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Are Baltic Tigers back on track?

Royal Danish Embassy, Vilnius

www.litauen.um.dk

Phone: +370 5 264 8782

Vilma Jarasiuniene

(Commercial Adviser) E-mail: [email protected]

(2)

1. What do you know about the Baltics?

2. Intro about Baltic Countries

3. Macro statistics

4. Taxes & Salaries

5. Developments in Purchasing Power

6. Exports from Denmark to Baltics

7. Market indications and possibilities

8. Culture

9. Success story

10. Upcoming events

(3)
(4)
(5)

2.Intro

Lithuania

Latvia

Estonia

Inhabitants

3.244.000

2.050.000

1.340.000

Currency

Litas (euro 2014)

Lat (euro 2014)

Euro

Life-time

(Men/Women)

68,0 / 78,9

68,6 / 78,4

70,6 / 80,8

Ethnicity

Lithuanian: 84 %

Russian: 5 %

Polish: 6 %

Other: 5 %

Latvian: 62 %

Russian: 27 %

Other: 11 %

Estonian: 69 %

Russian: 26 %

Other: 5 %

(6)

3. Macro Statistics:

GDP growth, %

9.8

3.1

-15

1.4

5.8

2.5

3.7

9.6

-3.6

-17.7

-0.9

5.5

5.6

3.8

7.5

-4.2

-14.9

3.3

8.3

3.2

3

-20 -15 -10 -5 0 5 10 15 2007 2008 2009 2010 2011 2012 2013*

(7)

3. Macro Economics

(8)

3. Foreign Investment 2012

Realised FDI projects :



27 in Lithuania



7 in Latvia



25 in Estonia

In Lithuania-investments from Denmark and USA created the most

Lithuanian jobs. Mostly in scientific manufacturing, software and

pharmaceutical sectors

In Latvia –investments from Russia, Sweden and Norway in

business services and financial intermediation sectors

In Estonia- investments from Sweden, Hong Kong and Norway in

software, machinery and equipment manufacturing

(9)

3. Macro statistics

(10)

4.Taxes &

Salaries

Lithuania

Latvia

Estonia

Value added tax (vat)

21 %

21%

20%

Corporate income tax

15 %

15%

21%

Personal income tax

15 %

25%

21%

Social security

Employer

31%

24%

33% + 1%

Employee

6% + 3%

11%

2% + 2%

(11)

5. Developments in Purchasing Power, %

Source: Eurostat

0

20

40

60

80

100

120

140

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

Estland

Letland

Litauen

Danmark

E27

(12)

6. Export from Denmark to the Baltics, 2012

(13)
(14)

7 . Lithuania: Market Indicators- most attractive sectors

Furniture Metal processing and machinery Textile and clothing

• Over 700 companies

• More than 20,200 skilled employees • Attractive salary level, with monthly

average: EUR 572 (Gross)

• More than 700 companies • Over 15,000 of skilled employees

• Attractive salary level, with monthly average (2012, 2Q):

• EUR 654 (Gross)

• Over 1,000 companies

• More than 25,000 skilled employees • Some 2,500 new textile specialists

graduating every year from local high schools

• Attractive salary level, with monthly average: EUR 458 (Gross)

Wood products Engineering

• Involves over 1,000 companies • Over 18,200 employees Monthly average salary: EUR 542

(Gross)

• Involves over 2,000 companies • Over 50,000 employees

• Able to provide some 5,000 more jobs for new projects, including for outsourcing

• Can use network of business support • Existing: 4 Industrial parks, 5

science/business valleys and 2 Free economic zones (FEZ)

• New: 5 new FEZ established at the end of 2011

• Various schemes of the EU financial support for businesses

The Lithuanian furniture and wood

products sector has a long history and

are known as being excellent suppliers in both finished products and components. The sector:

Export oriented and 68% of production

goes to export

Flexible - more than 98% are SME

companies

Has good infrastructure: • Klaipeda sea port • Very good roads • Improving railways

Export oriented 48% of production go to export.

