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Content marketing on social media : Evaluating the effectiveness of Facebook posts in a content marketing context

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Academic year: 2020

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Figure

Figure 1. Elaboration Likelihood Model (Teng, Khong, & Goh, 2014).
Figure 2. Example Facebook message as presented in the natural grouping exercise of study 1
Table 1 Types of categorizations made by participants in the natural grouping exercise of study 1
Table 2
+3

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