Integrated Marketing Solutions
Supermarket News Offers The MOST Strategic
Communication Platforms For Leading Suppliers
It is now even easier to effectively plan and
execute your marketing campaign with
Supermarket News. This easy‐to navigate
tool can help you determine which
tool can help you determine which
The key to reaching potential customers beyond traditional means is to use highly customized solutions. Supermarket News’s customized online products take your marketing campaign to the next level ‐ delivering in‐depth information about your products and services, driving traffic
Sales Contacts
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to your website, generating leads and most importantly ‐ growing your business.
Bill Dooley, 774‐521‐3344 Bill Pettit, 949‐481‐6515 Stephanie Reid, 770‐345‐1597
[email protected] [email protected] [email protected]
Joy Kulick, 847‐726‐1870 Courtney Woofter, Inside Sales, 216‐931‐9577
[email protected] [email protected]
j y @p y @p
VP, Penton Food Group, Publisher Online Sales Development Director Marketing Manager Jerry Rymont, 216‐931‐9720 Dannielle Kent, 716‐677‐4349 Erin Elkind, 212‐204‐4339
Editorial Information
SN’s MISSION
S k t N (SN) i d di t d t b i thLETTER FROM THE EDITOR
Supermarket News (SN) is the leading publication and media operation for the food retail industry. SN magazine is the only nationally circulated, paid, weekly trade publication edited for executive decision‐makers in the food industry. A winning lineup of annual features includes: Power 50 list of executives; Top 75 list of companies; award issues focused onSupermarket News (SN) is dedicated to being the
leading information source in print and online for the food retail industry, including coverage of news, trends, product categories and technology.
MEET THE EDITORS
list of executives; Top 75 list of companies; award issues focused on Retail Excellence, Community Service, Marketing, Supplier Category Excellence, and Technology. SN Whole Health is a magazine supplement geared to the health and wellness business in mainstream food retailing. Special features include Whole Health Enterprise Award; Fit List of companies that are progressive in health and wellness; annual WH
MEET THE EDITORS
SN operates with the largest and most experienced editorial staff in the industry. Jenna Telesca Fresh Market Editor J l @ p p g ; Asks Poll, and companion blog Refresh at whrefresh.com. SupermarketNews.comis a comprehensive website that is increasingly the industry's one‐stop offering for information online. Valuable tools include real‐time news throughout the day; profiles and feature stories; opinion columns; data and resources; photo galleries, and video. Users can receive news headlines and links to Mark Hamstra Retail, Financial Editor [email protected] [email protected] Julie Gallagher Center Store Editor stories through a free daily e‐newsletter. SN Mobile: SN’s industry‐leading app provides users the latest news in food retailing and access to breaking industry news throughout the day, along with images. Robert Vosburgh Fresh Market, Center Store, Whole Health Group Editor [email protected] [email protected] Michael Garry Technology Editor David Orgel Editor‐in‐Chief; Content Director Penton Food Group g @p Technology Editor [email protected]O li
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Integrated Online Marketing
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Online Branding and Online Lead Generation
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Web site marketing/advertising geared toward reaching and engaging
the targeted audience “seeking” information and/or perusing
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business/market related content.
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eMail Marketing
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Marketing/advertising with the goal of reaching and engaging the
targeted audience who prefers to “receive” business/market related
information and content.
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Audience Engagement
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Video—the fastest growing online medium today! Powerful because it
is demonstrative and the information provided is retained longer
because it is visual.
