Cloud email
• The security market is a very dynamic and evolving market
- Threats are rapidly increasing in sophistication and severity
- New technologies, and more specifically, new cloud solutions, are rapidly transforming the way solutions are purchased and delivered
- New products are rapidly gaining traction; in some cases, as “archiving”, fostered by new and more strict regulations
• The email security market will more than double in the next 5 years
- From a US$ 3,4 Bn global market in 2010 to a almost US$ 8 Bn in 2015
- Growing at a CAGR of 18%
- Mainly driven by increasing penetration of new products (as Archiving), the adoption of cloud solutions and the emergence of new markets as LATAM and APAC
• In this context of profound changes and explosive growth, main competitors are losing market share in favor of small and more dynamic players
- Top 3 players have almost lost 10% market share in last 2 years
- Main players are struggling to adapt their solutions to new cloud environments and to integrate their legacy products into one single fully integrated suite
- Main players are very focused on their home markets, with most local nodes in North America
• This represent a huge opportunity for players, like Spamina, that will be able to
- Have a full cloud offer and a completely integrated solution - Deploy local presence in unsaturated markets
KEY MESSAGES
Vendor Panel Findings
Symantec.cloud reported that 41.1% of all of the malicious domains
blocked during January 2011 were new, representing an increase of 7.9% from the month before
The Rustock botnet was more or less shut down during the 2010 Holiday season. GFI Software reports that in January 2011 Rustock was reactivated and spam volume increased by 98% overnight.
Edgewave reported that during the month ending February 23, 2011, there were anywhere from 49 to 352 new spam campaigns launched every day
In 2010, Websense Security Labs found that 61% of all data stealing attacks occurred over the Web or email
• Despite a reduction in the last quarter of 2010, mainly due to the closure of several botnet and zombie servers,
the beginning of 2011 has seen a new rise of spam activity
• Spam activity still above 100 Billion emails a day and accounts for from 80 to 90% of total email activity,
reaching up to 95% in certain periods
• Vendors are forecasting an increase in Spam and Malware problems, both in terms of volume and
sophistication
GLOBAL THREATS PREDICTIONS FOR 2011
A VERY DYNAMIC ENVIRONMENT
WHAT COMPANIES HAVE TO DO
Install Cloud or On-premise corporate email system, protect smartphones, iPads and other gadgets from spam and
malware
Install a DLP Solution for monitoring and/or preventing what leaves the organization via corporate email, personal
Webmail, laptops, smartphones and other mobile devices
Encryption of sensitive communications to remain in compliance with both regulatory requirements and best practices
Monitoring internal communications
Archiving business records that should be retained
CONSEQUENCES OF POOR
SECURITY
Decrease in employee and IT staff productivity
Network, Systems and computer problems
Financial losses
Loss of customer data and internal data
Violation of statutes and compliance requirements
Legal issues and problems
Business continuity threats
• All companies need to manage and protect their email systems to ensure business continuity and productivity
• Email management and security goes far away from only avoiding spam and encompasses additional needs as
archiving or Data Leak Protection
•
Email is today, more than even, a critical element of any business
-
Email communications are in the backbone of every organisation’s exchange and collaboration strategy-
Email systems are critical in business continuity and productivity•
Email systems should be managed and protected to ensure full operability
MAIN IMPLICATIONS FOR CORPORATE USERS and CIOs
SECURITY PROVIDERS: MAIN TRENDS
A VERY DYNAMIC ENVIRONMENT
Email security vendors are evolving their solutions based on three main trends:
• From a focus on spam and antivirus to a comprehensive set of security tools and extended functionalities
• From enterprise controlled environments to open, flexible and mobile environments
• From appliance based products to cloud based services
New Solutions Trends
Delivery Models Trends
Functionality trends
Data Leak Protection
Encrypting communications
Covering archiving and data storage and discovery needs
Easy policies definition and update for DLP and Archiving
Need to work on almost any environment,
gadget and network architecture
