ABOUT KARE
THE BRAND CORE
THE KEY TO SUCCESS
SHAMELESS SINCE 1981
KARE has become an international cult brand and is based on a successful, proven, tried and trusted retailing concept. Since 1981, valuable experience has been gained on highly competitive retail markets in Germany andthroughout the world. The success factors are decisive brand positioning, rapid internationalization, an intercultural product range, the multi-channel sales concept as well as highly professional brand ambassadors.
Our key into new markets is our philosophy of decisive rejection of uninspi-red and mass-made furnishing products. KARE stands for sensational living and decoration concepts and offers just the right furnishing principles for architects, interior designers and consumers who appreciate good design at affordable prices.
Our business concept is based on our own design lines, and our products are positioned directly on the market without intermediaries. In Germany, KARE is the most successful vertical concept for design products in franchise shops. The core of the KARE brand is a fresh lifestyle concept which presents furniture, lighting, home accessories and gift articles unique in the furniture industry. Our design-oriented customers experience furnishing trends with entertainment value and expressive energy, in other words anything – except the ordinary.
THE LOGISTICS
STRATEGY
THE FRANCHISE
EXPERTISE
THE TARGET GROUPS
TRADE FAIR
PARTICIPATION
ANYTHING BUT ORDINARY
BUSINESS ADVANTAGES
THE CORPORATE
IDENTITY
KARE Design regards itself as an unconventional family company – we don‘t do dull, everyday stuff. Approximately 1650 employees in shops all around the world live our corporate culture every day. This makes us faster, smarter and more successful on the market. Our strengths are a highly motivated team, creative ideas, personal entrepreneurial commitment and unceasing enthusiasm for an irresistible trend range consisting of around 5000 products with an annual total of 1500 new articles.
Our support for franchisees starts with long-standing experience in creating concepts, plans and marketing services as well as with communication tools, from an individual webpage to an intranet account. KARE’s experts have extensive international knowledge in dealing with retail concepts, shop design, visual merchandising, communication and advertising and more from prestigious brands such as Escada, Boss, Adidas and similar brands.
The young at heart of all ages The experience-hungry Non-conformists Hedonists Maximalists
The well educated with above- average incomes; always in trend and design oriented
The largest unit of the company’s international logistical infrastructure is located on a property of approximately 30,000 m² in Garching near Munich in Southern Germany. In early 2012 a new 3000 m² storage facility was established in China containing the company‘s bestseller range for fast and direct distribution in containers.
IMM, Cologne; Tendence und Ambiente, Frankfurt; Salone del Mobile, Milan; Maison & Objet, Paris; China International Furniture Fair, Guangzhou; Furni-ture China, Shanghai; ABUP Sao Paulo, Brazil and others.
More than 120 brand stores in over 40 countries Steady growth in all business sectors
Highly professionalized wholesale sector Own retail stores in Germany and Austria
In-House bi-annual fairs in our showroom “redboxx” with about 3000m² floor room space for our collections
Tried and trusted franchise system Individualized Shop-in-Shop concepts
Unique in-store gastronomic concept “Café Kare” State of the art online shop Kare24
Mobile Marketing tools such as KARE‘s very own augmented reality APP “KARE Designer”
FOUNDERS
OUR COPORATE CREDO
Jürgen Reiter and Peter Schönhofen are the founders of KARE and continue to be sole partners and CEOs in the company.
Jürgen Reiter (M.Econ.)
CEO and head of creative development, design and purchasing
“The international furniture business recognizes Kare as a leading trendsetter. My personal slogan is: We decorate the world!”
Peter Schönhofen (M.Econ.)
CEO and head of marketing, sales and franchise
”Extraordinary design gives emotional kicks and individual authenticity in people’s homes. As marketers we always think and act one step ahead.”
”Anything but ordinary has been our corporate credo since our very first days in the design and furniture branch with a tiny shelf store. Today KARE represents a unique experience for consumers, contract business partners as well as for retailers. No other manufacturer offers a comparable modern and consumer oriented range and marketing strategy. Join our lifestyle family and become part of an incomparable and successful brand story”.
