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We work everyday to contribute to

a better country.

sustai

nable

development

(2)

Journalism and graphic editing: Taller de Edición

Grupo Éxito

Administrative headquarters

Carrera 48 No. 32 B Sur - 139, Envigado A.A. 3479 Colombia Telephone:57 4 339 6565 [email protected] www.grupoexito.com.co Facebook/GrupoExitoColombia twitter@grupo_exito

Cover: Sancho BBDO. Photos: Andrés Mayr, LaPic, Publicaciones Semana para Revista Aldetalle.

General Coordination: Governance and Sustainability and Head of Communications Grupo Éxito.

This report is printed on Colombian Paper from sugar cane bagasse with environ-mentally friendly inks.

WE SUPPORT THE GLOBAL COMPACT

More information on page 14

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index

Positive

increase Negativeincrease Positive

decrease Negativedecrease

This Sustainability Memoire was con-solidated with information provided by Almacenes Éxito S.A. and their opera-tions in Colombia, which include stores, administrative, distribution centers, food industry and the textile subsidiary Dit-exco, between Jan. 1 and Dec. 31. The Company owns Spice Investments

Mer-cosur, a Uruguayan corporation which is the majority shareholder of the compa-nies that operate the Disco, Devoto and Geant stores. The data of this company shall be included in the financial infor-mation in this text and in the report on the number of sales points of Almacenes Éxito S.A.

With the promise of printing fewer copies, this is a summarized version of Grupo Éxito’s Sustainability report. To see the comple-te report, please visit , the Sustainability Section on our websicomple-te www.grupoexito.com.co Scope

MANAGEMENT

REPORT

SOCIAL DIMENSION

Solidary player

Responsible and inclusive employer

Trusted Ally Responsible dealer with our clients

21

31

37

43

ENVIRONMENTAL

DIMENSION

ECONOMIC

DIMENSION

We seek to reduce our impact on the environment

51

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2013 Report and balance sheet /// Management Report

Letter from the Chief Executive Officer

As Chief Executive Officer of Grupo Éxito, it is with great pleasure that I present our Sustainability Re-port which reflects the results of our sustainable development strategy during 2013. The mission of the more than 38.000 co-workers that daily repre-sent this organization is to work so that our cus-tomers always come back.

Grupo Éxito fully identifies with The Global Re-porting Initiative (GRI), an organization that pro-motes the use of sustainability reports as a way of life of organizations towards more sustainable de-velopment. A responsible economy must combine long term earnings with ethical behavior on social justice and protection of the environment. There-fore, by integrating sustainability to the balance sheet of our corporate group, we have decided to incorporate four critical aspects of competitive sus-tainability: social responsibility, the environment, economy and governance.

With the purpose of measuring, understanding and communicating the impact that the activities of our organization have on our surroundings, we seek and we listen to the voices of our stakehold-ers and we strive to create convstakehold-ersations within the framework of our commercial activity and of the in-teractions required thereby.

With this report, I invite you to get to know Grupo Éxito better and to learn in detail about its programs addressed to creating a better country for the present and for the future, based on sus-tainability. We are aware that a huge contribution to development lies in job creation in Colombia -in 2013 we provided 1.472 new jobs-, and we are proud to say that we also work on other initiatives:

Gen Cero: with the knowledge and the outstand-ing experience of Fundación Éxito acquired in 30 years of working for Colombian childhood we are determined to accomplish the: Responsible trade: we promote initiatives that favor the devel-opment and formalization of the economy such

as involvement of the nation to eradicate child malnutrition*. Our goal, set forth in Grupo Éxito’s strategic plan is that in 2025, the first generation of “zero malnutrition” will be born in Colombia. COP19.387 billion were invested in care provided to 36.656 children and y 2.601 expectant families. In 2013, COP19.387 billion were invested in care provided to 36.656 children and y 2.601 expectant families.

Responsible trade: we promote initiatives that favor the development and formalization of the economy such as:

CARLOS MARIO GIRALDO MORENO

CEO

*Weighing less than 2.500 gr at birth due to inadequate nutrition of the mother.

(5)

Farmers’Commercial Rounds: together with national and local governments, we will hold negotiation rounds so the farmers can offer their products directly without any intermedia-tion whatsoever.

Today, nearly 75% of national produce pur-chases are made directly from the producers. Aliados Surtimax: through a collaboration

agreement, the owners of small mini-mar-kets can continue to grow their business with advice on stock, exhibition and commercial activities provided by Grupo Éxito, with our brand Surtimax.

By the end of 2013, 269 owners of this type of businesses were part of our network of Surtimax Allies.

Inclusion of vulnerable population groups: we

strive to create work relationships with these indi-viduals. To this end, we create partnerships with entities that protect the physically disabled and cognitively impaired as well as victims of the armed conflict or reinserted individuals.

Actions aimed at compensating the impact

of our operation on the environment:

environ-ment: in addition to addressing the requirements related to compliance of extended use regula-tions, we focus on three environmental fronts:

Reduction of energy consumption and emis-sions with the strategic support of Green

Yel-low, a subsidiary of the Casino Group. By the end of 2013, 18 stores already showed av-erageenergy savings of 23% in terms of con-sumption thanks to this initiative.

Under the name of “Mi Planeta” we work on the measurement, compensation and mitiga-tion of our carbon footprint and the correct management of post-consumption waste with the aim of offering options for millions of cus-tomers that visit our stores on a daily basis.

The results of all these actions are found in this Sustainability Report.

We work for the sustainable progress of Colombia

We firmly believe that Grupo Éxito brings progress and development to the communities who wel-come any of its units. We are determined to contin-ue to build a country where formal trade supports the consumer in his purchase decision with prices that meet his possibilities, broad and differentiated products and at the same time, the offer of quality living conditions with services and complementary businesses.

In 2013 we accomplished a great deal in our quest to continue contributing to the sustainabili-ty of Grupo Éxito and Colombia in close relation-ship to the activities we develop. Besides the work fronts mentioned above, - Gen Zero, responsible trade, inclusion of vulnerable population groups and the compensation of our impact on the envi-ronment at Grupo Éxito we continue to consolidate our strategies in terms of responsible growth and the generation of value for our stockholders, em-ployees, customers and the community in general. Cordially,

“We are determined

to build a country where

formal trade assists

the consumer in his

decision to purchase

CARLOS MARIO GIRALDO MORENO

(6)

2013 Report and balance sheet /// Management Report

Grupo Éxito

Cifras a 31 de diciembre de 2013

We are a business corporation, leaders in the retail trade in Colombia and with 524 stores, 470 of them in Co-lombia and 54 in Uruguay. We develop an omni-channel strategy that places the customer at its very center ser-ving him with quality services and products of numerous brands, formats, industries and businesses. Grupo Éxito directly employs 38.422 persons in Colombia an gene-rates more than 6 8,000 indirect and direct jobs through our Éxito, Carulla and Surtimax brands in retail; and Viva in shopping malls.

