ADVERTISING OPPORTUNITIES

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aorn.org/surgicalexpo 1 | AORN Surgical Conference & Expo 2016

APRIL 2-6, 2016 | ANAHEIM, CA

AORN.ORG/SURGICALEXPO

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85%

of exhibitors say AORN’s conference is the most important surgical and/or nursing show in which they exhibit

1,500+

attendees are OR directors, managers, & executives

73%

of attendees influence purchasing decisions in their facilities

5,000+

nurse and perioperative professionals

Gain market visibility, product awareness, and generate sales leads at the largest gathering of perioperative professionals. The AORN conference is five days of perioperative education, exclusive networking opportunities, hands-on demonstrations, continuing education hours, and over 14 hours of unopposed exhibit hall hours.

The Surgical Conference & Expo 2016, OR Executive SummitTM_{, and Leadership Development Summit™}

provides attendees with content specific to their role

in the perioperative suite. Take this opportunity to target your messaging to specific audiences or to all attendees.

Take a look and choose from our list of high impact promotional options. Cathleen Corbin, our advertising expert, can help you create a custom package that meets your business objectives.

Contact Cathleen Corbin at [email protected] OR call 800-755-2676, ext. 280.

AORN SURGICAL CONFERENCE & EXPO 2016

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Maximizing the 2016 Exhibit Floor Experience

AORN is continually evolving the exhibit floor to provide attendees a unique experience and high ROI for exhibitors. AORN has made it even easier for exhibitors to engage with attendees in 2016. We’ve created activities to keep attendees engaged and on the exhibit hall floor with interactive educational pavilions, exciting hourly giveaways, complimentary snacks and beverages, and a complimentary booth traffic program available to all exhibitors. The booth traffic program is free of charge and will leverage digital features of the conference mobile app to provide more value to exhibitors.

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SURGICAL CONFERENCE

& EXPO 2016

PROGRAM BOOK

Product

Description

Material Deadlines

Print

Conference Program Page 4

OR Executive Summit™ Program Page 5

Leadership Development Summit™ Page 5

The go-to resource for schedules, exhibit hall guide, maps, and more. Distributed to all attendees.

February 12, 2016

February 5, 2016

Expo Hall Highlights

Page 6 This printed guide will contain a map of the exhibit hall and highlight specific areas of interest.

March 4, 2016

Digital

Expo Daily News

Page 7 Conference attendees and AORN Members can stay informed about Conference highlights and happenings.

March 18, 2016

Space is limited. First-come, first-served.

Website Banner Ads

Page 8 Space on AORN.org where attendees will go for more information about the annual conference.

Ads can run anytime.

Space is limited.

Conference Mobile App

Page 9 Go-to resource for all attendees leading up to and during the conference. Ads can run anytime. Space is limited. First-come, first-served.

Special _Packages

New Product Showcase

Page 11 Promote new products, services and re-designed February 26, 2016products with this new program for 2016. Career Center Featured Exhibitor

Page 12 Increase exposure by becoming a Featured Exhibitor.

Mail &

Email

Direct Mail List

Page 13 Purchase the attendee mailing list for pre-show and post-show direct mail campaigns. Email Blast

Page 13 Promotional email delivered by AORN on behalf of the advertiser.

ETC.

Bag Inserts Page 14 Charging Stations Page 14 Custom Opportunities Page 14 Surf the Hall Booth Traffic Driver Upgrade Page 15

Deadlines vary by item. Contact AORN for details.

Surgical Conference & Expo 2016

Advertising Overview

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aorn.org/surgicalexpo 4 | Print Opportunities

See Ad specs on page 13

Content

This will be “THE” book for 2016. We are consolidating all our reference books into one easy to use program. The program will include the full conference schedule, exhibit guide, conference maps, and much more. This will be distributed to ALL Conference attendees, and Summit attendees, in a spiral bound and tabbed booklet for easy use and reference. Programs distributed to all attendees in conference bags.

Advertising Options

Complete Print Size: 7” x 9”

Note: Prices below are NET and include full color.

