Costs & Benefits Accessibility as a tool for Total Quality Management

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Costs & Benefits

Accessibility as a tool for Total Quality Management

Mehr Wert für @lle 2005, Workshop 1

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Introduction

What it is about … Mehr Wert für @lle

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Accessibility from an economic point of view

Accessibility: What does it cost, what is the benefit?

+ Does accessibility cost more than conventional coding? + What economic advantages does accessibility have?

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Costs

What it costs Mehr Wert für @lle

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Excursus: ROI

ROI = Return On Investment

+ based on DuPont key data system

+ ROI = (profit ÷ turnover) × (turnover ÷ total assets) + considers monetary factors only

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Mehr Wert für @lle Types of costs

What costs are incurred by accessibility?

+ setup costs

+ production costs + migration costs

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Setup Costs

Setting up accessibility Mehr Wert für @lle

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Mehr Wert für @lle Setup Costs

Costs incurred by accessibility only:

+ preparatory training (books, workshops, etc.) + additional / alternative contents

+ training & consulting for daily work + tools for quality assurance

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Production Costs

Implementing accessibility Mehr Wert für @lle

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Mehr Wert für @lle Production Costs

Costs incurred by implementation:

+ consulting & strategic planning + screen design

+ HTML & CSS coding

+ programming (functionality) + Content Management System + content initialization

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Migration Costs

Accessibility and re-launch Mehr Wert für @lle

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Mehr Wert für @lle Migration Costs

Costs incurred within a re-launch:

+ mandatory update of system environment + recycling of legacy content

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Cost Reduction

Where and how to save costs Mehr Wert für @lle

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Mehr Wert für @lle Saving costs during planning stage

Good planning keeps costs low

+ determination of status quo

(i.e. databases, modules, Content Management System) + structuring

(considering usability & accessibility) + definition of performance level (i.e. forms, database queries) + definition of objectives

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Quality right from the beginning

Choosing the right agency

+ ask for references of accessibility projects + analyze the reference projects

(or have it tested by some independent institution) + ask precise questions

(e.g. use a questionnaire) + be prepared

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What accessibility

really costs

Facts & Figures Mehr Wert für @lle

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Benefits

Benefits offered by accessibility … Mehr Wert für @lle

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Accessibility provides:

+ standard compliance + innovation

+ solid& sustainable basis for further developments + shorter cycles for updates

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Mehr Wert für @lle Advantages of accessible websites

Advantages of Accessibility:

+lean code = loads quicker + broader reach = more users

+ positive image transfer= social commitment

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Quality Management

& Quality Assurance

Quality as a process Mehr Wert für @lle

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Mehr Wert für @lle Key figures for user benefits

ROTI = Return On Time Invested

+ based on user survey (before / after) + ranking

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How do I determine the ROTI?

Ways to calculate the ROTI:

+ rating of information & time on a scale, i.e. 0 = no benefit (information was useless)

1 = a little better than 0 (but too much time invested) 2 = benefit equals time invested

3 = slight benefit surplus, but less than 4

4 = highly beneficial information, only short time invested + analysis on if and how benefit was created

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Conclusion

Tuned Costs & Benefits Mehr Wert für @lle

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ROTI & ROI as key figures of success

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anatom5 perception marketing Perception means Added Value

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anatom5 perception marketing

Creation

_{Graphic Design}  Corporate Design  Screen Design

_{Flash Design / Animation} _{Illustrations}

Concept

 Idea / Concept / Consulting _{Perception Marketing} _E-Marketing

Text

Development

+ specialized in Corporate Communications + international project experience

+ operator of Barrierekompass, an accessibility portal + member of German AbI project for accessibility + winner of BIENE-Award in 2004

+ more than 400 accessibility checks (Barriere-Check) + partner of contentmanager.de