We have services and business lines that supplement our offer: consumer credit with the Éxito card, Viajes Éxi-to (travel), Móvil ÉxiÉxi-to (mobile phone services), interna-tional money transfers, Seguros Éxito (insurance), the textile and food industries, e-commerce, fuel distribution (service stations) and a real estate business. Additionally we offer the possibility of paying utility bills and private invoices. Our operation is recognized due to the good

quality of the servi-ces we provide, the variety of value

pro-posals of its brands and the commitment of all the wor-kers of our Organization so that our customers always have a reason to come back.

The Casino Group from France is our majority stoc-kholder. Our operation is centered in Colombia; in ad-dition, we are present in Uruguay where we have share majority in the companies that operate Disco, Devoto and Géant stores, the main local supermarket chains.

This structure is integrated by Alomacenes Éxito S. A. as the holding company in Colombia, Distribuidora de Textiles y Confecciones S. A, -Ditexco S. A.- Almacenes Éxito Inversiones S. A. S. Éxito Viajes y Turismo S. A. and Gemex O&W. S.A. Al and BY its foreign subsidia-ries Carulla Vivero Holding. Inc- and Spice Investments Mercosur (“Spice”).

524 stores

470 in Colombia

and 54 in Uruguay

38,422 direct employees

in Colombia.

Caption VIVA Laureles Shopping Mall, Medellín.

(7)

The Carulla brand is born in Bogotá thanks to the initiative of José Carulla Vidal.

Ley in Barranquilla begins operations, founded by Luis Eduardo.

Gustavo Toro Quintero begins operations of Éxito in Medellin.

Cadenalco begins its history as Ley’ holding company.

Alberto Azout founds the Vivero chain in Barranquilla.

Creation of Fundación Éxito.

The real estate

business begins. Merger of

Almacenes Éxito and Cadenalco (owner of Ley and Pomona among other brands).

Casino acquires 25% of Almacenes Éxito’s stock.

The Éxito Card is born. Almacenes Éxito obtains the majority stake of Cadenalco.

The virtual store begins operation www.exito.com.

Éxito acquire 10,5% if Cativen’s shares in Venezuela.

Éxito lists its shares in the Medellín Bogotá and Eastern stock markets.

Casino obtains the majority stake of Almacenes Éxito.

The supplementary business, Seguros Éxito begins.

Éxito begins the direct operation of its service stations. The Surtimax warehouse model is born. The commercial partnership of Éxito and Cafam.

Almacenes Éxito acquires Carulla Vivero in 2007 and in 2010 they merge.. The Éxito Express format is born.

Acquisition of 100% of the stock of Spice Investments Mercosur, the holding company of the Disco, Devoto and Geant chains, leading retailers in Uruguay.

Culmination of the Unification process of Cafam, Pomona and Ley stores with the three brands, Éxito, Carulla ande and Pomona Éxito.

Mobile Telephone with Móvil Éxito which offers benefits of the loyalty program.

International Money Transfers: the first retailer in Colombia to offer this service.

Our history

This is our history; we have been writing it since 1905 with a solid business

and service vocation oriented to the country and its people.

(8)

2013 Report and balance sheet /// Management Report

Our Corporate

Philosophy

Chief

Executive Office

MISSION:

VALUES:

Teamwork.

Simplicity.

Innovation.

Service.

We are motivated by a mission and

we base our work on 4 corporate values.

CARLOS MARIO GIRALDO

We work so that our

customer returns.

(9)

Presidential Committee

FILIPE DA SILVA Vice President Finance and Administration JUAN LUCAS VEGA PALACIO

Vice President Real Estate and Development

CARLOS MARIO DÍEZ GÓMEZ

Vice President Retail

JOSÉ GABRIEL LOAIZA HERRERA Vicepresidente comercial y de abastecimiento JACKY YANOVICH MIZRACH Vice President Éxito Brand JUAN FELIPE MONTOYA CALLE Vice President Human Resources JESÚS ALBERTO QUINTERO MARÍN Manager Supply Chain MARCELA QUINTERO VÉLEZ Customer Manager GLADYS ELENA ESTRADA YEPES Audit director MARTÍN NOVA ESTRADA Vice-President of Marketing CARLOS FERNANDO HENAO MORENO Manager Corporate Affairs and Secretary General

(10)

2013 Report and balance sheet /// Management Report

Our Brands

With retail and the shopping malls and business centers as a starting

point for generating visits and recall of our brands, we offer

different options so that our customers always return.

Retail

Surtimax

The proximity format that offers savings and economy to its customers. “Where buying costs”.

VIVA

A brand of shopping malls and business centers that reflects the best aspects of every city and sector, creating cheerful, fun and constantly evolving places. A place to celebrate, have fun and feel alive.

The Real Estate Busines

Virtual

Éxito

“Everything for everyone” in modern, comfortable spaces nearby, whre superior service is offered at competitive prices.

carulla.com

With over 15,000 products carulla.com is the ideal website to pamper yourself without leaving home.

exito.com

Easy, quick and with numerous products available for its customer.

Carulla

Where buying is a unique experience. In Carulla, the extraordinary is a daily happening. It offers the best service so that the customers enjoy the products with the freshness and quality they deserve.

Economic value generated

millones COP.

Consolidated results.

(11)

Complementary businesses and services

Figures at December 31, 2013

2nd PLACE

in terms of sales in the

travel agency sector in Colombia

22

cities

37

cities

64

stores

600 thousand

CUSTOMERS

1.5 million

CUSTOMERS

1.7 million

CREDIT CARDS ISSUED

1st

private brand credit card in

the count.

3rd

in the industry in terms of

issuers 1.7 million credit cards

issued

17.8% increase

IN SALES.

Present in

12 MUNICIPALITIES

OF THE COUNTRY.

20

SERVICE STATIONS

200 stores

ÉXITO, CARULLA AND SURTIMAX.

Launched in October

FIRST RETAIL CHAIN

to offer the service

50 MUNICIPALITIES

in the country

61

agencies

Mobile phone operator that offers

special benefits for customers

of the Company’s brands: extra

points in

ÉXITO, CARULLA AND

SURTIMAX,

loyalty programs

at the stores where they can

exchange them for minutes.

(12)

2013 Report and balance sheet /// Management Report

We are wherever

our customers are

163

Éxito

20

Service stations

Disco

28

24

Devoto

2

Géant

269

Surtimax allies

74

Éxito Express

85

Carulla

146

Surtimax

2

Homemart

470

General total

54

Total number of

stores in Uruguay

Uruguay

Colombia

(13)

Acknowledgements

Grupo Éxito stands out among the eight categories evaluated in the study

Élite Empresarial*, that analyzed 300 companies and 50 executives in the country:

2nd

Company that offers

3rd

the best customer

service and the best

quality products.

Among the companies

with best Social

and Environmental

Responsibility.

5th

best manager

in the country,

Carlos Mario

Giraldo, CEO.

The Organization is number 6 on the list of the most responsible companies and with the best corporate governance accord-ing to MERCO, Monitor Empre-sarial de Reputación Corporativa.

