Actual Sample Preliminary SEO Report

(1)

Actual Sample Preliminary SEO Report

Column2 Column3 Column4 Column5 Column6 Column7 Column8

1 Traffic Summary Visitors Actions Average Time Bounce Rate

2 11/16/14 Unavailable Unavailable Unavailable Unavailable

3

4 SEO Summary Active Backlinks Total Rankings Audit Issues Link Influence Average Position Visibility Score

5 11/16/14 1609 2 41 5% 1 69%

6

7 Page Rank Analysis Search Engine Ranked Pages Ranked Keywords Average Position Page 1 Rankings Visibility

8 11/16/14 Google 1 1 1 1 100%

9 11/16/14 Yahoo 1 1 1 1 100%

10 11/16/14 Bing 0 0 0 0 0%

11

12 Keyword Ranking Page Searches Ranking

13 11/16/14 No ranked keywords 0 0

14

15 Backlink Analysis Active Backlinks Unique Backlinks Home Page Backlinks Link Influence

16 11/16/14 1609 12 1597 5%

17

18 Site Errors For Correction

19 11/16/14 To be determined

Page 1 of 3 Exported on November 26, 2014 8:53:00 AM EST

(2)

Discussions on SEO allstarfenceandlandscaping.com (Prospect)

Backlinks

Row 5

Started by Mike Vandling on 11/16/14 10:18 PM

The inital backlinks are 1609, which, on the surface appears to be excellent. However, 100% of the backlinks are from one discussion board called "thoughts." This is not a bad thing, but more diversification is needed to improve SEO ranking.

Mike Vandling on 11/16/14 10:18 PM

Total Rankings

Row 5

The total rankings field indicates the number of pages currently ranked by the top 3 search engines. The goal is to have 90% of your pages ranked. The current ranking is extremely low.

Audit Issues

Row 5

We would need to review and correct these issues. This will be addressed in your quote.

This number indicates the potential number of issues causing SEO ranking degredation. Some of the issues reported may not actually be problematic. The goal is to review all of them, eliminate as many as possible, and explain the remaining issues.

Link Influence

Row 5

This indicates the "quality" and "number" of your backlinks. It is calculated by comparing the SEO rankings of the websites linking to you account. If the back link is being generated from a site that has higher rankings than your site, that is a positive influence on SEO. Poor quality or "spammy" backlinks can reduce your site rankings. This number is very hard to increase and has to be done with an overall, long term marketing plan. Any increase in the number is a huge positive for lead generation.

Average Position

Row 5

In your case, the only page that is indexed on the search engines is your home page. Nothing else and no keywords. Almost all sites have the number 1 position for their domain name. In your case you have no rankings or exposure at all for any indexed search terms. Result - the website is doing

absolutely nothing for you in terms of leads.

This is the average position of your total rankings. In general, there are about 8 links per page. If you are in the top 8, you are on page one, top 16, page two, etc.

Visibility Score

Row 5

(3)

You have 0 ranked keywords. Therefore, this number indicates the visibility of your domain name only. People who search on your exact domain name, in any form, stand a 63% chance of finding you. This is worthless as you have no exposure in any market other than you own domain name.

This is an estimate of the visibility of your ranked keywords. The higher the the better. You must have ranked keywords for this numer to be significant. If your website does not currently have any ranked keywords, the visibility of your website is based entirely on a search for your exact domain name. The addition of keywords will improve you exposure and lead generation, but will drive this number down (because you are expanding your market to more than just your domain name), at first, and then it will begin to move up as your SEO campaign continues.

Page Rank Analysis

Row 7

In your case, these number are meaningless as you are only ranked for your exact domain name. No other keywords or markets. Also note that Bing is not even seeing your domain name.

The goal is to have all of your pages ranked, at least 6 keywords ranked, with a goal of being in the first 8 positions with a visibility of 80%. This is not always possible depending on the competition for your keywords.

Keword Ranking

Row 12

In your case you have no keywords at all and therefore your website worth, at the moment, is 0 as far as lead generation.

Over time, the initial goal is to get 6 solid keywords, representing various markets, in one of the top 8 positions. This is not always possible depending on competition. Keywords need changed and promoted over the long term as you expand into new markets and areas. Sometimes non-performing

keywords are dropped and new ones added.

A major mistake client's make with SEO companies, in general, is to look at a keyword ranking report and assume that if they are ranked number 1, all is well. This is an absolute falsehood. Many SEO companies will choose keywords for which there are 0 searches. At that point, the keyword is

automatically ranked number 1. However, if no one searches for the keyword, the net result to you, the customer, is 0. We continually monitor keywords and provide our clients with not only the ranking but the number of searches. Low performing keywords are replaced with higher performing keywords to help generate leads. Our goal is to produce positive results, not necessarily large numbers. In other words, we would settle for 10 visitors that produce 10 positive results, rather than 10,000 visitors that produce 1 positive result.

(4)

Sample Monthly SEO Report

Column2 Column3 Column4 Column5 Column6 Column7 Column8

1 Traffic Summary Visitors Actions Average Time Bounce Rate

2 08/07/14 218 559 3m 48s 25%

3 09/09/14 204 509 4m 42s 22%

4 10/09/14 282 661 4m 25s 36%

5 11/07/14 229 540 3m 42s 38%

6

7 SEO Summary Active Backlinks Total Rankings Audit Issues Link Influence Average Position Visibility Score

8 11/11/14 12 22 40 1% 8.4 69%

9

10 Page Rank Analysis Search Engine Ranked Pages Ranked Keywords Average Position Page 1 Rankings Visibility

11 11/10/14 Google 4 6 18.2 2 55%

12 11/10/14 Yahoo 3 9 6.4 8 95%

13 11/10/14 Bing 2 7 5.1 7 75%

14

15 Keyword Ranking Page Searches Ranking

16 11/10/14 Hard Water Treatment System 40 33

17 11/10/14 Water Softener 36090 25

18 11/10/14 Water Softening Equipment 0 22

19 11/10/14 Water Softening Services 0 62

20 11/10/14 Water Softening Supplies 0 27

21 11/10/14 Water Treatment 4690 12

22 11/10/14 Water Treatment Service 50 10

23 11/10/14 Water Treatment System 320 9

24

25 Backlink Analysis Active Backlinks Unique Backlinks Home Page Backlinks Link Influence

26 11/2/14 12 6 8 1%

27

28 Assets Type Target Linking Websites Potential Audience Tweets

29 11/17/14 Press Release Financing 231 72192000 893

(5)

Discussions on SEO americanclearwaterpa.com

Visibility Improvement

Row 11

Started by Mike Vandling on 11/11/14 12:21 AM

This comes directly form positioning on Google. Need to work on additional backlinking to push page higher.

Mike Vandling on 11/11/14 12:21 AM

Keyword Replacement

Row 18

The three keywords with no searches need to be replaced with terms that have searches each month.

Activity Low

Row 26

Backlink activity is very low. Can be increased substantially through additional quality articles and press releases.

Financing Press Release

Row 29

Actual traffic increases will be evident through website traffice counts over the next 6 months. This was done for long term exposure and "buzz" in the industry. The press release is currently ranked #1 for Water Softeners Financing.