INSIDE THE KIT. Online Media Kit 2015

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Why Advertise with Us?

2 Online Readership 3

Online Sections 3

Advertising Opportunities 4

Advertising Costs 5

Ad Size & Location 6 - 9

Ad Specifications 10

General Policy

11 Online Media Contract 12

Insertion Order 13

Online Media Kit 2015

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Newspapers own 11 of the top 25 online

news and information Web sites and,

locally, they provide the dominant

infor-mation site in most of the top 75 markets.

Cited: Nielsen Net Ratings & Bermuda-Online.org

Reach

With our 24/7 online access and a

deep-rooted history on the island , The Royal

Gazette website has an audience unlike

any other Bermuda news organisation.

• Our daily news makes us consistent.

• Our wide array of distribution platforms

(print, web, virtual, mobile and social

media) strengthens our reach.

Plan

Need to identify the right online

advertising package to best suit your

business needs? Need an adjustment or

have no idea where to start?

Our team of skilled Advertising

Special-ists are knowledgeable of our

ser-vices and opportunities that The Royal

Gazette Online has to offer – making for

a better return on your dollar.

Target Advertising

Our established niche markets offer a platform

for you to reach the customers who are most

likely to purchase your service or product.

Following are our weekly online sections:

Tuesday - Body and Soul and Bermuda Works

Wednesday - Tech Today and Travel

Thursday - Young Observer, Bermuda Home Finder and

Green Pages

Saturday - Personal Finance, Religion and Weekender

In addition, The Royal Gazette publishes a range of special

sections and supplements.

Creative Design

Need help standing out?

Our in-house team of Graphic

Designers are available to share

their creative expertise to help

convey your message and truly

captivate your audience.

Layout, design and limited art

services are available as part of our

standard advertising package.

recently shopped online.

recently bought online.

are online daily at work.

have broadband at home

used the newspaper website

at least once a day

are under 35 years old

have incomes higher than

$100,000 annually

91

%

89

%

71

%

85

%

56

%

40

%

22

%

Why Advertise with Us?

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With more than

200,000

daily website users,

we have the deepest & broadest reach

of any Bermuda news organisation.

900,000

VISITS

215,000

UNIQUE VISITORS

4,100,000

PAGE VIEWS

4.5

AVG PAGES PER VISIT

5.2

AVG MINUTES PERVISIT

THE FOLLOWING STATISTICS ARE AVERAGED MONTHLY:

200,000

VISITS

3.5

AVG PAGES PER VISIT

3.8

AVG MINUTES PERVISIT MOBILE DEVICES ONLINE VISITS

News

This section attracts readers interested in:

Politics, Court, Crime, Tourism, Education,

Health, Environment, Labour

Lifestyle

This section attracts readers interested in:

Women, Community Profiles, Home, Arts &

Entertainment, Body & Soul, Travel, Young

Observer, Religion, Weekender

Sports

This section attracts readers interested in:

Soccer, Cricket, Sailing, Track & Field, Swimming,

Running/Triathlon, Tennis, Squash, Basketball,

Golf, Olympics, Rugby, Boxing, Cycling

Jobs

This section attracts readers seeking local

em-ployement opportunities

Opinion

This section attracts readers interested in joining

discussions surrounding:

Editorials, Letters to the Editor and the Political

Cartoons

Classifieds

This section attracts readers interested in

adver-tisement listings:

Celebrations, General, Legal Notices, Real Estate

and Action Listings

Business

This section attracts readers interested in:

Economy, International Business, Local Business,

Re-Insurance, Bermuda Works, Bermuda Stock

Exchange, Technology, Personal Finance

83 %

RETURNING

17 %

NEW VISITS

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Advert Pixel Size Location

Above Masthead 990x100 every page except Obituaries

Above Page

468x60 every page

Right Rail 1 300x250 every page

Right Rail 2 300x250 every page except Obituaries

Sky 1 120x250 every page except Obituaries

Sky 2 120x250 every page except Obituaries

Skybox 300x250 every page except Obituaries

Right Rail 3 300x100 every page except Obituaries

Right Rail 4 300x100 every page except Obituaries

Right Rail 5 300x100 every page except Obituaries

Right Rail 6

300x100 every page except Obituaries

Right Rail 7

300x100 every page except Obituaries

Centre 1

300x100 Home page only

Centre 2 300x100 Home page only

Centre 3

(FOOTER)