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Polling, Quizzes, Webinars, etc. engage as well as generate leads
Online Branding ‐ ROS Sponsorships
BUILD YOUR BRAND AND DRIVE TRAFFIC TO YOUR WEBSITE Supermarket News’ website offers high impact banner options for the most cost‐effective way to strengthen your print advertising campaign and build your brand. An online banner connects you with your potential customers, drives traffic to your website and provides quantifiable results ‐ which means better ROI for you. www.SUPERMARKETNEWS.com features articles segmented by: • News • Retailers • Store Formats • Product Categories • People • Rankings & Research • OpinionsOnline Branding ‐ One‐Stop Sponsorships
Supermarket News’ One‐Stop website category pages quickly connect our readers with critical news, t h d i f ti i th i f i t t commentary, research and information in their area of interest. PROMINENT POSITIONING:As a One‐Stop website sponsor your messages occupy all advertising positions on the One‐Stop category landing page and all pages linking from that category. ALWAYS THERE:Your messages stay with readers as they navigate category content. HIGHER CLICK‐THROUGH RATES:Since readers are in their area of interest, metrics have shown that click through rates are higher. SPONSORSHIP EXCLUSIVITY:Only a single sponsorship is available monthly for each One‐Stop category. You can “own the category” with efficient frequency rates available for extended contractsYou can own the category with efficient frequency rates available for extended contracts.
ONE‐STOP CATEGORIES: Specialty One‐Stops: • Latest News • Retail & Financial AD UNIT SIZES ARE: 1. Two LEADERBOARD BANNERS (728 x 90) Attention‐grabbing top banner position integrated into the site’s horizontal navigation bar. • Profiles, Awards & Rankings Category One‐Stops: • Center Store • Viewpoints • Executive Changes 2. Two BOOMBOXES (300 x 250) Integrated into the core of the freshest content, this Premium position provides impact for larger creative options. 3. One SMALL BOOMBOX (180 x 150) • Marketing • Technology • Health and Wellness and more! This space is integrated within the category articles.
Online Branding ‐ Retailer One‐Stop Sponsorships
RETAILER PAGES: RETAILER PAGES: • Wal‐Mart • Kroger • Safeway • Ahold USA • Delhaize America Pages include company information, executive listings, financial performance and breaking news AD UNIT SIZES ARE: 1. Two LEADERBOARD BANNERS (728 x 90) Attention‐grabbing top banner position integrated into the site’s horizontal navigation bar. g g 2. Two BOOMBOXES (300 x 250) Integrated into the core of the freshest content, this Premium position provides impact for larger creative options. 3. One SMALL BOOMBOX (180 x 150) This space is integrated within the Retailer articles.Online Branding – Website Skins/Homepage Takeovers
PAGE SKINS IMPROVE BRAND EXPOSURE – GIVING YOUR BRAND INCREASED OWNERSHIP
High‐impact Homepage ‘Roadblock’ with custom
‘Page Skin’ enveloping SNs premium Homepage
content.
BENEFITS:
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Complete and absolute coverage of SNs
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Complete and absolute coverage of SNs
Homepage
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Expanded landscape for more creative and
dominant messaging
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Higher level of engagement and clickthrough
Higher level of engagement and clickthrough
rate
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All Homepage ad units and left and right
gutters
Online Branding – Floating Interstitial
COMMUNICATE WITH YOUR CUSTOMERS BEYOND TRADITIONAL ADVERTISING
Site introduction advertising
BENEFITS:
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Your ad will serve over the content
on entry page up to 10 seconds for
every unique visitor who visits
every unique visitor who visits
www.supermarketnews.com (one
unique visitor counted per 24 hour
period)
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Booked on a weekly basis
Online Branding – Rich Media
RICH MEDIA EXCELS•
Online ad campaigns using "rich media" are
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generally twice as effective as traditional
GIF/JPG campaigns in their ability to lift a key
branding metric: Message Association.
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Message Association is the ability to link a
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d ith
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specific brand with a specific message
* Sample for this report based on 338,184 interviews for over 320 online advertising campaigns. The Control and Exposed groups are recruited simultaneously to remove any potential impact of alternate channel marketing efforts. Exposure data were recorded when the creative appeared on the web properties used in the actual campaign. Lift is defined as the relative difference between the branding level of the Control and Exposed groups. All differences are statistically significant at 99%.
Online Branding – Rich Media
Rich Media Retractable
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Run of Site
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Exhibits dynamic motion
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Graphic element “pops out” over site
editorial content once for every unique
visitor (one unique visitor counted per
every 8 hours)
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On subsequent visits only the
boombox ad is visible
Online Branding – Rich Media
Rich Media Expandable
Leaderboards and Boomboxes
Social / Interactive Media –
Total Access Blog Sponsorship: Traditional
A BLOG BY THE EDITORS OF SN & SN WHOLE HEALTH
SN’s Total Access Blog is THE destination for retail decision‐makers seeking up‐to‐the‐minute news & coverage of all that’s happening at the food industry’s biggest shows.
