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Brand Magic Credentials A brief introduction

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principal ingredient principal ingredient

Brand Magic Credentials A brief introduction

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We love to transform brands from the ordinary to the extraordinary.

By uniquely blending strategy and

creativity we uncover what makes a

brand truly special and bring it to life in a meaningful and compelling way.

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We add value

We combine deep insight with fresh ideas and

beautiful design. Because emotions are essential for decision making, we make it easier for our clients to

sell and for their customers to buy.

We inspire

Brands that inspire, move

people. They motivate them

to make positive decisions, to pay attention and to invest

themselves emotionally.

Everything we create has one overarching role, to inspire.

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We bring clarity

We believe in the power of

clarity to create a compelling story that empowers your

people, defines what you stand for and guides the success of your business.

We are big on experience

We have senior level

backgrounds from our roles in leading international

companies and global

branding agencies, as well as hands on expertise from

working with many SMEs.

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We are boutique in our service

It is this hugely experienced team which works with our clients on a daily basis to

deliver outstanding results.

We are the

complete package

We provide a comprehensive service from research and

insight analysis to brand

strategy, design and activation.

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Veeam

Rebranding an international SME software company as a

leading solution provider and

the first choice for cloud backup of Fortune 500 enterprises.

www.veeam.com

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Thanks to thorough methodologies, a lot of patience and some strategic magic, PI successfully brought

myriad disparate company views together to deliver a

powerful brand strategy and subsequently brand identity, that the board and the business is unanimously behind.

Solid communications ensured our directors were kept well informed at every stage of the process, which made decision making swift, clear, simple and effective.

PI’s hunger, enthusiasm and passion for the

project, delivered outstanding results at both a strategic and design level – ensuring delivery of a contemporary, outstanding and iconic brand.

Chris Beckles

Chief Creative Officer

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Hyperexponential

Simplifying and elevating the

complex offer of a dynamic fintech start-up to establish an accessible, confident and inspiring brand

expression, enabling new clients and investors alike to “imagine

better”.

www.hyperexponential.com

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Pi’s strategy and creative work really came together to capture the “essence” of hx. I’m really excited to see

where we can take things together in what is going to be a significant point of inflexion for hx.

Working with the Pi team continues to be one of my favourite parts of the job!

Amrit Santhirasenan Co-founder & CEO

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Proman

Collaborating with a global leader in natural gas derived products to

create a new identity which would align and inspire employees.

www.proman.org

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Principal Ingredient worked with us at a time of significant change within our organisation. They

collaborated successfully with our partners to develop our strategic thinking and created a visual identity to align and inspire employees, contributing to a new

cohesive culture across the business.

David Cassidy Chief Executive

There is no doubt their expertise, passion and

commitment has enabled us to make great strides with our brand and business.

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MKV Design

Beautiful is just the beginning to captivating spaces.

www.mkvdesign.com

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ANAZOE SPA

Costa Navarino, Greece Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

MKV DESIGN Unit 1&3 17 Plumbers row London E1 1EQ United Kingdom

Telephone +44 (0)20 7242 2466 Fax +44 (0)20 7242 2488 Email info@mkvdesign.com mkvdesign.com

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint oc.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

ANAZOE SPA

Costa Navarino, Greece Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

ANAZOE SPA

Costa Navarino, Greece

MKV DESIGN

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“The quality of your strategic and creative thinking is excellent, very very good. The new essence is

instructive, individual and truly inspiring. And the ingenuity

of the brand identity speaks for itself. I am delighted.”

Maria Vafiadis, Founder and MD

The quality of your strategic and creative thinking is excellent, very very good. The new essence is instructive, individual

and truly inspiring. And the ingenuity of the brand identity speaks for

itself. I am delighted.

Maria Vafiadis

Founder and MD

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Berwicks

Repositioning a crisis management company as a leadership capability consultancy for organisations

working in the most complex and high-risk environments.

www.berwicksconsultants.com

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Currey & Co

Recognising the heritage and

trusted advisor relationship of an exclusive private client law firm.

www.curreyandco.co.uk

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Our new address is:

33 Queen Anne Str eet London W1G 9HY

Our contact details remain the s ame:

t: 202 7802 2700 f: 020 7828 5049 e: enquiries@curr

eyandco.co.uk

We have moved

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+44 20 7340 1000 pibranding.com

principal ingredient +44 20 7340 1000 pibranding.com

We have amazing experience.

We have a unique approach.

We bring a fresh perspective.

We think big and are ambitious.

We would love to work with you.

References

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