300x100 Home and Special Section

Landing pages only

Centre 4

(FOOTER)

300x100 Home and Special Section

Landing pages only

Centre 5 630x100 Home page only

Centre 6

(FOOTER)

600x140 Home and Special Section

Landing pages only

Inside Article 300x250 Article pages only -

News, Business, Sports, Lifestyle

Opinion and Columnists Articles

Article 1

300x100 Article pages only -

News, Business, Sports, Lifestyle,

Opinion and Columnists

Article 2

300x100 Article pages only -

News, Business, Sports, Lifestyle,

Opinion and Columnists

Article 3

600x140 Article pages only -

News, Business, Sports, Lifestyle,

Opinion and Columnists

Tower

120x600

Special Section Landing pages only -

News, Business, Sport,

Lifestyle and Opinion

Right Rail TV 1 160x300

TV Listings only

Right Rail TV 2 160x300

TV Listings only

Banners may be purchased in the

following manner:

• Annually

• Monthly

• Biweekly

• Weekly

• Daily

• Lifestyle

• Opinion

• Special Sections

Banners may be purchased either

as standard or as Run of Sections

(ROS) banners, where applicable.

Standard Banners

are purchased on an individual

basis with a specific location.

Run of Sections (ROS) Banners

appear in the following sections

and story pages.

• Jobs

• Classifieds

Special Sections on the site

(News, Business, Sport, Lifestyle

and Opinion) inlcude Landing

and Article pages.

Special Section Landing Pages

are the top pages offering a

summary list of subcategories.

Sub Category Landing Pages

are the sub pages offering a

summary list of articles.

Article Pages have the actual

news stories.

Interested in more than one

advertising medium and

discounts for annual contracts?

Ask your representative today

for special bundle offerings.

Advertising Opportunities

DURATION

BUNDLES

DISPLAY

SPECIAL

SECTIONS

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MONTHLY HOME 950 750 900 750 325 700 450 375 700 500 300 800 500 NA NA NA NA NEWS 950 675 725 630 300 650 450 350 650 NA 300 NA 500 630 400 750 750 BUSINESS 950 675 725 630 300 650 450 350 650 NA 300 NA 500 630 400 750 750 SPORTS 760 540 580 520 240 560 360 300 560 NA 240 NA 560 520 320 600 600 LIFESTYLE 720 520 550 500 225 500 350 280 500 NA 225 NA 525 500 300 580 580 OPINION 720 520 550 500 225 500 350 280 500 NA 225 NA 525 500 300 580 580 SPECIAL 720 520 550 500 225 500 350 280 500 NA NA NA NA NA NA NA NA CLASSIFIEDS 720 520 550 500 225 500 350 280 500 NA NA NA NA NA NA NA NA JOBS 720 520 550 500 225 500 350 280 500 NA NA NA NA NA NA NA NA RUN OF SECTIONS 720 510 545 472 225 490 340 200 450 NA NA NA NA NA NA NA NA OBITURIES NA 795 895 NA NA NA NA NA NA NA NA NA NA NA NA NA NA 2 WEEK HOME 713 563 675 563 244 525 338 281 525 375 225 600 375 NA NA NA NA NEWS 713 506 544 473 225 488 338 263 488 NA 225 NA 375 473 300 563 563 BUSINESS 713 506 544 473 225 488 338 263 488 NA 225 NA 375 473 300 563 563 SPORTS 570 405 435 390 180 420 270 225 420 NA 180 NA 420 390 240 450 450 LIFESTYLE 540 390 413 375 169 375 263 210 375 NA 169 NA 394 375 225 435 435 OPINION 540 390 413 375 169 375 263 210 375 NA 169 NA 394 375 225 435 435 SPECIAL 540 390 413 375 169 375 263 210 375 NA NA NA NA NA NA NA NA CLASSIFIEDS 540 390 413 375 169 375 263 210 375 NA NA NA NA NA NA NA NA JOBS 540 390 413 375 169 375 263 210 375 NA NA NA NA NA NA NA NA RUN OF SECTIONS 540 390 413 375 169 375 263 210 375 NA NA NA NA NA NA NA NA OBITURIES NA 596 671 NA NA NA NA NA NA NA NA NA NA NA NA NA NA 1 WEEK HOME 618 488 585 488 211 455 293 244 455 325 195 520 325 NA NA NA NA NEWS 618 439 471 410 195 423 293 228 423 NA 195 NA 325 410 260 488 488 BUSINESS 618 439 471 410 195 423 293 228 423 NA 195 NA 325 410 260 488 488 SPORTS 494 351 377 338 156 364 234 195 364 NA 156 NA 364 338 208 390 390 LIFESTYLE 468 338 358 325 146 325 228 182 325 NA 146 NA 341 325 195 377 377 OPINION 468 338 358 325 146 325 228 182 325 NA 146 NA 341 325 195 377 377 SPECIAL 468 338 358 325 146 325 228 182 325 NA NA NA NA NA NA NA NA CLASSIFIEDS 468 338 358 325 146 325 228 182 325 NA NA NA NA NA NA NA NA JOBS 468 338 358 325 146 325 228 182 325 NA NA NA NA NA NA NA NA RUN OF SECTIONS 468 338 358 325 146 325 228 182 325 NA NA NA NA NA NA NA NA OBITURIES NA 517 582 NA NA NA NA NA NA NA NA NA NA NA NA NA NA ABO VE M ASTH EAD ABO VE P AGE RR1 RR2 SKY 1 & 2 SKYB OX RR3 & R R4 RR5 & R R6 RR7 C1 & C2 C3 & C4 C5 C6 INSI DE A RTIC LE ARTI CLE 1 & 2 ARTI CLE 3 TOW ER