A BLOG BY THE EDITORS OF SN & SN WHOLE HEALTH
BENEFITS: • Live coverage from: • Natural Products Expos East & West • FMI Conferences & Events • United Fresh Produce • IDDBA • AND MORE!!! • Sponsor receives the following ad units, which appear on SN’s Total Access blog homepage and all linked pages: SN s Total Access blog homepage and all linked pages: • 728 x 90 and 300 x 250 ADDED VALUE: • 1x eBlast ($6695 value) • Daily eNewsletter sponsorships per show run ($3500 value) ($3500 value) • ROS promotional banners per show run ($4000 value) • ½ page, 4‐C ad in print ($13,000 value) • 12 month archive of blog sponsorship • Facebook and Twitter mentionsSocial / Interactive Media –
Total Access Blog Sponsorship: Video
Be part of the most watched broadcasts in food retailing! Be part of the most watched broadcasts in food retailing! BENEFITS: • Live video coverage from: • Natural Products Expos East & West FMI C f & E t • FMI Conferences & Events • United Fresh Produce • IDDBA • AND MORE!!! • Sponsor receives: b l k l d d l • Verbal acknowledgement and logo presentation prior to each video • 728x90 and 300x250 ad units on each article page and video player page • Inclusion in significant promotional campaign ADDED VALUE: •1x eBlast ($6695 value) •Daily eNewsletter sponsorships per show run ($3500 value)
•ROS promotional banners per show run ($4000 value)
•ROS promotional banners per show run ($4000 value)
•½ page, 4‐C ad in print ($13,000 value)
•12 month archive of blog sponsorship
Social / Interactive Media ‐ SN Quick Poll Sponsorship
COMMUNICATE YOUR MESSAGE WHERE VISITORS ENGAGE AND PARTICIPATE
Sponsor an area of our site where users participate in a weekly poll with questions concerning popular, on trend topics relevant to retailers today. BENEFITS: • SN’s Quick Poll appears on the homepage and rotating article pages. • Sponsorship Exclusivity: Only a single sponsorship is available for each SN Quick Poll. • Sponsor’s receive the following ad units, which appear on the SN Quick Poll results page: • Two Leaderboards (728 x 90)• Two Boomboxes (300 x 250)Two Boomboxes (300 x 250)
• One Small boombox (180 x 150)
• Sponsor can also submit Quick Poll questions to editorial for review
• SN’s Quick Poll is promoted weekly in the SN Daily News Update eNewsletter
Social / Interactive Media ‐ Ask The Experts
Promotes advertiser as an expert on a given topic/field.BRAND YOUR COMPANY AS AN EXPERT
Located on a custom‐built landing page that features exclusive ad units, company and expert bio info. A lead‐ generation form collects demographic info for every visitor who submits a question. BENEFITS: • Exclusive rights to sponsored category on www.supermarketnews.com for 3 months • Exclusive landing page • Promotion on the Supermarket News website via display advertising • Logo and headshot on the Supermarket News homepage ADDED VALUE: • 1x per quarter eBlast ($6695 value) • 1 week eNewsletter sponsorship per month ($3500 value) • ROS promotional banners per month ($5000 value) • ½ page, 4‐C ad in print ($13,000 value) • Facebook and Twitter mentionsMobile Marketing ‐ SN Mobile App
Reach top retail decision‐makers through
sponsorship of SN’s Mobile Smartphone
Application – giving retail executive mobile users
Application giving retail executive mobile users
a customized user experience.
