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2013 SUPER LAWYERS BUSINESS EDITION

Reach more than 50,000 in-house counsel and executives

who make legal hiring decisions

2013 BUSINESS EDITION

EXCLUSIVE

CREDIBLE

VISIBLE

POWERFUL

SUPERLAWYERS.COM BUSINESS EDITION 2012 FEATURING Stories about the GCs of some of America’s leading companies

Facebook Inc. TED ULLYOT Visa Inc. JOSH FLOUM NBCUniversal Inc. RICK COTTON Zappos.com Inc. MILLIE CHOU INSIDE THE ANNUAL LIST

The nation’s top attorneys in business practice areas from the Super Lawyers list

UPS Inc. TERI PLUMMER MCCLURE

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SUPER LAWYERS BUSINESS EDITION

An annual reference tool that reaches 50,000 executives

and in-house counsel nationwide

What’s inside?

• Compelling stories on general counsel whom exemplify excellence in practice

• Top law firms in solo, small, medium and large firm sizes from each state within specific business-related practice groups

• Spotlights on firms that receive outstanding results for their corporate clients

• Lists of law firms that include attorneys who were selected to Super Lawyers in 2012 or 2013 in commercial practice areas

Distribution

• A nearly 400-page magazine published in November 2013 to be used as a year-long resource for counsel

• Also available in digital form with the potential to reach an extended audience

BUSINESS & TRANSACTIONS

Banking

Bankruptcy & Creditor/Debtor Rights Business/Corporate

Mergers & Acquisitions Securities & Corporate Finance

CONSTRUCTION, REAL ESTATE AND ENVIRONMENTAL

Construction Litigation Construction/Surety Eminent Domain

Energy & Natural Resources Environmental Environmental Litigation Land Use/Zoning Real Estate EMPLOYMENT Employee Benefits/ERISA Employment & Labor

Employment Litigation: Defense

INTELLECTUAL PROPERTY

Intellectual Property

Intellectual Property Litigation

LITIGATION

Antitrust Litigation Appellate Business Litigation Civil Litigation Defense Criminal Defense: White-Collar Insurance Coverage

Personal Injury Defense: General Personal Injury Defense: Medical Personal Injury Defense: Products Professional Liability: Defense Securities Litigation

The edition is divided into

five practice groups:

SUPERLAWYERS.COM

BUSINESS EDITION 2012

FEATURING

Stories about the GCs of some of America’s leading companies

Facebook Inc. TED ULLYOT Visa Inc. JOSH FLOUM NBCUniversal Inc. RICK COTTON Zappos.com Inc. MILLIE CHOU INSIDE

THE ANNUAL LIST

The nation’s top attorneys in business practice areas from the Super Lawyers list

UPS Inc. TERI PLUMMER MCCLURE

Print products are offered to those attorneys and firms included in 2013 Super Lawyers Business Edition, and must include at least one Super Lawyers selectee from 2012-2013.

Online products are offered to attorneys and firms who are currently selected or have been selected historically to Super Lawyers.

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DISPLAY ADVERTISING

Display advertising provides high-impact exposure throughout the publication. Camera-ready ads may be provided by the firm, or Super Lawyers can assist with design*. Please contact your Associate Publisher for more details or to receive advertising specifications. Twenty-five bonus copies of the Super Lawyers Business Edition will also be provided with a Display Advertising purchase.

*Additional fees apply.

One-Third Page...$3,145 Half Page...$4,830 Two-Third Page...$5,895 Full Page...$7,860 Two-Page Spread....$14,935

Premium Positions Available

Production Charges May Apply

Display Advertising

Deadline:

September 6, 2013

RATES

ONE-THIRD PAGE SAMPLE

TWO-THIRDS PAGE SAMPLE FULL PAGE SAMPLE

HALF PAGE SAMPLE

53%

of magazine readers

took action or had

a more favorable

opinion about the

advertiser because

of magazine

advertising.*

Source

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HALF PAGE SAMPLE

Platinum Profiles provide high-impact visibility in both the print and digital versions of the Super Lawyers Business Edition. A professional photographer and copy editor will help prepare these high-quality profiles. Choose from multiple design styles and sizes.

Please Note: Super Lawyers provides the services of a professional photographer and editorial assistance in the preparation of the Platinum Profile. Copy limit differs between ad size and ad design. While the final layout will be similar to the samples shown in this brochure, Super Lawyers will determine the layout and design of the profiles to ensure a uniform and cohesive presentation. Super Lawyers reserves the right to make design modifications to ensure the best presentation of the profiles.

