2013 SUPER LAWYERS BUSINESS EDITION
Reach more than 50,000 in-house counsel and executives
who make legal hiring decisions
2013 BUSINESS EDITION
EXCLUSIVE
CREDIBLE
VISIBLE
POWERFUL
SUPERLAWYERS.COM BUSINESS EDITION 2012 FEATURING Stories about the GCs of some of America’s leading companiesFacebook Inc. TED ULLYOT Visa Inc. JOSH FLOUM NBCUniversal Inc. RICK COTTON Zappos.com Inc. MILLIE CHOU INSIDE THE ANNUAL LIST
The nation’s top attorneys in business practice areas from the Super Lawyers list
UPS Inc. TERI PLUMMER MCCLURE
SUPER LAWYERS BUSINESS EDITION
An annual reference tool that reaches 50,000 executives
and in-house counsel nationwide
What’s inside?
• Compelling stories on general counsel whom exemplify excellence in practice
• Top law firms in solo, small, medium and large firm sizes from each state within specific business-related practice groups
• Spotlights on firms that receive outstanding results for their corporate clients
• Lists of law firms that include attorneys who were selected to Super Lawyers in 2012 or 2013 in commercial practice areas
Distribution
• A nearly 400-page magazine published in November 2013 to be used as a year-long resource for counsel
• Also available in digital form with the potential to reach an extended audience
BUSINESS & TRANSACTIONS
Banking
Bankruptcy & Creditor/Debtor Rights Business/Corporate
Mergers & Acquisitions Securities & Corporate Finance
CONSTRUCTION, REAL ESTATE AND ENVIRONMENTAL
Construction Litigation Construction/Surety Eminent Domain
Energy & Natural Resources Environmental Environmental Litigation Land Use/Zoning Real Estate EMPLOYMENT Employee Benefits/ERISA Employment & Labor
Employment Litigation: Defense
INTELLECTUAL PROPERTY
Intellectual Property
Intellectual Property Litigation
LITIGATION
Antitrust Litigation Appellate Business Litigation Civil Litigation Defense Criminal Defense: White-Collar Insurance Coverage
Personal Injury Defense: General Personal Injury Defense: Medical Personal Injury Defense: Products Professional Liability: Defense Securities Litigation
The edition is divided into
five practice groups:
SUPERLAWYERS.COM
BUSINESS EDITION 2012
FEATURING
Stories about the GCs of some of America’s leading companies
Facebook Inc. TED ULLYOT Visa Inc. JOSH FLOUM NBCUniversal Inc. RICK COTTON Zappos.com Inc. MILLIE CHOU INSIDE
THE ANNUAL LIST
The nation’s top attorneys in business practice areas from the Super Lawyers list
UPS Inc. TERI PLUMMER MCCLURE
Print products are offered to those attorneys and firms included in 2013 Super Lawyers Business Edition, and must include at least one Super Lawyers selectee from 2012-2013.
Online products are offered to attorneys and firms who are currently selected or have been selected historically to Super Lawyers.
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DISPLAY ADVERTISING
Display advertising provides high-impact exposure throughout the publication. Camera-ready ads may be provided by the firm, or Super Lawyers can assist with design*. Please contact your Associate Publisher for more details or to receive advertising specifications. Twenty-five bonus copies of the Super Lawyers Business Edition will also be provided with a Display Advertising purchase.
*Additional fees apply.
One-Third Page...$3,145 Half Page...$4,830 Two-Third Page...$5,895 Full Page...$7,860 Two-Page Spread....$14,935
Premium Positions Available
Production Charges May Apply
Display Advertising
Deadline:
September 6, 2013
RATES
ONE-THIRD PAGE SAMPLE
TWO-THIRDS PAGE SAMPLE FULL PAGE SAMPLE
HALF PAGE SAMPLE
53%
of magazine readers
took action or had
a more favorable
opinion about the
advertiser because
of magazine
advertising.*
Source
HALF PAGE SAMPLE
Platinum Profiles provide high-impact visibility in both the print and digital versions of the Super Lawyers Business Edition. A professional photographer and copy editor will help prepare these high-quality profiles. Choose from multiple design styles and sizes.
Please Note: Super Lawyers provides the services of a professional photographer and editorial assistance in the preparation of the Platinum Profile. Copy limit differs between ad size and ad design. While the final layout will be similar to the samples shown in this brochure, Super Lawyers will determine the layout and design of the profiles to ensure a uniform and cohesive presentation. Super Lawyers reserves the right to make design modifications to ensure the best presentation of the profiles.