Size Price Back Cover $12,000 Inside Covers $10,000 Page 3 $8,500 Tabs $8,500 Full page $4,500 Half Page

$2,650

Enhanced Exhibitor Listing

Logo Upgrade (Print & Mobile App)

$500

1

SCHEDULE | EXHIBIT GUIDE

| POSTERS | CONGRESS | MAPS | ABOUT ANAHEIM

SCHEDULE INFORMA TION EXHIBIT GUIDE CONGRESS ABOUT MAPS

SURGICAL CONFERENCE

& EXPO 2016 PROGRAM

Additional customized high-impact options available including tear outs, fold outs, post-it and more. Please contact Cathleen Corbin for details - [email protected]

Space Reservation & Materials Due

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SUMMIT

PROGRAMS

February 5, 2016

Audience and Distribution

Separate programs are provided to OR Executive Summit™ and

Leadership Development Summit™ attendees. Summit attendees receive the main conference program and their respective Summit program.

Advertising Options

Complete Print Size: 8” x 8”

Note: Prices below are NET and include full color.

Size OR Executive

SummitTM Leadership Development _SummitTM

Inside Cover $1,500 $1,200

Inside Back cover $1,500 $1,200

Back cover $2,000 $1,500

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EXPO HALL

HIGHLIGHTS

March 4, 2016

This printed guide will contain a map of the exhibit hall and highlight specific areas of interest. Details about Surf the Hall, new AORN Simulation areas, food vendors, AORN Central, etc. will be included. Companies who purchase the New Product Showcase package and Career Center Feature Exhibitor package will be featured and highlighted on the map. A list of exhibitors participating in the Surf the Hall upgrade will also be listed along with the program description. Expo Hall Highlights will be available at the entrance of the exhibit hall.

Display Ad Opportunities

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aorn.org/surgicalexpo 7 | Digital Opportunities

March 18, 2016

EXPO DAILY NEWS

Surgical Conference & Expo Edition

Publication Date

April 3-6

Description

New for 2016, The Daily News will be published online, through the Surgical Conference & Expo website.

Conference attendees will be alerted to each morning (Sun-Wed) via email and a push

notification from the mobile app. AORN members who were unable to attend the conference will also receive an email to read the publication. The Daily News will also be promoted to over 50,000 AORN social media followers. Be a part of this new exciting interactive format.

Advertising Opportunity

Banner ads on the Expo Daily News webpage

Advertising Options

Desktop Size (pixels)

Mobile Size (pixels)

250 x 250 250 x 250 4 ads available on the right side of the page $4,500 970 x 250 320 x 100

Placed at the top of the page

$5,200

3 Banners available within the text of the News

1080 x 400 300 x 250

Runs at the bottom of the page

$5,800 1080 x 300 250 x 250

Runs in the middle of the page

$5,400 1080 x 200 320 x 100

Runs towards the top of the page

$5,000 Companies that purchase a banner ad will also be featured on the email sent to attendees and

members each day with a logo and call out to visit their booth.

Ads will remain on the Expo Daily News page of AORN.org for 30 days and the page will continue to be promoted through AORN’s weekly e-newsletter, Periop Insider.

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7 days prior to start date

Note: Space is limited. First come, first-served.

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Audience and Distribution

Reach over 75,000 unique conference attendees, AORN members, and perioperative professionals visiting AORN.org per month.

Content

Banner ads can go on various pages within www.aorn.org

Advertising Options

Location Size Price

Surgical Conference & Expo Homepage 336 x 280_{250 x 250} $4,500 Education & Solutions Pages 250 x 250 $1,000 Guidelines & Clinical Topics Pages 250 x 250 $1,600 Member Login Page

(Only one ad allowed on this page) 494 x 100250 x 250 $5,000 Center for Nursing Leadership Page 250 x 250 $1,500

BANNER ADS

ON AORN.ORG

Your Ad

Here

*Spaces are fixed positions for a duration of 30 days

Publication Date

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CONFERENCE

MOBILE APP

Publication Date

Ads can start running

now and remain until

after the conference

Limited space available. Reserve today.

Reach attendees in the palm of their hand. Attendees will download the conference mobile app prior to the conference to access all conference information, from planning their session schedule to navigating the exhibit hall.

New for 2016

The Exhibit Hall Guide and Poster Book are going to be even more accessible by going digital on the mobile app. Attendees will also receive important push notifications and participate in the “Surf the Hall” booth traffic program that is FREE to all exhibitors.