The Colombia Stock Exchange awarded the “Investor Relations” issuance seal for voluntarily using the best practices in terms of revealing financial information for investors in Spanish and English.

A study made by the Universidad de La Salle ranked Grupo Éxito as the Colombian company with the most transparency, after Ecopetrol, when providing information on line.

A study made by Dinero magazine and Invamer-Gallup in Bogotá, Cali, Medellín and Barranquilla concluded that Grupo Éxito stands out as one of the brands that elicits the greatest recall and emotional attachment among Colombians. In the 18 – 24 year olds segment it shows 39% of recall in the retail. Since 1997, when this category began to be studied, the Éxito brand has been the most called to mind of all.

Grupo Éxito is among the ranking of the 50 most valuable Latin American companies, according to BrandZTM.

CARLOS MARIO

GIRALDO,

CEO of Grupo

Éxito, starred in

the leadership

promotion

assessment

(20 positions).

7th most valued company in the Colombia Stock Excanage

(BVC). Study carried out by Portafolio in July, 2013.

* Study made by Datexco Company for Portafolio, newspaper.

Andigraf Ecology Award for Sustainability Report, 2012.

(14)

2013 Report and balance sheet /// Management Report

How do we prepare

the 2013 Report?

Since 2008 we have been submitting to our stake-holders an annual report with the challenges, progress and achievements of the Company in terms of Sustain-able Development. This document compiles the infor-mation regarding the main events according to those is-sues that the Group has deemed important or material. As in the past, we have prepared this report based on criteria established by the Global Reporting Initiative (GRI); in addition, as signatories of the Global Compact, we report on important issues for the Company.

In 2011, the material nature of the Organization was evaluated under the criteria of ISO 26.000, the AA 1.000 Standard and the GRI, which was evaluated by the Chairman’s Committee in 2013.

The Sustainability Department and the Head of Communications continuously review the best prac-tices in compiling and presenting information on sus-tainability in order to supplement the preparation of the report. Furthermore, standards such as the Dow Jones Sustainability Index (DJSI) and the Development Goals of the Millennium, the Business Social Compliance Ini-tiative (BSCI) are kept in mind.

Given that sustainability is a transversal concept across all of the processes of the Group, the Sustain-ability Committee has been strengthened; this is an inter-disciplinary team composed by 36 individuals in charge of transmitting and managing the initiatives of this area in the day to day development of each process.

(15)

At Grupo Éxito, sustainability

belongs to everyone.

In addition to this strategy that is to be implemented throughout the country, there are several objectives under the 5 pillars described above and are expressed to stakeholders in different ways in order to elicit from them some level of involvement that will give them the impact that this or-ganization has in its daily activity.

Under the seal “My Planet” two significant environmental issues are dealt with; measuring, compensat-ing and mitigatcompensat-ing the carbon foot-print and leading the retail sector the post-consumption programs. The Organization has two import-ant projects related to the objective of mitigating the carbon footprint: reduction of water and energy con-sumption and diminishing the use of plastic bags in its operation and by the customer.

In terms of the social dimensions, and included in the 5 pillars of tainability there are two fronts: sus-tainable trade and involving the vulnerable population. In the for-mer, there are 4 great projects:

Aliados SURTIMAX Synergies with suppliers Origin purchasing Sustainable packaging

The sustainable development process-es of the Company are managed by the Governance and Sustainability Depart-ment, which, since 2013 is part of Cor-porate Management. It coordinates en-vironmental, vulnerable population and government relations hip issues and additionally assists and advises all ar-eas of the Organization in planning and creating strategies that aim at consoli-dating its social responsibility. Moreover, the department supports and assists issues regarding ethics, transparency and good governance.

Sustainability in Grupo Éxito is im-mersed in all its activities and strate-gies; it is part of the daily operation of everyone who belongs to the enormous network of relationships that fosters and maintains the largest commercial organization in Colombia, thus making this wellbeing available to all, all over the country wherever Grupo Éxito is present. Based on the fact that financial sustainability is the

result of the adequate management and interrela-tions of human resources, capital, and naturals, the social and environmental dimensions of Grupo Éxito are expressed under 5 pillars that lead the Organi-zation constantly to be:

1.

A responsible and inclusive

employer.

2.

A responsible business person

with its clients.

3.

A trusted ally.

4.

A supportive player.

5.

An entity that works towards the

reduc-tion of social impact from its activities.

Sustainability in Grupo Éxito is immersed in all its

activities and strategies; it is part of the daily operation

of everyone who belongs to the enormous network

of relationships that fosters and maintains the largest

commercial organization in Colombia.

In the pillars of the Organization, the management team has established some strategic objectives to-wards which we continuously strive. The most im-portant is the Gen Zero Strategy, led by Fundación Éxito; its main objective is that by 2025, the first generation free from malnutrition will be born in Colombia. This same objective is part of the mega strategy of Grupo Éxito; thus, the actions required to meet I are not only in the hands of the Fundación but become the responsibility of people at all levels who are part of Grupo Éxito.

(16)

2013 Report and balance sheet /// Management Report

Dialogue with

our stakeholders

We continue to generate and support spaces where we can exchange

news and points of view in an environment of trust and respect

regarding our activities.

Shareholders

Suppliers

Collaborators

An ordinary shareholders’

meeting and four instances for communicating quarterly results and teleconferences with analysts and investors and six with brokering firms.

Grupo Éxito Open Day for eight international analysts at the Bogotá Stock Exchange. Speakers in Colombia Inside Out

of the Colombia Stock Exchange in New York and London.

Every 15 days, the Agenda de Grupos Primarios is published; a guide for process leaders to share routing information. 4 opportunities of face to face

communication of Grupo Éxito’s CEO with workers in the cities of Medellín, Bogotá, Cali, Barranquilla and Bucaramanga. Buzón de Sentimientos in operational headquarters (46.218 messages) and 360º Box Exprésate (2.425 messages) in corporate headquarters: channels to hear and channel opinions from collaborators. With the review and classification of requests, we were able to put plans of action in place

regarding possible topics and situations, and timely responses were given that contributed to improving the trust among collaborators and executive management of the organization.

11 issues of the poster bulletin “Vuelta a Colombia”, with an average of 484 copies per issue; photos of events and news of the units across the country.

11 ISSUES

of the magazine alDetalle, a publication of 24 to 32 pages distributed to all units of the country. 23 thousand copies are printed per issue.

Carlos Mario Giraldo, CEO, met with over 1,000 representatives of suppliers in Bogotá, Medellín, Cali, Barranquilla and Bucaramanga while leading the forum “The Future we Visualize”.

5th version of the Éxito Suppliers Award: 11 suppliers in the same number of categories.

Four issues of the quarterly magazine Nosacerca with an average of 4.000 copies each.

19

INTERNATIONAL

CONFERENCES

in the United States,

Mexico, Brazil,

England, Scotland,

Germany, Peru

and Chile.

25.200

UNITS

of the poster bulletin ‘Conectados’

distributed weekly to all headquarters,

industries and stores in the Company.

(17)

Clients

Government

Society and

communications media:

288.752.000 mails sent to clients.

