The value of experience.

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A complete renovation of the concept, the role and use of railway stations. A concrete and effective change in the heart of Italy’s most important towns. That is the goal achieved by Centostazioni, which has redesigned the spaces of its railway properties, transforming them during the years into multi-functional service centres, ideal places for meetings, shopping and communication. A huge urban real estate which Centostazioni is proud to have requalified, contributing to improve the quality of life and leisure time for citizens.

Imagine a new way of life

for transit places

and make it happen.

103

railway stations

20

Italian regions

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NETWORK

Commercial activities

and services

Advertising

and Events

That is the number of visitors passing

through the 103 stations involved in the project each year. An extraordinary number of sales contact opportunities offered by Centostazioni to its partners over a network unparalleled in size, national coverage, quality and space potential.

Network

500,000

square metres allocated for

shopping and services

20,000

square metres allocated for communication

500 million business

opportunities.

The distribution of railway stations over all the 20 regions of Italy and in 82 provincial capitals insures Centostazioni an extensive and evenly-spread presence throughout the entire peninsula.

The centrality and accessibility of locations guarantee a privileged relationship with the A widespread and well-rooted network

surrounding local urban communities. Geomarketing analysis carried out on the areas next to the properties and statistical data regarding user profiling allow the company and its commercial partners to share development and strategic activity planning.

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Network

The largest

shop window in Italy.

Centostazioni offers its investors privileged locations right in the centre of the main Italian towns. Modern, functional structures that put them in contact with millions of potential customers through several commercial planning formulas. A great business opportunity, both for local retailers and large distribution channels, direct or in franchising, that aims at widespread and high-quality presence throughout Italy.

Commercial activities and ser

vices

900

commercial partners

40

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AN OFFER THAT IS BROAD

AND ALWAYS FLEXIBLE

The spaces which Centostazioni dedicates to commercial activities, characterized by layouts designed to maximise light and comfort - frequently by making use of innovative architectural solutions - offer partners a variety of different sizes and typologies of spaces. Both traditional and temporary lease agreements are available, as well as innovative marketing operations allowing each partner to get highlighted and to focus on his branding strategies and the launch of new products and services on his relevant target.

• Central location in the urban context • Easy access, strategic hub

for urban links

• High level and repeated frequency even on weekdays with the option of extended opening hours

• Great visibility of commercial areas • Welcoming, attractive, safe setting • Customer loyalty

• High propensity for tourism THE ADVANTAGES OF STATION RETAIL

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Spaces created

for communication.

Architectural restyling interventions are designed to enhance advertising visibility and effectiveness. The choice of brand-new advertising tools and technology draws the attention of an evolved, active and dynamic target.

Adver

tising and Events

4,000

advertising systems

1,200

LCD screens

Network

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THE ADVANTAGES

OF STATION ADVERTISING • Audience and station stay-time in constant increase

• High concentration of younger, élite targets

• Message reiteration for frequent visitors

• Multimediality

• Purchase point proximity

AN EFFECTIVE MEDIA MIX

The wide offer of advertising spaces is articulated in diverse formats and typologies: ranging from traditional posters to maxi installations, from station furnishings to digital signage.

Communication solutions that can be combined in a way that is flexible and multi-medial, through circuits structured over geographical areas, by target or based on the type of message to be transmitted.

Advertising campaigns, promotional, cultural and entertainment events, all find their ideal position in stations. Centostazioni puts at the partner’s disposal its own experience in the complete conception and production of communication projects.

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Know-how

Construction

and Facility Management

A history of value,

a model to be shared.

Requalifying, valorising and managing a diversified real estate according to high standards of quality and profitability. An ambitious challenge which has led Centostazioni to achieve tangible results and to present itself as a reliable partner for all those organisations, both public and private, which are interested in developing integrated property management and engineering services. Increasing the value of central transportation hub infrastructures, as well as other types of urban and suburban real estate assets.

4,000

technological plants

1,500,000

square metres of surface managed

KNOW

-HOW

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RESTYLING

The company intervenes on buildings conceived for intermodal transportation, by implementing functional and innovative concepts aimed to requalify the entire urban area. Particular care is given to the needs of users, the protection of the environment and the urban context. The choice of essential architectural lines, the atten-tion to details, the use of selected materials, the design of lighting systems, the research for environmentally sustainable options and the commitment to recovering of valuable structures guarantee spaces that are comfortable, attractive and easy to use, improve the perception of safety and give greater visibility to the commercial spaces.

