MASTER AND POSTGRADUATE PROGRAMMES
FASHION
DESIGN
MASTER’S
DEGREE IN
FASHION
DESIGN
Innovation
Branding
Fashion 2.0
Creative
identity
Research into
textiles and
materials
Trends
Artistic
direction
Sustainability
MASTER’S DEGREE IN
FASHION DESIGN. PROCESS,
INNOVATION & BRAND
Start date: October and March. ECTS Credits: 60
Language: Spanish (and some sessions in English)
Qualification: Master’s Degree in Fashion Design. Process, Innovation & Brand, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.
Schedule: Tuesday, Thursday and Friday, from 5 to 9.15 p.m. The qualification of Master’s Degree in Fashion Design. Process, Innovation & Brand is obtained by studying:
- POSTGRADUATE DIPLOMA IN FASHION DESIGN: METHODS, RESEARCH AND CREATIVITY
From October to February.
- POSTGRADUATE DIPLOMA IN BRANDING FASHION DESIGN: COLLECTION AND BRAND
From March to July.
Net
www.moda-elisava.com www.moda-elisava.com/porque http://www.facebook.com/modaelisava
Entry requirements
• Graduate in Fashion Design. • Graduate in Design. • Graduate in Fine Arts.
• Professional or academic with proven experience in these different subject areas.
Programme directors
BEATRIU MALARET
Freelance consultant in communication, design and fashion (Cipsela SL). She has worked on innovation and design projects for Fira de Barcelona. Co-director of the Postgraduate Diploma in Design and Art Direction at ELISAVA (UPF). PhD student in Social Communication on user experience.
Presentation
Do you want to take a giant leap forward into the world of fashion? The fashion system is constantly evolving. Today more than ever, innovation, product differentiation and brand consistency are crucial for fashion companies if they hope to be successful in an increasingly complex and difficult international arena. Fashion designers need to distinguish themselves professionally, acquiring skills and tools to integrate a fashion design culture into the context of current social, cultural and economic trends.
The course provides knowledge, tools, networking, contact with professionals and companies (cooperation agreements with technology centres, textile clusters, industrial designers, etc.). The programme fosters creativity and personal style in an interdisciplinary framework, providing students with the latest concepts and techniques in professional activity, integrating expertise in the context of the latest market trends.
When completing both postgraduate courses, students undertake a complete design project in which they explore their own creative identity while integrating textile research, material testing, art direction, innovation and creativity techniques, trends, art and culture, branding, management principles, creative entrepreneurship and sustainability. This training will help them position themselves as professionals well-prepared for the future, whether they wish to build their career as freelance designers and create their own brand or to bring value to an existing brand in the market.
Objectives
• Foster professional talent based on the spirit of research, innovation and creativity of fashion designers and stylists, product directors, graphic designers, creative directors, and other design professionals connected with the fashion sector. • Strengthen connections with creation and culture, so that
students can demonstrate that fashion is the expression of a cultural context. Learn to create / relate to trends.
• Promote creativity and interdisciplinary practice, experimenting with various languages and creative formats (plastic arts, film, image, space, graphic design, object, etc.)
• Acquire knowledge and experience in the latest trends in every one of the disciplines and areas in the professional practice of creatives in the fashion sector.
• Research and shape an individual creative identity. Exercise the skills and responsibilities typical of an artistic and creative director, from the idea to the marketing of the product. Learn to work in a team.
• Foster innovation and differentiation as competitive tools to add value to a brand already in the market, or stand out as an independent designer with their own brand.
• Promote creative entrepreneurship, the creation of new business models within the framework of responsible and sustainable fashion, using new tools and Fashion 2.0 technology.
Structure
The following blocks and subjects form the theory and practice of the Master’s Degree, which is based on the educational paradigm learning by doing, whereby theoretical knowledge and technical skills are integrated into practice.
Module 1. Project culture of fashion design
• Cultivating a professional approach in creative talent to the culture and the stages of an actual fashion project. • Fashion as the starting point of an individual research and
creation process. • Seeking creative identity.
• Project stages: from the idea to the concept, research, development and definition.
• The designer and the product manager.
• Development and planning tools of the fashion project.