Denmark together with Germany, Norway, and

Sweden are the major import countries • Flexible - More than 90% are SME companies

Good infrastructure

• Sea port in Klaipeda • Very good roads • Improving railways • Short delivery time

One of the most specialized and

diversified textile manufacturing industries within the EU.

Able to provide very specific products and make needed quality tests. The

Lithuanian Textile Institute conducts more than 60 technology tests for quality, hygienic and environmental requirements • Export oriented, more than 76% of

production goes to export • Offers competitive prices

(15)

Market indication

Main tasks (part of the National Energy Strategy) re

energy and heat sectors:



Increase efficiency of energy consumption



renovation of buildings (households and public)

with reduction of heat consumption by 30-40% by

2020 (in comparison to the level of 2009)



EUR 2.2 billion should be invested



Significant increase part of renewable energy sources in

energy production by 2020



Target 60% of heat production from renewable



23% of renewables in the final energy consumption (current

level – 15%)



Save energy and heat, via



Upgrade of the old energy and heat transmission system

and grid (renovation outdated transmission grid, replacing

old boilers, building CHP plants) by 2020

Saving around 3 TWh

EUR 0.4 billion to be invested to replace 75% of old

grid.



Provider of more than 80% of the worlds scientific Nano

lasers



Discoveries in bio- nano- technologies, fundamental

physics



Investing in new sectors of economy



World’s No.2 by Internet download speed in 2012



World’s No.6 and Europe’s No.1 fiber-to-the home

(FTTH) optic communication penetration



World’s No.2 by mobile phone application development



Europe

´´´´s densest network of public internet access

points



Europe’s No.7 in terms of using internet for business



1st in the World Competitiveness Rankings for

communication technology

23,8 26,4 29,3 36,4 34,2 26,3 28,6 25,4 27,2 27,6 Sw eden Netherlands Romania Latvia South Korea Singapore Taiw an Luxenbourg LITHUANIA Hong Kong

Internet download speed in the world in 2012, Mb/s

(16)

Market indication – renovation of housing

Renovation of multi-family buildings

Lithuanians spend 13.3% of their income for heating of 50 m2 (to compare in Nordic countries that takes - 1.5%).



National (long term) plan:



To refurbish 24 000 apartment block buildings



After renovation, average energy savings have to reach around 50% per single building



State support program JESSICA, established with target:



1000 multifamily buildings-blocks to be renovated by 2015



After renovation each block should save 125 MWh a year



EUR 290,000 are the estimated costs to renovate 1 apartment block (60 apartments, each approx. 50 sq. m.).



Funds. There are EUR 227 million in the JESSICA Fund - mainly from the EU Structural Funds 2007–2013 and it will be increased further.

Leading municipalities have already initiated the process of renovation using the support funds in

combination with mechanism of loans’

coverage from the money saved for heating.

(17)

Latvia: market indication- most attractive sectors

IT Metal Food & Beverages Health & Sciences

- Well-developed export market - State support

- Western work culture - Highly-developed logistic and communication infrastructure - Low prices on electricity - Large investment rate leads to high level of production

- The sector accounts for app. 2% of Latvia’s GDP

- Most enterprises are SME with less than 10 employees

- There are several internationally recognized academic IT institutions in Latvia. App. 1,000 students graduate each year

- Traditionally a leading sector - Easy access to raw materials - Competitive work force - Excellent logistic infrastructure - A shift towards more complicated production is currently happening - The sector covers app. 12% of Latvia’s total export

- Since 2000, the sector has grown more than 250%

- The sector covers a broad range of products from basic metals to electronics, machinery, and equipment for manufacturing medical, precision, and optical instruments

- Largest industrial sector in Latvia, accounting for more than 23% of the value added in manufacturing