Comprehensive coverage of users communication behaviour
Web surfing security
Email (viruses, spam, phishing…)
Social networking
High availability, 365x24x7 uptime
Web filtering and combined attacks protection
Simple update and administration
Minimal footprint for IT
Server-based Gateway-based systems Client-side systems
From
To
SaaS/cloud-based services Managed servicesA VERY DYNAMIC ENVIRONMENT
Best in class solutions will be those able to excel in all three trends, offering:
• SaaS in the cloud
• An integrated solution covering all email security needs
• Working in any type of environment and configuration
Cloud based
solutions
Open, scalable
and flexible
environment
Fully
Integrated
Solution
covering all
email needs
• SaaS cloud solutions are rapidly gaining market share, all incumbent software providers are launching new suites using cloud technologies
• They cover all the functional spectrum needed for corporations security, are packed as a whole transparent
system and have much lower TCO, faster ROI (almost cero upfront investment) and prevent security threats working outside of the company’s firewall
CLOUD AS THE NEW NAME OF THE GAME
SECURITY PROVIDERS: MAIN TRENDS
Forecasted penetration of various SaaS email-related services in North America
• Archiving systems are not only preventing and covering legal issues, but act also as a data repository that can even been helpful in business continuity restoration practices
• Content-aware DLP features is becoming a strong requirement from customers clear differentiation for those vendors
who have an email integrated solution
Archiving is becoming a mandatory product for most email management solutions as
Regulations are every day more strict and are requiring emails to be conveniently stored and readily available
Some industries - as finance and telecommunications - must comply with a larger set of statutory requirements to preserve and produce business records and therefore have even more specific archiving needs
An archiving system permits search and recovery of relevant business documents in a fraction of the time and for a small fraction of the cost that would be required if this content had to be recovered using backups
An email archiving system can be a self-service for end users to recover their own missing or deleted emails.
An email archiving system can also be a part of a disaster recovery and business continuity system.
Increasing use of email with document attachments as a storage system by itself
ARCHIVING
DLP technologies perform content inspection of data at rest, in use or in motion, and execute reactive responses; notification or blocking, based on policy settings for a specific context of use. Data Leak Protection implementations for email and other sensitive corporation's areas is
becoming an adoption driver for new email security suites for:
Regulatory compliance,
Protection of intellectual property
Adherence to corporate security policy
Monitor critical data
Investigation of information usage
Record recovery and inspection
Help protect intangibles as
Trade marks
Reputation
Customer communications
DLP
ARCHIVING AND DLP AS KEY SERVICES OF INTEGRATED SOLUTIONS
• Today email security solution should be multi-location / multi-device and support very flexible and open work environments
• Cloud solutions are those who better cover this functional requirements, providing ubiquity and multi-device
support
Challenges for enterprise security are rapidly gaining complexity as working environments are rapidly changing
From in-company premises, main frame / PC based, fully controlled environment
To open, mobile, multi-location and multi-device environment
This is defining new and more complex requirements to the solution vendors in terms of
Threat intrusion
Email control
Data leak prevention
Archiving of communication data
Encryption of communications
New generation of email security software should protect the boundaries of these complex systems by:
Being open in terms of supporting any software client
Being flexible to cover different data communication channels
Having a central rule repository (integrated)
Having a low TCO
Having 100% availability
OPEN, SCALABLE AND FLEXIBLE ENVIRONMENT
OPEN, SCALABLE AND FLEXIBLE ENVIRONMENT
THE MARKET OPPORTUNITY
GLOBAL E-MAIL SECURITY SOFTWARE MARKET
Total Email
Security
$4,2 bn
+20% 2012
Firewall
Encryption
Data Loss
Prevention
$1,581 bn 2011
+22% 2012
$2,075 bn 2011
+19% 2012
$120M 2010
+10-15% 2012
Archiving
$546 M 2011
+22% 2012
Source: Spamina Analysis, Gartner Enterprise Market Share 2011
THE MARKET OPPORTUNITY
