PURE Identity Manual

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PURE Insights

Volume 1

Article 3

2012

PURE Identity Manual

Cristin Stevens

Western Oregon University

, [email protected]

Follow this and additional works at:

https://digitalcommons.wou.edu/pure

Part of the

Graphic Design Commons

This Article is brought to you for free and open access by the Student Scholarship at Digital Commons@WOU. It has been accepted for inclusion in

PURE Insights by an authorized editor of Digital Commons@WOU. For more information, please contact

[email protected].

Recommended Citation

(2)

Abstract

Published standards are essential for providing consistency in a organization’s graphic identity. This set of

standards was selected in 2010 by the PURE Executive Committee to provided the basis for that set of

standards for PURE.

The aims of this brand identity are:

• To create a single, consistent, and clear visual identity for PURE: Program for Undergraduate Research

Experiences.

• To project PURE as a professional, reliable, dynamic and contemporary organization.

• To standardize the organization’s visual presentation in a number of applications, thereby increasing

consistency of the image projected

From the Editor:

This manual was submitted to the PURE executive committee along with five others during

the 2009-2010 academic year. It was selected by the committee for use in PURE publications. Some changes

have been made as PURE has evolved, but the manual in itself remains an outstanding example of WOU

undergraduate work.

Keywords

PURE, design, graphic design, identity

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A publication of the Program for Undergraduate Research Experiences at Western Oregon University

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digitalcommons.wou.edu/pure

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2012

Cristin Stevens,

Western Oregon University

Faculty Sponsor:

Jen Bracy

Published standards are essential for providing consistency in a organization

ʼ

s graphic identity. This set of

standards was selected in 2010 by the PURE Executive Committee to provided the basis for that set of standards

for PURE.

The aims of this brand identity are:

•

To create a single, consistent, and clear visual identity for PURE: Program for Undergraduate Research

Experiences.

•

To project PURE as a professional, reliable, dynamic and contemporary organization.

•

To standardize the organization

ʼ

s visual presentation in a number of applications, thereby increasing

consistency of the image projected.

u

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!

Stevens | PURE Identity Manual

PURE Insights

Volume 1, Issue 1

Contents

Introduction

Logo & Tagline

Typography

Colors

Images & Graphic Elements

Stationery

Website

Cover Art

Article Template

Promotional Tools

08

09

10

01

02

03

04

06

11

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Introduction

To create a single, consistent, and clear

visual identity for PURE Journal: Program for

Undergraduate Research Experiences.

To project PURE as a professional, reliable,

dynamic and contemporary organization.

To standardize the organization’s visual

presentation in a number of applications,

thereby increasing consistency of the image

projected.

01

Published standards are essential for providing

consistency in a organization’s graphic identity.

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PURE Insights

Volume 1, Issue 1

Logo & Tagline

02

The PURE logo is about combining the style of

a scholarly journal and the concept of forward

thinking. The background box, highlighting the

letter ‘u’, communicates a playful yet traditional

manuscript reference. The highlighted and italic

letter ‘u’ serves the purpose of showcasing

PURE as a journal that is for students. The use

of serif and sans serif font composes a logo

where traditional meets modern.

Program for Undergraduate

Research Experiences

pure

p

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Typography

03

The two typefaces for PURE are

a serif and sans serif font: Didot

and Geneva. These two typefaces

complement one another as well as

the identity.

Didot Regular

This is used for the majority of the

acronym.

Didot Italic

This is used to highlight the ‘u’ as

to showcase that PURE is a journal

for students.

Geneva Regular

This is used for the tagline and

most body text.

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

DIDOT REGULAR

0123456789

DIDOT ITALIC

0123456789

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PURE Insights

Volume 1, Issue 1

Colors

04

PURE Purple

PANTONE 518U

70C 100M 55Y 25K

102R 51G 100B

PURE Light Purple 54%

PANTONE 518U

70C 100M 55Y 25K

102R 51G 100B

PURE Black

0C 0M 0Y 100K

0R 0G 4B

The color palette for PURE include

spot colors (for uncoated paper

stocks), custom process breakdowns

(CMYK), RGB equivalents for screen

applications and use in Word, Excel

or Powerpoint.