Banner Ads

Only seven banner positions available. 600 x 100px rotating throughout the app.

Banner purchase includes a mobile landing page and one push notification that can be used to direct attendees to your booth.

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Your Ad

Here

EXCLUSIVE WI-FI ADVERTISING PACKAGE

Premium positioning for only one advertiser

Connection is everything. Wi-Fi speed for attendees throughout the convention center and the exhibit hall is now 6x faster than 2015, making the mobile app even more integral to the conference experience. Don’t miss this exclusive opportunity to capture the attention of every attendee when they connect to the WI-FI network or open the conference mobile app.

Package includes

• Advertisement on the WI-FI login page that can direct attendees to your exhibit booth. • Rotating banner ad within the mobile app that opens to a splash page.

• Email blast to all attendees to notify them of the Wi-Fi connection made possible by your support and direct them to your booth.

• Logo recognition in the printed Conference Program

• Recognition and a full page ad in the Daily News publication Pricing

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aorn.org/surgicalexpo 11 | Special Packages

NEW PRODUCT

SHOWCASE

Promote new products, services, and re-designed products with this new program for 2016.

Package Includes

Display Area – Large display area designed by AORN will include your company logo, booth #, and new product information located near the entrance of the exhibit hall.

New Product Guide: Showcase your new product in a

1/3 page feature in this new printed publication that will be distributed in the display area near the exhibit hall

entrance. This shareable guide will be a popular takeaway for attendees to share with their facility. Simply provide your new product photo, logo, and 750 character description.

Expo Hall Highlights Listing – Company logo, booth number, and new product description will be featured in the

Exhibit Hall Happenings publication which will be available

at the exhibit hall entrance. Expo Hall Highlights will include a map of the exhibit floor where your company will be highlighted.

Mobile App: New Product Showcase Listing – The conference mobile app will spotlight the New Product

Showcase in a widget on the homepage. Attendees can

click-through to view your listing, which will include your logo, booth #, and new product description.

Materials Due

February 26, 2016

EMAIL & DIRECT MAIL LISTS

For conference attendees

Package Price

$7,500

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aorn.org/surgicalexpo 12 | Email & Mail Opportunities

CAREER CENTER

FEATURED EXHIBITOR

Increase visibility by becoming a featured exhibitor.

This option is exclusive to booths located within the exhibit hall Career Center area and is designed to promote recruitment and educational opportunities.

Package Includes

Expo Hall Highlights Feature – Logo, booth #, and

160-character text that can be used to promote job openings, booth giveaways, educational opportunities, etc., will be listed on the Career Center Featured Exhibitor page which includes a map of the area with participating advertisers highlighted. Mobile App: The conference mobile app will spotlight the

Career Center Featured Exhibitors in a widget on the homepage.

Attendees can click-through to view your listing, which will include your logo, booth #, and description.

Materials Due

March 4, 2016

EMAIL & DIRECT MAIL LISTS

For conference attendees

Package Price

$775

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aorn.org/surgicalexpo 13 | Email & Mail Opportunities

EMAIL

BLAST

Reach attendees through their inbox before, during, and after the annual conference. Start your event marketing plan today with an email campaign.

How It Works

Submit your HTML or text file to AORN will place your creative material in the AORN template and send on your behalf to registered attendees*. Content is subject to AORN approval.

EMAIL BLAST ORDER FORM

*Email sent only to conference attendees who opt-in to receive promotional emails.

DIRECT MAIL

LIST

Audience and Distribution

Target conference attendees by sending a message before and after the event. Invite attendees to visit your booth, communicate continuing education (CE) schedule, and other offerings.

How It Works

AORN supplies the list in an excel format for one-time use. Purchaser must supply a sample of the mailing to AORN for approval.

Registered attendee lists are available beginning in March through April 2015. List count grows each week as attendees register for the annual conference.

DIRECT MAIL ORDER FORM

Note: List contains attendees who opt-in to receive promotional mailings.

Space Reservation

Option available starting in March through April

2016. Email count grows each week as attendees register for the

annual conference.