- Strong supply chain

- Access to quality ingredients – many ingredients are locally grown

- Ecological agriculture for natural ingredients

- Abundance of skilled and competitive labour

- Industry standards and sustainability Well-developed transit infrastructure

-

Large effort to make improvements in efficiency - Cheap and well-educated work force

- New business opportunities within “medical tourism” - Strong R&D capacity - Strong traditions in chemistry - Well-established production infrastructure

- Health care is one of the largest sectors with 50,000-60,000 people employed

Wood Greentech Transport & Logistics

- Traditionally a strong sector - Easy access to raw materials - Qualified work force - Sustainable industry (FSC certification)

- App. 8% of companies registered in Latvia are linked to the forest sector

- More than 1,800 companies in the sector

- The sector accounts for app. 20% of Latvia’s exports and 80% of the sector’s output is intended for export

- Supported by the government and EU - Large experience and expertise in green energy, especially water power - The largest exporter of RES in the EU - More than 40% of Latvia’s total energy consumption is sustainable energy - Renewable energy resources contribute with more than 25% to Latvia’s total exports

- There are several vocational programmes with over 30 degree courses relevant to the sector

- Traditionally a centre for transportation and storage

- Admission to Russian and European markets

- Expected raise in freight volume - Non-biased, e.g. regarding truck transportation

(18)

Estonia: Production possibilities

Estonia

Production

(especially timber

industry)

Service sector

(call

centers; financial mediation)

IT

Small agricultural sector

(19)

7. Baltics: Market Possibilities

Most Educated Talent Pool in the EU

– Lithuania: 1

st

in the World

Competitiveness Rankings in literacy. 1

st

in the share of female labour force in the World.

1

st

in the EU for completion of secondary/higher education. 4

th

in the EU for share of

graduates of total population.

Availability of Multilingual Employees

- 92% of population speaks at least

one foreign language (EU average is 54%). 52% of population speaks at least two foreign

language. Scandinavian languages are gaining popularity -5 universities and 1 college

teach Scandinavian.

Ability to apply for funding through various EU funds

Special Economic Zones-

Which are the two most favourable conditions for

developing business activities.

Easy Access to both Eastern and Western Markets

– Lithuanian truck fleet

counts more than 30000 vehicles and transports more cargo than Estonian, Latvian and

Russian together. More than 810,000 square meters of logistics and warehousing

facilities.

Cost-Effective Business Development Location

- Labour costs are more

than four times lower than the EU average.

(20)

8. Culture

Important differences:

Estonia: brands itself as Nordic

rather than Baltic country

Latvia: Brands themselves as a

centre of Baltics

Lithuania: Proud to be Lithuanians

and feels more Europeans

Common cultural characteristics:

Like teenagers – lack of

experience, but full of energy and

keen to learn

Flexible

Multilingual

Able to understand different

cultures – Eastern, Western and

Nordic

(21)

8.Culture

Open

First name

Negotiating

Handshake and eye contact

On time

”Hygge”

Jeans

Humor

Team

Opinion

Open

Danish

Informalities:

Formalities:

Formal nation

Handshake

Deadlines

Suit

Eye contact

Personal space

Punctuality

Smile

Pround of being

Lithuanian

Woman-watch

out!

(22)

9. Success Story:

COMPUTER SCIENCES CORPORATION (CSC) - The global leader in IT

services, employing 91,000 professionals around the world, Computer

Sciences Corporation (CSC), entered the Lithuanian market in 2007 via Royal

Danish Embassy in Vilnius.

Lithuania was selected by the CSC Nordic as the geographically best place

and most cost efficient for the expansion of business in the Baltic Sea

Region.

Also, Lithuania was evaluated as the country maintaining very close and

successful business relations with Northern European countries.

Investment amounted to Euro 11.27 million. Now there are more than 250

(23)

10. Upcomming events:



Visit of DI delegation and the Crown Prince to Lithuania –

(24)

References

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