Features:

• Basic Listing appears in red and references profile page number

• 25 bonus copies of Super Lawyers Business Edition • 300 Platinum Profile reprints

• A framed reprint of the Platinum Profile

PLATINUM PROFILES

Half Page ...$6,530 Full Page ...$9,560 Two-Page

Spread ... $17,135

Premium Positions Available

Platinum Profile

Deadline:

August 30, 2013

RATES

TWO-PAGE SPREAD SAMPLE

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FIRM IMPACT LISTINGS

Stand out in the list with a Firm Impact Listing. This product is available within your primary practice group. These Impact Listings will appear in both the print and digital versions of the Super Lawyers Business Edition publication.

Features:

• Increased visibility in your practice group

• Firm’s website URL (digital magazine will have a live link) • Firm contact information

• Firm logo

Bundled... $495 with another print advertising purchase Without print

bundle ... $795

Firm Impact Listing

Deadline:

August 30, 2013

RATES

STANDARD PROFILES

A Standard Profile will highlight your practice with a full-color photo and biography. Available in two sizes, the one-ninth page profiles are sorted following the practice area list pages, and the one-third page profile appears within and adjacent to the list pages, giving more visibility.

One-Ninth Page ....$1,295 One-Third Page...$3,145

Standard Profile

Deadline:

August 30, 2013

RATES

ONE-THIRD PAGE SAMPLE

Features:

• Color photo • Contact information

• 150-word biography (1/3 page) or 100-word biography (1/9 page) • Basic Listing appears in red and

references profile page number • 1 bonus copy of Super Lawyers

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ONLINE FIRM PROFILES

Utilize the Super Lawyers Online Firm Profile to help manage the online reputation of your firm and increase search engine visibility. Showcase your law firm on SuperLawyers.com and highlight the fact that attorneys from your firm have been selected to a Super Lawyers list. Your Online Firm Profile will show at the top of the search results within the new SuperLawyers.com “Search by Firm” function.

Be Found Online

in search engines & on SuperLawyers.com

Control Your Firm’s Image

with Super Lawyers third-party validation

Generate New Business

via phone & optimized email forms

ONLINE ATTORNEY VIDEO

A Super Lawyers Online Attorney Video provides you and your practice with a cost-effective way to establish a stronger Web presence. We create a one-minute custom video that tells a story about you, attracting potential clients to your firm. Showcase your knowledge and expertise with video placement in high-impact exposure points across the Internet.

Make a Personal Impression

with potential clients before you meet them

Maximize your Web Exposure

on search engines, Super Lawyers website

and YouTube

Establish Trust and Credibility

with the power of sight and sound

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ONLINE ATTORNEY PROFILES

Every attorney selected to a Super Lawyers or Rising Stars list will appear on SuperLawyers.com with a free Basic Online Attorney Profile. To significantly enhance your online visibility, upgrade to a Premium Online Attorney Profile or Expanded Online Attorney Profile.

Learn more at:

SuperLawyers.com/about/advertising.html

BASIC ONLINE ATTORNEY PROFILE

EXPANDED ONLINE ATTORNEY PROFILE

EXPANDED ONLINE ATTORNEY PROFILE

Personalize Your Profile

by adding a photo and biographical information

Connect with Prospective Clients

by adding your contact information

Highlight Your Accomplishments

by including honors & awards, verdicts

& settlements and more

PREMIUM ONLINE ATTORNEY PROFILE

Best

Online

Visibility

NEWLY ENHANCED

PREMIUM ONLINE ATTORNEY PROFILE

Showcase Your Expertise

with premium placements in the

SuperLawyers.com directory

Generate New Business and Referrals

with strategic contact generation tools

Promote Your Entire Web Portfolio

by integrating with your websites, blogs and

social media profiles

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Super Lawyers, a Thomson Reuters business

Revised 10/4/2012

Snap this tag for options to download the Super Lawyers Magazine App.

TWO WAYS

TO VIEW

THE DIGITAL

EDITION

1. Digital.SuperLawyers.com 2. Apple or Android mobile devices

CONNECT WITH SUPER LAWYERS

FOR MORE INFORMATION

SuperLawyers.com/Business Edition

CALL (877) 787-5290

OR CONTACT YOUR ASSOCIATE PUBLISHER

BUSINESS EDITION ATTORNEY BADGE

PROMOTE THE HONOR OF YOUR SELECTION.

Attorneys listed in Business Edition have the exclusive opportunity to promote their selection with the new

Business Edition attorney badge on their website, blog

or other online property, at no charge.

To find out how to get your personal Business Edition badge, go to: SuperLawyers.com/about/business_edition_badge.html

References

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