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6j

fm

0209

Acquisition of a majority stake

in PIN Group AG

Unique opportunity for growth

Analyst & Investor Conference Call

July 2, 2007

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Disclaimer

This document, which has been issued by Axel Springer Aktiengesellschaft (the "Company"), comprises the written materials/slides for a presentation of the management.

Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions and expectations contained herein are fair and reasonable no representation or warranty, express or implied, is given by or on behalf of the Company, any of its directors, or any other person as to the accuracy or completeness of the information or opinions contained in this document and no liability is accepted for any such information or opinions.

This document contains forward looking statements which involves risks and uncertainties. These forward looking statements speak only as of the date of this document and are based on numerous assumptions which may or may not prove to be correct. The actual performance and results of the business of the Company could differ materially from the performance and results discussed in this document.

The Company undertakes no obligation to publicly update or revise any forward looking statements or other information contained herein whether as a result of new information, future events or otherwise.

This document does not constitute or form any part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any shares in the Company, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation thereto.

This document nor any copy of it may be taken or transmitted into the United States of America, Canada, Australia or Japan or distributed, directly or indirectly, in the said countries or to any persons resident in said countries. The distribution of this document in other jurisdictions may be restricted by law and persons into whose possession this document comes should inform themselves about, and observe, any such restrictions.

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Agenda

1.

Overview of PIN Group AG

2.

Key Deal Terms and Impact on Axel Springer

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PIN is the 2nd largest mail services provider in Germany

„

Founded in 2005 by leading publishers and logistics expert

„

> 7,000 employees (as of April 2007)

„

More than 60 regional mail distributors, organized in 6 sales

regions

„

Fully licensed for all services, including mail < 50 g, enabling PIN

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Target Structure of PIN PIN Group AG in September 2007

Pre-Deal Shareholder Structure

AS AG 23,5% Holtzbrinck 23,5% Rosalia 23,5% WAZ 23,5% Madsack 5,9%

1

Transaction

AS AG 71,6% Holtzbrinck 5,6% Rosalia 11,2% WAZ 5,6% Madsack 5,9%

2

After integration of West Mail and others by September 2007

AS AG 63,7% Holtzbrinck 5,0% Rosalia 10,0% WAZ 5,0% Madsack 5,3%

West Mail and others

11,0%

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Competitive strengths

Coverage

1.

Cost structure

2.

Scalability

3.

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Early mover with nationwide coverage

2007

Setup and acquisition of

regional mail services

3.

Nationwide integrated mail

business

2006

Setup of an nationwide

mail logistics infrastructure

2.

Supra-regional mail

business

2005

Contribution/setup of

regional mail services

1.

Regional mail business

PIN subsidiaries PIN subsidiaries Hubs PIN subsidiaries Hubs

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PIN has the second nationwide mail network with mainly own last

mile delivery

PIN structures

PIN Delivery Network

DPAG Delivery Network

Currently non-PIN structures DPAG structures

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Lean structures for the benefit of customers

Efficient cost structure

ƒ

Flexible and lean cost structure aligned with current and future business

needs

ƒ

Efficient use of sorting systems and fewer sorting centers

ƒ

Lean shared services center and administration

ƒ

Low capex requirements

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02.07.2007 10

Highly scalable business

Letters

per deliverer

time

e.g. PIN

Stuttgart

e.g.

PIN Berlin

Bags full

Break even

Profitable

Reschedule

tours

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Analysts

1)

expect market share of private competitors to increase

to 27% by 2012

Market share today

Market forecast

100% = ~€10bn (2007)

2) Deutsche Post Other competitors Forecast 2012: 27% market share for all competitors* 18.683 18.618 18.557 18.500 18.447 18.324 27% 23% 20% 17% 13% 10% 2007 2008 2009 2010 2011 2012 Mailings in million units

Market share competitors of DP AG

1) Market studies by Morgan Stanley (September 2006) and Mercer Consulting (April 2007) 2) Own calculations based on 2006 figures (Bundesnetzagentur).

90%

~6% ~4%

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Strong revenue growth prospects

Revenues per quarter

30

71

Q1 2006

Q1 2007

Revenues per year

168

~ 350

FY 2006

FY 2007e

+136% +108%

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Key drivers of growth

Integration of further regional mail distributors (increased own

coverage)

1.

Increased marketing of nationwide offer

2.

Quality improvement through control of the complete delivery

process

3.

Flexible offering: High-price track-and-trace as well as economy

letter

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Agenda

1.

Overview of PIN Group AG

2.

Key Deal Terms and Impact on Axel Springer

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„

Step 1: Increase of Axel Springer stake in PIN Group

from 23.5% to 71.6%

„

Purchase price of €510m for 48.1%, valuing PIN Group at €1.1bn

1)

„

Total Axel Springer investment

2)

of app. €530m for 71.6%

„

Step 2: Agreed integration of West Mail and other regional

publishing houses

3)

for the price of app. 11% PIN-shares

„

Financing through existing credit line

„

Closing expected for July 2007, subject to merger control clearance

Transaction overview

1)Including financial liabilities of PIN Group of €45m as of 31/03/07 2)Including acquisition cost for the initial stake

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PIN Group: significant revenue growth envisaged

PIN Group Revenue in €m

Key Financials

„

Accelerating growth: increasing revenue

mid-term by €1.5-2bn (15 to 20% market share).

„

Mail services to become new major business

segment

„

PIN Group: EBITDA break even in 2007, EBITA

break even in 2008

„

PIN Group long-term target EBITDA margin

of ~ 15%

„

EPS accretive by 2010, cash accretive by 2009

„

Low Capex requirements: ≤ €40m p.a.

„

No further financing needed

2006

2007e

2010e

2015e

1.5-2bn

~ 350m

168m

PIN Group EBITDA target margin

in 2015

1)

: ~ 15%

1) EBITA contribution to Axel Springer dependent on purchase price allocation effects

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After acquisitions efficient capital structure

~350

266

6/2007e

12/2007e

~1,500

3/2007

Zanox Ringier auFeminin PIN Polsat Other Dividend payment wallstreet:online Amiado

Net debt

1)

in €m

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Agenda

1.

Overview of PIN Group AG

2.

Key Deal Terms and Impact on Axel Springer

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Investment rationale

Unique opportunity to capitalize on strong growth prospects for

No. 2 mail service provider

1.

Fast growing business, rapidly gaining market share

2.

96% coverage of German households with mainly PIN owned last

mile access

3.

Additional strong pillar for Axel Springer, leveraging proven

expertise in distribution into the mail services market

4.

Beneficiary of one of the last big German liberalisation processes

5.

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Appendix

Claudia Thomé

Head of Investor Relations

Phone: +49 (0)30 2591 77421

Mobile: +49 (0)160 90445035

Email:

[email protected]

Daniel Fard-Yazdani

Investor Relations Manager

Phone: +49 (0)30 2591 77425

Mobile: +49 (0)151 52844459

Email:

[email protected]

Axel Springer AG

Axel-Springer-Str. 65

10888 Berlin / Germany

Fax: +49 (0)30 2591 77422

References

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