INVESTOR PRESENTATION
JANUARY 2011
Safe Harbor Statements
This presentation contains "forward-looking statements" within the meaning of the
“safe-harbor” provisions of the Private Securities Litigation Reform Act of 1995.
Such statements involve known and unknown risks, uncertainties and other
factors that could cause the actual results of the Company to differ materially from the results expressed or implied by such statements, including changes from
anticipated levels of sales, future national or regional economic and competitive conditions, changes in relationships with customers, access to capital, difficulties in developing and marketing new products, marketing existing products, customer acceptance of existing and new products, the company’s ability to complete
additional acquisitions and other factors. Accordingly, although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be
correct. The Company has no obligation to update the forward-looking information
contained in this presentation.
Equity Snapshot
Ticker Symbol DEYU.OB
Recent Price $3.15
Common Shares Outstanding 10.3 million
Fully Diluted Shares Outstanding 13.6 million
Market Capitalization (Fully Diluted) $42.8 million
Revenue (ttm)* $68.3 million
Net Income (ttm)* $9.6 million
EPS (ttm) * $0.78
P/E (ttm) * 4.0x
* Trailing twelve months from October 1, 2009 to September 30, 2010. Interim unaudited results. EPS calculation based on diluted weighted average number of shares of 12.3 million shares for the 3-month period ended
September 30, 2010.
Investment Highlights
• Fully integrated farm to supermarket provider of grain food products
• Processor and distributor of corn to the food processing and livestock feed industries
• Strategic play on China’s growing demand for healthy organic food, including ready-to-eat products
• High barriers to entry through access to farming cooperatives, farmland use rights and limited government licenses
• Margin expansion through migration to higher-value grain based food and beverage products and proprietary processing technology
• Strong and growing nationwide retail distribution network
Company Overview
• Headquartered in Beijing
• Operations in Jinzhong City of Shanxi Province, Sichuan Province, and Beijing
• Marketer of branded grain products and instant grain food producer
• A leading corn distributor in Shanxi Province
• Large agricultural base in Jinzhong, with 20-year, exclusive access to
approximately 90,600 acres of farmland (550,000 mu) and 19,000 acres of
owned farmland (115,000 mu)
• 300 full-time and 600 part-time, seasonal employees
Financial Highlights
US$ million Revenue
Net Income
www.deyuagri.com 5
End market
Land Use Rights
Simple Processed
Grains
Final Product Processing &
Packaging
Food Processing Companies
Retail Network
• 20-year exclusive farming access to approximately 90,600 acres of farmland in Shanxi Province
• 10,400 acres of owned farmland
• Incentivizes over 200 farmer agents to secure sufficient crops for production
• Helps farmers maintain stable income
• Simple processed corn normally includes collecting, cleaning, sifting and drying
• Typical customers of simple processed corn products are food companies such as edible oil producers and livestock feed producers
• Contracted with over 8,500 supermarkets and convenience stores
• Targeting 10,000 by the end of 2010 Feed
Companies Raw material Processing
• Products of deep processing include: Instant grain noodles, packaged buckwheat tea, instant cereal, instant grain beverages
• Products of simple processing include: Packaged millets and black kernelled rice, packaged beans (mungbeans, soybeans, red beans), packaged flour (whole wheat, buckwheat,
sorghum) Processed Deep
Instant Grain Food
Simple Processed
Corn
Vertical Value Chain from Farmland to End Markets
Deyufarm Deyu Ag.
Deyu Ag.
¾ Partially processed – cleaned, husked, sifted and dried
¾ Sold in bulk to major food companies and livestock feed producers
¾ Largest customer is Shanghai Yihai Group, a major food processor in China
¾ Levels of germ protein and germ oil content of Deyu’s corn is among highest in China
¾ High barriers to entry as China has stopped granting licenses to new corn processors in the Shanxi Province
¾ Cooking Oil
¾ Corn starch
¾ Corn-based sweeteners
¾ Livestock feed
¾ Fermentation products
¾ Petroleum substitutes, ethanol fuels End Use Applications
China Corn Consumption
Million tons
¾ Demand for corn has increased by
approximately 3% for the last 5 years, and is expected to continue to grow at similar rates in the future
¾ Rising corn prices have a modest, yet positive, impact on our margins due to the time lag between when we buy the corn and when we sell it.
