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Choosing the Right Payment Solution

Contact: [email protected]

905-469-6522

x4

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Contents

Executive Summary

... 1

Choosing the Right Payment Solution for Your Business... 1

Questions to ask when choosing a payment provider: ... 2

Merchant Accounts ... 2

Security Features... 2

Service Levels... 2

Fees ... 2

Why are these questions important? ... 3

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Executive Summary

Choosing the Right Solution for Your Business Page 1

www.internetsecure.com

Executive Summary

Choosing the Right Payment Solution for Your Business

Choosing the right payment solution for your business is challenging. There are many

payment processors who claim to offer you the same service for a lower price, but

remember the old adage, “If it sounds too good to be true, it probably is”.

Some companies may also take advantage of the fact that most businesses don’t know

all the right questions to ask when choosing a payment provider. After all, you are a

specialist in your own industry not the payment industry.

Choosing a payment provider is an important decision…it’s ultimately your hard earned

revenues that are at risk. The handy checklist on the next page will help you ask the

right questions and compare service providers so that you can make an informed

decision for your company.

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What you need to know…

Questions to ask when choosing a payment provider:

See the next section for more detail on why these questions are important to your business.

Merchant Accounts

1. Do I have to complete more than one application to setup? 2. Do you provide 4 major credit cards with this one application?

(Visa, MasterCard, American Express and Discover)

3. Does my customer see my company name on their credit card statement? 4. Can you provide me with the ability to accept American Express in US currency?

5. Am I required to provide financial statements or business plans to sign up for your service? 6. Will you deposit ALL my sales into one bank account at the same time, regardless of which credit

card my customer used?

7. Will you deposit my sales into ANY bank I choose?

8. Will my sales be deposited no more than 15 days from the date of the sale? (i.e. if I sell something on October 1st, will I see the proceeds in my bank account by October 15th?)

Security Features

1. Do you provide Verified by Visa, WITHOUT requiring my business to purchase a software plug-in?

2. Do you comply with the Visa Account Information Security Program (Visa AIS / VISA CISP)? 3. Who is responsible for protection of the credit card data, my company or yours?

4. Do you comply with the Canadian Privacy Act (PIPEDA – Personal Information and Privacy Electronic Documents Act)?

5. Do I have to purchase an “SSL Certificate” to use your service?

6. Do you provide Firewall and Intrusion Detection during the transaction process? 7. Are all of these security features available and included? Is there an additional fee?

a. Verified by Visa

b. AVS – address verification service c. Security Code (CVV2, CVC2, CID) d. Risk Management / Fraud Screening e. Duplicate Check

f. Card Runner Check

8. Do you have a dedicated credit and risk team that will assist me in identifying potentially high risk transactions, defending chargebacks, and provide valuable information about protecting my e-commerce business?

9. Is your company profitable?

Service Levels

1. Do you have at least a 99.9% uptime?

2. Did your merchants lose sales during the major power outage that affected the entire Eastern Seaboard in August/2003?

3. Do you have fully redundant processing systems located in multiple data centers?

Fees

1. Do you charge me for all transactions, or just approvals?

2. Does the transaction fee include all of the leading industry security features to protect my

business from fraud? (Verified by Visa, AVS, CVV2, Duplicate Checking, Card Runner, Real-time Risk Management and Fraud Detection). If not, what are the extra fees for these services? 3. Are there any additional fees that I must pay to third party providers (i.e. acquiring banks, security

certificate issuers, payment processors?)

4. Do you charge an additional fee for detailed reports (including line-item detail necessary for reconciling my bank deposits?)

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Why is this Important?

Choosing the Right Solution for Your Business Page 3

www.internetsecure.com

Why are these questions important?

Time, money and work…all of these are relevant to the success of your business. The

Advantage in choosing InternetSecure is that we save you valuable time, money and

labour during the setup process, but more importantly, on an ongoing basis.

Here’s some detail about why the questions in the checklist are so important to your

business.

Requirement

What they don’t tell you…

InternetSecure Advantage

One Simple Application

(Financial Statements NOT Required)

Some providers require that you complete multiple applications (i.e. one for Visa/MasterCard, separate application for American Express) Some also require that you provide audited financial statements and/or business plans.

Multiple applications to different financial institutions and/or providing financial statements or business plans means more work and longer delays and potentially higher costs for your business to begin accepting credit cards.

With one application you can accept 4 major credit cards (Visa, Mastercard, American Express and Discover) in two currencies (Canadian & US dollars) No financial statements or business plans required, making it easier and faster for you to begin accepting credit cards online (or in your store). Saving you time, money, and hassle!

4 Major Credit Cards

Included

Visa, MasterCard, American Express and Discover

Some providers claim they can provide your business with all of these cards, but in fact most cannot. Some may be referring you to a financial institution for some or all of the credit cards, which means more time during the application process, as well as each month when you are reconciling your sales with your deposits.

Be particularly cautious of providers that claim you can be processing in 24 hours or less. This means that they are not providing you with your own merchant accounts - very risky for your business! This can result in your customers disputing charges on their credit card statement because they don’t recognize the name. This is also against the credit card association rules, so your revenues

InternetSecure provides real merchant accounts for the 4 major credit card types. Your customers see your company name on their credit card statement, so that they recognize the purchase and don’t contact their bank to dispute it. You save time, money and labour defending chargebacks from legitimate customers!

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Why is this Important?

are at risk if Visa or MasterCard decide to shut down the processor. They will have no ability to

determine that these sales belong to your business. How much of your revenues are you willing to risk?

Two Currencies: Canadian

and US Dollars

You should choose the currencies you wish to accept depending on your target market.

It may seem obvious, but Canadian shoppers prefer to buy in Canadian $’s and Amercian shoppers prefer to buy in US$’s. International

customers also understand US currency.

InternetSecure provides you with a complete solution of merchant accounts and transaction processing for the currencies your customers demand. Don’t lose sales because you don’t accept the right currencies!

Deposits for sales from ALL

cards:

• Deposited

Electronically into

your bank account at

the same time

• Deposited within 15

days of the original

sale

• Provides immediate

online reports for

reconciling bank

deposits (FREE)

Some providers will tell you that they deposit your sales at the same frequency as InternetSecure. What they don’t tell you is that your sales from the 1st to the 15th of each

month are not deposited until the 30th. So in some cases, they are holding your revenues for up to 30 days!

In addition, some providers will deposit Visa sales on one payment schedule, Mastercard sales at a different frequency, etc. This makes it extremely difficult to know what sales you’ve been paid for.

As a new InternetSecure

merchant, the proceeds from your sales are deposited into your bank account on the 15th and 30th of each month, as soon as 2 days after the sale. The sale you make on the 1st is deposited on

the 15th (a full two weeks earlier

than some other providers) and the sale you make on the 13th is deposited on the 15th.

InternetSecure not only improves your cash flow but also provides on-line fund reports that let you know immediately which sales you’ve been paid for. The detail makes it simple to understand what sales, refunds, fees make up the amount that was deposited to your account. Very subtle, but saves you time and frustration each month. Some of our customers tell us that it used to take them 3 days per month to reconcile their bank deposits! As your business grows, talk to us about our weekly payment plan.

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Conclusion

Choosing the Right Solution for Your Business Page 5

www.internetsecure.com

Conclusion

As the saying goes, you get what you pay for. Be sure you are choosing the payment

solution that best meets your business needs with a strong focus on protecting your

business from fraud.

It’s not worth it to save a few cents on what appears to be the least expensive solution,

only to receive a chargeback in which case you lose your product, your revenue and

have to pay the fees associated with the fraudulent transaction (discount rate and

chargeback fees).

References

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