• Zepto Computers is founded in October 2002 by the former
owners of EET Nordic – one of Europe’s largest component
distributors. EET Nordic is represented in 12 countries.
• The founders of Zepto Computers have an extensive
background within the component industry with more than 20
years of know-how and a network of great value.
• Today Zepto Computers is represented in 14 countries
throughout Europe and has 87 employees at the headoffice in
Hedehusene, Denmark.
To offer the best notebook/TV on the market
based on price, performance and quality
•
The largest notebook manufacturer in the Europe
•
One of the largest LCD-TV manufacturers in Europe
•
All notebooks are built in Denmark
•
Operates on a just-in-time model
•
Offers the customers a 100% built-to-order concept
•
The customers can choose between 30.000 different configurations
Business Concept
We are known for:
• Reliability
• Excellent service and support • Quality products • Know-how • Fast delivery
Your choice:
• Memory • Harddrive • Processors • Software • Insurance/Service • AccessoriesRoadmap LCD-TV
The Zview LCD-TV offers you the best possible picture together with a dynamic sound – all in a elegant Scandinavian design
Roadmap - notebook
The notebooks are being manufactured on a built-to-order basis and meet all demands from low-end to high-end – for every end-user group from students to businesses and hardcore gamers
Design
Much attention is given to provide the notebooks with an attractive but still simple and elegant design, giving the notebooks a quality finish.
• The fastest growing products within the IT business
are TV and notebook.
• The notebook sale in Denmark has increased from
259.000 units in 2003 to 871.700 units in 2007.
Source: IDC• The expectations are that within year 2010
94%
of
all computers being sold are notebooks.
Source: IDCZepto 4% HP 26% Acer 21% Lenovo 16% Dell 9% Toshiba 6% Fuj./Siem. 4% Others 18% Marketshares 3Q 2007 Denmark Source Gartner
Market Development
China is responsible for 98% of the notebook production
1. Quanta – 1200K = IBM, Dell, Gateway, Apple, Toshiba, NEC, Sony, HP, Fujitsu Siemens, Acer 2. Inventec – 1080K = Zepto, HP, BenQ
3. Compal – 1000K = Zepto, Lenovo, Toshiba, Dell, Fujitsu, HP, Acer 4. Wistron – 1000K = Lenovo, Acer, Dell, NEC, HP
5. Uniwill – 150K = Fujitsu Siemens, Soltek, NEC, Max-Data, Infinity 6. Asustek – 120K = ASUS, Sony, Apple, Dell
7. Clevo – 60K = Dell
8. ECS – 60K = Gericom, Medion
Zepto Computers only co-operates with the best barebone manufacturers
Worldwide production
Competitors:
Complete notebooks
Zepto: Other Zepto suppliers:
Barebones Intel, Microsoft, Hitachi, nVidia, Sony, Kingston, A-Data,
• Operates in a just-in-time model
• Able to adjust to monthly price reduction • Visible delivery time
• A new notebook every 6th minute • Present capacity: 1,200 per day • Fast delivery
• Latest technology
• Very competitive pricing
Supply Chain
Competitor:
Hitachi 120GB HDD 700 551 497 0 100 200 300 400 500 600 700 800
dec-06 jan-07 feb-07
Periode P ri s i D K K
Intel Celeron M 430 1,73GHz Processor
750 489 297 0 100 200 300 400 500 600 700 800
dec-06 jan-07 feb-07
Periode P ri s i D K K
Component Price Reduction
In average there is a 10-15% price reduction on components per month
-35%
-39%
-21%
Production 0,9% Barebone 34,6% Components 64,5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Percentage
Cost Structure
Production:- goods from stock - assembling - test - cleaning - pre-shipment Components: - cpu - memory - hard disk - optical drive - wlan - ms vista Barebone: - barebone
Notebook example:
Price DKK 6.935 excl. VAT Price EUR 928 excl. VAT
What the press said
I’m in love
’Don’t tell my girlfriend, but I’m in love – the more I use this stroke of genius from Zepto, the more I want to buy one mys
elf’
Laptopworld.dk on Znote 6214W
Denmark’s fin
est tech expo rt
’It’s cheap, it’s
fast, it’s Denma