Corn Products Segment
¾ No nationwide recognized processed brands in China
¾ Deyu has dominant supply of high quality grains from Shanxi Province
¾ Chinese consumers are becoming increasingly health and nutrition conscious
¾ Consumer packaged food market segment is experiencing strong growth
Grain Market Dynamics
¾ Beans—Soybeans, Mung Beans
¾ Wheat—Buckwheat, Bitter buckwheat
¾ Rice—Millet, Black Rice, Purple Rice
¾ Potatoes—Sweet Potatoes, Taro, Yams
China Grain Market
¾ In 2009, China produced 530 million tons of grain but consumed just 525 million tons of grain
Broad Product Offering
Processed grain food 250-400 g / day * Coarse grains and
whole grain food
50-100 g / day *
Number of urban residents
622 million
Potential market size >$100 billion
* Based on dietary guidelines by the Chinese Nutrition Society
Fine Millet
Whole Wheat Flour
Potential Market Size
Simple Processed Grain Products
Segment
¾ Deep processed instant grain foods offer convenience for busy urban consumers
¾ Traditional instant noodles are often criticized as unhealthy -- typically fried as part of the manufacturing process, resulting in high levels of saturated fat and trans fat
¾ Proprietary technical expertise is required in the manufacturing of non-fried grain based instant noodles; resolves the challenges that are commonly faced by instant grain noodles manufacturers
¾ Rich nutrient content of organic grain fully retained in the manufacturing process
¾ Beneficial effects include: lower risk of developing high cholesterol and high blood pressure, and helping maintain a healthy cardiovascular system
¾ Instant grain food products are expected to generate higher gross margins than simple processed grain food products
Grain vermicelli
Millet beverage
Buckwheat tea
Convenience products that do not compromise on taste or nutrition
Instant Grain Food Opportunity
Deyufarm Agreement Benefits
Deyufarm Contribution
•Proprietary grain-based instant food processing technology developed over 10 years
•Instant noodle processing lines, noodle soup production machines and instant noodle packaging machines
•Access to OEM partners for the production of ready-to-drink grain based beverages
•Deyufarm branded products including instant organic grain noodles, ready-to-drink soups and black bitter buckwheat tea
Deyu Agriculture Contribution
•Reliable supply network of high quality grains from existing farmland in the Shanxi Province and other regions
•Access to nationwide network of supermarket and small convenience store customers
Economics
•Deyufarm expects to be capitalized with $10.4 million, with no cash required from Deyu Agriculture
•Deyu Agriculture will consolidate Deyufarm’s operating results in its financial statements
•64.3% of Deyufarm’s net income will be attributed to Deyu Agriculture’s common shareholders
•Deyu Agriculture has the option to purchase the 64.3% equity ownership during the 10-year term for RMB 200 million (approx. $30 million)
•Deyu Agriculture has the right to terminate the partnership if management determines that it no longer provides value to the Company
Instant grain noodles Ready-to-drink beverages
Black bitter buckwheat tea
¾ Non fried organic grain based instant vermicelli and noodles; no preservatives, no additives
¾ Rich nutrient content of grains fully retained
¾ Variety of flavours such as Sichuan style spicy stewed beef, chicken, lamb, mushroom and vegetable, etc
¾ High fiber grains and vegetable nutritional soups;
supplements daily fiber and vitamin needs, helps maintain digestive function
¾ Ingredients include: Chinese yams, black sesame seeds, red beans, millets, soybeans, buckwheat,etc.
¾ Packaged according to the ancient Chinese five-color concept of red, yellow, green, white and black
¾ Refreshing tea with unique nutty fragrance and taste; made from high quality organic buckwheat grown 5,000 to 8,000 feet above sea level in the Sichuan Province
¾ Buckwheat is high in fiber; contains the eight essential amino acids and many minerals; rich in rutin and selenium
¾ Contains magnesium which helps relax blood vessels,
improves blood flow and nutrient delivery while lowering blood pressure, promoting a healthy cardiovascular system.