BENEFITS:
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Align your brand with SN’s Top Stories Grocery
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Align your brand with SN s Top Stories, Grocery
and Frozen Foods coverage within the SN App –
ad units will run ROS on title page and all article
pages
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Ability to leverage rich media technologies
Ability to leverage rich media technologies
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Available for download on ALL Smartphone
platforms
Online Lead Generation ‐ Webinars
Multimedia platform to launch new products educate on expanded product
POSITION YOUR COMPANY AS A THOUGHT LEADER
Multimedia platform to launch new products, educate on expanded product capabilities or reinforce your company’s industry expertise to a geographically diverse, highly qualified audience.
BENEFITS:
• All webinars hosted by senior SN editorial staffAll webinars hosted by senior SN editorial staff • Content development with our editor’s participation • In‐demand presenters on hot industry topics • SN’s in‐house production team facilitates attendee registration monitoring and reporting • Online registration form with up to 3 custom questions and sponsor’s adsg p q p • Event archived and online posting for 24/7, on‐demand viewing for 1 year • Unique market research opportunity ‐ real time online polling and Q&A • Excellent lead generation resource ADDED VALUE: • 3x eBlast invitation/registration communication ($20,085 value) • 3 weeks eNewsletter promotion pre event ($10,500 value) • 1 week eNewsletter promotion per month for 3 months post event ($10,500 value) • ROS promotional banners for one month pre event ($5000 value) • ROS promotional banners per month for 3 months post event ($15,000 value) • ½ page, 4‐C ad in print ($13,000 value) • Facebook and Twitter mentions
Online Lead Generation ‐ White Paper Postings
GENERATE QUALIFIED LEADS WHILE COMMUNICATING SOLUTIONS OR BEST PRACTICES
Located on a custom‐built landing page that features exclusive ad units and provides visitors with an executive summary of the white paper as well as a lead‐generation form that collects demographic info. BENEFITS: • Hosted on www.supermarketnews.com for 1 year • Gated behind a registration page • Registration form can contain 3 custom questions • Leads provided weekly to client • Archived White Papers on SN web site www.supermarketnews.com/studies ADDED VALUE: – 1x per quarter eBlast ($6695 value) – 1 week eNewsletter sponsorships per month ($3500 value) – ROS promotional banners per month ($5000 value) – 50K p p ( ) minimum at $100 cpm – ½ page, 4‐C ad in print ($13,000 value) – Facebook and Twitter mentionsVideo – Sponsor Video Hosting and Promotion
DELIVER THE QUALITY, IMPACT & ELEGANCE OF TV STYLE ADVERTISING IN AN INTERNET SETTING. PROVIDE YOUR COMPANY WITH EXTRA VISIBILITY, CREDIBILITY & BE SEEN AS A LEADER BY HOSTING YOUR PRE‐PRODUCED VIDEO ON SUPERMARKETNEWS.COM Online video is the fastest growing medium today ‐ educate SN’s decision‐making audience on your company’s products and services. BENEFITS: • Video is powerful because it is demonstrative, can clearly depict procedures and techniques or visual info such as charts & graphsor visual info such as charts & graphs. • The information provided is also retained longer because it is visual. • SN can create branded messages designed to integrate with SN’s tone and content while delivering a clear call to action on behalf of the advertiser. • 728x90 ad unit on video player page • Promotional exposure within our E‐ newsletters and Web site
Video ‐ Phil Lempert Video Sponsorships
Sponsor Supermarket Guru, Phil Lempert’s, weekly video segments on what’s new and innovative in the food and retail landscape. Sponsors receive prominent banner placement and promotional prominent banner placement and promotional exposure within our E‐newsletters and Web site Choose to sponsor: THE LEMPERT REPORT • The Lempert Report is a weekly 5‐minute marketing analysis of the issues and trends that impact the food and retail environments. PHIL LEMPERT’S NEW PRODUCT HITS AND MISSES • Weekly videos with Phil’s comments and reviews of new food and retail products. PHIL LEMPERT’S FOOD NEWS TODAY • A live weekly webcast capturing the most relevant food trends of the week.
