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Stimuleren van intrinsieke motieven voor positieve mond tot mondreclame: de rol van betrokkenheid en identificatie bij het stimuleren van WOM

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Figure

Tabel 1: Gemiddelden en standaarddeviaties van de vier groepen slogans per type gepercipieerd motief (n=7)
Tabel 2: Gemiddelde scores per geselecteerde slogan op het bedoelde motief en overige motieven (n=7)
Tabel 3: Verdeling van het aantal respondenten per conditiegroep en dataverzamelingsmethode
Tabel 4: Gemiddelden en standaarddeviaties positief of negatief gevoel opgeroepen per type advertentie (n=7)
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