Module 2. Textile and Material Research
• Modus operandi in textile research in a fashion design project. • How to create your own material research workshop.
• Innovation trends in materials and textiles. • Textile technology; smart textiles. • Colour, dyes, colour chart. • Printing.
• Research organisation techniques (moodboards, etc.).
Module 3. Fashion, art and culture
• History and trends in fashion.
• Main innovations in the history of fashion. • The history of fashion as a trend. • The fashion system.
• Fashion as an expression of a cultural and social context. • The sociology of fashion.
• Definitions and dynamics of cool, coolhunting, trends, and trendsetters.
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• Fashion and art: the connection between fashion and other arts (plastic arts, film, theatre, music, dance, etc.).
• The emotional value of fashion. The definition of concept. Expression.
• The communicative and symbolic value of fashion.
Module 4. Creativity and innovation
• Seeking creative identity.
• Experimentation workshops (materials, textiles, colour, silhouette, volume).
• Improvisation and creativity exercises.
• Pattern designing workshops as a tool to create volume. • Definition and standards of innovation in product and fashion
design.
• Free creativity versus product innovation.
Module 5. Interdisciplinarity and artistic direction
• History and trends of the creative practice of interdisciplinarity. From Leonardo to Lifestyle.
• Applying research in textiles, materials and colours to the design of a collection.
• Coherence of the fashion design project (outfits, accessories, objects).
• Creation of a trend book for a collection. • Fashion as a brand product.
• The collection and brand as an expression of their time.
Module 6. Final degree project
• Interdisciplinary project. Students will produce a proposal for a collection using the various languages and disciplines acquired throughout the course. The project will be in tune with its time and reflect the students’ research and teamwork skills. A single project will integrate fashion, accessories, product design and the audiovisual emerging from the main concept. Finished prototypes.
This course encourages the students’ interdisciplinary
participation, but we recommend that students who do not have any knowledge of dressmaking, and basic pattern designing contact Beatriu Malaret (bmalaret@elisava.net)to obtain more details on the course’s contents and objectives.
Postgraduate Diploma in Fashion Design: Methods, Research and Creativity
Start date: October. ECTS Credits: 30
Language: Spanish (and some sessions in English)
Qualification: Postgraduate Diploma in Fashion Design: Methods, Research and Creativity, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.
Structure
The following modules enable students to create and experience all the stages of the professional design process of a fashion collection taking the actual context into account.
Students will design a collection inspired by a creative concept, and they will study its production and commercial mechanism, basing their proposal on actual practice in the current market. Both designers and communicators work in collaboration to create brand positioning and strategy for a collection.
Module 1. Project methodology for the design of fashion collections (fashion, accessories, home)
• Project definition. Stages and processes of an actual project. • Design of a collection for an own brand as opposed to an
existing brand. • Creative identity.
• Generation of new concepts. Creativity and innovation. • Research into materials and textiles.
• Creation of a collection trend book.
• Artistic direction. Conceptual and formal coherence. • Volume: modelling and pattern designing to create volume. • Creation of the brand concept book.
• Datasheets.
Module 2. The New Fashion System
• The current fashion system.
• Agents, key factors, synergies, and trends. • The power of fashion language.
• The process of giving fashion meaning.
Module 3. Textile research. Sustainability. Eco-fashion
• Conducting research into materials, textures and colour applied to the design of a collection and a brand.
• Sustainable textile technology.
• Sustainable materials and chain of processes
• Analysis of the sensitive and emotional language of materials and textiles.
Module 4. Branding, management and creative entrepreneurship
• Brand theory and strategic positioning. • Intangible brand values.
• The relation between brand and product management. • Creating companies. “Responsible” (ethical and sustainable)
entrepreneurship.
• Generation of new business models.. • Fashion retail. Retail 2.0.
Module 5. Communication and Fashion 2.0
• Fashion design and artistic direction. • Fashion photography and audiovisuals. • The Fashion Show: History and trends. • Social networks and Fashion 2.0.
Module 6. The Professional Book
Students will design the professional book for their collection so they can display their professional talent as effectively as possible.