Primary Palette

There are two colors that make up

the primary palette for the PURE

logo: black and Pantone 518U.

3DQWRQH8RϝHUVDVRSKLVWLFDWHG

purple.

Note: Pantone 518U at 54% tint is

used for the background box. Black

is used for the tagline.

Colors

05

PURE Green 100% & 52%

PANTONE 385U

3C 0M 100Y 58K

153R 153G 0B

PURE Blue 100% & 52%

PANTONE 294U

100C 58M 0Y 21K

0R 102G 153B

PURE Red 100% & 52%

PANTONE 216U

0C 95M 40Y 49K

153R 0G 51B

Secondary Palette

The secondary palette provides

three other possible color variations.

Pantone 518U can be replaced by

Pantone 385U, Pantone 294U, or

Pantone 216U.

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PURE Insights

Volume 1, Issue 1

Images & Graphic Elements

06

Images

There is a preference for student photography; however,

whether shooting original photography, selecting from

already-shot images or purchasing stock photography, try

to base decisions on these guidelines:

Aim to use images with natural, outdoor and available

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Strive to use active images of real-life experiences rather

than staged portrait-like shots.

Wherever possible, there is preference for images in full

color, or in greyscale.

Images & Graphic Elements

07

u

Graphics

The primary graphic is the highlighted ‘u’

and can be used in a manner consistent

with the design of the stationery and

promotional tools.

The small squares can be used along a

headline or act as list bullets.

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PURE Insights

Volume 1, Issue 1

Stationery

08

345 N Monmouth Ave Monmouth OR 97361

Program for Undergraduate Research Experiences

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345 N Monmouth Ave Monmouth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email protected]#$%#:,%"$'0%@"03.)121(6%C"2%"3%(#00#%@"2%$.*.:1210%"2".A"9*% /8#0"2210,%/$"3.1(%@"03.)121(%2#:10%3"(/'$,%"9.(%13%:'90":3"31"$%9.02%2')'$3.06 !.:31(03%9'91((+ &.9:"$"2+, &'(")'*+ 7'@"()"$%H,%IJHJ &'(")'*+ K.32" L'(/#9+%7#(" MNIH%O.$03%&3$""3 G9+3'49,%&3#3"%PQP

The PURE stationery design continues to create

unity within the brand identity. The letterhead and

envelope are professional and modern to maintain

the style of a scholarly journal and forward thinking.

Wherever possible in the PURE stationery system

print on bright-white paper stoc

k.

Business Envelope

9.5” x 4.125”

Letterhead

8.5”x11”

Website

09

The PURE website (1024 x 768 pixels) format is consistent with the

Digital Commons model. The two-color palette is converted to the RGB

equivalents for screen applications.

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Spring 2011 Volume 1

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Stevens | PURE Identity Manual

PURE Insights

Volume 1, Issue 1

Cover Art

10

1

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Spring 2011 Volume 1

Research

1

Scholarship

1

Creative Arts

The PURE cover art has a number

one to represent that it is the

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to represent spring. The use of the

black and white logo is meant to

create a cohesive feel between the

one and the logo.

Article Template

11

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PURE Insights

Volume 1, Issue 1

Promotional Tools

12

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“The only source of knowledge is experience”-Albert Einstein

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“The only source of knowledge is experience” -Albert Einstein

Progra mforUnd

ergraduat e Research

Experie nces

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These are some suggested promotional tools

for the PURE brand identity. Both display the

quote by Albert Einstein: “The only source

of knowledge is experience.” There are many

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here are by no means the only applications of

promotion.

Reusable Bag

Shirt

Volume 1

Article 3

https://digitalcommons.wou.edu/pure

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