Know-how

Construction and Facility Management

Planning success,

managing excellence.

The experience and know-how of its main shareholders - Ferrovie dello Stato Italiane, SAVE (Venice and Treviso Hub), Manutencoop and Banco Popolare - enabled Centostazioni to create a management model placing the company as the sole figure qualified to provide “turnkey” solutions for the development of infrastructures, services and commercial valorisation of strategic national and international assets. Centostazioni satisfies the needs of its clients from the initial phases of analysis, study and planning, as far as the management and valorisation of properties, ensuring that shared quality, timing and economic parameters will be met.

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ASSET VALORISATION

The analysis of the flow and needs of customers, together with a careful study of the Geomarketing variables, allow the development of tailor-made Merchandising Plans to improve the profitability of structures.

Commercial development also provides for a careful identification and selection of operators, the definition of contract guidelines, as well as the assistance during the business start-up. The best management of commercial and advertising spaces permits to bring economic valorisation goals together with the guarantee of offering a suitable range of services to the whole community.

GLOBAL SERVICE

Choosing Centostazioni for integrated Facility Management services means to be able to rely on a single figure that is tried and true: from maintenance to supplies, from cleaning to security and to management of power supplies and systems.

The constant monitoring of customer’s opinion, carried out through carefully measured Customer Satisfaction analysis, represents the ongoing spur to improve performance in terms of intervention times and quality of service.

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Ferrovie dello Stato

Italiane

60%

Archimede 1

60% SAVE 15%Banco Popolare 21%Manutencoop

4%Pulitori e Affini SpA

40%

FS - Ferrovie dello Stato Italiane

One of the most important companies in the Country and in Europe. It runs over 9,000 trains per day and manages a network running over 16,600 kilometres, carrying approximately 600 million passengers and 50 million tons of goods per year. The new High-Speed railway system has helped shorten distances, giving a strong boost to national growth.

SAVE - Sistema Aeroportuale di Venezia e Treviso

A company listed on the Stock Exchange, international leader in travel services through the management of:

· Airports – Venice Marco Polo Airport, the main intercontinental hub in Italy after Rome and Milan; Treviso Airport; shares in Belgium’s Charleroi Airport; · Transport infrastructures and related services: exclusive management of the

real estate and commercial development of 103 railway stations;

· Food and Beverage & Retail in airports, motorways, railways and ports in Italy and abroad.

The SAVE Group manages its three Business Units innovatively, with responsibility and integrity, in order to valorise the territory in which it works and to foresee the needs of travellers and customers.

Manutencoop

Top level group on the national scene, offering a wide and coordinated range of auxiliary services for public organizations, health service structures, and large private groups, particularly related to integrated services of Facility Management, Property Management, and Laundering/ Sterilisation. It manages the development of real estate ventures for sale and the instrumental patrimony of the Group.

Banco Popolare

Among the first banking groups in Italy, Banco Popolare has always been at the service of families and small businesses, with 2,200 branches, approximately 200 thousand partners and over 20 thousand employees.

Pulitori e Affini Spa

With a staff of over 2,000 employees, this company works in Central and Northern Italy in integrated cleaning and sanitation services in the civil, industrial, hospital and food-agriculture sectors.

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Network

Abruzzo ▪ Chieti ▪ L'Aquila ▪ PescaraCentrale

Basilicata ▪ Potenza Centrale

Calabria ▪ Catanzaro Lido ▪ Reggio Calabria Centrale ▪ Villa San Giovanni

Campania ▪ Benevento ▪ Caserta ▪ Napoli Campi Flegrei ▪ Napoli Mergellina ▪ Salerno

Emilia Romagna ▪ Cesena ▪ Faenza ▪ Ferrara ▪ Forlì ▪ Modena ▪ Parma ▪ Piacenza

▪ Ravenna ▪ Reggio Emilia ▪ Rimini

Friuli Venezia Giulia ▪ Gorizia Centrale ▪ Monfalcone ▪ Pordenone ▪ Trieste Centrale ▪ Udine

Lazio ▪ Civitavecchia ▪ Formia ▪ Orte ▪ Roma Ostiense ▪ Roma Trastevere

Liguria ▪ Chiavari ▪ Genova Sampierdarena ▪ ImperiaOneglia ▪ La Spezia Centrale

▪ Rapallo ▪ Sanremo ▪ Savona ▪ Ventimiglia

Lombardia ▪ Bergamo ▪ Brescia ▪ Como S. Giovanni ▪ Cremona ▪ Desenzano-Sirmione

▪ Gallarate ▪ Lecco ▪ Lodi ▪ Mantova ▪ Milano Lambrate ▪ Milano Porta Garibaldi

▪ Milano Rogoredo ▪ Monza ▪ Pavia ▪ Sondrio ▪ Treviglio Centrale ▪ Varese ▪ Voghera