Deyufarm Key Initiatives
Instant Grain Food Competitive Landscape – Instant Noodles
Instant Noodles Big Four Players in China
Master Kong – Market leader in instant noodles; key products are fried instant noodles
Hualong Group – Hebei-based food company; adopts price-oriented strategies;
key products are rice vermicelli
Uni-President – Taiwan-based food company with branded high-end instant products; key products are fried instant noodles
White Elephant Group – Henan-based food company with “White Elephant” branded instant noodles
There is a lack of NON-FRIED INSTANT GRAIN FOOD market leadership
The Big 4 players have over 80% of the market share in thetraditional fried instant noodles industry
• Among the first to market branded grain food products nationwide Strong Brand
Awareness
Stable Cultivation Base + Unique Geography
• Reliable crop supply combined with a strong farmer cooperative network.
• Scalable warehouse capacity for corn and grains to meet future demand
Adaptable Storage Facilities
• 60 Cities in 13 provinces
• Over 4,500 supermarkets
• Over 5,500 small convenience stores Extensive Marketing
Network
• Management has years of experience in the agricultural industry Strong Management
Team
• Sizable plants and highly automated production lines in Jinzhong, Sichuan and Beijing
Scalable Production Base
• High technical barriers difficult to replicate Proprietary Production
Expertise
Investment Appeals
Unique ecological environment that is ideal for grain cultivation
¾
1,000 meters above sea level
¾
No frost
¾
Ample sunshine throughout the year
¾
Approximately 10 degrees of temperature difference between day and night
¾
Below-normal rainfall
More nutritious crops compared with those produced in other regions due to
¾
135+ day growing season, the longest for cultivation within China
¾
Farmland requires only one planting per year
Deyu’s products are grown naturally organic due to climate and soil conditions
Agricultural Base in Jinzhong
• Signed agricultural co-operative agreements with local
governments of counties and villages in Jinzhong for farming purposes
• 20-year exclusive farming
access to approximately 90,600 acres of farmland, which
comprises our agricultural base in the Shanxi Province
• 19,000 acres of owned farmland
Land
• Deyu provides seeds, cultivation technology and training
• Farmers incentized to deliver contracted volumes
• Utilize over 200 farmer agents to secure sufficient crops for production
• Helps farmers maintain stable income with higher purchasing prices
Farmers
Deyu Agriculture
• Largest company authorized to secure purchases in the region
• Plans to enter into more cooperative agreements for expansion of farmland
• Plans to sign up more farmer agents
• Expect geographical expansion in Shanxi and Inner Mongolia
• Largest company authorized to secure purchases in the region
• Plans to enter into more cooperative agreements for expansion of farmland
• Plans to sign up more farmer agents
• Expect geographical expansion in Shanxi and Inner Mongolia
Land and Farmers
Deyufarm Proprietary Production Expertise
¾High nutritional content in organic grains maintained, while sensory texture is comparable to traditional fried instant noodles
¾ Deyufarm adopts proprietary technology that produces non-fried instant grain based
noodles with no additives and preservatives, unlike traditional noodles that are typically fried
¾ Maintains textural stability and optimized water absorption ability which are challenges encountered by instant grain noodle producers
¾ Achieves quality attributes in instant grain noodles, as required by specific target markets
¾The technology was incubated and commercialized after spending 10 years of research and development efforts; creating high barriers to entry
• Soil improvement and irrigation upgrades have boosted yields, quality and acreage for farmers
• Modern equipment, processes and technology
• Nutrients do not deteriorate during processing
• Our technology ensures that our products maintain organic qualities, high nutrition and taste.
• Advanced technologies in warehouse quality control, and detection
• Special storage techniques to ensure food safety under China’s extremely strict food storage rules
• Seeds developed through hybridization in cooperation with Chinese Academy of Agricultural Sciences and other leading academic institutions are high quality (non-transgenic) crop seeds
• Increased output as well as pest and drought resistance
• Years of expertise in formulation, taste, and techniques for grain-based foods
• Deyufarm’s Instant organic grain food production expertise was incubated and commercialized after 10 years of research and development efforts.