EMAIL & DIRECT MAIL LISTS

For conference attendees

Pricing

Pre-conference: $5,200 Pre-and- post conference: $7,800 (Save 50% on your

Post-conference email)

Space Reservation

Option available starting in March through April

2016. List grows each week as attendees

register for the annual conference.

Pricing

Pre-conference list: $1,500 Pre-and- post conference list:

$2,250

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aorn.org/surgicalexpo 14 | Other Opportunities

ADDITIONAL

OPTIONS

ATTENDEE BAG

INSERTS

Materials Due:

March 11, 2016

Put information about your company and its products and services directly into the hands of attendees, when the exhibit hall is top of mind.

How It Works

Flyers or brochures will be inserted in the conference bags for distribution to every attendee

Specifications

• Marketing pieces must be flat

• Dimensions no greater than 8.5” x 11”

• 4,500 copies of your piece must be sent to AORN for bag stuffing Pricing

$3,500

Ship to: AORN Bag Stuffing Attn: Freeman 900 E Santa Ana St. Anaheim, CA 92805

CHARGING STATION

WITH MINI LOUNGE AREA

Get in front of attendees while they are resting from the day and recharging their electronics. Options starting at $5,000 with add-on options including signage, product placement, and more. Limited availability.

CUSTOM

OFFERINGS

Contact AORN to learn about other creative advertising options.

Popular items include hanging banners, floor stickers, window clings, light boxes, Starbucks coffee sleeves, table covers, and more.

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aorn.org/surgicalexpo 15 | Other Opportunities

ADDITIONAL

OPTIONS

‘SURF THE HALL’

BOOTH

TRAFFIC DRIVER

Materials Due:

March 14, 2016

New for 2016

All exhibitors are invited to participate in an engaging and complimentary booth traffic driver program called, “Surf the Hall”. Attendees can collect 10 points from each participating exhibitor with a passcode through the conference mobile app.

Hourly prizes valued up to $300 will be given away at random on Monday and a grand prize valued at $1,000 will be given to the leading participant on Tuesday. After attendees have surfed the hall, they’ll land at ‘The Shore’ in the back of the hall for a rad time with music, photos, lifeguards, and more.

Exhibitors who wish to participate must opt-in by March 14, 2016 to receive a passcode. Put your booth at the top of the list of exhibitors to visit by upgrading your point value to 100 points. and also receive added recognition in Expo Hall Highlights as an upgraded booth.

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aorn.org/surgicalexpo 16 | Specifications

Conference Programs

Surgical Conference & Expo Program (Artwork Deadline February 12, 2016)

Size Bleed Size Live Area Print Size Inside Covers 7.75” x 9.25” 7” x 8.5” 7.5” x 9” Interior Pages & Tabs 7.25” x 9.25” 6.5” x 8.5” 7” x 9” Half Page No bleed Refer to Print Size 3.25” x 4.25” Enhanced Exhibitor - Logo Upgrade (Print & Mobile App)

Please provide a .JPG or .PNG for the mobile app that’s no larger than 100x100. For print, please provide a .EPS file.

OR Executive SummitTM

Leadership Development SummitTM

(Artwork Deadline February 5, 2015)

Size Bleed Size Live Area Print Size Inside Covers/Interior Pages 8.25” x 8.25” 7.5” x 7.5” 8” x 8”

SPECS INFO

Bleed size

Printing beyond the edge of the sheet

before trimming

Live area

Safe zone for important text or images

Print size

Final size of printed piece

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SPECS INFO

Expo Daily News

Desktop Size (pixels)

Mobile Size (pixels)

250 x 250 250 x 250 970 x 250 320 x 100

3 Banners available within the text of the News

1080 x 400 300 x 250 1080 x 300 250 x 250 1080 x 200 320 x 100 Please provide a .JPG or .PNG file

Expo Hall Highlights

Display Ad - Back Cover

3.875 x 2.5in - Only 12 spaces available

New Product Guide

New Product Showcase 1/3 Page Feature

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SPECS INFO

Email

Blast

Creative can be submitted two ways:

1. Preferred - HTML file no wider than 600 pixels and no longer than 800 pixels.

2. Text can be submitted as a separate document no more than 300 words. Images need to be .jpg or .gif with a resolution of 72 dpi and no wider than 600 pixels.

