ReFocus 2009
March 1-4, 2009
Las Vegas, NV
B5 – Automated Underwriting and
Straight-Through Processing: The Present and Future of
Underwriting Technology
Jym Barnes, Michael Keller, James McArdle,
Dirk Sack
Automatic Underwriting and STP; Myth,
Reality or Evolving?
Carmen F Effron, President, C F Effron Company Jym Barnes, President and CEO, RGA Technology
Partners Inc.
Dirk Sack, FSA, VP - Credit Insurance Product, CUMIS Life Insurance
Jim McArdle, SVP- Sales & Marketing,Transamerica Reinsurance
Mike Keller, SVP-Marketing, Farmers Life
Automated Underwriting and
Straight-Through Processing:
Optimize Underwriting
•
Efficient gathering of evidence
–
Intelligent reflexive capability as close to
POS as possible
–
Friendly to distribution
Tele-UW – Offline – Online
–
Powerful search capabilities
–
Electronic interfaces into third parties
Rx - MIB – MVR – Labs – Parameds – APS
Summaries
Optimize Underwriting
•
Optimal workflow
–
None when possible
•
Automate when can be automated
Optimize Underwriting
•
Accurate risk assessment
–
Analyze underwriting information
–
Human and automated
–
Management Information
Store meaningful data
–
Robust rule sets
•
Simple to administer
Optimize Underwriting
•
Recalibrate from experience
–
Management information
•
Detailed underwriting data
Optimized Underwriting
Gathering Part 2
Tele App AURA Tele UW
Supports turbo and short app forms
Drill down reflexive capture with case situation adaptability Customizable questions and rules maintainable by business user
Cosmetic and/or UW changes to rules Ability to assign decisions during interview Web-based
Optimized Underwriting
Gathering Part 2 Real-time Evidence(Rx, MIB, MVR)
Third Party Evidence Providers
•
Real-time evidence
–
Rx
–
MIB
Rx Benefits
•
Applicants prescription history
•
Dosage and frequency of refill
•
Physician who prescribed medication
•
Respondents answer Rx questions more truthfully
•
5-year medical profile
•
Hit rate 65% - 75%
•
Two primary providers
– IntelliScript
– Ingenix
Real Time Underwriting
•
Definition – Distinction from Simplified Issue
•
Point of Sale with Agent, Broker, Bancassurance, Direct
– MIB
– MVR
– Rx
Real Time Underwriting
•
Outcome
•
Qualify for Instant Approval
–
Majority of Applicants
•
Decline
•
Other outcomes
–
Oral fluids – preferred qualification
–
Transfer to call center (warm transfer)
–
Refer to underwriter
Gathering Part 2 Real-time Evidence(Rx, MIB, MVR) (Paramed, Lab, APS Summaries)Fully-Underwritten Evidence
Fully Medically Underwritten Evidence
•
Parameds
•
Labs
–
ExamOne (Quest, LabOne)
–
Clinical Reference Laboratory (CRL)
–
Heritage Labs (Hooper Holmes)
•
APS Summaries
Optimized Underwriting
Gathering Part 2 Real-time Evidence(Rx, MIB, MVR) (Paramed, Lab, APS Summaries)Fully-Underwritten Evidence
Underwriting Rules Engine
•
Wrapper for the underwriting rules
•
Make rules available easily where needed
–
All components of underwriting
•
Real-time access
•
Accessible over network (intranet, extranet,
Internet)
Optimized Underwriting
Gathering Part 2 Real-time Evidence(Rx, MIB, MVR) (Paramed, Lab, APS Summaries)Fully-Underwritten Evidence
Underwriting Rule Set
• Thousands of risk factors in categories such as:
– Impairments, Injuries, Surgeries – Medications, Treatments – Occupations, Sports/Avocations – Lifestyle
• Supports the recognition of risk factor aliases
• Supports preferred criteria
• Multiple impairments — disclosure decision
•
Questionnaires
•
Height/Weight Limits
•
Age/Coverage Limits
•
MIB rules
•
MVR rules
•
Lab rules
•
Rx rules
•
APS Summary Scripts
Optimized Underwriting
Gathering Part 2 Real-time Evidence(Rx, MIB, MVR) (Paramed, Lab, APS Summaries)Fully-Underwritten Evidence
Structured Underwriting Data Underwriting
Rules Rules Engine
Structured Data
Underwriting Rules Rated Accept Rated Accept DD DD DD DD DDDD DD DD DD DD DD DD DDDD DD DD DD DD DD DD DD D D DD DD DD DD AA TT DDDD TT DD TT TT TT TT TT TT TT TT TT AA AA AA AA AA AA A A AA TT TT TT TT TT TT TT AcceptAccept ReviewReview DeclineDecline AcceptAccept Rated Accept Rated Accept AcceptAccept DeclineDecline DeclineDecline ReviewReview ReviewReview ReviewReview Rules Engine Structured DataAutomated
Underwriting
Optimized Underwriting
Gathering Part 2 Structured Underwriting Data Fully-Underwritten Evidence (Paramed, Lab, APS Summaries) Real-time Evidence(Rx, MIB, MVR)
Underwriting Rules Rules Engine
Management Information Reporting
•
Underwriting data
•
Decision frequency
•
Track number of incomplete cases
•
Track volume of new business
•
Workflow metrics
•
Call process metrics
•
Structured by distribution
Enhancements, working together with MorganAsh:
– Sample reports
Optimized Underwriting
Gathering Part 2
Structured Underwriting Data Fully-Underwritten Evidence (Paramed, Lab, APS Summaries) Real-time Evidence (Rx, MIB, MVR) Underwriting Rules Actuary Rules Engine Underwriter Management Information Management Information The Brain
