10 Things To Know When
Switching Web Developers
Presented by:
1. Domain Hos<ng Informa<on
This is the account that the domain is registered under:
1. Domain Hos<ng Informa<on
• Ownership of your domain
• Changing DNS seDngs for launch
• Email hosFng
1. Domain Hos<ng Informa<on
• Contact your current web development company to make
sure you have ownership
• If you are having trouble finding the account informaFon,
contact your domain registrar
• Inform the new web development company on which
email provider you are using
2. Analy<cs and Webmaster Tools
Tools that will give you data and reports on how your site is performing
2. Analy<cs and Webmaster Tools
“Nothing can be improved if it’s not tracked.”
•
View traffic, mobile visitors, and where visitors are
coming from (direct vs. organic)
•
SubmiDng your sitemaps, view crawl errors, disavow
bad inbound links
2. Analy<cs and Webmaster Tools
•
Setup Google AnalyFcs, Google Webmaster, and Bing
Webmaster accounts
•
Allow API access if the new company needs access
•
Start gathering data on your current site
3. Mul<ple vs. Single Domain
Deciding between one site for all locaFons or a site for individual faciliFes
What is it?
Deciding between one site for all locaFons or a site for each individual faciliFes
Not a definiFve answer. Analysis must be done before making the decision
3. Mul<ple vs. Single Domain
MulFple Domains
Unique content Inbound Links Unique content Inbound Links Unique content Inbound LinksSingle Domain
Unique content Inbound Links Brand Reinforcement4. 301 Redirects
• 301 status code means that a page has permanently moved
• Alerts search engines that pages have moved once the new
site goes live
• Involves updaFng the .htaccess file
• Change the locaFon of a page that is indexed
– hYp://www.example.com/old_facility_page > hYp://www.example.com/new_facility_page
• Pass along the link juice you have already built up
• Redirect popular landing pages
• Reduce duplicate content issues
4. 301 Redirects
• Use a tool such as Xenu Link Sleuth to crawl your site
– (hYp://home.snafu.de/Flman/xenulink.html)
• Run a “site:” command in Google
– “site:storageahead.com”
4. 301 Redirects
5. Sitemap and Robots
Sitemap -‐ a file that tells the search engine about the
pages in your site, their relaFve importance to each
other, and how oben they are updated
Robots.txt -‐ to prevent cooperaFng web crawlers from
accessing all or part of a website which is otherwise
publicly viewable
5. Sitemap and Robots
The new site may have a drasFcally different structure and search engines need to know
The old robots.txt file could be causing the search engines to not index some pages
5. Sitemap and Robots
Submit a new sitemap once the new site has launched
Make sure the robots.txt file is updated to reflect the new site structure
5. Sitemap and Robots
6. FMS Integra<on
Allowing your new website to talk to your Facility Management Sobware
An API account will need to be setup in order to access data
The integraFon will need to be tested to make sure data is being received correctly
6. FMS Integra<on
Setup the API account and permissions before development begins
Check which version of the sobware you are using
6. FMS Integra<on
7. Duplicate Content
Two or more pages that share the same content
3 types: IdenFcal, near idenFcal, or cross domain duplicates
•
No longer a page isolated incident according to
•
Whole site penalizaFon
•
MulFple domains can be easily suscepFble to
duplicate content
7. Duplicate Content
•
WWW vs. non-‐WWW
•
hYp://example.com vs. hYp://www.example.com
•
Does one redirect to the other? Or do they both
load?
7. Duplicate Content
•
hYp:// vs. hYps://
•
hYp://www.example.com vs. hYps://
www.example.com
•
Does one redirect to the other? Or do they both
load?
7. Duplicate Content
Home page duplicates hYp://www.example.com hYp://www.example.com/ hYp://example.com hYp://www.example.com/index.html hYp://www.example.com/index.htm hYp://www.example.com/index.php
7. Duplicate Content
Trailing slashes “/” hYp://www.example.com hYp://www.example.com/ hYp://www.example.com/contact hYp://www.example.com/contact/
7. Duplicate Content
Duplicate paths hYp://www.example.com/storage/facility_page hYp://www.example.com/storage/facility_page?unit_size=small hYp://www.example.com/state/city/facility_page hYp://www.example.com/facility_page
7. Duplicate Content
8. Social Media Accounts
Have acFve and up to date accounts on common social networks
AddiFonal business validaFon to search engines and potenFal renters Client engagement Referrals
8. Social Media Accounts
• Create unique informaFon for each site
• Link back to your site
• Get verified
8. Social Media Accounts
9. Phone Number Por<ng
• For those clients using phone tracking
• Move the tracking numbers from one carrier to another
• Time consuming process
• Easy to manage phone numbers when all together in one
account
9. Phone Number Por<ng
• Alert the new company that your exisFng numbers are
tracking numbers
• Start the porFng process early
• Be sure not to port over your land lines!
9. Phone Number Por<ng
10. Landing pages and Keywords
Monitor where your traffic is coming in and what keywords they are using
• Know which pages the users are landing on in order to not
drop those pages
• Don’t want to lose keyword opFmizaFon
10. Landing pages and Keywords
• Use Google AnalyFcs and Google Webmaster to run a landing page report
• Monitor click through on keywords
10. Landing pages and Keywords
Upcoming Webinars
Register at storageahead.com/webinars JULY 17, 2013 at 2:00 PM CDT
WebReady Tour
Are you wanFng to make the most out of your facility's website? Tune in to our live WebReady tour on July 17 at 2:00 p.m. CDT.
AUGUST 1, 2013 at 11:00 AM CDT
Drive More Profit from Your Website: Lead Tracking Benefits & ROI
Looking to improve your markeFng efforts but don't know where to start? By analyzing different data, such as your leads and ROI, you can know exactly what you're doing right and where you can improve.
Q & A
Chat us your ques<ons!
(913) 871-‐2221
