How to Push Listings to a Lead Web-based Training. Training Video Script

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6/18/2011 1

How to Push Listings to a Lead

Web-based Training

Training Video Script

REVISION HISTORY

Version Contributor Description Date

0 Amy Himstedt Created base script 6/18/2011

1 Amy Himstedt Updated with actions and callouts 6/25/2011

2 3

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The purpose of this module is to provide training to licensees and agents on how to perform a listing push. After viewing this module, the user will be able to locate the listing push feature and complete the action of pushing listings for a saved search. This module will use the specific examples of pushing listings after updating a lead’s search and after creating a new search with specific MLS numbers.

2. Storyboard

2.1. Introduction

Comments Provide background information on the content of the module and what skill(s) the user will learn _{as a result of viewing this module.}

Q

Audio

Visual

0:00 The Listing Push feature is one that you will

want to learn how to use so that you can quickly and easily reach out to a lead with listing information. Listing Push emails have the highest success rate of reaching your leads and drawing them back to your site.

Title Slide

How to Push Listings to a Lead

0:14 _{In this module you will learn how to push}

listings to a lead. This is a very useful feature for reaching out to leads when you update their search criteria for an existing search or want to send them information on specific listings.

At the conclusion of this module you should be able to

- Push listings to a lead after updating a search

- Push specific MLS property listings to lead.

Feel free to return to this module often to refresh your memory.

Objectives Slide You will be able to:

§ Push listings to a lead after updating a search

§ Push specific MLS property listings to a lead

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2.2. Push Listings from Update

Comments Demonstrate a simple update to a lead’s search (frequency of notifications, criteria) and then push

listings to the lead.

Q

Audio

Visual

0:40 One excellent use of the listing push is after

you have updated a lead’s search to modify their listing notifications or their search criteria. Let’s make a few changes to one of our leads’ search and then perform a listing push.

Paws Dashboard

Nicky Conway main dashboard

0:52 First, we need to locate the search that we

want to modify and run the search. For this lead we are going to narrow their search by adding some areas and updating their price range. We will also change the frequency of their notifications from weekly to daily before saving the search.

Lead Detail View-Activities tab

[Tiger Demo – Sonya Beardsly, click on Searches tab]

Searches tab [click to expand #1]

Callout - Run Search & Push Listing Email links

[click Run Search icon]

Edit Search screen

[select area, change notifications to daily, search and save, click Searches]

1:07 Once the changes are saved, go back to the

Saved Search and expand it to access the search details. Click on the Push Listing Email link. This will display a standard email message for this feature. You can personalize this message and we recommend that you do so. In this case, we will let the lead know what changes we made to their search and the frequency of their

notifications. Once you have made your changes, click send.

Searches tab

[click to expand #1click Push Listing Email]

Listing Push

[edit email with following]

I just wanted to let you know that I have updated your search so that you receive properties in the areas that you indicated on the phone. I have also changed the search so you will get the listing alerts daily. Take a look at these listings and let me know if there are any that you would like me to show you. [click Send]

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1:33 If we go back to the Search details, you will

see a history of the listing pushes that have been performed, along with any information we can provide on when the lead opened and viewed the message. This is one common use of the listing push. Next, we will demonstrate how you might use this feature to push information on specific listings.

Searches tab

[click to expand #1]

User click to Continue

2.3. Push Listings from MLS Search

Comments Demonstrate creating a simple MLS search for 2-3 properties and pushing listing to the lead.

Q

Audio

Visual

1:49 There may be times when you decide that

you want to email a lead information on a select group of properties that you believe they might be interested in. These may be listings that they have not viewed but you feel might fit their criteria. You might also want to send them their favorites or most viewed properties to give them another look. We are going to create an MLS search with this lead’s favorites and then push the listings.

Searches tab

[Tiger Demo – Sonya Beardsly, click to Listings Viewed]

2:12 Before you create the MLS search you will

need to locate the Favorites under the Listings Viewed tab and record the MLS numbers for these listings.

Listings Viewed [sort by Favorites]

Callout - Highlight MLS #s of favorites

2:18 Once you have a list of the MLS numbers, we

will need to create an MLS search. This is done by clicking on the Searches tab and then clicking New Search.

Searches Tab [click New Search]

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2:24 Click MLS as the type of search and enter in the MLS numbers. Give the search a name before saving it.

New Search screen

[click MLS, enter MLS numbers, enter Search Name, click Search]

57554, 54172, 52351, 44975

2:31 Now let’s go back to that newly saved search,

expand the search and click the Push Listing Email link. Remember to customize the email message before sending the message.

Searches tab

[click Saved Searches, expand search]

Callout - Push Listing Email link

[Click Push Listing Email link, Update Email with following]

I hope you have found everything you need on the site. I noticed you marked the following properties as favorites. I would love to show you those next week. Let me know what days and times work best for you? [click Send]

2.4. Conclusion

Comments Summarize what was learned.

Q

Audio

Visual

2:45 It’s just that easy. We recommend using the

Listing Push feature whenever you need to reach out to the lead—whether for providing specific listing information or just trying to entice them back to your site.

Slide – TigerLead Contact Info

How to Push Listings to a Lead Web-based Training. Training Video Script