Research and Development
Seed Breeding
Cultivation
Processing
Storage
Product
Development
¾ 3 fully automated production lines for simple processed grain products
¾ 6 linear noodle processing lines (Deyufarm)
¾ 4 fully automatic noodle soup base production machines (Deyufarm)
¾ 11,667 sq. m. production facilities in Shanzhuang Tou Village, Jinzhong City
¾ 3,000 sq. m. drying area
¾ Engaging OEM partners (with 8 production lines) for ready-to-drink products
(Deyufarm)
¾ 400 sq. m. packaging facilities; 4
packaging lines for simple processed grain products
¾ 10-15 automated instant grain noodles packaging machines (Deyufarm)
Production
Packaging
¾ Exclusive access to 3 rail lines in the Jinzhong region to ensure cost-effective and reliable transportation throughout China
Logistics
¾ New storage facility:
• Completed and commenced operation in Q4 2010
• Increased storage capacity by 70,000 tons, with turnover of 350,000 tons per year
¾ Total storage capacity of 120,000 tons, with turnover capacity of 600,000 tons per year
Storage
Facilities
Jinzhong
Taiyuan Tianjin Shenyang
Jinan Nanjing
Shanghai
Fuzhou Guangzhou Chongqing
Wuhan Chengdu
Xi’an
Beijing Shijiazhuang
Deploy sales network in 60 cities covering 13 provinces throughout China
Target large and mid-sized supermarkets Contracts with over 10,000 supermarkets
and small convenience stores
Headquarters
Agricultural Base
12 Wal-Mart stores in Beijing 19 Carrefour stores in Shanghai
Marketing and Distribution
Market Demand Drivers
Growing
Consumption
Instant grain food products are shelf-stable, easily reconstituted and provide an inexpensive source of nutrition
Grain and corn-based food, are becoming an essential component of the daily diet of the Chinese consumer
Popularity of a healthy diet calls for a balanced diet including more grain
Grain is rich in vitamin B1, dietary fiber and trace elements; beneficial for diabetes and high blood pressure*
Corn and corn by-products are frequently used in healthy food. Corn oil is low in cholesterol and beneficial for mitigating high blood pressure and heart disease
The Chinese are becoming increasingly health and nutrition conscious and inclined to spend on quality organic food
People in their 30s and 40s are seeking a healthier and more nutritious lifestyle, due to the mental and physical demands from their busy
lifestyle
Integration of the rural and urban economies increases farmers’
incomes and develops an environmentally friendly, resource-efficient agricultural sector
* Source: The Chinese Nutrition Society
Regulatory Support Grain and corn
properties
Favorable
Demographics
Grain and Corn
Properties
Mr. Wenjun Tian, President and Director
• 10+ years of experience in corporate management
• Manager-in-charge, Finance Department with China Merchants Group in Hong Kong (publicly listed)
• Master’s degree in Finance, China CPA
• 10+ years of experience in corporate management; agricultural business expert
• Chairman of Dongsheng International Investment Inc.; Chairman of Shanxi Dongsheng Auction Co., Ltd.; Director of Detian Yu Biotechnology (Beijing) Co., Ltd., (Deyu subsidiary)
• Bachelor’s degree
• 15+ years of experience in accounting, finance and manufacturing operations management
• B.S. and M.S. in Accounting from the University of Wisconsin
• Certified Public Accountant; Certified Management Accountant Mr. Charlie Lin, Chief Financial Officer
Mr. Li Ren, Vice President, Brand Operations
• A renowned branding expert in China's consumer packaged goods industry with expertise in developing local Chinese brands
• Independent branding consultant; served as VP, Hebei Zhongwang Group and successfully established Beijing Wu Gu Dao Chang Company.
• 20+ years of experience in business operations
• Former VP, Dongsheng International (Beijing) Investment Co., Ltd.; former GM, Antai Global (Beijing) Risk Management Co., Ltd.
Mr. Jianbin Zhou, Chief Operating Officer
Strong Management Team
Mr. Jianming Hao, Chairman and Chief Executive Officer
Independent Directors – Audit Committee
Mr. Timothy C. Stevens, Chairman of the Audit Committee
Mr. Longjiang Yuan
• 30 years executive leadership, management and client services experience
• Executive Director of Saul Ewing LLP, a Philadelphia law firm
• Former Officer with Baker & McKenzie’s Hong Kong/China Practice
• Former partner with PricewaterhouseCoopers
• Clifton College of Bristol University, United Kingdom
• ACA from the UK Chartered Accountants’ Qualification Program
• Vice Director of the Science and Technology Bureau of the Chinese Academy of Agricultureal Sciences (CAAS)
• Former senior executive of the R&D team at the Institute of Crop Science of the CAAS
• Former independent director of the board of Shanxi Tunya Seed Industry Co.