rk’s finest tech export. Me et thelaptop t hat’s about to take Europe by storm’ Cnet.co.uk o n Znote6615W D
Multi-media for next to nothing ’A real multi-media notebook which also offers a whole lot of features – and most notably, this PC costs next to nothing’ T3 magazine on Znote 2215W
Zepto – a brand
’Zepto Computers has definitely created something of a brand. Their notebooks continue to pop out in a steady flow and they receive fine reviews’
Alt om Data on Zepto Computers The fastest notebook ever
’Znote 6625WD is without a doubt the fastest notebook I have ever tested Hardware-test.com on Znote 6625WD
We are located around Europe to serve our network of distributors, resellers and end-users
Distribution Channels
Zepto Computers online
• The e-commerce system is synchronised with the Microsoft ERP-system
• The ERP-system handles 8 different currencies • Real-time update on more than 350 websites
Denmark Holland England Germany Finland
Denmark Holland England Finland
Represented in 14 countries
More than 350 websites
Online traffic
546.016unique visitors at www.zepto.com in April 2008 Focus on conversion rate
•
The number of visitors in e.g. March 2008 equals websites like:
o Aok.dk
o Billetnet.dk
o Fpn.dk and more
•
and exceeds the number of visitors on websites like:
o Jobzonen.dk
o TV3.dk
o Bilzonen.dk
o Seoghoer.dk
o Pcworld.dk and more
Source: FDIM – total number of unique visitors
Minimization of workflow
Financial Performance
Danmarks dygtigste IT-virksomhed (nr. 1 kåring okt. 2006)
(in 1.000 DKK)
Year Turnover EBIT
2003 14.824 284 2004 52.771 2.273 2005 87.910 3.366 2006 113.039 6.065 2007 179.157 5.131 2008B 294.030 11.000 2009E 485.150 33.019 2010E 800.497 55.927
Listed at the OMX Stock
exchange
First North
Financial / Market results
• Growth in turnover January 2007: 75% • Growth in turnover February 2007: 122% • Growth in turnover March 2007: 84%
• Turnover record in June 2007 (20,6 mio DKK)
• Turnover record in August 2007 (21,3 mio DKK) – Growth in EBIT: 57% • Turnover record in October 2007 (22 mio DKK)
• Growth in turnover Q1 2008: 37%
• Just elected as a ’Gazelle’ company by Børsen • Just named as Microsoft OEM Partner of the year • Subsidiary in Germany
• Subsidiary in England
• Buys Zepto Sweden and Zepto Norway
Products / Organisation
• Launch of Zepto Zview LCD-TV and Helios designer TV • Zepto opens Zepto Concept Stores in Copenhagen • In January 45 employees – now 87 and vacant positions
Areas of growth for Zepto Computers:
• General market growth Europe (notebook 26% in 2008 / LCD-TV 30% in 2008) • Zepto Computers in Europe (SE + NO)
• Zepto LCD-TV • Digital Home • MS Vista
• New strategic customers, Sonofon / Telenor
Digital Home/Office - Future Products
Possible future products:
- Wireless Storage Device - Ultralight Mobile Device - Windows Phone
- Wireless Device - Media Center PC
Zepto Wireless Hard Drive
Zepto Ultralight Mobile Device
Zepto Windows phone Zepto Notebook
Zepto Wireless LCD-TV Zepto Media Center PC/Server
Questions
• Hvorfor kopierer konkurrenterne ikke vores koncept ?
• Ingen ændringer i de seneste 15 år
• Betydelige omkostninger i tilfælde af ny virksomheds- / produktionsstruktur
• Hvad vil der ske, hvis konkurrenterne lægger pres på leverandørerne ifm. Zepto’s vækst ?
• Leverandøren har en stor interesse i, at vi lykkedes • Den største del af markedet består af 5 udbydere • Hvordan vil Zepto nå de ambitiøse vækstmål ?
• Igennem konkurrenceevnen
• Det er kun nødvendigt med en markedsandel i eks. 2010 på < 0,23% for at nå vores mål • Hvordan sikrer vi fortsat konkurrencedygtighed ?
• I takt med at vi vækster, bliver vores konkurrencevne bedre og bedre • DG 1: 2004 17,70% / 2005 18,00% / 2006 20% / 2007 22.50%
Danmarks dygtigste
IT-virksomhed
Why Zepto Computers
5 good reasons:
• Made in Scandinavia • Elegant designs
• High-quality products with latest technology • Local service and support