Founder, holder and CEOs:
Jürgen Reiter and Peter Schönhofen
PERSONAL
ENTREPRENEURIAL
Already in 1994 Jürgen Reiter and Peter Schönhofen allocated franchise rights for the first time to independent businessmen and so set the starting signal for a success story.
KARE FRANCHISE
MADE IN GERMANY
A steadily growing number of franchise shops have been operated worldwide in more than 40 countries by independent franchise partners as medium-sized enterprises on own invoice and at own risk. The success and quality of a franchise system is always based on the quality of its partners. By the close and personal cooperation with our franchisees we have grown and evolved to become the most successful vertical concept for design products in franchise shops. The continuous exchange of experience is fundamental for the further development of our system. It is reinforced by strategy meetings twice every year at our KARE headquarters. It is our essential task as a franchisor to create efficient framework conditions for the success of the complete system. The KARE Academy provides staff training with individual support and convincing marketing strategies. It also keeps our franchisees informed on the development of the collection and guarantees qualified support in operative business for our franchisees.
The KARE experts are happy to offer support to our partners with professional advice and consistent training concerning the management of trend-oriented furnishing shops. The success is mutual.
THE FRAMEWORK
FOR A FRANCHISE
KARE FRANCHISE
MADE IN GERMANY
”Becoming part of the KARE network has been a source of fascination for my entire life.“
Andy Pietrasch, KARE Vienna
FIRST FRANCHISEE IN KARE HISTORY:
AGREED GIVE AND TAKE
Especially a system based on a strong partnership requires rules. The rights and obligations of the partners are set out in the franchise agreement. Strong brands in particular have to rely on sound principles, secured in an open system which guarantees sustainable success and in new brands rapidly gaining popularity in the market.
The agreement also provides the franchisee with information on all support and services he can expect.
Our part: Your part:
International brand Individual initiative Expertise Accountability Training in the KARE Academy Team spirit Support Network Maintenance Media expertise Network Manpower
Exchange of experience Entrepreneurial spirit More than 10 trend collections Capital
WE ARE LOOKING FOR A PARTNER - A FRANCHISEE, WHO IS EXPERIENCED IN RETAIL, FAMILIAR WITH MARKET DEMAND AND FINANCIALLY CAPABLE OF INVESTING IN A KARE FRANCHISE SHOP. Social competence and a sense of autonomy are the most important features a franchisee has to offer. Knowledge of the customers‘ daily expectations, the requirements of an enterprise and the employees is essential.
Regular information and exchange of experience both on a national and international level ensures that all partners share their knowledge. The franchise system is a partnership for mutual economic success, based on the close and continuous cooperation of separate companies that are legally and financially independent.
The potential franchisee must fulfil the following requirements:
At least 250,000 EUR equity
Basic knowledge of business administration
Franchisee or a senior employee must have experience in retail Familiarity with the economy of the relevant region
Presentation of marketing competitor analysis
PART OF THE
FRANCHISEE
FACTORS FOR BUSINESS
SUCCESS
ARE YOU READY?
Especially a system based on a strong partnership requires rules. The rights and obligations of the partners are set out in the franchise agreement. Strong brands in particular have to rely on sound principles, secured in an open system which guarantees sustainable success and in new brands rapidly gaining popularity in the market.
The agreement also provides the franchisee with information on all support and services he can expect.
Our part: Your part:
International brand Individual initiative Expertise Accountability Training in the KARE Academy Team spirit Support Network Maintenance Media expertise Network Manpower
Exchange of experience Entrepreneurial spirit More than 10 trend collections Capital
LOCATION
PREMISES
The following conditions have to be met for any new KARE shop location: City with at least 150,000 residents
Minimum sales area 800 sqm, maximum sales area 3,000 sqm
Location with high customer frequency in a good destination ideally within
a synergetic shop agglomeration or in a 1b location within the city center
Ideally located near other stores for the same target group, such as
“IKEA”, “ligne roset”, “Bo Concept”, “Habitat”, or local major stores
Deliveries via own ramp or at central delivery point with ramp
(in shopping malls)
Minimum storage space 100 sqm, depending on the shop size We offer you our know-how for your choice and assessment of a location.