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Ad Sizes and Locations

This page offers the following

ad options:

Above Page Advertising

• Above Masthead 990x100 • Above Page 468x60

Right Rail Advertising

• Right Rail 1 300x250 • Right Rail 2 300x250 • Sky 1 120x250 • Sky 2 120x250 • Skybox 300x250 • Right Rail 3 300x100 • Right Rail 4 300x100 • Right Rail 5 300x100 • Right Rail 6 300x100 • Right Rail 7 300x100

Centre Advertising

• Centre 1 300x100 • Centre 2 300x100 • Centre 3 300x100 (FOOTER) • Centre 4 300x100 (FOOTER) • Centre 5 630x100 • Centre 6 600x140 (FOOTER)

Home Page

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Ad Sizes and Locations

These pages offer the following ad

options:

Above Page Advertising

Right Rail Advertising

Centre Advertising

• Tower 120x600 • Centre 3 300x100 (FOOTER) • Centre 4 300x100 (FOOTER) • Centre 6 600x140 (FOOTER)

News, Business, Sports, Lifestyle & Opinion

Landing Pages are pages within Special

Sections.

Landing Pages

are the top pages offering a summary

list of subcategories.

Sub Category Landing Pages are the

sub pages offering a summary list of

articles.

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Ad Sizes and Locations

This page offers the following

ad options:

Above Page Advertising

Right Rail Advertising

• Right Rail 1 300x250 • Right Rail 2 300x250 • Right Rail 3 300x100 • Sky 1 120x250 • Sky 2 120x250 • Skybox 300x250 • Right Rail 4 300x100 • Right Rail 5 300x100 • Right Rail 6 300x100 • Right Rail 7 300x100

Centre Advertising

• Inside Article 300x250 • Article 1 300x100 (FOOTER) • Article 2 300x100 (FOOTER) • Article 3 600x140 (FOOTER)

News, Business, Sports, Lifestyle & Opinion

Article Pages are pages within Special

Sections that have actual news stories.

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Weather Page

Ad Sizes and Locations

This new subsite offers the

following ad options:

Above Page Advertising

Right Rail Advertising

Obituaries Page

Ad Sizes and Locations

This new subsite offers the

following ad options:

• Above Page 468x60 • Rt Rail 1 300x250

Weather & Obits Pages

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To assist you with the file size limitations, we have identified the following rec-ommendations in reducing the file size.

