Digital Marketing
Workshop
Th e Co lle g e Fe ve r L e a rn in g Ce nt re
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Global Digital Advt. spend to be $278Bn in 2019
Business Wire
Online Marketing to create 1.5 lakh jobs in India
Economic Times
Online Marketing Managers are paid 82% more
Who should attend?
u Engineering and Commerce Students interested in
learning about the fundamental of Digital Marketing.
u Aspiring Digital Marketers, to gain entry into the digital
marketing industry in the roles of Social Media Analyst, SEO Analyst, Digital Marketing Executive, etc.
u Traditional Marketers, to stay up-to-date in an
increasingly digital world
u Business Owners/ Entrepreneurs, to implement effective
digital marketing campaigns for business growth
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Why this workshop?
u This workshop is designed by some of the Industry
experts in Digital Marketing.
u The Trainer is an IIM educated seasoned entrepreneur
with over 8 years of experience in Digital Marketing.
u This workshop is structured to cover all the 10 core
aspects of digital marketing and ensure a 360 degree perspective. Th e Co lle g e Fe ve r L e a rn in g Ce nt re
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Workshop Contents
u Module 1: Search Engine Optimization (SEO)
u Module 2: Social Media
u Module 3: Content Marketing
u Module 4: Email Marketing
u Module 5: Mobile Marketing
u Module 6: Pay Per Click (PPC)
u Module 7: Web Analytics
u Module 8: Google Analytics
u Module 9: Facebook Marketing and Advertising
u Module 10: Google AdWords
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u
SEO Modeling
u
On Page Optimization
u
On-Page Optimization
u
Off-Site Optimization
u
Keyword Research and Competitive
Intelligence
u
SEO Measurement
u
Google Algorithm analysis and updates
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Module 2: Social Media
u
Building Social Media Strategy
u
Making the Message Stick and Spread
u
Social Media Channels
u
Engaging with Influencers
u
Listening and Reputation Management
u
Social Media Foundations Test
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Module 3: Content Marketing
u
Content Marketing Strategy
u
Overseeing a Content Marketing Program
u
Content Marketing Tactics
u
Content Marketing Budget and
Measurement
u
Content Marketing Foundations Test
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Module 4: Email Marketing
u
Email Marketing Basic Terminology
u
Email Marketing Spam Recognition and
Avoidance
u
The Mailing List
u
Elements of an Email
u
Email Marketing effectiveness measurement
u
Marketing Automation
u
Email Marketing Foundations Test
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Module 5: Mobile Marketing
u
Mobile Marketing Fundamentals
u
Products and Services
u
Incentives and Loyalty Programs
u
Location Opportunities
u
Mobile Advertising
u
Engaging the Mobile Audiences
u
Rules and Regulations for Mobile Marketing
u
Gauging the Mobile Marketing Effectiveness
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Module 6: Pay Per Click (PPC)
u Understanding the Psychology of Search
u Pay Per Click Metrics
u The Buying Funnel
u Account Hierarchy and Structure
u The PPC Auction
u PPC Targeting Options
u Keyword Research
u Creating Compelling Ads
u Measuring Goals and Bidding Options
u Integrating PPC with other disciplines
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Module 7: Web Analytics
u Web Analytics 2.0
u Web Analytics Key Performance Indicators
u Segmentation
u Qualitative Data
u Experimentation and Testing
u Competitive Intelligence
u Campaign Tracking
u Organizational Maturity
u Multi-Channel Attribution
u Web Analytics Foundations Test
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Module 8: Google Analytics
u
Effective Inline Analysis
u
Analysis Intelligence
u
Tracking Unique Visitors
u
Custom Data Alerts
u
UTM Tracking Parameters
u
Universal Analytics
u
Enhanced Ecommerce
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Module 9: Facebook and
YouTube Marketing
u
Understanding Facebook Ads
u
Choosing Your Ad Type
u
Facebook Ad Targeting
u
Establishing Video Marketing Strategy
u
Gaining Exposure and Measuring Impact
u
Leveraging Mobile Video
u
Promoting and Measureming Impact of
Advertising
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Module 10: Google Adwords
u
Keywords Match Types
u
Display Ads and Ad Extensions
u
Advertising Metrics
u
Bidding and Bid Modifiers
u
Quality Scores
u
Creating Text and Search Ads
u
Campaign Types and Settings
u
Adwords Reports
u
Display Targeting
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At the end of the training you
should be able to:
u
Perform Digital Marketing for your startups.
u
Attend interview on Digital Marketing
profiles
u
Work as a Freelancer for global projects
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Hands On Sessions for Other
Interesting Tools/Software
u
Digital Marketing Tools
u
Email Campaign Tools
u
Google Analytics Dashboards
u
Facebook and YouTube Campaign Tools
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Expert Talks
u
How global companies use Digital
Marketing for business expansion.
u
What goes into designing an effectives
Digital Marketing Plan?
u
Choosing the Right Digital Marketing
Strategy.
u
Scaling and beating the giants.
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Th e Co lle g e Fe ve r L e a rn in g Ce nt re