Module 7. Project: Design of a collection (fashion, accessories, home)
Submission of the final project consists of a report with a collection of 20 outfits, a brand project, graphic proposals for labelling, photos and audiovisuals, blog and point of sale. The project must be aesthetically coherent, and it must link the initial concept with the end customer. Four prototypes must be produced. The best collections will be eligible for the MODAFAD Award and THE BRANDERY’s New Talents Contest.
This course encourages the students’ interdisciplinary
participation, but we recommend that students who do not have any knowledge of dressmaking, and basic pattern designing contact Beatriu Malaret (bmalaret@elisava.net) to obtain more details on the course’s contents and objectives.
Postgraduate Diploma in Branding Fashion Design: Collection and Brand
Start date: March. ECTS Credits: 30
Language: Spanish (and some sessions in English)
Qualification: Postgraduate Diploma in Branding Fashion Design: Collection and Brand, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.
Teaching Staff
ROOPE ALHO
Illustrator and graphic designer. He currently works as a designer of print clothing for Women’secret / Cortefiel. Previously he worked as a print clothing designer for the studios Gloria Jover, Fresh From the Lab, Cecilia Sörensen, Grisby and Divinas Palabras. He is an illustrator for several magazines, books and exhibitions in the field of graphic arts.
BERNARD ARCE
MA in Visual Media Design and Art Direction at ELISAVA, with studies in History of Art and Computer Engineering. He is a creative director at Honest & Smile, and he performs photography, motion graphics and art direction projects for local and
international brands. He has worked in creativity and web design at Grey Barcelona, McCann Erickson and Ogilvy Costa Rica.
JORDI BALLÚS
Product and Textile Design Director at Santanderina, S.A., a leading industrial yarn and finishes company in Europe.
DOROTEA
Shoe and accessory designer. After designing for Antonio Miró, Jesús del Pozo and Camper, she now designs for her own brand, created in 1999.
MIGUEL FIGUEROA
Photographer. He is a graduate in Marketing and History of Art from the University of Puerto Rico. Postgraduate Diploma in Design and Art Direction at ELISAVA. He contributes to several magazines, and he works as an art director, editor and stylist for the magazine Vice, and he has collaborated with trend research agencies.
JOSEP MARIA GARCIA-PLANAS I MARCET
BA in Business Studies and Law from ESADE. Entrepreneur and textile designer. Consultant for textile and fashion companies in Italy, Japan, China, India, Turkey and Mexico. Board member of fashion distribution companies.
DAVID GARCÍA USLÉ
Consultant in innovation management. Managing Director of FITEX (Private Foundation for Textile Innovation in Igualada, Technology Centre). Executive Director of ACTM (Catalonia’s Fashion and Textile Cluster).
TERESA HELBIG
Having trained as a specialist in window dressing, her creativity led her to design her own collection ten years ago. She leads a design workshop with her own brand of bride, party and high couture dresses. “Barcelona Es Moda” Best Professional Award 2009. Marie Claire Best New Designer 2009 Award. L’Oreal Award for the Best Collection SS2011 Cibeles Fashion Week. Glamour Award for the Best National Designer 2011. L’Oreal Award for the Best Collection Madrid Fashion Week 2012.
JAN IÚ MÉS
ENRIC JAULENT
Director at Manum Market Strategy. Diploma in Marketing Management from ESADE. Consultant in strategic branding. Lecturer for a number of postgraduate master’s degree programmes at ELISAVA and UPF.
GLORIA JOVER
For years she has managed one of the top trend studios in Barcelona, Estudio Gloria Jover, advising companies and designers on textile colours, fashion, communication and product.
BEATRIU MALARET
Freelance consultant in communication, design and fashion at Cipsela SL. She has worked on innovation and design projects for Fira de Barcelona. Co-director of the Postgraduate Diploma in Design and Art Direction at ELISAVA (UPF). PhD student in Social Communication on user experience.
MARIANA MÉNDEZ
Fashion and accessory designer with her own brand. She also works for other companies, the designer Yohi Yamamoto, Evisu, and Mandarina Duck. She has participated in a co-branding project with Ferran Adrià and Cooked in Barcelona. She also provides consultancy services in research into materials and the study and synthesis of trends.
TXELL MIRAS
Fashion designer. She held her first show at the Gaudí Catwalk in 2003. She currently works in Milan for the women’s line of the British designer Neil Barrett. She also has her own brand.