Through personalized and virtual surveys, the opinions of 195.949 clients from all over the country were received.

61.246 cases addressed through the Quick Response to Clients system QRC.

25.641 mails from clients processed.

92 press releases and response to 81 press questionnaires.

Four presentations to the com-munity on different projects of the Company.

Participation in 14 job fairs and 3 forums, where 20,000 were in contact with the Organization. 14,000 résumés of people interested in working with Grupo Éxito were received.

15.155

CLIENTS

attended

personalized meetings.

The responsible officers in the organization maintain permanent contact with stakeholders

149.456

15.030

Corporate Affairs Management was consolidated. It is in charge of channeling and guiding the relations with Government bodies, among other topics.

Interacción permanente a través de Fenalco, gremio que agrupa y centraliza el relacionamiento y los intereses del comercio en Colombia.

Permanent communication with the Financial Superintendence, with quarterly results reports and relevant information for the market.

Submission of the survey on best practices of the Good Governance Country Code to the Financial Superintendence.

(18)
(19)

2013 Report and balance sheet /// Social Dimension

COP534,293 million

paid in taxes.

COP456,682 million

in savings for our

customers in our

stores.

38.422

DIRECT JOBS

Over

68 thousand

jobs

generated, including indirect jobs.

1.392.000

HOURS OF TRAINING

3.598

REFERENCES

of our own private

label brands.

6.450

SUPPLIERS

Commercial, real estate,

industrial and services.

Nearly 37

thousand children

and 2,600

expecting families

assisted with

nutrition aids.

126 suppliers

trained in high

management.

A fundamental part of our sustainability is to work tirelessly for a better country. We want to involve all of our stakeholders in the eradi-cation of malnutrition among our children, as a national cause*.

Supporting player; united in the great cause of eradicating child malnutrition in Colombia.

Responsible and inclusive employer. Responsible trader.

Trusted ally.

*Chronic malnutrition caused by inadequate nourishment.

El 21 de noviembre se realizó una noche de gala en la sede adminis-trativa Gustavo Toro Quintero de Medellín para premiar a los provee-dores más destacados del año.

(20)

Supporting player

United in the great cause of eradicating child

malnutrition in Colombia.

Fundación Éxito: 30 years nourishing live

Alliances for a better future for the children of Colombia. Tenth version of the Early

Childhood Award. Gen Zero.

Fundación Éxito.

Surtimax

allies.

The Éxito

Group works

to be an

exemplary

citizen.

Acting

responsibly

includes

preventing

future risks.

(21)

2013 Report and balance sheet /// Social Dimension

Fundación Éxito

A non-profit organization focused on early childhood integral care with emphasis on proper nutrition for children and expect-ing and lactatexpect-ing families.

Its focus on early childhood is due to the fact that it is the age where human beings grow more rapidly and in addition it is the sector where more compelling

evidence is found regarding the inequality that characterizes the development of our society. It is a second floor foundation, which means that it does not manage programs directly; it works in partnership with over 200 organizations that carry out programs directly with children and their families.

In the framwork of the national

celebration of the beatification of

Saint Laura, the Foundation donated

950 gifts for the children of the

Cristianía Indigenous Reservation.

3.013

TONS

of food valued at

2.410 million delivered to

24 food banks.

21.969

TONS

of recycled material commercialized

(0.4% more than in 2012).

Fundación Éxito’s

social investment:

$19.387.775.245

(7% more than in 2012).

Origin of the resources of Fundación Éxito

Figures in millions of pesos (COP)

2011 2012 2013

Presence in:

72 MUNICIPALITIES

AND 23 STATES IN

COLOMBIA.

People served:

36.656 CHILDREN AND

2.601 EXPECTING FAMILIES

SUPPORT GIVEN TO 247

social organizations and

public administrations.

Supplier contributions Employee contributions Own resources Customer contributions Contributions by Grupo Éxito Other contributions Alliances 25.000.000 20.000.000 15.000.000 10.000.000 5.000.000 0 187.668 23.176 147.607 5.400.758 6.892.189 7.323.070 11.301.494 11.826.333 11.800.374 103.241 TOTAL 20.799.848 24.343.087TOTAL 25.018.081 TOTAL 245.197 152.238 1.081.537 1.105.156 3.182.405 3.502.583 3.636.656 624.280 772.071 852.981

(22)

30 years nourishing lives

For the celebration of its 30th anniversary, Fundación Éxito in partnership with the Presidential Office for Special Programs, coor-dinator of the National Strategy for Integral care of Early Childhood, From Zero to Forever, carried out the event called “Prosperity for early childhood, prosperity for all” on October 10 and 11, 2013 in Bogotá.

About 1,000 persons repre-senting different sectors of society attended this academic event that had a regional chapter in Barran-quilla; they were informed of the results of research and experi-ences in Colombia and in other countries such as Ireland, New

Zealand, Canada, Sweden, En-gland and South Africa thanks to the participation of 6 international experts. The purpose was to mo-bilize public opinion regarding the importance of eradicating child malnutrition, a goal that should be a national challenge.

At the installation of the event that took place at the Palacio de Nariño, the president of the Republic, Juan Manuel Santos, awarded the “Order of Merit” to Fundación Éxito, and the “Order of the Cruz de Boyacá” the high-est national distinction, to Gon-zalo Restrepo, Chairman of the Board of Directors of Fundación Éxito.

More than 20,000 collaborators of

Grupo Éxito made a voluntary donation

to Fundación Éxito as part of the

programs “Aportar” (Contribute) and

“Día de Salario” (One day’s wages).

María Mateus Saba (Surtimax), Céar Augusto Álvarez Gallego (Carulla), and Betsy Hurtado Pardo (Éxito) celebrated with the First Lady, María Clemencia Rodríguez de Santos their acknowledgement as supporting em-ployees for the sale of “Goticas”.

Speakers of the event “Prosperity for early childhood, prosperity for all” in the framework of the celebration of the 30th anniversary of Fundación Éxito.

(23)

2013 Report and balance sheet /// Social Dimension

Tenth version of the Early

Childhood Award

The Early Childhood Award of Fundación Éxito, whose first version took place in 2002, seeks since then to publicly acknowledge those or-ganizations that undertake meritorious work related to caring for the most underprivileged children.

The winners of the Early Childhood Award of Fundación Éxito in the five categories, accompanied by the Presi-dent of the Republic and other author-ities and the senior management of Fundación Éxito and Grupo Éxito.

Fundación Ratón de Biblioteca, with the project “Paramáparapá will benefit 584 persons indirectly.

The program “Seres de cuidado”, an experience in the care of indigenous and Afro-Colombian early child.

Corporación Día de la Niñez with the play itinerant play stations (children learning, living, experimenting and socializing). This initiative serves 32 states, 132 municipalities and 2,000 neighboring zones in Colombia.

Category:

Artistic Languages

Category:

Health

Category:

Comprehensive Care

260

PERSONS WILL BENEFIT

among mothers, fathers

and children in Medellín.

464

FAMILIES WILL BENEFIT

from indigenous and

Afro-Colombian communities.