• Bachelor of Science degree in Genetic Breeding Technology, Graduate School of the Chinese Academy of Agricultural Sciences
• Executive Officer of Mars & Co, a high-end international strategy consulting firm
• Experience in a cost and supply chain optimization, brand strategy, competitive analysis and acquisitions and divestiture analysis
• Bachelor of Science in Chemical Engineering, Princeton University
• MBA from the Wharton Business School, University of Pennsylvania Mr. Al Carmona
Deyu Agriculture – Scientific Advisor
Mr. Wei Zhong Cai, Chief Scientist
• Professor and tutor of food nutrition and health at the School of Public Health of Peking University
• Previous research and management at the Chinese Academy of Agricultural Sciences, China Food Group China Animal
Husbandry Industry Group, the National Development and Reform Commission and the Public Nutrition and Development Center
• BA from Jiangsu Agricultural University
• Masters degree from Chinese Academy of Agricultural Science
• Doctorate from Chinese Agricultural University
History and Milestones
2H 2009
2007-2008
April 2010
1H 2009
2006 2004
Completed a share-exchange transaction with Eco Building International, Inc.; listed on the OTC Bulletin Board
Founded Deyu Agriculture in Shanxi province with focus on partially processed grains
Established corn processing operation; secured large customers such as Shanghai Yihai
Focused on organic growth of corn and grain operations
Aggressively marketed branded grain foods; strategically transformed business to focus on processed grain foods
Modified corporate structure to prepare for overseas listing
Expanded sales network to include over 3,300 retail outlets in 12 provinces in China
July 2010
Nov2010
Completed a strategic partnership with
Deyufarm, an instant grain food manufacturer;
introduced several instant organic grain food products. Expanded sales network to include over 8,500 retail outlets in 60 cities covering 13 provinces in China
Financial Overview
Revenue Net Income*
(US$ millions) (US$ millions)
* Net Income available to Common Stockholders
Strong Revenue and Profit Growth
Grains Segment Corn Segment
Revenue Gross Margin Revenue Gross Margin
Strong Gross Margins
Nine Months Ended September 30 Year Ended December 31
2010 2009 2009 2008
Net revenue $53,895,929 $26,319,671 $40,732,447 $17,269,937
Gross Profit 13,135,354 6,838,672 10,595,866 4,596,576
Operating expenses (5,131,551) (1,438,137) (3,321,922) (1,085,612)
Operating income 8,003,803 5,400,535 7,273,944 3,510,964
Net income 7,780,762 5,339,850 7,181,132 3,465,115
Preferred Stock Dividends (231,123) - - -
Net Income available to Common
Stockholders $7,549,639 $5,339,850 $7,181,132 $3,465,115
Net income per share - basic $0.96 $1.08 $1.46 $0.70
Net income per share - diluted $0.85 $1.08 $1.46 $0.70
Weighted average number of
shares outstanding - basic 7,854,714 4,930,000 4,930,000 4,930,000 Weighted average number of
shares outstanding - diluted 9,132,073 4,930,000 4,930,000 4,930,000
Summary Income Statement
September 30, 2010 December 31, 2009
Cash and cash equivalents $10,740,312 $2,562,501
Accounts receivable, net 8,170,985 4,200,749
Inventory 8,683,377 8,233,760
Total current assets 30,546,065 16,130,080
Property, plant, and equipment, net 4,578,258 2,939,475
Construction-in-progress 4,907,551 3,254,696
Total Assets $44,471,148 $23,831,153
Short-term loan 3,193,633 1,801,960
Long-term liabilities - -
Total Liabilities $5,262,060 $2,132,917
Total Stockholders' Equity $39,209,088 $21,698,236
Total Liabilities and Stockholders' Equity $44,471,148 $23,831,153