Optimized Underwriting
Gathering Part 2 Structured Underwriting Data Fully-Underwritten Evidence (Paramed, Lab, APS Summaries) Real-time Evidence(Rx, MIB, MVR)
Underwriting Rules Rules Engine
Management Information + The Brains
•
Impairment analysis
•
Requirement analysis
•
Analyze trends based on any information
captured
•
Refine your underwriting rules to better
achieve your business objectives
•
Proactive versus reactive
?
Simplified
Underwriting
Dirk Sack, FSA, FCIA
What is Simplified Underwriting?
• A Form of Underwriting Usually Offered on:
– Coverage Amounts of up to $300,000 - $400,000 – Maximum Issue Ages of 65 – 70 Years
• Product Pricing Slightly More Expensive than Fully Underwritten Products
• Applications use 3 – 5 Open Ended Questions to Capture Full Disclosure of Key Medical Risks
What is Simplified Underwriting?
• Large proportion of Applications may be issued or
declined based on the Tele-Underwriting Process
– Decisions can be made on 60 – 80% of Applications requiring Underwriting
– Provides Immediate Approval for Applications passing all System and Underwriting Rules
• Some Underwriting Workbenches or Systems allow
for Automatic Feeds from Third Party Administrators
which further reduces Underwriting Approval times
– Integrated with MIB – Medication Usage
– Reviews Urine and Blood results, where abnormal results are pushed to an Underwriter
– Removal of receipt and matching of mail
Time to Issue/Approval Time Improvements
• Improvements to Issuance Time depends on several issues:
– Effort spent building and maintaining current the questionnaire rules used in the Tele-underwriting process
– Level of reduction negotiated with reinsurers regarding other evidence requirements:
• Paramedical • Urine
Expense Reduction & Productivity Improvements
• Improvements due to:
– Reduced Cycle Times
– Earlier Recognition of Premiums
– Reduced Evidence Gathering Requirements – Achievement in Consistent Underwriting Decisions
• May result in improved Reinsurance Terms – Reduced ‘Not Proceeded with Withdrawals’
Note:
Decline Rates increase modestly due to
improved disclosures provided to Tele-Underwriters
Policies Best Suited for Simplified Underwriting
• Most Creditor Insurance Policies
– Lines of Credit – Mortgage Insurance
Cost Benefit Analysis for Simplified U/W
• Payback of Investing in a Simplified Underwriting
Process & System depends on:
– Level of automation of Current Underwriting Processes – Whether Insurers are currently utilizing a Tele-Underwriting
Process
– Extent of reduction in Additional Underwriting Gathering requirements
– Improvements achieved in the earlier recognition of Premiums from earlier policy acceptance
– Percentage reduction in Withdrawn rates
– Reduction in Underwriting Staff or Additional policies that current Underwriters are able to process
– Mortality Improvements achieved from Consistency & Improvement in Overall Underwriting
• May also result in a reduction in Reserve Margins
Internal Rate of Return > 100% usually achieved
Rules & Questionnaires
• Significant Time & Effort must be devoted to Rules &
Questionnaires to Achieve Results
– Key Aspect to achieving a high percentage of Accept or Declines – Requires Chief Underwriter and Senior Underwriter(s) to build &
test all rules
• Need to maintain current
– Quarterly updates required
Audit & Security
• Setting up a Simplified Underwriting Process – Requires Integrated Effort with Others
• Underwriting Workbench Vendor • Paramedical Vendor
• MIB
• Internal Audit • Internal IT Controller • Pricing or Product Actuaries
– Underwriting Process must align with Pricing Assumptions – A few “unexpected” claims may result in program losses
– Must perform Monthly or Quarterly Underwriting Audits to ensure no gaps exist in Rules, Questionnaires or Tele-Underwriting Process
Management of Underwriting Staff
• Work flow Analysis
– Underwriting Workbench designed to manage Work In-Force
• Automatically assigns next application to Tele-Underwriters or Underwriters (if referred) based on any applicable authority limits
– Simplified Underwriting using a Rules Based System frees up Underwriter’s time to work on more complex cases
• Important given the lack of qualified Underwriters currently available • Fewer Insurers are investing the time and effort needed to train and
Summary / Close
• Given Current Economic Conditions, Investment in
the Automation of a Simplified Underwriting Process
may be something Senior Management wants to
consider due to:
– Reduced Expenses – Improved Productivity – Increased Premiums – Reduced Liabilities
Plus:
Enhanced Customer Service due to faster yet more reliable Underwriting of ApplicationsAutomated Underwriting and STP,
Myth, Reality or Evolving?