45

THOUSAND BOYS AND

GIRLS AND 18,000

parents

and caregiver

WILL BENEFIT.

(24)

The programs designed and financed by public institutions for the care of early childhood arecomplemented with the strategy From Zero to Forever of the national government. Fundación Éxito participates in the following initiatives.

THE PROGRAM

Good Beginings of the Mayor’s Office of Medellin that serves

1.405 children in partnership with 4 other foundations.

News item “Leche maternal” (breast milk) broadcast on August 5, 2013 during the Health section of Caracol Televisión newscast: Journalists Ferananda Hernán-dez and Paula Andrea Bedoya.

News item “Lactancia, la alternativa alimenticia y económica” published by El Diario del Sur, Pasto on August 7, 2013. Journalist Victor Chávez Rodríguez.

Category:

Communications media

or journalism

More work with

the public sector

With the purpose of promoting the eradi-cation of hunger and malnutrition, and in partnership with officials of the national, state and municipal governments, allian-ces were created with public administra-tions of 9 Colombian territories (Pasto, Patios, Tunja, Bucaramanga, Barranquilla, Manizales; states of Cundinamarca, Antio-quia and Huila) seeking to guarantee heal-thy environments for pregnancy and child rearing that will promote physical, cogniti-ve, emotional and social development of children in their families.

2 AGREEMENTS

with the National

Government under

the strategy From

Zero to Forever.

WITH THE ICBF,

to improve care

in children’s

institutions.

WITH 6 MAYOR’S OFFICES

AND 3 GOVERNOR’S

OFFICES

to serve expecting

families at nutritional risk.

1.365 families served.

(25)

2013 Report and balance sheet /// Social Dimension

Gen Zero: in 2025, the first

generation without malnutrition

in Colombia

In 2013 Grupo Éxito began to lead a movement in Colombia for the eradication of childhood malnu-trition under the slogan Gen Zero, a proposal for a joint effort between the private sector with public bodies aimed at achieving the birth of the first gen-eration in Colombia with zero malnutrition by 2025.

Projection of child malnutrition

in Colombia*.

Low Birth Weight Index*

2010 2020 2030 13% 6,5% 2,3% 2010 2020 2015 2025 35% 31% 17% 2,3% * 2010: Source DANE

2015, 2020 and 2030: source: projection of technical team of Fundación Éxito.

* 2010: Source Ensin 2010

(26)

Brigade carried out by An-tioquia’s Air Patrol with the support of contributions made by Fundación Éxito.

WITH THE REDUCTION

of these indicators

Colombia could

accomplish the birh of the

first generation with zero

malnutrition by 2025.

The Gen Zero proposal requires that

Fundación Éxito change what it does.

This is why in 2013 together with Grupo

Éxito, it carried out a planning process

that will allow it to concentrate its

actions on the mobilization of Gen Zero

for the following years.

(27)

2013 Report and balance sheet /// Social Dimension

We foster the development of the

locations where we are present

Municipality Millions 2012 2013 Apartadó 369 313 Armenia 249 273 Barrancabermeja 433 448 Barranquilla 5.969 5.964 Bello 2.504 2.603 Bogotá 38.298 38.149 Bucaramanga 2.385 2.427 Buenaventura 169 160 Buga 128 103 Cali 3.265 3.371 Cartagena 2.649 2.882 Cartago 107 0 Caucasia 406 415 Chía 394 471 Cúcuta 1.966 1.732 Duitama NA 111 Envigado 9.199 9.951 Facatativá 238 246 Florencia NA 265 Floridablanca 237 346 Funza NA 152 Fusagasugá 242 196 Girardot 193 325 Ibagué 565 606 Ipiales 140 153 Itagüí 547 647 Manizales 764 755 Medellín 10.707 11.743 Magangué 214 210 Montería 698 854 Neiva 1.563 1.268 Pasto 683 692 Pereira 1.145 667 Pitalito 128 117

Detail of municipal tax payments (industry

and commerce, property tax) COP

Municipality Millions 2012 2013 Popayán 602 631 Rionegro 457 466 Sabaneta 259 238 Santa Marta 1.279 1.324 Sincelejo 1.256 1.222 Soacha 179 201 Sogamoso 238 243 Soledad 404 512 Tunja 453 438 Valledupar 960 1.059 Villavicencio 1.393 1.12 Zipaquirá 314 376 Yopal 257 239 Uruguay 1.123 1.46 Other 1.242 1.434

Opening of the first Éxito store in Santiago de Tolú, state of Sucre.

99.578

MILLION COP

was the

total municipal tax payment

in 2013.

+2,6%

WITH RESPECT TO 2012

(28)

Responsible action

includes preventing future risks

Fulfillment of obligations

Expressed in millions of pesos (COP)

534.293

MILLION COP

was

the total paid for taxes

in Colombia.

Type of tax 2012 2013

Industry and Commerce 75.086 76.929 Property 21.886 22.649 Income Tax 83.549 76.211 Revenues for equity CREE NA 33.206 Equity 54.965 55.780 Vehicles 48 21 VAT 268.063 251.909 Consumption tax NA 17.587

Total 503.597 534.293

Business units analyzed with respect to risks

related to corruption

2011 2012 2013 500 575 650 0 100 200 300 400 500 600 700 800

The self-control program generates awareness among the collabora-tors of the Company in their daily activities. Those in charge of the processes evaluate the state of the control system in order to avoid pos-sible risks. In 2013, 822 people were trained in this respect.

With the Prevention of Money Laundering and Terrorist Financing system it was possible to verify that any person, employee, supplier or creditor had no history of this offense.

During 2013, 6,901 employees were trained in the Prevention of Money Laundering and Terrorist Fi-nancing system, that is, 6,533 more than in 2012.

Transparency Line

Grupo Éxito 018000 52 25 26

(29)

2013 Report and balance sheet /// Social Dimension

GRUPO ÉXITO

manages promotional

activities, provides

private labels and

promotes commercial

campaigns.

Surtimax Allies

Under the Surtimax brand this business model established by Grupo Éxito offers shopkeepers and owners of self-service stores an alliance to make their businesses grow in an organized and efficient manner by offering them mass consumption products to provide their customers with more and better savings opportunities under the benefits of formal trade.

With the Surtimax brand, Grupo Éxito develops the program known as Surtimax Allies, a business mod-el based on a business coopera-tion agreement whose purpose is to help to develop the businesses of the owners of small Colombian mini-markets and also to reach more consumers in the country by making

the advantages of formal trade avail-able for the benefit of the community. It is a business unit based on a business cooperation agreement that gives the owners of Colombi-an mini-markets the opportunity to develop their businesses. It is not a franchise.

“My life has changed positively

because I have the support of

the Surtimax brand. In these

two months the sales of my

business have increased by

more than 20%. I have had

more people coming in and al

the neighbors are very happy.

WILSON MENJURA, Surtimax ally of the store La Flor del Campo.

269

SURTIMAX ALLIES

at the end of 2013.

It is not a franchise.

