.com/life
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AN ECKERD COLLEGE EXPERIENCE IS NOT ABOUT TEACHING STUDENTS A RIGID SET OF FACTS. As one of The Princeton Review’s
Best 368 Colleges and one of 40 schools featured in Colleges That Change Lives, ECKERD’S FIRST PRIORITY IS TO TEACH STUDENTS HOW TO LEARN.
In a world where the only constant is change, the best education is one that prepares you for the how, not the what. One that challenges you to look beyond what is known, to study old truths from fresh angles. One that takes you to places you never dreamed you would go. An education that teaches you to think outside.
Eckerd College. THINKOUTSIDE.
www.eckerd.edu/thinkoutside
4200 54th Avenue South St. Petersburg, Florida 33711 727-864-8331 (local) 800-456-9009 (toll-free)
Applications
Print — Quarter-page Ad, 1 color Print — Quarter-page Ad, Color
.125" white border around all four sides surrounded by a black .5pt stroke.
The information is organized using a 2 column grid. Emphasis is visually placed on images through size and positioning in the ad.
Tonal contrasts within the image and text dictate the placement of the reversed (white) element used for maximum legibility.
i Using fewer elements (bolding text, color within the text) assists in legibility as the ad size decreases.
AN ECKERD COLLEGE EXPERIENCE IS NOT ABOUT TEACHING STUDENTS A RIGID SET OF FACTS. As one of The Princeton Review’s
Best 368 Colleges and one of 40 schools featured in Colleges That Change Lives, ECKERD’S FIRST PRIORITY IS TO TEACH STUDENTS
HOW TO LEARN.
In a world where the only constant is change, the best education is one that prepares you for the how, not the what. One that challenges you to look beyond what is known, to study old truths from fresh angles. One that takes you to places you never dreamed you would go. An education that teaches you to think outside.
Eckerd College. THINKOUTSIDE.
www.eckerd.edu/thinkoutside
4200 54th Avenue South St. Petersburg, Florida 33711 727-864-8331 (local) 800-456-9009 (toll-free)
Application
/
Brochure Covers
i The example above left (Print — 6.5"x9" Brochure) shows the “E” character in THINKOUTSIDE bleeding off the right side of the page. The example above right (Print — 4"x9" Brochure) shows the “T” character in THINKOUTSIDE
bleeding off the left side of the page. See page 9 for more information. > Contact the Office of Marketing and Communications to request the word mark that is already adjusted for bleeding, please set-up all elements and images that bleed to allow .125" for trim.
Print — Oversized (9.75"x12.5") Brochure Print — 6.5"x9" Brochure Print — 4"x9" Brochure
.25" white border around top, left and bottom sides as image bleeds off the right side of the page. If bleeding the image isn’t possible, maintain .25" border throughout. Tonal differences within the image and text dictate the reversed (white) elements use for maximum legibility.
Application
/
Sample Program Brochure Cover
1”
Print — 6.5"x9" Brochure
ASPEC – ACADEMY OF SENIOR PROFESSIONALS AT ECKERD COLLEGE
PROGRAM FOR EXPERIENCED LEARNERS AT ECKERD COLLEGE
The program name is set in Gotham Medium 13pt. all caps. The program name is flush right and centered in the 1 inch color band.
.25" white border around top, left and bottom sides as image bleeds off the right side of the page. If bleeding the image isn’t possible, maintain .25" border throughout.
Application
/
Oversized Postcard
Print — 4 Color Oversized (10"x6") PostcardFront and back mailing panel.
i Back panel includes information and mailing panel. Note correct application of tonal difference in text and background allows for readability.
.25" white border around top, left and bottom sides as image bleeds off the right side of the page. If bleeding the image isn’t possible, maintain .25" border throughout. Please secure postal approval for all self mailing pieces as postal regulations are constantly changing.
Front
Application
/
4x6 Postcard
Print — 4 Color 6"x4" Postcard. Front and back mailing panel.
i When using the THINKOUTSIDE campaign elements in a format 6"x4" or smaller it is appropriate to reduce the white edge around the image or background from .25" to .1875"
.1875" white border around top, left and bottom sides as image bleeds off the right side of the page. If bleeding the image isn’t possible, maintain .1875" border throughout.
Note visibility of the Eckerd College Signature on the mailing panel.
