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INTERIM REPORT Q2 2013

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April – June 2013

 Betting turnover: 127,865 KEUR (170,589)

 Net turnover after trading fees: 502 KEUR (842)

 Gross margin: 0.39% (0.49)1

 Operating income: -255 KEUR (3)

 Operating margin: -51% (0)2

 Net Income: -424 KEUR (15)

 Earnings per share: -0.04 EUR (0.00)

January - June 2013

 Betting turnover: EUR 282,651 KEUR (345,768)

 Net turnover after trading fees: 776 KEUR (1,121)

 Gross margin: 0.27% (0.32)1

 Operating income: -811 KEUR (-574)

 Operating margin: -105% (-51)2

 Net income: -948 KEUR (-578)

 Earnings per share: -0.10 EUR (-0.06)

Review of business

The Board of Betting Promotion is of the view that the company has not been able to deliver satisfactory results for some time. For this reason the new Company Chairman, Mr Peter Åström, will act as Executive Chairman and work together with management and staff to make a review of the business. The Company's two products, Trading and Bookmaking, will be subject to an analysis and a new business plan will be established.

1Net Turnover after trading fees as percent of Betting Turnover

INTERIM REPORT Q2 2013

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Comments from the CEO

“Second-quarter earnings were well below budget. For Trading the margin was 0.3%, i.e. the bottom limit of the expected margin of between 0.3% to 0.6%. For Bookmaking the margin was in line with expectations, albeit with very low volumes.

The negative net income is due to lower gaming turnover, write-downs during the quarter in question and continued investment in the product Bookmaking. The lower gaming turnover is a consequence of the fact that there are no major championships in 2013. We have made a final agreement with Key Quest Ltd and a new payment plan has been established with Game Village and they involve write-downs of 123 KEUR.

I am looking forward to working with Peter Åström to achieve positive operating results” says Betting Promotion's CEO Mr Jonas Ornstein.

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Overview April – June 2013

Net Turnover after trading fees for the second quarter amounted to 502 KEUR (842). Betting Turnover for the second quarter amounted to 127,865 KEUR (170,589). This means that the second quarter shows a gross margin of 0.39% (0.49).

Trading

Trading refers to the turnover which is traded directly on Betting Exchanges with very small margins. Net Turnover from Trading for the second quarter amounted to 354 KEUR (738). Betting Turnover for the second quarter amounted to 118,965 KEUR (163,594). This means that Trading for the second quarter shows a gross margin of 0.30% (0.45).

The decrease in Betting Turnover was primarily due to fewer events and that no major

championships took place during the quarter.

Over a longer period the expected trading margin is between 0.3% and 0.6%. From our

routine analysis of the applied trading models and betting patterns, we have concluded that the quarter’s low margins are within the expected volatility.

Bookmaker

Bookmaker refers to the business where the company supplies odds to operators who in turn offer these prices to end consumers. Net Turnover for the second quarter amounted to 148 KEUR (105). Betting Turnover for the second quarter amounted to 8,900 KEUR (6,955). This leads to a gross margin of 1.67% (1.50).

Overview January – June 2013

Net Turnover after trading fees for the first six months amounted to 776 KEUR (1,121). Betting

Turnover amounted to 282,651 KEUR (345,768). This means that the period shows a gross

margin of 0.27%(0.32).

Trading

Net Turnover from Trading in the first six months amounted to 494 KEUR (940). Betting

Turnover amounted to 265,544 KEUR (334,240). This means that trading in the first six months

shows a gross margin of 0.19% (0.28).

The decrease in Betting Turnover was primarily due to fewer events and that no major

championships took place during the period.

The margin from the trading product has not reached our long term expectations. The business

is such that it is not possible to draw conclusions on such a short period of six months. From

analysis of seasonal variations over the year, historically approximately 60% of annual

revenues for football is generated between the months of September and November. The

company is continuosly working to opitimize and improve the gaming models and forecast that

this product would be sustainable.

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Bookmaker

Net Turnover from Bookmaker product for the first six months amounted to 282 KEUR (181).

Betting Turnover amounted to 17,107 KEUR (11,529). This means that the bookmaker in the

first six months shows a gross margin of 1.65% (1.57).