eMail Marketing – eBlasts and ePostcards
e‐Blasts and e‐Postcards are an effective way to keep in touch with
YOUR CUSTOM MESSAGE DELIVERED TO OUR TARGETED AUDIENCE
e Blasts and e Postcards are an effective way to keep in touch with customers and prospects quickly and efficiently. Timely delivery let’s you address immediate issues and solutions. E‐Blasts and e‐Postcards are a great way to drive traffic to your website, microsite and/or clients. BENEFITS: • Economical ‐ unit costs are efficient compared to direct mail. • Results are quick and measurable ‐ unlike direct mail, you’ll know in a matter of days, not weeks or months, how many readers opened and took actionreaders opened and took action. e‐BLASTS: We work with your production team to make sure your e‐Blast meets mailing and anti‐spamming requirements. Delivery, open rate and li kth h t i f ll bl Y il i d l t E‐postcard Example clickthrough metrics are fully measurable. Yesmail is our deployment and measurement software. e‐POSTCARDS: Use this online vehicle to showcase a new product, make a special offer, send prospects to your website and more ‐ the possibilities are dl C i ! endless. Customize your message now! Up your response by re‐deploying your blast to non‐opens for a small additional cost. E‐blast Example
eMail Marketing ‐ Video E‐Blast
PROVIDE YOUR COMPANY WITH EXTRA VISIBILITY, CREDIBILITY & BE SEEN AS A LEADER BY HOSTING YOUR PRE‐
PRODUCED VIDEO ON SN TV
Take your e‐Blast and give it a boost by incorporating f h l di d id one of the most popular mediums today – video. BENEFITS: • Video player landing page • Video player • Video player • Company logo • 728 x 90 display ad • Display up to 5 minutes of videoeNewsletter Sponsorships
Supermarket News’daily eNewsletter delivers the latest retail news and insight into the latest technology and trends shaping the sectors of the food retailing industry. eNewsletter sponsorships enable your to increase market awareness, while driving traffic to your website, microsite or research initiatives. FREQUENCY:Daily OPT‐IN EMAIL SUBSCRIBERS: Over 37,000 RESEARCH:•
63% of SN’s print subscribers also receive SN’s daily e‐newsletter•
35% Average Open Rate w/ peaks up to 58%•
75% find SN’s eNewsletter most useful when making food industry g y decisions!•
More than half visit the SN website daily•
They’re an e‐savvy audience — 88% visit business websites to keep up with industry news•
Nearly half of subscribers are from companies with annual sales of $500+ millionRefresh: The Week in Whole Health
SN Whole Health’s REFRESH offers unique content on the subjects of supermarkets, wellness and sustainability
A BLOG & WEEKLY E‐NEWSLETTER BY THE EDITORS OF SN WHOLE HEALTH
wellness and sustainability. BENEFITS: • The interactive format attracts retail food industry professionals, lifestyle advocates and everyday consumers. We invite you to read on and get REFRESHed! • Targeted health & wellness website and weekly eNewsletterg y ADDED VALUE: • Additional promotion includes quarterly eBlasts, weekly eNewsletter advertisements and exposure within our print edition SN WH REFRESH Blog whrefresh.com: Th WH b it th t k i th k it l t il t ! • The WH website that keeps you in the know on a vital retail sector! • Ad units are: • Leaderboard (728 x 90) • Boombox (300 x 250) SN WH REFRESH Weekly E‐Newsletter: • Weekly eNewsletter offers attention grabbing banner options to align your brand with unique content on all subjects health & wellness. • Ad units are (300 x 250 or 180 x 150) and are sold by position: • Position 1 • Position 2 • Position 3 REFRESH Blog Example • Position 4 FREQUENCY: Weekly, Every Wednesday OPT‐IN EMAIL SUBSCRIBERS: Over 10,700 REFRESH Weekly E‐Newsletter ExampleStand Out With Custom: Penton Marketing Services
Penton Marketing Services offers a full range of content
solutions, digital services and lead nurturing and qualifying services that leverage our deep industry knowledge and
customer relationships. We work closely with clients to analyze their business needs and develop strategic marketing solutions their business needs and develop strategic marketing solutions to realize their goals. OUR SERVICES INCLUDE: •Research •Lead Generation •Lead Nurturing & Scoring •Mobile •Video •Website Development h k •Search Engine Marketing •Social Media eListening •Paid Search Engine Marketing