OUR SERVICES
FOR THE FRANCHISEES
CONSULTING
PLANNING
KARE
-YOUR FRANCHISOR
As a KARE franchisee you receive a significant price advantage aswell as special offer priorities compared to a regular customer. KARE provides the concept, know-how, costs calculation and analysis, visual merchandising and shop planning, staff educating & training in our office in Munich.
Also, all advertising material and KARE literature, e.g. a full support when setting up a KARE shop and launching the brand on a new market.
As a franchisee you are granted the right to make use of the KARE brand in an agreed market area.
Preliminary market check
Development of your business plan Development of your market strategy Consultancy for a rental contract Consultancy for the business in general A plan in Autocad is required
Planning includes: first detailed proposal and one revision All required plans are available in colour
(details of shopfront, lighting plan, soundsystem plan, etc.)
A complete package including individual full floor plans
KARE provides functional display units for goods and lighting systems
Regular catalogues and flyers Life is Style magazine once a year Graphic support
Development of POS material Website assistancy
Franchise-exclusive offer of moods and high resolution pictures access
SERVICES FOR OUR FRANCHISEES:
MARKETING
HOME COUTURE main catalogue furniture HOME SECRETS main catalogue accessoriesKARE
-YOUR FRANCHISOR
LIFE IS STYLE KARE magazineA personalized version of our most important marketing tool, our LIFE IS STYLE MAGAZINE is available to our franchisees on request.
CONTROLLING
TRAINING
Order SWOT analysis Hit lists
Controlling training programmes Business plan
Pre-Opening training at the
KARE headquarters (Munich/Germany)
(An own training schedule will be created for your needs)
Working at KARE shops Shopmanager training Visiting Redboxx
Visual merchandising training
Comprehensive training at our Franchise Academy
KARE
SERVICES FOR OUR FRANCHISEES:
IT
Software including detailed item information My.kare.de: central franchise intranet Website: layout incl. CMS toolMore than 1.200 items in our 3D google sketch up gallery KARE room designer: App for iPhone/iPad
KARE
INTERNAL NETWORK AND COMMUNICATION PLATFORM:
MY KARE
Contents include:
Products
Shop & corporate identity Marketing
Public relations KARE Room Designer 3D planer
Contract business China warehouse Guidelines & sheets Events & meetings Academy
Website
Franchise news Howto’s
This service is a franchise-exclusive internal network and communication platform. Always stay informed about company news, find downloads, presen-tations, videos, catalogues, flyers, product information, manuals or working sheets.
KARE
SERVICES FOR OUR FRANCHISEES:
KARE LITERATURE
Franchise Booklet Visual Merchandising Booklet SEO GuidelineCorporate Design Manual Website Manual
Product overview sheets PR Guideline
Facebook Guideline
Examples
KARE
KARE APP ROOM DESIGNER:
UNIQUE AUGMENTED
REALITY SALES TOOL
Will that bright-green armchair look good in your customer’s living room? Questions like these are answered within seconds by an app with which items of furniture can be viewed, positioned and combined within the customer’s four walls as 3-D objects using your iPad and iPhone camera viewer. Augmented reality technology makes it possible. The exclusive free ”KARE Room Designer“ APP is custom- made especially for our KARE franchisees. In many of its functions the company‘s app goes well beyond the scope of previously available applications.
After the app is activated the iPad or iPhone immediately switches to its camera image to provide a live view of the room in which the new furniture is to be placed. At the same time a window pops up with a catalogue containing more than 1300 items of furniture and furnishing accessories.
The KARE APP proves the leadership of our company not only in the furniture business but also an innovator in marketing.
KARE
COME ABOARD!
FIRST STEPS TO BECOMING A PART OF THE KARE NETWORK
1. Online application
2. Get in touch and experience the KARE world with all senses
while visiting our showroom and meeting our franchise experts personally
3. Use the chance to visit our retail shops in Munich http://downloads.kare-design.com/ service/Franchise-Questionaire-en.pdf KARE Design GmbH Fon: +49 89 320820 Fax: +49 89 32082188 Zeppelinstr. 16 85748 Garching b. München
Munich, Germany e-mail: [email protected]Internet: www.kare-design.com