Hints for reducing size of flash files

1. Resize the elements in Photoshop and save them as .gifs before importing them into your Flash library.

2. Double click on the icon for each creative in the library and compress them some more.

3. Limit your tweening.

These are the recommendations from Adobe:

Follow these guidelines to optimize graphics and animation:

• Avoid using gradients, because they require many colors and calculations to be processed, which is more difficult for a computer processor to render. • For the same reason, keep the amount of alpha or transparency you use in a

SWF file to a minimum.

• Animating objects that include transparency is processor-intensive and should be kept to a minimum. Animating transparent graphics over bitmaps is a particularly processor-intensive kind of animation, and must be kept to a minimum or avoided completely.

Note: The best bitmap format to import into Flash is PNG, which is the native

file format of Macromedia Fireworks from Adobe. PNG files have RGB and alpha. If you import a Fireworks PNG file into Flash, you retain some ability to edit the graphic objects in the FLA file.

• Optimize bitmaps without over compressing them. A 72-dpi resolution is optimal for the web. Compressing a bitmap image reduces file size, but com-pressing it too much compromises the quality of the graphic. Check that the settings for JPEG quality in the Publish Settings dialog box do not over com press the image. Representing an image as a vector graphic is preferable in most cases. Using vector im ages reduces file size, because the images are made from calculations instead of many pixels. Limit the number of colors in your image while still retaining quality.

• Note: Avoid scaling bitmaps larger than their original dimensions, because it reduces the quality of the image and is processor intensive.

• Set the _visible property to false instead of changing the _alpha level to 0 or 1 in a SWF file. Calculating the _alpha level for an instance on the Stage is processor intensive. If you disable the instance’s visibility, it saves CPU cycles and memory, which can give your SWF files smoother animations. Instead of unloading and possibly reloading assets, set the _visible property to false, which is less processor-intensive.

• Reduce the number of lines and points you use in a SWF file. Use the Opti-mize Curves dialog box (Modify > Shape > OptiOpti-mize) to reduce the number of vectors in a drawing. Select the Use Multiple Passes option for more opti-mization. Optimizing a graphic reduces file size, but compressing it too much compromises its quality. However, optimizing curves reduces your file size and improves SWF file performance. Third-party options are available for spe-cialized optimization of curves and points that yield different results. • To get the best results, try different ways of producing animated content, and

test each of the options.

• A higher frame rate (measured in frames per second, or fps) produces smooth animation in a SWF file but it can be processor-intensive, particularly on older computers.

• Test your animations at different frame rates to find the lowest frame rate pos-sible.

General Ad Requirements

• RG accepts files in the any of the following formats:

Static Adverts: GIF. JPG, TIFF, PDF, PNG Animated Adverts: GIF, SWF

• Maximum file size is 40 kb

• Creative with a white background must have a minimum 1-pixel border to differ entiate ad from editorial content. RG reserves the right to give 24 hours notice prior to holding a campaign if the specifications are not met. • RG reserves the right to add the word “advertisement” above any ad that

may be construed as possible editorial.

• All ads should be coded so that “click-thrus” launch a new browser window using target=”_blank”.

• Up to 3 additional loads of up to 50K each may be initiated after a user clicks on the ad.

• We do not allow expanding ads.

• We accept third party vendors, upon our approval.

Animated Ad Specifications

• 30-second maximum for any animation.

• Flash Animations are not supported by Apple products: iPad, iPod, iPhone. • All Flash Banners must be SUBMITTED with Static Fall Back Banners

Flash Ad & Movie Specifications

• Flash banners should be saved as .swf.

• The Flash frame rate must be less than 18 frames per second; however, twelve frames per second are preferred.

• All Flash Banners must be SUBMITTED with Static Fall Back Banners as flash files are not compatible with apple products.

• Any sound or video must be user-initiated, defined as a click and not a mouse over or rollover, and clearly labelled with “Play” and “Stop” controls. • Video within standard ad units follow standard IAB ad guidelines and specs. • There may be additional charges for video depending on bandwidth. • The Flash frame rate must be less than 18 frames per second; however,

twelve frames per second are preferred.

Click Tag Technical

For clickable banner ads, you must create a click Tag Code and it must be at-tached to an invisible button. The invisible button (a button that contains only a hit state) should be the same size as the ad unit and placed on the topmost layer of the Flash file. When linking to your website, you have two alternatives to select from, you can hard code the link or you can make it dynamic. A hard code link does not provide us with a click count, however a dynamic link is supplied by Adserver and will provide us with click counts.