Features:
• Basic Listing appears in red and references profile page number
• 25 bonus copies of Super Lawyers Business Edition • 300 Platinum Profile reprints
• A framed reprint of the Platinum Profile
PLATINUM PROFILES
Half Page ...$6,530 Full Page ...$9,560 Two-Page
Spread ... $17,135
Premium Positions Available
Platinum Profile
Deadline:
August 30, 2013
RATES
TWO-PAGE SPREAD SAMPLE
FIRM IMPACT LISTINGS
Stand out in the list with a Firm Impact Listing. This product is available within your primary practice group. These Impact Listings will appear in both the print and digital versions of the Super Lawyers Business Edition publication.
Features:
• Increased visibility in your practice group
• Firm’s website URL (digital magazine will have a live link) • Firm contact information
• Firm logo
Bundled... $495 with another print advertising purchase Without print
bundle ... $795
Firm Impact Listing
Deadline:
August 30, 2013
RATES
STANDARD PROFILES
A Standard Profile will highlight your practice with a full-color photo and biography. Available in two sizes, the one-ninth page profiles are sorted following the practice area list pages, and the one-third page profile appears within and adjacent to the list pages, giving more visibility.
One-Ninth Page ....$1,295 One-Third Page...$3,145
Standard Profile
Deadline:
August 30, 2013
RATES
ONE-THIRD PAGE SAMPLE
Features:
• Color photo • Contact information
• 150-word biography (1/3 page) or 100-word biography (1/9 page) • Basic Listing appears in red and
references profile page number • 1 bonus copy of Super Lawyers
ONLINE FIRM PROFILES
Utilize the Super Lawyers Online Firm Profile to help manage the online reputation of your firm and increase search engine visibility. Showcase your law firm on SuperLawyers.com and highlight the fact that attorneys from your firm have been selected to a Super Lawyers list. Your Online Firm Profile will show at the top of the search results within the new SuperLawyers.com “Search by Firm” function.
Be Found Online
in search engines & on SuperLawyers.com
Control Your Firm’s Image
with Super Lawyers third-party validation
Generate New Business
via phone & optimized email forms
ONLINE ATTORNEY VIDEO
A Super Lawyers Online Attorney Video provides you and your practice with a cost-effective way to establish a stronger Web presence. We create a one-minute custom video that tells a story about you, attracting potential clients to your firm. Showcase your knowledge and expertise with video placement in high-impact exposure points across the Internet.
Make a Personal Impression
with potential clients before you meet them
Maximize your Web Exposure
on search engines, Super Lawyers website
and YouTube
Establish Trust and Credibility
with the power of sight and sound
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ONLINE ATTORNEY PROFILES
Every attorney selected to a Super Lawyers or Rising Stars list will appear on SuperLawyers.com with a free Basic Online Attorney Profile. To significantly enhance your online visibility, upgrade to a Premium Online Attorney Profile or Expanded Online Attorney Profile.
Learn more at:
SuperLawyers.com/about/advertising.html
BASIC ONLINE ATTORNEY PROFILE
EXPANDED ONLINE ATTORNEY PROFILE
EXPANDED ONLINE ATTORNEY PROFILE
Personalize Your Profile
by adding a photo and biographical information
Connect with Prospective Clients
by adding your contact information
Highlight Your Accomplishments
by including honors & awards, verdicts
& settlements and more
PREMIUM ONLINE ATTORNEY PROFILE
Best
Online
Visibility
NEWLY ENHANCED
PREMIUM ONLINE ATTORNEY PROFILE
Showcase Your Expertise
with premium placements in the
SuperLawyers.com directory
Generate New Business and Referrals
with strategic contact generation tools
Promote Your Entire Web Portfolio
by integrating with your websites, blogs and
social media profiles
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Revised 10/4/2012
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CALL (877) 787-5290OR CONTACT YOUR ASSOCIATE PUBLISHER
BUSINESS EDITION ATTORNEY BADGE
PROMOTE THE HONOR OF YOUR SELECTION.
Attorneys listed in Business Edition have the exclusive opportunity to promote their selection with the new
Business Edition attorney badge on their website, blog
or other online property, at no charge.
To find out how to get your personal Business Edition badge, go to: SuperLawyers.com/about/business_edition_badge.html