PRODUCT DISTRIBUTION FOR Q2

Betting turnover (KEUR)

Net turnover after fees

(KEUR) Gross margin (%)

Trading 118,965 354 0.30

Bookmaker 8,900 148 1.67

Total 127,865 502 0.39

PRODUCT DISTRIBUTION FOR 2013 Betting turnover (KEUR) Net turnover after fees (KEUR) Gross margin (%) Trading 265,544 494 0.19 Bookmaker 11,7017 282 1.65 Total 282,651 776 0.27

BETTING TURNOVER, KEUR

2011 2012 2013 Q1 229,011 175,179 154,786 Q2 159,793 170,589 127,865 Q3 160,516 159,829 Q4 195,819 185,854 Total 745,139 691,452 282,651

NET TURNOVER AFTER FEES, KEUR

2011 2012 2013 Q1 -439 278 274 Q2 826 843 502 Q3 379 802 Q4 1,171 1,654 Total 1,936 3,577 776

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OPERATING INCOME, KEUR 2011 2012 2013 Q1 -1,210 -576 -556 Q2 159 3 -255 Q3 -328 -34 Q4 195 550 Total -1,184 -57 -811

Significant events during the period Certified Advisor

Since 1 June 2013 Mangold Fondkommission AB has taken over the role as Certified Adviser after Sedermera Fondkommission AB. Mangold is also liquidity guarantor for Betting

Promotion.

Annual General Meeting

Betting Promotion held Annual General Meeting 15 May 2013. Among the decisions previously announced were:

Board of Directors

Meeting re-elected Jonas Ornstein, Greg Dingizian and Niklas Braathen as board members, and elected Christer Fahlstedt and Peter Åström as new board members. Peter Åström was elected as the new Chairman.

Number of Directors and remuneration

The meeting resolved that the Board shall consist of four members and that fees to Board and committee members who are not employed with the company shall be paid as follows:

• SEK 100,000 to the Chairman;

• SEK 50,000 to each of the other Board members;

The meeting also decided that the auditor shall be paid according to approved invoices and that no fees shall be paid to the election committee members.

The meeting resolved that the Articles of Association shall be amended by the Board shall have its residence in Malmö, Skåne.

The Meeting resolved to issue warrants.

In this regard, the following conditions apply in summary:

• to a maximum of 500,000 warrants will be issued with each warrant entitles the holder to subscribe for one share,

• the right to subscribe for warrants shall, with deviation from the shareholders' preferential rights, a newly formed wholly owned subsidiary of the Company ("the subsidiary"), with no compensation for the options from the subsidiary;

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• the subsidiary shall, upon instructions from the Board of the Company, transfer warrants to existing and future senior executives and board members of the Company's future consolidated according to the detailed distribution of the Board's decision in accordance with the following principles.

a) Future Board members offered to acquire 100,000 to 150,000 warrants per person;

b) senior management will be offered to purchase 50,000 to 75,000 warrants per person, and

c) other employees in the company's Group will be offered to acquire from 10,000 to 25,000 warrants per person

Key Quest

As at 31st March 2013, Betting Promotion had a receivable of 118 KEUR from Key Quest Ltd.

This balance was considered as bad debt. During April the company had reached an

agreement and collected a final payment of 12 KEUR and the remaining balance of 106 KEUR

was written off.

GameVillage

As at 31st March 2013, Betting Promotion had a receivable of 717 KEUR arising from the sale

of GameVillage of which 180 KEUR was due within one year. During the quarter Betting

Promotion has renegotiated the terms of the receivable. The company has agreed to waive off

17 KEUR and to accept a down payment of 350 KEUR. The 350 KEUR down payment is held in

escrow and will be received upon finalisation of all legal due diligence and the release of

pledge on GameVillage shares. The outstanding balance is subject to 4% interest and to be

repaid over 35 monthly instalments. The company still holds a security in the form of property

to guarantee the performance of the receivable.

Outlook for 2013

Betting Promotion’s policy is not to issue earnings forecasts.

Equity

The group’s equity as at 30 June 2013 was 7,362 KEUR (7,849), which is equivalent to 0.77 EUR (0.82) per share.

