Marketing courses from UK
Brought to India byCambridge Marketing College, Cambridge UK
AndESK Network, Huntingdon, Cambridgeshire UK
In collaboration with Finteq Academy, IndiaOn behalf of Cambridge Marketing College (Cambridge, UK), we are happy to
announce the launch of a number of professional marketing programmes in
India from November 2013.
Our forthcoming programmes are as below:
Courses
•
Professional diploma in Marketing Management – Diploma and
Certificate offered by Chartered Institute of Marketing UK (CIM)
•Certificate courses in digital marketing – certificates awarded by
Cambridge Marketing College, Cambridge UK
If you are unsure of which of the above courses you want to take up, you are
most welcome to discuss it with us. We believe that a discussion on the
possible options, against the goals that you want to achieve and our eligibility
criteria, would help you choose one of the courses and decide the way
forward.
Details of Courses
1. Certificate Courses
o Digital Marketing Essentials (One day) o Digital Marketing Planning (One day)
o Digital Marketing Efficiency Management (Three days)
Duration - 1 to 3 days
Fees - Rs. 8000 per day, Onwards
Certificates - Awarded by Cambridge Marketing College, Cambridge
UK
We will announce the dates for our next courses (at Delhi, Mumbai, and
Kolkata) which will be in May and/or June 2014
2. Professional Diploma in Marketing Management
o
CIM Diploma in Digital Marketing (Metrics & Analytics)
oCIM Diploma in Digital Marketing (Mobile)
o
CIM Diploma in Digital Marketing (Media & Branding)
oCIM Diploma in Digital Marketing
o
CAM Diploma in Marketing Communications *
oCIM Professional Diploma in Marketing
o
CIM Chartered Post Graduate Diploma
o
CIM Professional Diploma in Professional Services Marketing
Duration - 2 years online programme with teacher support, onsite
options and examinations held in India
Fees - Rs. 1,20,000 Onwards
Diploma - Awarded by Chartered institute of Marketing (CIM) UK
Dates – Examinations are held twice a year. Registration is open
throught the year. One can start at any time and seat in the next
possible examination.
Contact
Details of the courses are as stated in the Annexure
If you need further information, please contact any of the following individuals:
Mr. Kaushik Ghosh (New Delhi): 98101 38312Mr. Subrato Ghosh ( Kolkata): 98305 80805
Mr.Nandan Sengupta (UK): +447967662471 Email:[email protected]
Annexure 1 -‐-‐ Short Courses – Outline of Topics and Fees
Digital Marketing Essentials – One day course
(Code DM 001)
Module 1
1. The role of digital marketing
communications within the marketing mix
2. Principles of digital marketing campaigns 3. E-‐Tools
a. Hardware b. Software
Module 2
4. E-‐Marketing communication mix 5. Different E media
Module 3
6. E-‐Marketing communication mix
Module 4
7. Best Practices, Code of Conducts, Legal Aspects Module 5 8. Monitoring a. Purpose b. Population c. Procedure d. Publication
9. Publication Aspects and Efficiency Enrichment
Module 6
10. Case studies
11. Question and Answers session 12. Feedback and Conclusion
Digital Marketing Planning -‐ One day
course (Code DM 002)
Module 1
1. Online and traditional marketing concepts and application
Module 2
2. Online Business Model
Module 3
3. Factors affecting online activity and plans
Module 4
4. Digital Marketing mix 5. Search Engine optimisation 6. Cross linking
7. Web traffic volume stimuli
Module 5
8. Developing a plan
Module 6-‐ 90 Minutes
9. Case studies
10. Question and Answers session 11. Feedback and conclusion
Day 3: Digital Marketing Efficiency Management
(Code DM 001)
The following topics, in addition to the modules DM 001 and DM 002 Web analytics and social media monitoring
• Company communications and customer interactions • Tools for analysis
• KPIs
• Testing owned and bought media messages • Digital Media and Mobile Marketing optimisation
Fees – Certificate Courses
Course Code Cost Suitable for Completion
Document
Awarded by
DM 001
INR 8000
• Graduates withsome experience in marketing • Fresh Management graduates Certificate Cambridge Marketing College, Cambridge, UK
DM 002
INR 9200
• Management graduates with experience in marketing or some basic understanding about Digital Marketing • Those who havecompleted DM 001 Certificate Cambridge Marketing College, Cambridge, UK
DM 003
INR 23000
• Professionals with minimum 3 years’ experience in marketing, branding, advertising or digital marketing•
Those who havecompleted DM 002
Certificate Cambridge Marketing College, Cambridge, UK Note:
• These are promotional fees, which we are encouraging our clients to avail of during our launch. These would be revised after a few months.
