THE ULTIMATE GUIDE TO
Explainer
Videos…
INTRODUCTION
An explainer video is a short, but highly engaging, and informative video designed with the purpose of explaining a company’s product or service. Because it is light and entertaining, it captures and retains viewers’ attention while delivering a message, or solving a problem, making itone of the most effective marketing tools available.
Even though explainer videos have been around for a while now, many companies are still reluctant to invest in one and use its full potential. The marketing world is shifting from textual towards visual content, and videos combine both in a unique and engaging way. Therefore, an explainer video has become an invaluable marketing tool. It can help to not only build awareness and trust among your customers, but it also boosts SEO, conversion rates, and has a great ROI.
To create powerful and effective explainer videos, you must know enough about them to be able to align the purpose of the video with your marketing goals. In this comprehensive e-book you will learn how to increase sales using an explainer video and how to enhance your overall marketing strategy. You will also learn about different kinds of videos, what the production process looks like, and what you should focus on while choosing the right production company. So, let’s dig in!
10Reasons WhyYour Business Needs An ExplainerVideo
There are at least 99 reasons why your business needs an explainer video. But the first 10 would
convince you anyway. They definitely convinced us. Ladies and Gentlemen, it is with great pleasure
that we present to you the top 10 list of why your business absolutely must have an explainer video:
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Product is bought after video review
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To let audience, know who you are
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Making videos viral
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Improved SEO for videos
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Increased click-through rate
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Glue their eyes to the screen
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Perfect marketing tool
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Elevator pitch
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Grab their attention with style
Increased ROI When Using an Explainer Video
Now that you know why you need an explainer video, let’s talk more about ROI.
Money makes the world go round. Whether we like itor not, all of our actions are somewhat controlled by the almighty dollar. To live a good life, we strive to have a steady income which covers our basic living expenses, and also leaves us enough to invest and grow.
With explainer videos, our goal is the same: to invest and grow. Of course, we especially enjoy minimum investments and maximum productivity and income.
We expect the same from explainervideos. While we do spend on creating them, we hope that their positive marketing
abilities will haul in riches for us. Luckily, these videos are high quality products with minimum expenses for production. Especially if they are animated - no need to worry about covering a whole acting crew.
ExplainYourBusiness ina FunWay
Let's face it,you must be cool for people to notice you. No, cool is not enough, you must be awesome! Have your own style, your own attitude, your genuine aura.You must have swagger. Knock ‘em down with your appearance!
Which bird do you notice, the one which makes a few clicks or the one which has a whole symphonic orchestra coming out of her beak?
The same applies for explainer videos. You can't have a monotone, boring, pure info giving one. Noone will notice it,not to say remember it.It has to be dynamic, lively, interesting, entertaining and mind blowing! You and your explainer video have to
work together to make a killer, viewer-magnet team! Like Chuck Norris and Mr.T in that joke.You don't know it? Well, Chuck Norris and Mr.T once walked into a bar together.The building instantly exploded, because that much raw awe- some cannot
be contained in one building.
Explainer
You
Best ExplainerVideo Types
You can utilize practically any style for practically any reason if you twist your psyche sufficiently hard and make it work, yet we firmly accept that one size doesn't fit all. For example, a movement realistic style can an affect a B2B crowd, while a B2C crowd may be more energetic about a 2D narrating video. You know your clients best and what they will respond to. You understand what they anticipate from you. Presently, that can be a kind of two-sided deal since, as most things, assumptions are precarious. Would it be advisable for you to give them precisely what they
expect, or would it be a good idea for you to go the extra mile and attempt to wow them with something new?
Here are the essential qualities of 5 most regularly utilized styles to assist you with picking the correct one for your video.
01
2D Animation
02
Whiteboard
03
Infographic
05
Typography
04
Motion Graphic
2DAnimations
The 2D animation style is what people usually think when they hear “explainer video" It catches attention quickly and gives the most control over video because it offers countless options and flexibility. A custom-designed cartoon character that
represents your company or brand is not only fun to watch in a video, but exceptionally useful ifyour goal is to humanize your brand and build trust.
This style is, dare | say it,perfect for companies that need a B2C (busines - to - customer) explainer video. However, itcan also be used for B2B
(business - to - business) by companies thatwant a friendlier approach.
Whiteboard
Whiteboard animation is highly engaging and sparks curiosity in viewers. It communicates information in a clear and effective way. There is a hand shown holding a marker which appears to be making the drawings on a whiteboard rightin frontof the viewers’ eyes.
In terms of use, this style is flexible because it works well for both B2C and B2B videos. It is ideal for tutorials, training videos,
educational videos, technology solutions, and overall in-depth explanations. However, this structured and very to-the-point style works better with audiences who are 25 years old and older,so keep that in mind when planning your future video.