THE OWNER

continues to manage

the business.

Before

After

Aliados Surtimax is one of the options of Grupo Éxito to foster sustainable trade.

IT IS A

collaboration

agreement.

(30)

Responsible and inclusive employer

We are a company with national presence, with persons who

represent various ways of thinking and acting, united by our

values and our mission to work so that the customer returns.

This is what

we are like in

Grupo Éxito.

Equal

opportunity

employer –

Labor

inclusion

Selection,

training and

promotion.

Funds:

Present

and Future.

Comprehensive

health care for

the wellbeing of

our people

(31)

2013 Report and balance sheet /// Social Dimension

This is what we are like in Grupo Éxito

38.422

TOTAL NUMBER OF

DIRECT EMPLOYEES

19.802

WOMEN

18.620

MEN

19.359

BELOW

THE AGE

-30

17.138

BETWEEN

30 AND 50

30-50

1.925

ABOVE THE

AGE OF 50

+50

Type of recruitment

Undefined term Fixed term

2011 2012 2013 20.000 15.000 10.000 5.000 0 12.674 15.221 15.645 11.682 14.912 15.503 5.250 3.101 3.117 6.033 3.716 4.157

In 2013 Grupo Éxito created

1.472 new jobs in Colombia.

(32)

Selection, training and

promotion of our people

84

leaders from levels 2, 3,and 4

in the management sector:

44 TRAINING PROGRAMS

449

collaborators:

62 TRAINING

PROGRAMS.

External Training

Región 2012 2013

Centro (Boyacá, Caquetá, Casanare,

Cundinamarca, Huila, Meta y Tolima) 15.470 16.638 Antioquia 9.621 9.949 Costa (Atlántico, Bolívar, Cesar, Córdoba,

Guajira, Magdalena and Sucre) 5.592 5.712

Suroccidente (Caldas, Cauca, Nariño,

Quindío, Risaralda and Valle del Cauca) 4.409 4.155 Santander y Norte and Santander 1.858 1.968

Total 36.950 38.422

Hours of Internal Training

2011 2012 2013 1.200.000 1.500.000 900.000 600.000 300.000 0 1.237.459 1.369.682 1.392.052

100%

of the people hired for an indefinite

term with not less than 24 hours per week

=30.689 EMPLOYEES.

Since its

launch on May

22 to is closing

at he end of

the year, 8,320

employees

have enjoyed

Tiempo para ti.

TIME FOR YOU

Our Card

Time for you is a program established aimed at having the workers spend work time with their loved ones or for other personal activities. It has two sets of benefits:

Thanks to the use

of “Our Card”

employees and their

families saved over

8.400 million COP

Corporate:

One day or two half days to run personal errand.

One day off or two hal days off to share with the family.

One day off during the birthday month. 4 work schedules to chose from.

Operational:

Half a day during the birthday month.

(33)

2013 Report and balance sheet /// Social Dimension

Funds

Presente is the largest employee

fund in the country, with

36.145

MEMBERS.

MORE THAN COP21 BILLION

346 MILLION

pesos in capital

saved by its affiliates.

138 auxilios

de vivienda.

144.580

INDIVIDUALS BENEFITED

27.344

AFFILIATES.

19.366

PERSONS

enjoyed their

six vacation centers.

601

undergraduate and post

graduate

SCHOLARSHIPS

An investment of over

COP3.600 MILLION

in social, healthcare, education,

recreation and housing for its

members.

It granted more

than

COP120.000

MILLONES

in loans.

Futuro Mutual fund

Employee Fund Presente

It is the mutual investment

fund.

5.4% number

of affiliates

Return of 12.43%

in the year.

VOLUNTARY CONTRIBUTIONS

FROM EMPLOYEES

vs. 2012.

12,77%

(34)

Comprehensive health care,

for the wellbeing of our people

7.000

EMPLOYEES

all over

the country participated

in health events.

During the entire year training activities were held regarding hand care, including hand washing and the use of personal protection elements. 5,000 people in positions that re-quire it, had access to this training in all of the stores in the country.

Health care events were held in 90% of the stores throughout the country; they in-cluded medical checkups, prevention and risk assessment of cardiovascular diseases,

vaccination, pap smears and talks. With the purpose of creating development parameters for 2014, a pilot program was implemented; it evaluated the psycho-social conditions of 4,115 collaborators.

Fall protection systems were installed in 5 of the main stores in the country.

1,932 persons were trained to work in heights. A new manual on safety and health regulations for contractors was developed.

Days of absenteeism due to work accidents

Number of professional illnesses in the year

2011 2012 2013 12.000 15.000 9.000 6.000 3.000 0 9.341 11.989 12.752 2011 2012 2013 20 15 10 5 0 19 19 11

(35)

2013 Report and balance sheet /// Social Dimension

Employment Inclusion

Consistent with a clear, organized and coherent inclusive employ-ment process for vulnerable population groups that has been ongoing since 2006, in 2013 Grupo Éxito decided to concentrate its efforts in strengthening and following up on the process of those who had joined in the past and in addition, to create and sign alliances with other institutions in the country that work to approach the vulnerable population groups to the labor world. Such was the case with the following foundations: Matamoros, Red Unidos and FIDES. With the later 19 cognitively impaired youths were hired through SENA*.

Sintraéxito exists since 1945, a union with 2,466 members of Grupo Éxito. Another 225 workers are affiliated to three other unions -Sintrainac, SintraGexito, Sintraincomaf- all of which have recently been created.

In the food industry located in Bogotá, a collective agree-ment was signed in 2013 which is valid until 2017; it covers 898 workers of that unit.

*At the beginning of 2014, an alliance was signed with FIDES to employ more youths directly with the entity and thus to strengthen the employee inclusion program.

We are proud of our diversity and

contribute to peace in Colombia with

policies and acts of labor inclusion.

We respect rights, diversity

and we are an inclusive workplace.

2011 2012 2013 Victim** Relative of a participant Youths at risk*** Participant* Disabled TOTAL 352 TOTAL369 TOTAL282

Vulnerable population employed

by Éxito at the end of each year

200 250 300 350 400 150 100 50 0 26 25 28 49 40 220 168 81 42 73 84 64 54 49

* Participant: a person who was part of illegal armed groups and made the decision to return to civilian life.

** Victim: a person affected by the armed conflict.

***Youths at risk: due to abandonment or orphanhood, they are protected by the Instituto de Bienestar Familiar; but when they become of age, they must abandon this institution and are exposed to the risks involved in the social situation.

The number of people that belong to vulnerable population groups who were employed by the end of the year was higher with respect to 2012 due to the rotation and dropouts of the program and to the efforts to seek new allies with the purpose of creating alliances that effectively came about during the year.

Collective agreement in the

Food Industry and union

organizations

(36)

Trusted Ally

With our suppliers, we have a common client whom we wish to satisfy

with the best options in terms of quality, price and variety. We seek, all

over the country, farming and livestock producers who can become our

direct suppliers.

This is what

the suppliers

of Grupo Éxito

are like.