Please secure postal approval for all self mailing pieces as postal regulations are constantly changing.
Front
ECKERD PROFESSORS ARE SERIoUS AUTHoRS, ARTISTS, SCIEnTISTS AnD SCHoLARS WHoSE WoRK oFTEn BEnEFIT THEIR STUDEnTS.
Take Chemistry Professor Reggie Hudson, for example. Dr. Hudson won a $1 million grant from nASA for solar system exploration.
Thanks to him, Eckerd students get to do research at nASA’s Goddard Space Flight Center in Greenbelt, maryland. Very few undergraduates ever see the inside of this lab, much less work there.
Faculty Mentors. Just another way we THINKOUTSIDE.
mAKE PLAnS To VISIT CAMPUS NOW AT
www.thinkeckerd.com/mentors.
Front: Literature Professor Dr. Julie Empric and junior Elizabeth Renihan first met when Liz won a Freshman Research Associateship to do theatre research with Dr. Empric. Dr. Empric is now Liz’s academic mentor.
GETGOODADVICE
Non-Profit Org. U.S. Postage PAID St. Petersburg, FL Permit No. 5196 4200 54th Avenue South St. Petersburg, Florida 33711 www.thinkeckerd.com 727-864-8331 (local) 800-456-9009 (toll-free) BackOFFICE OF ADMISSION
4200 54th Avenue South, St. Petersburg, Florida 33711 727.864.8331 800.456.9009 727.866.2304 fax www.eckerd.edu [email protected]
4200 54th Avenue South St. Petersburg, Florida 33711 OFFICE OF ADMISSION
Application
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Stationery
Print — 2 Color (PMS 7474 and 100% Black) 9"x12" Envelope.
.3"
Print — 2 Color #10 Envelope.
Print — 2 Color 8.5"x11" Letterhead.
.33" .75" 1" 2.125" 3.4" 2.125" .3" .2" .625" .75" 2.125" .5" .165" 3" .89" 2.5" .7" 4200 54th Avenue South St. Petersburg, Florida 33711 OFFICE OF ADMISSION 3.385" 1.73"
Application
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Specialty Items
Specialty Applications
When applying the THINKOUTSIDE campaign element to a specialty item, the secondary Eckerd College wordmark (on Florida’s Gulf Coast) needs to be applied as well.
Legibility is critical when applying these elements to specialty items. Successful use of color and contrast will assist in achieving a clear message. For items that require that the elements be used smaller than the acceptable dimensions outlined on page 9, please contact the Office of Marketing and Communications for guidance and approval.
Paper & Printing
Paper
When choosing printers and paper it is important to convey Eckerd College’s awareness of it’s environmental responsibility.
Professional printing
Choose paper that is 30–100% post-consumer waste (PCW), from sustainable sources, Forest Stewardship Council (FSC) certified and/or made by renewable energy. Use non-toxic water-based vegetable or vegetable-based soy inks with organic pigment containing no VOC (Volatile Organic Compounds) and packaged in vacuum-sealed reusable containers. Digital printing is a more economical solution for smaller quantities and is an environmentally friendlier process as it avoids chemicals in the traditional printing processes.
Each printer can provide their environmental certifications and practices upon request.
The Office of Marketing and Communications is available to assist in selecting printers.
Professional printing stock
> Contact the Office of Marketing and Communications for assistance in selecting a paper suited for your particular project.
When using heavy ink coverage an overall dull aqueous or varnish is recommended to help expedite the drying process and prevent smudging. When using the Recycled logo on a piece of printed material, please attempt to include the process details and statistics. See example below.
This brochure is printed on Sappi Opus Dull paper, which contains 30% Post-Consumer
Waste. This paper meets the Forest Stewardship Council’s standards for responsible forest management and use of resources. 100% of the electricity used to manufacture this paper is Green-e certified renewable energy. The inks used on the printing of this brochure are vegetable-based with organic pigment containing no VOC (Volatile Organic Compounds) and are packaged in vacuum-sealed reusable containers.
To read more on Eckerd’s sustainable practices, go to www.eckerd.edu/green
Desktop printing stock
A wide range of paper colors and quality from budget to premium ranges are available for purchase though many office supply stores. Paper available includes many environmentally friendly, recycled or FSC accredited papers. Please consider Eckerd College’s environmental responsibilities when choosing appropriate stocks.