For more information on creating dynamic links, please click on the url below: www.adobe.com/resources/richmedia/tracking/designers_guide

Additional Notes:

• Invisible buttons must be placed on the topmost layer of the file. Buttons placed on layers below the invisible buttons will not display and will not respond to mouse interaction. Ensure that no two buttons should overlap. • Please make sure that there are no spaces in the name of the file. • Flash files should follow standard IAB file size limitations of 50K for 300x250,

468x60 and 300x100.

• Ads that load additional files should load these files from absolute URLs (i.e., http://www., etc.). After an user clicks on the ad, up to 3 additional loads of up to 50k each may be initiated.

• Animation of the ad is a maximum of 30 seconds.

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The following conditions are in addition to all General

Condi-tions set forth in the 2012/13 Advertising Rate Card for the

newspaper.

Contact your account representative for a copy if you do not

have one.

• News site advertising cannot be directly competitive and/or disparaging to www.theroyalgazette.com .

• News site advertising cannot promote specific features of their online cover-age and/or site in their ads on www.theroyalgazette.com.

• All public policy, advocacy, political or candidate advertising must include a “Paid for by ___” label on all frames of the ad. It must be clear who placed the ad.

• All advertising content must be clearly differentiated from editorial content. RG reserves the right to reject any ads that are disparaging to RG or have po-tential for user confusion.

• If an advertisement is deemed by the Publisher to be an editorial style ad-vertisement, the Publisher reserves the right to insert above or below such advertisement the word “Advertisement”. The use of regular news typefaces or facsimile type styles which may mislead readers into interpreting an adver-tisement to be news content is not permitted.

• The advertiser assumes full and complete responsibility and liability for the content of all advertising copy submitted, and published pursuant to this Agreement, and shall indemnify and save the Publisher harmless against any demands, claims or liability arising from the publication of said advertising copy. The advertiser shall reimburse the Publisher in settlement of claims or in satisfaction of judgments obtained by reason of the publication of such ad-vertising copy together with all expenses incurred in connection therewith, including, but not limited to legal fees and cost of litigation.

The Royal Gazette reserves the right to reject any ads for the

following reasons:

• General Advertisements that contain fraudulent, deceptive or misleading statements or illustrations.

• Attacks of a personal nature.

• Advertisements that are overly competitive or that refer abusively to the goods or services of others.

• Offensive to Good Taste - Indecent, vulgar, suggestive or other advertising that, in the opinion of The Royal Gazette, may be offensive to good taste. • Discrimination advertisements that fail to comply with the express

require-ments of Bermuda laws.

• Investments advertisements that do not comply with applicable Bermuda laws and regulations.

• Political advertisements that do not identify the paid sponsor in every frame of the ad will not be accepted.

• Tobacco Advertisements for cigarettes and other tobacco products. • Occult Pursuits advertisements for fortune telling, dream interpretations and

individual horoscopes except when ordered for entertainment sections or guides or when the emphasis is on amusement rather than serious interpre-tation.

• Endangered Species advertisements offering furs or products made from the furs or hides of animals included on government endangered species lists. • Online Gaming advertisements promoting online gaming or wagering sites.

Deadlines

• All ads must be delivered to the Publisher a minimum of three working days before the campaign is to run. We will review all ads to make sure they com-ply with our requirements. Ads that do not meet the RG requirements will be returned to the advertiser for correction, which may result in a delay of the campaign.

• All advertisements are required to be delivered in electronic format via disk, email or to the FTP Site.

Payment and Rate Terms

• All contract rate advertisers with a contract rate will have the value of all on-line advertising accumulated to earn annual volume rate discounts for their newspaper advertising.

• The Publisher reserves the right to increase the advertising and other rates at any time with the minimum notice period of one month. The advertiser reserves the right to cancel an existing agreement at any date upon which the higher rates are made effective by the Publisher. The Publisher reserves the right to back rate and re-rate any unfulfilled agreement.

• All advertising will be paid at time of placement, unless the advertiser has credit terms with The Royal Gazette Limited.