Commercial

Rounds

Recognition and

development for

our suppliers

(37)

2013 Report and balance sheet /// Social Dimension

Allies to reach out

to our customers

94%

of the

purchases

are made

from national

suppliers.

6.450

TOTAL SUPPLIERS

NATIONAL

SUPPLIERS

SUPPLIERS

FOREIGN

Retail

SUPPLIERS

of these companies

are suppliers of our

own

PRIVATE

BRANDS

of Grupo Éxito’s suppliers

are SMEs* and 20% of the

purchases of the Company

are made from them.*

90,7%

* SME and non SME qualifications are determined according to internal criteria of the Organization.

SUPPLIERS for

the industry

SERVICES AND

SUPPLIES

REAL ESTATE

ASSOCIATES

FOOD

INDUSTRY

TEXTILE

INDUSTRY

(38)

5th Suppliers Award

Éxito Supplier Award: SC Johnson. Sustainable Development Award: Nutresa.

Private Label Award: Fábrica de Bolsas de Papel Unibol. Supplier Award per business:

Entertainment: JEN.

Home: Industrias Cannon de Colombia. Textile: C.I. Diversificadora Comercial. Fresh products: Grupo Comercial Tolimense. Consumer products: Don Maíz.

Comprehensive Purchases supplier Award: Coordinadora Mercantil. SME Award with Éxito: Manitoba.

Real Estate ally Award: GTECH.

Outstanding variables in

2013: quality service to

satisfy the needs of the

customers.

Winners of the V Éxito Suppliers Contest with Carlos Mario Giraldo, CEO, Grupo Éxito

(39)

2013 Report and balance sheet /// Social Dimension

Development

for our supplier

Exchange of information, development of new products,

strengthening of categories and innovation for suppliers

at the service of our common customers.

Under the agreement with EAFIT University and its EAFIT Social Program 1,280 suppliers were invited to take the Certified Course on Business Training, partially subsidized by the agreement.

Certified Course on Business

Training: Grupo Éxito and Eafit

Social

It’s Ours

Second version of the Simplex

Seminar with private label

suppliers.

293

REPRESENTATIVES

of 126 SMEs trained:

81

from Medellín

20

from Bogotá

13

from Barranquilla

2

from Cali

37 SMEs from 14 municipalities and four sates prepare 80 food products with broad added value, l00% Colombian, sold in 42 Éxito stores and 53 Carulla stores. Es Nuestro cre-ates 85 direct jobs and is developed jointly with Promotora de Comercio Social.*

* For over 25 years we have worked with Promotora de Comercio Social, an entity that groups together 920 small producers and craftsmen.

9 suppliers for private labels were invited to the second version of the Simplex Seminar in France to learn about the best practices of the Casino Group, visit the supplierts’ plants in their same categories and identify new products

37

SMEs,

14

municipalities,

80

products

(40)

Environmentally friendly

textile finishing technique

Fairs and events to strengthen

specialized categories

Five dry cleaners that provide finishes for the Didetexco textile industry, with around 400 employees, were assisted in replacing the process of appearance of fabric wear with laser.

Expovinos

Salón del queso

Carulla es café Cumbre de la pasta

-20%

+ than

80 thousand

VISITORS

Reduction in money

3

DAYS LESS

Reduction in

invested time

(41)

2013 Report and balance sheet /// Social Dimension

Rural commercial

rounds and direct purchases

Grupo Éxito led the initiative of rural commercial rounds which, together with the Ministry of Trade, Tourism and Propaís, seek to facilitate the direct sale by farming and livestock producers of their products directly to the Company

144*

PRODUCERS

attended.

23

in the codification

process.

4

making successful

deliveries.

11

suppliers

encoded.

Bucaramanga

(Santander)

Tunja

(Boyacá)

La Calera, El Rosal

y Villapinzón (Cundinamarca)

Montería

(Córdoba)

Pasto

(Nariño)

Popayán

(Cauca)

+ than 520

SUPPLIERS – PRODUCERS:

18%

more than in 2012.

NEARLY 75%

of national farming and livestock purchases

are made directly from the producers.

FISH PURCHASES

from artisanal

fishing of around 100 cooperatives in

Buenaventura and Santa Marta.

24%

increase compare to

2012.

(42)

Responsible merchant

with our clients

We are a reflection of our mission. Therefore, every

day and from different fronts, we work so that our

customer always returns.

Customers

The customer at the core

of Client Management

Towards a

healthy

lifestyle

Sustainable

consumption.

Éxito

explorers

Products developed

with the needs of our

customers in mind

Recycling

(43)

2013 Report and balance sheet /// Social Dimension

Omni Channel

Model:

This corporate approach aims at making the purchase

experience an exceptional one, regardless of the selected

channel. It combines the physical and the virtual worlds,

making the client the center of both.

E-COMMERCE

MOBILE

APPLICATIONS

VIRTUAL

SERVICES

DELIVERY

POINT

SERVICES

HOME

DELIVERIES

PHYSICAL

INTERACTION

exito.com

Leader in electronic commerce in Colombia.

More than 38 million visits. 15 years’ experience.

carulla.com

More than 15,000 references.

App

More than 15,000 downloads. More than 45,000 for sale.

Virtual catalogs

Offer products not physically available at stores.

Virtual Aisles

Sale of products with QR codes (Quick Response Code) in 5 cities of the country.

Drive–in - Groceries

For .com channels and home deliveries, so that the customer can buy his groce-ries and pick them up at his convenience. It was launched in Medellín and will pre-sently be available in Bogotá

Drive–in – Non - Groceries

For purchases on the Internet that can be picked up in 160 Éxito, Carulla, or Surtimax stores at no charge.

Domicilios Éxito y Carulla

Más de 15 años de experiencia. Más de 580 mil pedidos en el año. Retail

Éxito, Carulla and Surtimax. Real Estate

5 VIVA MALLS, 44 commercial galleries, 431 dealers and spaces leased for specific seasons.

(44)

We listen to our customers

and cater to their needs

In order to measure, understand and communicate the impact that the work

of our organization has on the environment, we look and listen to the voices

of our stakeholders, among them and primarily, our customers. More than 6

million of them are loyal to our programs Puntos Éxito, Súper Cliente Carulla

and La Caja regalona de Surtimax.

Qualification Service Assessment QSA*

2011

Éxito Surtimax **Carulla

2012 2013 4 5 3 2 1 0 4,42 4,22 4,38 4,36 4,28 4,27 4,44 4,37

120.169

ÉXITO EXPLORERS

visited our stores.

195.949

NUMBER OF CUSTOMER

SURVEYS

ONLINE:

174.472

PERSONAL:

21.477

In addition to the Puntos Éxito, Super Cliente Carulla and La Caja Regalona de Surtimax loyalty programs the customers of the brands and different channels of Grupo Éxito have access to other benefits.

Universidad del hogar (Home university)

Training provided to housewives on topics akin to their activities in the care of their families; through an Alliance with SENA.

12 stores

480 housewives trained in gastronomy, household cleaning, oral hygiene, infant care and family celebrations.

