Social Media for Marketing 2: Promoting Your Business

(1)

1

Social Media for Marketing 2:

Promoting Your Business

.

(2)

Fast Forward New Mexico connecting you to a world of opportunities www.fastforwardnm.org

These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

Fast Forward New Mexico

2

connecting you to a world

of opportunities

(3)

Fast Forward Course Offerings

LEVEL II Courses

Internet Tools for Business (Part 1)

Social Media Marketing: Choosing the Right Tools



Social Media Marketing: Promoting Your

Business

(4)

These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

Survey

If you haven’t already done this survey,

please go to

(5)

5

Social Media 2: Course Outline

• Search engine optimization

• Google analytics & other measuring tools

• Estimating return on investment (ROI)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

• An overview of social media tools

• Social media niche sites (a sampler)

• Creating a social media marketing plan

(6)

Class Goals Part B - Today

• Sample social media niche sites

• Decide which social media are best for your

business on the basis of target market,

message, and skill set

• Create a mini-social media marketing plan to

implement 2 social media techniques

• Work on any one social media task: your blog,

optimizing Facebook, Twitter, Linkedin, etc.

(7)

Social Media Tools

• Tracking Social Media

o SocialMention.com, Google.com/alerts,

Digg.com

• URL Shorteners

o Bit.ly, tinyURL, SnipURL

• Social Sharing & Follow Us Buttons

o Addthis, ShareThis

(8)

8

What to Monitor and Why

• Stay up-to-date on industry

• Watch trendlines on topics on volume of comments

• Monitor success of press release or other promotion

• Monitor for intellectual property infringement

• Obtain customer feedback and input

• Track what’s being said about

your company & products

• Research markets and

competition

(9)

Terms to Monitor

• Company name

• Domain name

• Names of employees

who speak with public

• Product names and URLs

• Competitors’ names

• Keywords

• Topic tags

(10)

Social Mention

(11)

(12)

(13)

Fast Forward New Mexico connecting you to a world of opportunities www.fastforwardnm.org

Log In to Your Google Account to

Manage Your Alerts

(14)

14

(15)

These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

URL Shorteners for Twitter

http://bit.ly

(16)

• Post everywhere to cross-link Web

site, blog, newsletter, etc.

• Use a call to action (Like Us on )

• Programmer may have to add for you;

links to other elements of

your

Web

presence

• Get from many places or source sites

e.g. www.openshareicons.com

(17)

These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

Social Sharing Buttons

• Goes viral - makes it easy for

others to recommend

• Addthis.com, sharethis.com;

always register for “analytics”

• Generates code that goes on a

page; programmer inserts

• Remember: these links go to

other

people’s social media or

email

• Always include Email Link and

Bookmark as options

(18)

Use Share & Follow Us Functions on

(19)

19

Dashboards

• Save time; pre-schedule tweets

• Organize content

• Post on other social media channels

simultaneously

• Several options:

o TweetDeck

(acquired by Twitter for > $40M in May 2011)

o Netvibes

o HootSuite

(20)

20

(21)

21

TweetDeck Dashboard also

Organizes Twitter Stream

(22)

22

(23)

These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.

Survey

• If you haven’t already completed this in

another class, please go to:

www.surveymonkey.com/s/ffnmbber

(24)

24

(25)

Fast Forward New Mexico connecting you to a world of opportunities www.fastforwardnm.org

Niche Social Media: Source Lists

• Mashable.com

http://mashable.com/social-media (then search)

• SEOmoz.com

www.seomoz.org/article/soci

al-media-marketing-tactics

• Wikipedia

http://en.wikipedia.org/wiki/

List_of_social_networking_

websites

(26)

26

Demonstration : Geolocation

fourcornersgeotourism.com

Foursquare.com

(27)

27

Foursquare

Marketing

(28)

28

Ning.com Communities

Can Become Your Primary Site

(29)

29

(30)

30

Social Media Marketing Goals &

Objectives

• What are you trying to achieve?

o Leads, customers, online sales, visitors offline?

• What objectives can you specify?

• How will you measure success?

• What is your budget?

• How long will it take you to recover your

investment?

(31)

31

Social Media Strategy & Tactics

• Who is your target market (demographics)?

• What social media do they use?

• What skills, staff, and other resources do you

have available?

• How much time will you allocate to social

media vs. other marketing - estimate 2

hours/channel/week!

• What social media channels will you use? Try

to do only 1-2 major channels at a time.

(32)

32

Social Media Implementation Plan

• Who will do the work?

• When will they do it?

o Use google.com/calendar or calendar.yahoo.com

• What performance metrics will they report

and when?

(33)

33

Fill Out Your Social Media Marketing

Plan & Discuss

(34)

34

Take a Break; Then Work on Your

Specific Social Media Marketing

Need

(35)

• What is the most important thing for your business

that you’ll take away from this session?

• What topics could we leave out – or talk more

about?

• Did you learn what you hoped to learn?

• For these slides, go to:

www.watermelonweb.com/marketingresources.htm

• For more help with business issues, go to:

www.nmsbdc.org/sandoval or /albuquerque or

• www.fastforwardnm.org/resources/smallbusiness

(36)

Survey

• Even if you did this one before, please

complete this survey for this section of the

course

www.surveymonkey.com/s/ffnmpost2

(37)

37

Thank you from Fast Forward New Mexico

• We appreciate the time you spent with us.