• 5% discount is available for classes which are held on our own classroom premise in Kolkata
• Courses can be also customised for corporate customers and offered at their premises.
• All prices are promotional and may change without prior notice. • All prices are subject to statutory levies and taxes
Annexure 2 -‐ The long courses (Chartered Institute of
Marketing UK) – Process of Registration and Costs – An
overview
The process of registering, as required by Chartered institute of Marketing (CIM) of UK is as below
• Application submission (Application form is available either online or from
[email protected]) • Acceptance of candidature • Invoice sent to the candidate
• Payment (in local currency through bank to our financial associate in India, M/s Finteq)
• Confirmation sent to student with all log-‐in detail, assigned mentor details, relevant study material, and exam schedules
• Study starts
The exams are held twice a year by CIM. A student can book next available exam in advance by paying the exam fee and take the exam at his/her nearest centre.
Course Fee and other costs
The course fee will vary from £1200 to £1700 (depending upon the actual course). The payments could be made to our Indian office in Indian rupees through cheque or bank transfer. These costs are promotional and may change without prior notice.
However a student should bear in mind that additional cost on account of exam fees and student membership of CIM, UK will be required. Currently the membership is £100 for
Indian students (at reduced international rate
http://www.cim.co.uk/Files/internationalratecountries.pdf). Exam fees may be estimated at around £50 per paper. A full course may have 6 to 8 papers over the 24 months time of study. All payments could be made in local currencies.
• Course fee (the major chunk)
• CIM membership fee (Annually payable)
• Exam fee (to be payable when an exam is booked)
• Payments towards books (if hard copy required) and international courier charges from UK to India. However we are trying to develop the hard copies in India.
The course fee will include -‐
• 24 months study support
• Course Director / Mentor Support • Study Guides
Over the years we have developed a high quality set of Study Guides, compiled with leading publishers. They are complete with a step-‐by-‐step guide to the syllabus, real life examples, self-‐test exercises and related assignments. They are downloadable and use the latest Adobe E-‐Book Reader software allowing onscreen reading, highlighting, and annotation -‐ making them a truly portable resource. Alternatively you can download and print them.
• Web Site Support
We have been at the forefront in developing on-‐line student support. The student section of our website provides you with access to:
• Tutor course notes and slides
• Past exam papers and assignments, specimen answers and examiners reports • A research facility including hotlinks to journals, other marketing organisations and useful websites
• Podcasts of Cambridge evening lectures freely available to download • Webinars or on-‐line tutorials, which can be attended live or re-‐visited • RSS feeds providing the latest marketing news
• Discussion Forum enabling you to ask questions and find other delegates studying your course or working nearby and form real or virtual study groups
• Marketing Trends -‐ looking at the latest marketing topics and ideas
We know from experience that everyone has different learning styles and study preferences. Our ability to offer flexible choices to meet the students’ needs has been one of the key drivers of our success. Consequently you may select any of the additional optional extras listed below if they are not part of your chosen World Service Option. And you do not have to decide everything in advance – you can request additional support as and when you need it.
• The extra support options are:
• Text Books -‐ we are happy to recommend textbooks for each of our modules, and cost effective sourcing. Alternatively we can purchase books for you and arrange to have them delivered to you.
• More time – if you need more time to complete your studies you can extend the period of your tutor support on a module-‐by-‐module basis.
• More tutor support -‐ if you want more tutor support for all or any of your modules you can upgrade at anytime to have additional one to one tutoring. We can arrange audio or video sessions with your tutor for any or all of your modules. You will only have to pay for the time you actually use.
• Taught Sessions – if you are able to travel and decide during your studies that you would like to upgrade to attend a taught weekend in the UK you may do so for any or all of your modules. We are also planning to start these taught sessions in India in the near future.