What is VELOGICA?
• An automated underwriting platform and
algorithm that utilizes electronic data in
conjunction with application data to
underwrite life insurance applications in
real time.
What is VELOGICA’s Value Proposition?
• VELOGICA provides a simple and fast
underwriting process to support
Products Supported
• Term and Permanent life Insurance
– Face amounts up to $250,000
– Issue ages 20-85 years
– Risks up to Table 4
– Multiple underwriting classes
– Male/Female, Non-Tobacco/Tobacco rates
– 10-30 year term
History
2000 - 2002
• Research project begins • Sample-tested prescription data
on inforce policies • Began protective value studies
2003 • Protective value studies completed • Build-out of underwriting engine • Data contracts 2004 • First policies issued • VELOGICA system redesign and algorithm improvement 2005 • VELOGICA version 2 launched • New clients added 2006 • New clients added • Continued enhancement to algorithm & functionality 2007 • New clients added • PVS-SI • System upgrades 2008 • Expanded issue age ranges • Developing new products • Enhancing algorithm to version 3
Underwriting Process
Policy Issue Billing and Collections Inforce Administration Reinsurance Administration Electronic
Application UnderwritingUnderwriting
=Life Co
Refer Accept Decline
Connect your system to pass the application information to VELOGICA and retrieve the decision.
MIB Motor Vehicle Record Rx Profile Underwriting decision Transamerica Reinsurance Application Data
=Transamerica Reinsurance’s responsibility
Underwriting Process
Receive APP Response Order Rx, MVR & MIB Underwrite Using APP, Rx & MVR Approved Determine Insurability at App Level (Questions & Build)Pass Pass Pass
Application
• 10 questions
– Hospitalization – HIV/AIDs
– Tobacco and drug use/abuse – Foreign travel and aviation – Avocation and driving record – Felony
• Drill downs on “yes” responses
• Authorization obtained before data ordered
Underwriting Algorithm
• MVR
– Selective based on program
• Females age 18-29 • Males age 18-45
– Traditional risk assessment
Underwriting Algorithm
• Non Rx Variables
– Age
– Gender
– Admitted conditions
– MD prescriptions
• Rx Variables
– Last time prescribed
– Duration
– Dosage
– Frequency
– Unique prescriptions
Rx Interpretation
Underwriting Algorithm
MVR Application Scoring Table 3 75-99 Table 2 50-74 Standard 0-49 Underwriting Outcome ScoreDecisioning
Algorithm Maintenance
• Rx research
– Audit of RX interpretation
– Regular surveillance of clinical trials and medical research
• Rx updates
– Quarterly
– Review approximately 1,500 – 8,000 new codes per quarter – 5 to 10 new drugs added per quarter
IT integration
• Web service available over the Internet via HTTPS.
• Interface with any SOAP communication capable
language
• Inbound and outbound data is described by defined XML
Schema Definition (.XSD) files.
IT Integration
• The service-oriented architecture allows integration with a
variety of front-end and back-end systems.
• The two-pass XML-based communication can integrate
with all programming languages that support web
services.
• The development effort required for integration is similar
to that of integrating with the MIB WEB-DIRECT product.
Performance
• 80,000 applications over the last 12 months
• 80% of U/W decisions made within one
minute
Life
Transformation
Mike Keller
Senior Vice President – Marketing Farmers Life
The Problem
• Our Goal:
– Get our Property / Casualty Agents to
cross-sell life insurance
• Industry Solution:
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Farmers Life’s Solution
Transform the Company not the
agent
Simplify
Event > Process Confidence
Complete value chain
Farmers Life’s Solution
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Life Transformation – The Big Leap
• Beat the competition: Auto
• Fast, Simple, Easy solutions to the
application, signatures and underwriting
• Went looking for a solution and found
Transamerica
Simple Term – Fast, Simple, Easy
• Product – Level Term 10, 20, & 30 year
• e-Application – Carefully designed to be
fast, simple and easy
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