Cash and Cash flow

Cash and Cash equivalents at the end of the period amounted to 4,517 KEUR (4,823). Cash flow for the period amounted to -1,021 KEUR (-747). Operating cash flow amounted to -601 KEUR (-684). Cash held with licensed customers amounted to 3,354 KEUR (4,577).

Parent Company

Betting Promotion Sweden AB acts as a holding company and provides managerial services to the rest of the group. The main income of the Betting Promotion Sweden AB is dividends received from fully owned subsidiaries. Betting Promotions Sweden AB also receives Management Fees from fully owned subsidiaries. Revenue from Management Fees for the period amounted to 240 KEUR(240).

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Transactions with Related Parties

Parent Company 30 Jun 31 Dec

2013 2012

Short Term Receivable

Betting Promotion Teknik Malmo AB 602 616

Betting Promotion Holdings Ltd 90 -

Betting Promotion Ltd - 3

Group

During the period, except for ordinary remuneration to senior executives, there have been no material transactions with related parties and at end of the period there are no receivables and liabilities to related parties.

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Accounting policy

Betting Promotion´s consolidated accounts have been prepared in accordance with International Financial Reporting Standards (IFRS). This interim report was prepared for the group in accordance with the IAS 34 Interim Financial Reporting and the Swedish Annual Accounts Act. The accounting and calculation principles used in the interim report for the group are identical to those used in the Annual Report for 2012. None of the new and changed standards from IFRS, applicable from 1st of January 2013, has had any effect on the Financial Statements as at 30th June 2013.

For the parent company the interim report was prepared in accordance with RFR 2 “Accounting for legal entity” and the Swedish Annual Accounts Act. The interim report has been prepared in accordance with the same accounting principles as in 2012.

Assessment of risk environment

There have been no significant changes regarding the risks and uncertainties to which Betting Promotion is exposed since the publication of the previous report and Annual Report.

Betting Promotion is in the gaming business. Results are affected by the outcome of individual sporting events. Central to Betting Promotion’s business is the technology which manages this risk. In the short term margins can vary without affecting the long term development of the company. A description of other risks and uncertainties can be found in the Annual Report 2012.

Financial information 2013:

Q3 report 25 Oct 2013

Q4 report 25 Feb 2014

Board assurance

The Board of Directors and CEO ensure that the interim report provides a true and fair overview of the Parent Company and the Group operations, position and earnings and describes the material risks faced by the Parent Company and the Group.

Stockholm 25 July 2013

Betting Promotion Sweden AB (publ) Org. nr. 556466-8860

Peter Åström Jonas Ornstein

Chairman Member of the board and CEO

Niklas Braathen Greg Dingizian Member of the board Member of the board Christer Fahlsted

Member of the board

This report has not been reviewed by the auditors.

This Interim Report is published in Swedish and English. In the event of any difference between the English version and the Swedish original, the Swedish version shall prevail.

For further information please contact: Jonas Ornstein, CEO of Betting Promotion Sweden AB.

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Appendix

GROUP INCOME STATEMENT (KEUR)

2013 2012 2013 2012

Note Apr-Jun Apr-Jun Jan-Jun Jan-Jun

Net turnover 805 1,179 1,450 1,843

Work performed by the company for its own

use and capitalized 60 73 109 130

Trading fees -303 -337 -674 -722

Other external expenses -301 -298 -649 -650

Staff expenses -444 -535 -900 -1,023

Depreciation -72 -79 -147 -152

Operating income -255 3 -811 -574

Financial net 1 -169 12 -137 -4

Income after financial items -424 15 -948 -578

Income taxes - - - -

Income for the period -424 15 -948 -578

Attributed to:

Equity Holders of the Parent Company -424 15 -948 -578

Gross margin (%) 0.39 0.49 0.27 0.32

Operating margin (%) -51 0 -105 -51

Earnings per share before & after dilution

(EUR) -0.04 0.00 -0.10 -0.06

Average number of shares, (thousand) 9,520 9,520 9,520 9,520 Number of shares outstanding, (thousand) 9,520 9,520 9,520 9,520

Note 1

Financial net includes a write off relating to GameVillage and Key Quest of 17 KEUR and 106 KEUR respectively.