Marche ▪ Ancona ▪ Ascoli Piceno ▪ Macerata ▪ Pesaro

Molise ▪ Campobasso ▪ Termoli

Piemonte ▪ Alessandria ▪ Asti ▪ Biella S. Paolo ▪ Cuneo ▪ Domodossola ▪ Novara

▪ Verbania-Pallanza ▪ Vercelli

Puglia ▪ Barletta ▪ Brindisi ▪ Foggia ▪ Lecce ▪ Taranto

Sardegna ▪ Cagliari

Sicilia ▪ Catania Centrale ▪ Messina Centrale e Marittima

Toscana ▪ Arezzo ▪ Grosseto ▪ Livorno Centrale ▪ Lucca ▪ Massa Centro ▪ Pisa Centrale

▪ Pistoia ▪ Prato Centrale ▪ Siena

Trentino Alto Adige ▪ Bolzano/Bozen ▪ Rovereto ▪ Trento

Umbria ▪ Assisi ▪ Foligno ▪ Perugia ▪ Terni

Valle d'Aosta ▪ Aosta

Veneto ▪ Belluno ▪ Castelfranco Veneto ▪ Padova ▪ Rovigo ▪ Treviso Centrale ▪ Vicenza

103

railway stations

20

Italian regions

500

million visitors

Via B. Eustachio, 8 - 00161 Roma - Tel. +39 06 440711 - www.centostazioni.it

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C.I.vs adult Italian pop. (average = 100) SEX AGE EDUCA TION INCOME PROFESSION

CENTOSTAZIONI SPA

Élite

Adult Female contexts Adult Male contexts Youth contexts Social and cultural marginality 6% 17% 19% 31% 13% 14% 127 200 124 88 91 65 36% 52% 48% 108 92 30% 39% 31% 117 100 87 69% 17% 35% 36% 12% 173 125 97 49 51% 8% 5% 19% 14% 17% 10% 17% 10% 127 60 130 82 209 61 80 -14 - 17 18 - 24 25 - 34 35 - 54 55 - 64 > 64 Men Women Medium/High Medium Medium/Low Degree Certificate Junior high school Primary School Entrep./Freelance/Mngr Craft./Trade/Agric. Employee Labourer Student Housewife Pensioner N.A.

Customer Profile

An evolved, active and dynamic target, with a medium/high level of schooling, high purchasing power and a forceful representativeness of the social élite and of youth.

Source: GFK Eurisko STP, 2010

Note on method: the numbers on the map indicate

the concentration of visitors for each segment. Considering the Italian average to be 100, upper values indicate a higher presence, in the station, of individuals with that profile; on the contrary, lower values indicate a limited presence.

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Integrated Facility Management

Centostazioni has made the innovation, efficiency, competitiveness and technology of its Facility Management an integral part of its mission. The experience and know-how acqui-red in the planning, realisation and monitoring of outsourcing services allow the company to study Integrated Facility Management solutions up to:

- valorise the real estate in an integrated way; - guarantee the constant effectiveness of services;

- simplify processes by selecting specialised suppliers and drawing up a clear, flexible Global Service contract oriented to shared goals;

- plan activities while abating costs and times, with an on-site technician team; - constantly monitor the Customer Satisfaction, through specific reports; - ensure a steady increase in quality standards.

By using a typical Project Management approach, Centostazioni is able to manage the whole property valorisation process, from the definition of strategic guidelines to the carrying out of operations.

A rational “no core” management focused on the goal of service improvement, while keeping operation times and costs under control, caring for issues of environmental sustainability and energy waste reduction.