INÉS MONGE
Designer specialised in creative and experimental pattern design. She has worked for various fashion design schools, such as Felicidad Duce and IED, and she currently teaches at BAU and ELISAVA. She has worked with artists, industrial designers, and with fashion designers, such as Ailanto, Elisa Amann, José Castro’s prêt à porter collections, and haute couture for Josep Font, among others.
CHARO MORA
Fashion journalist, historian and teacher. She has organised numerous fashion exhibitions and events.
INMACULADA MONTES
Environmental Engineering Technician at AITEX (Textile Technology Institute). Chemical Engineering Technician from the Polytechnic School of Alcoy. MA in Textile Engineering. Polytechnic School of Alcoy.
JOSEP PUIG
Industrial designer. Lecturer for the Bachelor’s Degree in Design, and Director of the Master’s Degree in Product Design at ELISAVA.
GEMA REQUENA
Coolhunter and nethunter. BA in Media Studies from the Autonomous University of Barcelona, and PhD in Coolhunting and Market Trend Research from Ramon Llull University. Fashion
MARIAELENA ROQUÉ
Multidisciplinary artist. In the seventies, she participated in several theatre, film, photography and dance groups. Clothing then became her main means of expression as a plastic artist. She works with an infinite number of materials (new and old fabrics, industrial, ethnic, metal materials, etc.) and uses them to create characters and stage elements. She has been working for Carles Santos’ company since 1982. In 2006, the Textile and Clothing Museum of Barcelona held a retrospective exhibition of her work. In 2011-2012, she exhibited at the Premià de Mar Printing Museum.
FERRAN SOLDEVILA
Industrial engineer. Technological Adviser of XAT CIDEM (Network of Technological Advisers of the Government of Catalonia). Project Manager of the Research and Development Department of CETEMMSA Technology Centre. Participation in several conferences, congresses and seminars connected with smart textiles and emerging technologies.
CECILIA SÖRENSEN
Fashion designer. Established in Barcelona since 1999, she also has an international firm in countries such as Denmark, Italy and the United States. The Chamber of Commerce of Barcelona gave her the Barcelona Is Fashion 2008 award as an emerging company. She manages the boutique Still Light in Barcelona where she offers clothes by young designers.
CHU UROZ
He studied Industrial Design at ELISAVA. He works as an independent professional, an art director and a consultant. He has worked as a graphic designer and clothing designer for Armand Basi, and currently works for film and entertainment (Bigas Luna, Fura dels Baus, etc.). Chairman of ModaFAD.
MERCEDES VALDIVIESO
PhD from the University of Cologne. She has taught at the University of Barcelona and at the Technical School of Hamburg. Since 1992, she has been the Tenured Lecturer of History of Art at the University of Lleida, and she has taught courses and given conferences at several universities and other institutions in Spain, Cuba, Germany and Austria. Her publications fall within the following three lines of research: Cultural Movements and Painting in the Confines of the 19th and 20th Centuries, Image and Presence of Women in the History of Art and Bauhaus.
SÍLVIA VENTOSA
Since 2003, she has been the curator of the Textile and Clothing Museum of Barcelona (Design Hub Barcelona), where she has organised several exhibitions. She has a PhD in Social and Cultural Anthropology from the University Rovira i Virgili (Tarragona) with the thesis Shaping the body, work and life of the corset makers in Barcelona.
FASHION DESIGN
This area helps students acquire
the skills and tools they need to
in-tegrate the design’s project culture
in the context of fashion trends
within the current historical, social
and economic framework. The
inter-disciplinary and teamwork-driven
environment creates competitive
and innovative professionals who
can combine graphic and industrial
design and fabric design in a
fash-ion collectfash-ion.
It is aimed at: Design and Fashion Design graduates, Fine Arts graduates, fashion product managers, graduates in communication and marketing, design-ers and stylists.
MASTER’S DEGREE Fashion Design
Retail Space: Retail Design Research for Design and Innovation POSTGRADUATE DIPLOMA Alternative Jewellery Design Fashion Design: Creativity and Trends Fashion Design: Collection and Context Retail Design. Design and Space: Shopping Retail Design. Design and Concept: Branding Coolhunting. Design and Global Trends Innovation and Design Thinking
