Why consider Marketing Automation?
Marketing Automation software takes email marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates the sales process!
Wikipedia defines Marketing Automation as:
'Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing[1] especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by a customer.'
Marketing automation focuses on the lead acquisition and demand generation activities within a marketing group, as opposed to the sales activities, where CRM systems as a whole tend to focus. Simply put, these tools automate marketing processes — and include features and functions such as:
campaign design and customer segmentation lead generation
nurturing campaigns lead and prospect scoring closed loop analytics Web Site Tracking Process Automation Social Activity
What is inBOX25?
INBOX25 Fuels Sales without the cost of a huge
sales team!
Sales and automation are in the same team. Sales are job number one for marketing and any business in general. So making sure that one fuels the other is important.
InBOX25 enables you to personalize messages and campaigns for each of your individual contacts. InBOX25 is able to track each contact’s history and activity and will use this information to send out messages that appeal to their needs. As your business and the number of customers you have grow, it would become increasingly difficult if not impossible to do this kind of personalization manually. INBOX25 makes it not only possible but also efficient. Increase your sales without increasing workload. Automation’s core function is to fuel more leads into your funnel, then nurture those leads until they are ready to buy.
inBOX25 has a powerful array of features and functions, CloudTech have taken the opportunity to summarise these below:
Lead Nurturing, Drip Campaigns & Workflow
Most marketing platforms offer marketers a rather static, complex set of tools to build automa ted
campaigns. These tools usually involve complicated 'visio-style' flow charts that can leave you feeling lost and frustrated. More often than not what you're left with is jumbled logic that's sending emails to everyone, every other day.
Custom Lead Scoring & Lifecycle Stages
Who's hot and who's not? Who's ready for sales and who needs more nurturing? These are all great questions that custom lead scoring can help answer. Our Lead Scoreboard allows you to set the parameters and point system that identifies where your clients are in your sales cycle. You can create unlimited scorecards that add or subtract points based on data stored in your CRM as well as actions and behaviour from your leads and prospects.
Capture Leads with Beautiful Landing Pages
Who's visiting your web site?
Complete integration with SugarCRM
inBOX25 is fully integrated with SugarCRM, which makes it significantly easier to operate. For example email 'unsubscribes' are managed seamlessly between the 2 systems os if the customer opts out from an inBOX25 email campaign he is automatically opted out in SugarCRM so can no longer be added to a SugarCRM Target List.