Benefits for our customers

Éxito Explorers

4 to 9 year old children from educational insti-tutions in the vicinity of Éxito facilities can visit the stores and have fun while they learn about healthy eating and the care of the environment.

*Qualification Scale of 195

** Carulla’s QSA for 2011 is not available because a different methodology was used.

(45)

2013 Report and balance sheet /// Social Dimension

Products and activities with the

health and needs of our

customers in mind

We continue to build and improve our private label healthy products

portfolio with different presentations and with the price that our

customers deserve.

Development of a portfolio adapted to the Surtimax format.

Surtimax and Ekono private label brands:

Towards a healthy and active lifestyle:

Presentations with less units and smaller sizes. Safe and healthy products.

Taeq product.

Sponsorship of the FIDES race with activation and gifts of Troopx, the children’s private label brand. Inventory of 1,040 products evaluated in terms of nutrition, and identifying weaknesses, strengths, opportunities and hazards.

Sponsorship of recreational and sensitization races aimed at a healthy lifestyle.

Recycling of receipts

Thanks to interaction with our customers collection boxes for receipts were strategically placed. The receipts are recycled and the resulting resources are destined to Fundación Éxito. Thus we create greater trust among our customers, we protect the environment and we continue to support early childhood nutri-tion through Fundación Éxito.

A complete line of

healthy, high quality

foods for balanced

nutrition for those who

take care of their bodies

without giving up the

pleasure of eating.

(46)

The customer at the

core of Customer

Management

With the creation of Customer Management, Grupo Éxito reinforces its mission. The needs of the customer, as the center of the Organization, are coordinated with the efforts and the commitment of the different areas; this results in a superior service that differentiates our brands.

“People with Éxito”: 308 employees rewarded.

Outstanding store, nation-wide: Éxito San Pedro in Neiva. “I am a Carulla Salesperson”

“Max Service”: Four Surtimax districts were rewarded for the best results in general client satisfaction, emotional attach-ment, employee customer ser-vice and cashier serser-vice.

Éxito Ambassadors

and Carulla Hosts

Motivation of and gratitude towards our

collaborators for their attitude of service

To listen to, address, care for, help and accompany our clients through close and permanent contact.

Service Promises

for Carulla customer

“We promise to enable an

additional cashier when there

are more than 3 customers in

line. Otherwise, we will double

your purchase points”.

“We promise to offer you the

freshest fruits and vegetables”.

(47)
(48)

2013 Report and balance sheet /// Environmental Dimension

14.068

TREES

planted with the

help of our customers.

134

100+

more than in 2012

Fewer CO

2

emissions.

NIGHTLY STOCKING

OF STORES

21.938

TONS

of waste separated

for recovery.

192

post consumption

COLLECTION SITES

COP1.037

MILLION

in environmental investments and expenses.

MILLION

donated to Fundación Éxito.

COP7.013

Graphic information on all private

label and personal care products

in order to separate and dispose

of the packaging.

18

23%

STORES

ENERGY SAVINGS

thanks to the Green

Yellow Initiative.

SAVINGS IN PACKAGING

MATERIAL:

Éxito and Carulla Pizza:

+ THAN 10 TONS.

68% in Cautivia.

296,164 re-usable bags redeemed with points and cash or acquired by customers

(49)

We seek to reduce our impact

on the environment

At Grupo Éxito, we understand that our commitment to the

environment must be part of our every day activities. That is

why we strive to make our operation increasingly sustainable

and friendly with the environment.

We isolate

and recycle,

as a source of

resources of

the nutrition

for Colombian

children.

Green Yellow.

With our

clients,

we take

care of

the

envi-ronment.

More

sustainable

packing.

We want to give

back to the

environment

what we use for

our operation.

(50)

2013 Report and balance sheet /// Environmental Dimension

We isolate and recycle, as a

source of resources of the

nutrition for Colombian children

The whole profit of isolation and recycling is donated to Fundación

Éxito, as a resource, equivalent to COP7.013 million.

2011 2012 2013

Carton 17.449 18.339 18.022 Plastic 1.570 1.644 1.225 Other 1.497 1.327 2.691

Total 20.516 21.310 21.938

Isolated waste with recovery purposes

Approximately equivalent to:

More than 28% of the total resources of Fundación Éxito are the product of Grupo Exito’s donation of recyclable material, generated by its operation.

71.300

(51)

Type of waste 2011 2012 2013 Disposición

Not hazar

dous

Recyclable 20.880,00 21.310,01 21.968,73 Reinstatement to the production cycleand reuse Organic 5.138,16 6.151,19 5.345,89 Composting, donation and marketing Ordinary 23.495,00 20.849,95 156.118* Landfill

Other 92,56 11.88 3,35 Incineration or shredding Total non hazardous wast 49.605,72 48.323,03 183.435,87

Total residuos no peligrosos

Hazar

dous

Hazardous with potential usage 55,50 19,18 16,52 Recovery inside and outside the country Not incinerated hazardous 20,14 26,27 11,53 Stabilization or other treatment (securitycell, sterilization, among others) Burnable waste 11,36 143,23 87,87 Incineration

Total hazardous waste 87,00 188,68 115,92

Total waste 49.692,72 48.511,72 183.551,79

Total amount of waste by type and treatment

In tons

* A calculation of organic waste took place in 2013 under a new methodology: which makes the information not comparable with 2012.

Concepto 2012 2013

Treatment and disposal of waste 644 773 External services in environmental management 234 223 Noise and vibration studies 10 4.3 Technical concept and permissions with environmental authorities 2.2 9.4 Endowment of environmental inputs 62 37 Other* 117.2

Total* 1.069,4 1.037,3

Environmental Investment and Expense

Expressed in millions of pesos ($COP)

* The presentation procedure and the final amount vary against 2012. Among other aspects, because the following topics ceased to be handled by the environmental management:

Emptying Control. Treatment of air emissions. Bags

(52)

2013 Report and balance sheet /// Environmental Dimension

With our clients, we take

care of the environment

In compliance with the national regulations in the context of post-consumer strategies, in some of our stores, the customers brought the following residues*:

Total amount of waste

handed over by the clients

Other actions

Alkaline batteries:

7.14

Expired medicines:

10.10

Light elements:

8.95

Home Pesticides:

0.19

* In tons.

Over 600

employees were

trained in the tasks

of separation at

the site and in the

normativity of post

consumtion.

thanks to the fact that the clients followed the Company’s network during “Earth hour” in partnership with WWF. The stores shut off their lights from 5:00 to 8:00 p.m. and the customers were able to calculate their car-bon footprint with an application for mobile devices.

postconsumer

collection points

in Company

dependencies.

More than in 2012.

44

192

TREES WERE PLANTED

9.500

REUSABLE BAGS

286.147

were redeemed with cash and points of loy-alty programs, or purchased by the clients. With this, we are contributing to the objective of reducing the use of plastic bags. Custom-ers who bring reusable bags to pack their pur-chases receive Extra Points.

Figure

Graphic information on all private  label and personal care products  in order to separate and dispose  of the packaging.

References

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