IN FIGURES

- 1,500,000 square metres of surface managed

- 3 contracts for 103 buildings - 4,000 plants managed - Availability and control 24/7 - 95% level of Customer Satisfaction in terms of perceived quality

PROVIDED SERVICES

- Property management

- Ordinary and special maintenance - Environmental clean-up and sanitation - Power supply management

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Construction Management

In the field of engineering services, Centostazioni is a reliable partner in the development of “turnkey” solutions able to satisfy the most demanding clients, involving:

• Planning, coordination and control of projects complying with precise quality and cost standards;

• Layout design, planning and creation:

- architectural, structural and system planning; - restoration and conservation of valuable structures;

- maintenance and adjustment in accordance with current laws;

- site management and safety coordination, accountability for work procedures; - analysis of “Captive” and “Non-Captive” areas;

- photorealistic 3-D modelling;

- preparation of buildings, land registry and functional documents required to obtain permits;

• Analysis of the economic and financial sustainability of the investment.

PROJECT GUIDELINES

- Protection of buildings of historic and architectural interest, respect for the urban context; - creation of new layouts distributing user flows;

- improvement of quality standards;

- study of homogeneous, recognisable installations using modern, easily-maintainable materials and technology;

- design of video surveillance technology networks; - increase in lighting levels;

- removal of architectural barriers; - improvement of escape routes;

- realisation of fire-fighting and alarm systems;

- care for issues of environmental sustainability and energy saving.

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Advertising and Events

• Station Set

- MUPI (120x180):

backlit display units located at points of maximum transit.

- Totem (60x190) - Giga Totem (120x335): two-sided structures, located in the ticket desk areas. - UniCUBE (210x275; 152x200): cubes in Uni3D format for multi-subject

creativity and highly spectacular communication.

- Decor Station: completely customized individual stations with various types of locations and systems.

- Ambient: different size formats located in the main transit areas (entrance halls, ticket desks, commercial areas, underways, platforms).

- Urban Trendy: medium sized formats outside the main stations in Milan. - Business: locations of high prestige and effectiveness in the areas providing

access to High Speed trains.

• Digital Signage

A network of 1,200 LCD screens with audio, connected via satellite to single

source programming or scheduled for regional communication.

Commercials daily aired for 19 hours (from 5 a.m. to 12 p.m.) are synchronised

over all screens in the national network and run frequently to maximise

message efficiency.

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Advertising and Events

• Engagement areas:

installations located in high visibility areas for promotional activities and brand experience.

• Temporary:

a promotional or commercial formula useful for testing a product or brand, running product sell outs or taking advantage of seasonal demands.

• Shooting & Production:

the station as a location for photographic shooting, cinema and television sets.

• Valuable locations:

ideal spaces to host events, conventions and conferences.

• Special initiatives:

non-typical, well-structured, unconventional or itinerant promotions created to meet the Client needs.

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Commercial Leases

1 Contracts - Centostazioni mainly draws up lease contracts for the commercial use of

spaces. The standard commercial agreement is based on payment of a guaranteed minimum, plus an additional royalty on turnover. Fixed amounts are scheduled for certain types of businesses.

2 Duration - Centostazioni signs standard contracts with a six-year duration, renewable

according to law; shorter contracts are scheduled for specific types of activities with a more transitory nature.

3 Building maintenance services and shared costs - The contract holders are

required to carry out any maintenance service necessary to keep the premises in a good state of repair and ensure their upkeeping and sanitation. Payment of a share in the expenses relating to maintenance and the supply of services regarding shared areas is also scheduled.

4 Licenses and authorisations - The partner is required to obtain autonomously the

necessary authorisations to run the business at the station.

5 Quality and Customer Satisfaction - The commercial activities conducted and

services provided in the station must ensure high quality standards for the uttermost satisfaction of the final customer.

6 Opening hours - The commercial activities provided in the station can profit by

extended opening hours and stay open 365 days a year.

7 Assessment and selection of commercial partners - Centostazioni selects its

commercial partners through a system of comparative assessment by using the following parameters: economic and financial solidity of the project, commercial know-how of the partner, manner and criteria used to set up and manage the commercial area and economic offer. This opportunity is open to all commercial retailers, both entrepreneurs, companies and affiliates of franchising chains.

Note: this document is merely indicative and has no contractual value.

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Commercial Spaces

Centostazioni has planned spaces of different sizes, suited to house all kinds of commercial activities or services.

The commercial offer of the Centostazioni network is represented by the

following product sectors:

46% 28% 26% Small: up to 60 sm Medium: up to 140 sm Large: up to 250 sm Maxi: over 250 sm

Food & Beverage

Note: the graph relates to the overall number of activities within each category.

Retail

Services

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The value of experience.

CENTOSTAZIONI SPA Via B. Eustachio, 8 00161 Roma Tel. +39 06 440711 Fax +39 06 44071250 [email protected] www.centostazioni.it