Infographics
The infographic style is convenient when you have to present myriad data. It relies heavily on, you've guessed it,information. It is packed with facts, data, numbers, charts, and other kinds of statis- tics.
Having all the data animated helps the audience make connec- tions between pieces of information that might not have been
MotionGraphics
Simply put, this style is basically graphic design in motion. It
uses graphic elements such as shapes, colors, and patterns
to convey a message through elegant movement. Motion
graphic animation is straightforward, clear, and effective. Even
though not quite as creative as 2D or whiteboard animation, it
delivers information in an educational but engaging manner.
Like the infographic style, this style is good for mature,
professional audiences,
Typography
It utilizes words on screen moving in different approaches to keep the consideration of the watcher. It very well may be utilized when your substance needs accentuation added, and it tends to be utilized for pretty much anything. From an article, blog entry, a promotion, or even a direct mail advertisement. There are likely numerous
explanations behind its notoriety, however an
undeniable one is that when individuals see a word, they need to understand it. When joined with
sufficient music, it can help pass on tone and feeling. The effect on the watcher is greater on the grounds that a greater amount of their faculties are locked in — they are perusing and simultaneously tuning in to a similar book.
The Production Process of an ExplainerVideo
How hard would it be able to be? You get somebody to draw it for you and that is it, correct?
All things considered, not actually. There's the content composition, and tuning in to di fferent voice over specialists, and picking a representation style, and endorsing each progression of creation... You will scarcely believe, it's an entire cycle. It very well may be a difficult one on the off chance that you don't have the foggiest idea what you're doing, or it tends to be simple if you do. Or on the other hand on the
off chance that you recruit somebody who does.
Suppose you've selected the subsequent option. Since you're most likely not a video maker, and you don't have the opportunity to find out about creation just to make this one video. You have a variety of
things to take care of, and you need somebody you can depend on and who can take you through the creation cycle without a lot complain.
1
The Script
You got the ball rolling and the actual production process is about to start. The first step should be writing the script. If you feel like you'd like to try to write one yourself, you can read a bit more
about how to do it here.
The script is a crucial component of an explainer video. You can have the best visuals, flawlessly animated amazing illustrations whooshing across the screen, but if you have a crappy script that doesn't deliver your
message or solve your customer's problem, you basically have nothing. Make sure your script is focused on one message and do your best not to cram every bit of information you can think of into it. You don’t want to confuse the viewers, you want to help them. Keep in mind that there is a correlation between length of the video and the number of words a
professional voice over artist can say in that time and not sound rushed. Of course, nothing is set in stone, but a script for a 60 second video typically has around 180 words, a 90 second one has 250 words, and a 120 second around 300 words.
Storyboard
This is the point at which you begin perceiving how your content will be addressed outwardly. Even though you may just see basic stick individuals now, the storyboard depicts the activities in the video, just as camera developments, shots, transitions, and so on. It basically discloses to you how your video will look whenever it is finished.
It likewise downplays astonishments and updates once the video is finished.
This is the stage wherein you set up the characters and the topic for your explainer video. It likewise incorporates text styles, tones, and generally plan. You can demand that the artist make them in a specific style you like and have seen some place on the web, or you can pick a style from the craftsman's example delineations index When you see the genuine plan of your characters, you'll have a superior thought of what your video will resemble toward the finish of the creation interaction. This stage takes somewhat more, yet you need the illustrations to be great, so you truly shouldn't surge it.
Animation
The expert illustrator is presently prepared to utilize the entirety of the components from past creation stages and set up them. The representations are gotten under way and wake up. You'll see a first draft inside a couple of days, and relying upon the bundle you picked, you will get either just 3 or a limitless number of iterations.
Your vivified video is solid and now you're just one stage away from the finished item.
Voice Over
On the off chance that, your clients hope to hear straightforwardly from you, you could record your own voice over. You'd must be mindful to deliver a top-notch recording, however. That implies that there shouldn't be outside clamors or breaths recorded. You'd must be aware of your pitch, speed, and tone.
Then again, your less complex and more secure alternative is recruiting an expert. A task supervisor will regularly give you a lot of demos to pick from. When you find a few voices you like, you'll get tests of your content to help you pick the one that is ideal for you. At the point when you hear your content read by the craftsman, you can demand a difference in pace, tone, elocution, or words to be underlined.
There aren't any stunts to help you settle on a choice, yet, and | must pressure this as much as possible, consistently go for the local speaker (of the nation of the intended interest group). Individuals get even on the smallest trace of a complement. You need your clients to have a sense of security and trust you. Hearing a non-local speaker may have the inverse effect.
Background Music
Music and sound effect complete the video. They set the temperament and give the video
enthusiastic profundity. I suppose you can even say they add more tone to the video. Ambient sound improves the watcher's experience and has a positive effect, while simultaneously boosting the consistency standard and interest of your crowd.
