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Figure

Figure 1.1A simple model for objective setting for e-mail marketing. With permission of Elsevier Science
Figure 1.4E-mail newsletter from Advantage Travel Centres (www.advantage4travel.com) (Source:David Mill, MediaCo (www.media.co.uk)
Figure 1.5E-mail creative for the Virgin Atlantic Fly Free For Life campaign
Figure 1.6Landing page competition creative for the Virgin Atlantic Fly Free For Life campaign
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