• We hope to see you at the next training!

(38)

1

Social Media for Marketing 2:

Promoting Your Business

.

(39)

Fast Forward New Mexico

2

connecting you to a world

of opportunities

(40)

Fast Forward Course Offerings

LEVEL II Courses

Social Media Marketing: Choosing the Right Tools



Social Media Marketing: Promoting Your

Business

(41)

Survey

If you haven’t already done this survey,

please go to

(42)

5

Social Media 2: Course Outline

• Search engine optimization

• Google analytics & other measuring tools

• Estimating return on investment (ROI)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

• Social media niche sites (a sampler)

• Creating a social media marketing plan

(43)

Class Goals Part B - Today

• Sample social media niche sites

• Decide which social media are best for your

business on the basis of target market,

message, and skill set

• Create a mini-social media marketing plan to

implement 2 social media techniques

• Work on any one social media task: your blog,

optimizing Facebook, Twitter, Linkedin, etc.

(44)

Social Media Tools

• Tracking Social Media

o SocialMention.com, Google.com/alerts,

Digg.com

• URL Shorteners

o Bit.ly, tinyURL, SnipURL

• Social Sharing & Follow Us Buttons

o Addthis, ShareThis

(45)

Social Media Marketing 2 a/b Rio Rancho

051811 FastForwardNM

88

8

What to Monitor and Why

• Stay up-to-date on industry

• Watch trendlines on topics on volume of comments

• Monitor success of press release or other promotion

• Monitor for intellectual property infringement

• Obtain customer feedback and input

• Track what’s being said about

your company & products

• Research markets and

competition

(46)

99

Terms to Monitor

• Company name

• Domain name

• Names of employees

who speak with public

• Product names and URLs

• Competitors’ names

• Keywords

(47)

10

Social Mention

(48)

11

(49)

(50)

Log In to Your Google Account to

Manage Your Alerts

(51)

14

(52)

URL Shorteners for Twitter

http://bit.ly

(53)

• Post everywhere to cross-link Web

site, blog, newsletter, etc.

• Use a call to action (Like Us on )

• Programmer may have to add for you;

links to other elements of your Web

presence

• Get from many places or source sites

e.g. www.openshareicons.com

(54)

Social Sharing Buttons

• Goes viral - makes it easy for

others to recommend

• Addthis.com, sharethis.com;

always register for “analytics”

• Generates code that goes on a

page; programmer inserts

• Remember: these links go to

other

people’s social media or

email

• Always include Email Link and

Bookmark as options

(55)

Use Share & Follow Us Functions on

(56)

19

Dashboards

• Save time; pre-schedule tweets

• Organize content

• Post on other social media channels

simultaneously

• Several options:

o TweetDeck

(acquired by Twitter for > $40M in May 2011)

o Netvibes

o HootSuite

(57)

20

(58)

21

TweetDeck Dashboard also

Organizes Twitter Stream

(59)

22

(60)

Survey

• If you haven’t already completed this in

another class, please go to:

www.surveymonkey.com/s/ffnmbber

(61)

These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010.₂₄

(62)

Social Media Marketing 2 a/b Rio Rancho

25

Niche Social Media: Source Lists

• Mashable.com

http://mashable.com/social-media (then search)

• SEOmoz.com

www.seomoz.org/article/soci

al-media-marketing-tactics

• Wikipedia

http://en.wikipedia.org/wiki/

List_of_social_networking_

websites

(63)

26

Demonstration : Geolocation

fourcornersgeotourism.com

Foursquare.com

(64)

27

Foursquare

Marketing

(65)

28

Ning.com Communities

Can Become Your Primary Site

(66)

29

(67)

30

Social Media Marketing Goals &

Objectives

• What are you trying to achieve?

o Leads, customers, online sales, visitors offline?

• What objectives can you specify?

• How will you measure success?

• What is your budget?

• How long will it take you to recover your

investment?

(68)

31

Social Media Strategy & Tactics

• Who is your target market (demographics)?

• What social media do they use?

• What skills, staff, and other resources do you

have available?

• How much time will you allocate to social

media vs. other marketing - estimate 2

hours/channel/week!

• What social media channels will you use? Try

to do only 1-2 major channels at a time.

(69)

32

Social Media Implementation Plan

• Who will do the work?

• When will they do it?

o Use google.com/calendar or calendar.yahoo.com

• What performance metrics will they report

and when?

(70)

33

Fill Out Your Social Media Marketing

Plan & Discuss

(71)

34

Take a Break; Then Work on Your

Specific Social Media Marketing

Need

(72)

35

• What is the most important thing for your business

that you’ll take away from this session?

• What topics could we leave out – or talk more

about?

• Did you learn what you hoped to learn?

• For these slides, go to:

www.watermelonweb.com/marketingresources.htm

• For more help with business issues, go to:

www.nmsbdc.org/sandoval or /albuquerque or

• www.fastforwardnm.org/resources/smallbusiness

(73)

Survey

• Even if you did this one before, please

complete this survey for this section of the

course

www.surveymonkey.com/s/ffnmpost2

(74)

These materials are copyright protected and may not be altered or used for commercial purposes. New Mexico State Library, 2010. ₃₇

Thank you from Fast Forward New Mexico

• We appreciate the time you spent with us.

• We hope to see you at the next training!