EMAIL SUBJECT LINE IS NEEDED WITH EITHER OPTION. Animation is not recommended. A proof of the email will be sent for approval prior to sending.

File

Specifications

Print: All print files should be submitted as high-resolution (300 dpi) PDFs created in CMYK color mode. Please use the specified bleed requirements and export all art with crop marks. Submit all final PDFs to Stacy Thivener at [email protected].

Web: All web files should be submitted in RGB color mode as 72 ppi, jpeg files. Submit all final art to Stacy Thivener at [email protected].

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Specs/Creative

Creative can be submitted two ways:

1. Preferred - HTML file no wider than 600 pixels and no longer than 800 pixels.

2. Text can be submitted as a separate document no more than 300 words. Images need to be .jpg or .gif with a resolution of 72 dpi and no wider than 600 pixels.

EMAIL SUBJECT LINE IS NEEDED WITH EITHER OPTION. Animation is not recommended. A proof of the email will be sent for approval prior to sending.

Pricing

Pre-conference: $5,200 | Pre-and- post conference: $7,800 (1/2 off Post-conference email) *Email sent only to conference attendee who opt-in to receive promotional emails.

Note: Content is subject to AORN approval. AORN may, in its sole discretion, for any or no reason cancel or refuse any rental requests.

Please complete the below order form and email the form to [email protected]. Email Send Date Requested __________________________

Name ____________________________________ Email ____________________________________ Company__________________________________ Booth # _________________________________ Billing Contact ______________________________________________________________________ Address ____________________________________________________________________________ City, State, Zip ________________________________________________________________________ Phone _________________________________________ Email ________________________________ Payment Options:

Invoice me

Credit Card Card Type _______________________________

Card Holder Name _____________________________________________________________________ Card Number__________________________________________________________________________ Expiration _____________________________ Security Code ___________________________________ Signature ____________________________________________________________________________

Email completed form to Cathleen Corbin at [email protected]

AORN SURGICAL CONFERENCE

& EXPO 2016 EMAIL BLAST

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Target conference attendees by sending a message before and after the event. Invite attendees to visit your booth, communicate continuing education (CE) schedule, and other offerings.

How It Works

AORN supplies the list in an excel format for one-time use. Purchaser must supply a sample of the mailing to AORN for approval. Option available starting in March 2016. List grows each week as attendees register for the annual conference.

Note: Lists may not be used for market research purposes. Pricing

Pre-conference list: $1,500

Pre-and- post conference list: $2,250 Choose your receipt date:

• March 4, 2016 • March 11, 2016 • March 18, 2016 • March 25, 2016

• Post Expo April 8 or after

I would also like to purchase the post-conference list:

Email address to send the purchased list: _____________________________________

LIST USE AGREEMENT

I agree that I am using the AORN mailing list, one time only, solely for promotion and follow up regarding my company’s participation in the Surgical Conference & Expo 2016. I agree my company will not assert or imply AORN endorsement of company’s products or services. I understand that lists will be purged of duplicates. I understand that all lists are seeded with decoy names to detect unauthorized usage. I understand that reproduction of, copying, or duplicating the list in any way for any other purpose is strictly prohibited. I understand and agree that the AORN Surgical Conference & Expo 2016 list is not to be used for, or to recruit for, market research purposes. Violation of this agreement will suspend my list rental privileges indefinitely. AORN may in its sole discretion, for any or no reason, cancel or refuse any rental request.

Signature ____________________________________________________________________________

AORN SURGICAL CONFERENCE

& EXPO 2016 DIRECT MAIL

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AORN Surgical Conference & Expo 2016

Direct Mail Order Form (continued)

Please complete the below order form and email the form to [email protected].

Name _____________________________________ Email _____________________________________ Company __________________________________ Booth # _________________________________ Billing Contact ______________________________________________________________________ Address ____________________________________________________________________________ City, State, Zip ________________________________________________________________________ Phone _________________________________________ Email ________________________________ Payment Options:

Invoice me 

Credit Card Card Type _______________________________

Card Holder Name _____________________________________________________________________ Card Number __________________________________________________________________________ Expiration _____________________________ Security Code ___________________________________ Signature _____________________________________________________________________________