STATEMENT OF COMPREHENSIVE INCOME (KEUR)

2013 2012 2013 2012

Apr-Jun Apr-Jun Jan-Jun Jan-Jun

Income for the period -424 15 -948 -578

Recalculation difference -7 1 -3 2

Total other comprehensive income for the period -431 16 -951 -576

Attributed to:

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GROUP BALANCE SHEET (KEUR)

30 Jun 30 Jun 31 Dec

Note 2013 2012 2012

Assets

Intangible assets 1,285 1,334 1,314

Tangible assets 440 98 87

Financial assets 2 250 802 651

Deferred tax assets 208 295 208

Total non-current assets 2,183 2,529 2,260

Short-term receivables 2 898 796 804

Marketable securities - 3 3

Cash and bank accounts 3 4,517 4,823 5,542

Total current assets 5,415 5,622 6,349

Total assets 7,598 8,151 8,609

Shareholders’ equity and liabilities

Share capital 2,136 2,136 2,136

Additional contributed capital 1,363 1,363 1,363

Reserves -753 -752 -750

Retained earnings incl income for the period 4,616 5,102 5,564

Total equity attributed to parent company 7,362 7,849 8,313

Total shareholders’ equity 7,362 7,849 8,313

Deferred Tax Liabilities - 40 -

Current Liabilities 236 262 296

Total liabilities 236 302 296

Total shareholders’ equity and liabilities 7,598 8,151 8,609

Note 2

Financial Assets and short term receivable comprise from a receivable of 250 KEUR (711) and 450 KEUR (-) respectively, arising from the sale of GameVillage.

Note 3

Cash and bank accounts include cash assets held with customers. As at 30 June 2013 cash held with customers amounted to 3,354 KEUR (4,577) and as at 31 December 2012 3,600 KEUR.

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GROUP CASH-FLOW STATEMENT (KEUR)

2013 2012

Note Jan-Jun Jan-Jun

Income after financial items 4 -815 -584 Depreciation & gain/losses from disposal/sale of

fixed assets 149 161

Taxes -6 -

Cash flow from change in working capital -71 -261

Cash flow from operating activities -601 -684

Cash flow from investing activities 420 -63

Cash flow from financing activities - -

Cash flow for the period -1,021 -747

Cash and cash equivalents, start of period 5,542 5,570 Translation difference on cash and cash

equivalents -4 0

Cash and cash equivalents, end of period 4,517 4,823

Note 4

The difference in income after financial items compared to the Group Income Statement relates to non cash financial items such as unpaid interest and unrealized currency differences.

GROUP CHANGES IN SHAREHOLDERS’ EQUITY (KEUR)

2013 2012 2012

Jan-Jun Jan-Jun Jan-Jun

Equity Attributed to Parent Company

Total equity at beginning of period 8,313 8,425 8,425

Total comprehensive income for the period -951 -576 -112

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PARENT COMPANY INCOME STATEMENT (KEUR)

2013 2012 2013 2012

Apr-Jun Apr-Jun Jan-Jun Jan-Jun

Net turnover 120 120 240 240

Other external expenses -84 -101 -164 -138

Staff expenses -10 -35 -26 -66

Depreciation - -0 - -0

Operating income 26 -16 50 37

Interest income and similar credits 0 9 19 10

Interest expense and similar credits -27 -12 -30 -14

Income after financial items -1 -19 39 33

Income taxes - - - -

Income for the period -1 -19 39 33

PARENT COMPANY BALANCE SHEET (KEUR)

30 Jun 31 Dec

2013 2012 Assets

Financial assets 11,373 11,367

Total non-current assets 11,373 11,367

Short-term receivables 736 709

Marketable securities - 3

Cash and bank accounts 42 68

Total current assets 778 780

Total assets 12,151 12,147

Shareholders’ equity and liabilities Restricted Capital

Share capital 2,136 2,136

Non-Restricted Capital

Share premium reserve 250 250

Retained earnings 9,708 9,861

Income for the period 39 -153

Total shareholders’ equity 12,133 12,094

Current liabilities 18 53

Total liabilities 18 53

References

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