TOTAL MARKET EXPECTED GROWTH
Anual Growth 13% 26% 22% 20% 18% 16% 14%
MM US $
Source: Spamina Análisis, Gartner Enterprise Market Share 2011
18%
CAGR
Total Email security market will grow at a CAGR of 18% in the next years
• From US $3.4 Billion to US $7.9 Billion
0,0 500,0 1.000,0 1.500,0 2.000,0 2008 2009 2010 2011 2012 2013 2014 2015
Market by region (Email Firewall)
THE MARKET OPPORTUNITY
MARKET BREAKDOWN PER REGIONS AND KEY COUNTRIES
• All markets will have two digits growth rates in the next years
• LATAM and APAC will be the fastest growing markets
0,0 200,0 400,0 600,0 800,0 1.000,0 1.200,0 1.400,0 1.600,0 1.800,0 2.000,0 2008 2009 2010 2011 2012 2013 2014 2015
Market by region (archiving)
APAC North America EUROPE LATAM 0 100 200 300 400 500 600 2008 2009 2010 2011 2012 2013 2014 north america rest of the world
Market by region (data leak protection)
THE MARKET OPPORTUNITY
MAIN CONCLUSIONS
•
Email security market is a US$ 4 Billion market that will almost double
in the next 4 years
-
Firewall market is the biggest segment and will continue to show a strong 15%
CAGR
-
Archiving is the fastest growing segment and will triple its size in the next 4
years, becoming a multi billions dollar market
-
DLP is the smallest market segment but will start to show a strong growth,
specially outside North America
•
This strong growth will come as a result of:
-
A massive migration to cloud solutions
-
Rapid penetration of new products, such as DLP or Archiving, fostered by new
regulations
VALUE PROPOSITION AND POSITIONING
CORPORATE MISSION
VALUE PROPOSITION AND POSITIONING
SPAMINA USP: CLOUD EMAIL SECURITY
• Spamina provides a leading edge cloud Email security solution, one of the most flexible and
complete solutions in the market
SCALABLE AND DISTRIBUTED ARCHITECTURE Clustering, virtual environments and multilayered architecture without Email traffic limitations
ANTIMALWARE VENDOR NO-DEPENDENCY Integrate until seven different antivirus in the same deployment, in cascade topology
GLOBAL CLOUD WITH LOCAL DEPLOYMENT
Local nodes to meet local requirements and regulations
OEM and WHITE-LABEL CAPABILITIES
Strong customization features for third parties delivery (ISPs and telcos)
ONE SINGLE FULLY INTEGRATED SOLUTION A single fully integrated suite with all Firewall, Archiving and DLP features
ONE SINGLE FULLY INTEGRATED SOLUTION
ALL EMAIL SECURITY NEEDS IN ONE SINGLE PRODUCT
Management of Email encryption based on company rules
Prevent information leaks through Email
Compliance with laws and regulations (HIPAA, SOX, GLBA, PCI DSS, etc.)
Automatically manage passwords without administrator intervention.
Generate reports and have a complete analysis tool
Storage of incoming, outgoing and internal Emails within an organisation
Compliance of data retention regulations
Centralised access to information
Fast and secure access to information stored in the archive
Search archived Email using various criteria
Recover old or deleted Emails Reduce storage problems on the
Email server Protection against Spam,
viruses, Phising, Spoofing, etc… Filtering of both incoming and outgoing Email
Content filtering with Bayesian and heuristic analysis, etc. Use of white lists, black lists and reputation lists
Rules definitions in order to guarantee best processing of Emails
Reduce costs associated with Email filtering. Start with minimal, pay-per-use investment
Save on resources as filtering is done on Spamina servers and never on customer’s server, PC or mobile device.
EMAIL FIREWALL EMAIL ARCHIVING
• Spamina offers a truly integrated solution, with a single suite that covers all Email security
needs
• This is a strong differentiator in front of most of its direct competitors
ONE SINGLE FULLY INTEGRATED SOLUTION
ONE SINGLE CONSOLE AND PLATFORM
FULL CLOUD, HYBRID AND PRIVATE CLOUD
A SUPERIOR MODEL
Cloud
Computing
improves the
traditional
model
Cloud
Computing
offers a greater
customer value
Pay per service
Pay per use
From Internet, from any device
Scalable, flexible, dynamic, multi-user… Purchasing model Access model Business model Technical Model Cloud Computing Traditional Computing Investment in infrastructure
Administrative and assets are fixed
From the internal network to the corporate desktop
Individual lease, not shared, static
Source: Gartner (2008)
LOWER AND MORE PREDICTABLE OVERALL COSTS (TCO) OPTIMIZATION OF IT RESOURCES
HIGHER SCALABILITY AND FLEXIBILITY
VERY HIGH LEVELS OF DETECTION AND REMEDIATION VERY HIGH RELIABILITY
SECURITY AND PRIVACY CAN BE BETTER IN THE CLOUD DEPLOYMENT IS MUCH FASTER
POWER AND BANDWIDTH SAVINGS