• Advertisers wishing credit terms must make application through the Ac-counts Department of The Royal Gazette Limited before credit may be ex-tended.

• Credit cards may be used for the purchase of all adverting services if an ad-vertiser does not have an account. Visa and MasterCard are accepted. Please contact our accounts payable department (ap@royalgazette.bm) for other payment methods

• Accounts shall be paid within 30 days. Accounts which are overdue may be subject to an interest charge and/or administrative charges.

• Advertisements cancelled by the advertiser less than two full working days prior to publication, may be subject to 50% of space charge.

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The Royal Gazette

P.O. Box Hm 1025 Hamilton HMDX Bermuda

Firm Name: Contact Name: Mailing Address:

Street Address:

Parish: Postal Code:

Telephone Number: Fax Number:

Website Address: Email Address:

The Royal Gazette Online Rate

The Advertiser agrees to the conditions set out below and on the reverse side of this Agreement.

Rate $:

Size: Placement:

Animation: Yes (limited to 30 sec.) No

Contract Commencement Date: This Contract shall be fully completed before:

(a) Not anything herein to the contrary, The Royal Gazette reserves the right to increase the rate firstly herein mentioned for the said advertising at any time and from time to time during the Agreement on notice to the Advertiser, which event the advertiser may elect to cancel Agreement on a pro-rata basis by notice in writing to The Royal Gazette Limited, such notice to be received prior to the date upon which the higher rate is effective, and such cancellation to take effect on the date the higher rate was to take effect.

(b) All locations are subject to rotation with other ads unless otherwise agreed. (c) All creative must be delivered (1) working days before insertion.

(d) Ad can be changed once per week with this limitation.

(e) A URL web link is to be provided when an advert is required to link to an external location.

The Royal Gazette will not be held liable for any errors or corrections to the media kit and reserves the right to make adjustments accordingly.

The items specified in this contract represent an exclusive offering agreement between The Royal Gazette Ltd. and the client. When signed below by officers representing both parties, the agreement shall be considered effective.

Company Authorized Signature: Business Title:

Print Name: Date:

For Office Use Only

Advertising Representative: Date:

Advertising Agency: Date:

Marketing & Sales Manager: Date:

Account Number: Accounts Approval:

Account Ref. Number: Date:

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The Royal Gazette

P.O. Box Hm 1025 Hamilton HMDX Bermuda

Firm Name: Campaign Name:

Purchase Order: Account: Booking Number:

Run of Sections (ROS) – Please select the sections that you would like to participate in. Standard Sections (ROS Only)

Lifestyle Opinion Classifieds Jobs Special Sections Search Follow it Live

Standard Banners:

Home Business News Section Page Sports Lifestyle Classifieds Jobs Obituaries Opinion Search Article Pages

Advert Options (size in pixels WxH)

Above Masthead (990x100) Above Page (468x60) Rt Rail 1 (300x250) Rt Rail 2 (300x250) Sky 1 (120x250) Sky 2(120x250) Skybox (300x250) Rt Rail 3 (300x100) Rt Rail 4 (300x100) Rt Rail 5 (300x100) Rt Rail 6 (300x100) Rt Rail 7 (300x100) Centre 1 (300x100) Centre 2 (300x100) Centre 3 (300x100) Centre 4 (300x100) Centre 5 (630x100) Centre 6 (600x140) Inside Article (300x250) Article 1 (300x100) Article 2 (300x100) Article 3 (600x140) Tower (120x600) Rt Rail 1 TV Page (160x300) Rt Rail 2 TV Page (160x300)

Terms and Conditions

All creative must be delivered a minimum of three (3) business days before insertion. A banner may be changed one time per week. The items specified in this contract represent an exclusive offering agreement between The Royal Gazette Ltd. and the client. When signed below by officers representing both parties, the agreement shall be considered effective.

Company Authorized Representative

Print Name: Price:

Signed: Date:

Contact Email:

For Office Use Only

Check for availability: Received Ad:

Confim Pricing with Customer Check Ad Confirm Credit Info URN

Animation Yes – Maximim size is 40kb and animation limited to 30 secs No Link URL (Required for GIF.JPG):

Start Date (dd/mm/yyyy): End Date (dd/mm/yyyy):

Additional Information:

All locations are subject to rotation with other ads.