VIETNAM BOTTLED WATER MARKET

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MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com

2015 – 2025

VIETNAM BOTTLED WATER MARKET

FORECAST AND OPPORTUNITIES

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S. No. Contents

1. Bottled Water Market : Product Overview 2. Research Methodology

3. Executive Summary 4. Voice of Customer

4.1. Brand Awareness

4.2. Preferred Point of Purchase

4.3. Willingness to Spend

4.4. Factors Influencing Purchase Decision

5. Vietnam Bottled Water Market Overview 6. Vietnam Bottled Water Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type (Still Bottled Water, Carbonated Bottled Water, Flavored Bottled Water, Functional Bottled Water and Others)

6.2.2. By Packaging Material (Plastic, Glass and Others)

6.2.3. By Pack Size (≤330 ml, 331ml – 500ml, 501ml –1000 ml, 1001ml - 1500ml and Greater than 1501ml)

6.2.4. By Origin (Domestic Vs. Imported)

6.2.5. By Distribution Channel (Supermarket/Hypermarket, Convenience/Drug Store, HORECA, Independent Grocery Stores, E-retailers)

6.2.6. By Region (North Vietnam, Central Vietnam and South Vietnam)

6.2.7. By Company

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S. No. Contents

6.3. Market Attractiveness Index (By Product Type, By Packaging Material, By Pack Size, By Origin, By Distribution Channel and By Region)

7. Vietnam Still Bottled Water Market Outlook

7.1.1. By Value

7.2.1. By Packaging Material 7.2.2. By Pack Size 7.2.3. By Origin 7.2.4. By Distribution Channel 7.2.5. By Region 7.3. Pricing Analysis

8. Vietnam Carbonated Bottled Water Market Outlook

8.1.1. By Value

Product

Overview

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7 © TechSci Research 7

Scope of Report

Product of Interest (POI): Bottled Water

Review Period 2015 –2018 Base Year 2019 Estimated Year 2020 Forecast Period 2021 –2025 Year Range

BOTTLED WATER MARKET

ORIGIN

DISTRIBUTION CHANNEL

• Hypermarket / Supermarket • Convenience / Drug Store • HORECA

• Independent Grocery Stores • E-retailers

PACKAGING MATERIAL

• Plastic • Glass

• Others (Aluminum Can, Tetra Pack, etc.)

• Domestic • Imported

Market Segmentation

PRODUCT TYPE

• Still Bottled Water • Carbonated Bottled Water • Flavored Bottled Water • Functional Bottled Water • Others (Artesian Water,

Fluoridated Water, Deionized Water, etc.)

Bottled water is treated to reduce contaminants and render it fit for human consumption. It is then packaged in food grade containers such as polyethylene terephthalate (PET), polypropylene, glass bottles, aluminum cans, tetra pack, etc., and is termed as bottled water. Bottled water can be segmented into several categories, like:

Still bottled water: Normal clean and safe drinking water packaged in food grade containers.

Carbonated bottled water: Carbonated water is prepared by infusion of carbon dioxide under pressure to produce carbonic acid intended to neutralize the acidity and adding taste to the water packaged in food grade containers.

Flavored bottled water: Water containing natural or artificial food grade flavors, sugars and sweeteners packaged in food grade containers.

Functional bottled water: Water containing food grade additives such as vitamins, minerals, acids, herbs, raw fruit extracts, etc., that add extra nutritional value to the plain water.

The market of Vietnam bottled water is expected to witness significant growth during the forecast period owing to the rising health awareness among consumers. Additionally, factors such as economic growth, rising urbanization, increasing disposable income, growing consumer expenditure on healthy food and beverages, among others are further expected to propel the market during the next five years.

PACK SIZE • ≤330 ml, • 331 ml –500ml • 501ml –1000 ml • 1001ml - 1500ml • Greater than 1501ml REGION • North Vietnam • Central Vietnam • South Vietnam

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Research

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Research Methodology

✓ Identifying Key Opinion Leaders ✓ Questionnaire Design ✓ In-depth Interviews Data Collection Developing list of respondents Formulating Questionnaire Market

Profiling ValidationData

Data Analysis

In-depth secondary research was conducted to

determine top players in the bottled water market,

overall market size and segmental market size.

In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry

specialists was developed.

TechSci conducted interviews with industry experts and

industry players for data collection and

verification. Data obtained as a result of primary and secondary research was validated through rigorous triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to

obtain qualitative and quantitative insights about

the bottled water market.

Data Collection

Data Filter

& Analysis IntelligenceResearch &

Actionable

Insights Business_Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments ✓ Market Changing Aspects/Dynamics ✓ Government Policies ✓ Final Conclusion ✓ Market Participants ✓ Key Strengths ✓ LinkedIn ✓ TechSci Internal Database ✓ Factiva ✓ Hoovers Paid Sources ✓ Company Websites ✓ Company Annual Reports

✓ White Paper Study

✓ Financial Reports ✓ Investor Presentations ✓ Regulatory Body ✓ Associations, etc. Secondary Research Primary Research

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Research Methodology

Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Vietnam bottled water market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as scarcity of water and growing awareness towards health & wellness. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Vietnam bottled water market.

Methodology Followed for Calculation of Market Size:

• Market Size, by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as bottled water manufacturers, importers, suppliers, distributors and industry experts.

• The team interviewed more than 15 manufacturers/suppliers/importers, 20 distributors/retailers and five industry experts in Vietnam bottled water market to estimate the overall market size during 2015-2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2015-2019.

• Respondents were asked about the current and future market growth rates, market shares by product type, by packaging material, by pack size, by origin, by distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of bottled water.

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Research Methodology

Methodology Followed for Calculation of Market Shares:

• Market shares by product type, by packaging material, by pack size, by origin, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of bottled water. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Vietnam Bottled Water market, TechSci Research used various forecast techniques such as:

✓ Moving Average ✓ Time Series Analysis

✓ Regression Analysis

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Research Methodology

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

▪

Suntory PepsiCo Vietnam Beverage

Company Ltd.

▪

La Vie Vietnam Ltd.

▪

Coca-Cola Beverages Vietnam Ltd.

▪

Vinh Hao Mineral Water Joint Stock

Company

▪

Sai Gon Beverage Co., Ltd (SAPUWA)

▪

Nam Viet Foods & Beverages Co. Ltd.

▪

Quang Ninh Mineral Water JSC

▪

Asia Food & Beverage Co., Ltd.

▪

Rita Foods & Drinks Co., Ltd.

▪

World Bank

▪

TechSci Research Proprietary Database & Knowledge

Repository

▪

Company Annual Reports

▪

Industry Magazines

▪

Industry Reports

▪

News Dailies

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Industry Brief

According to TechSci Research report, “Vietnam Bottled Water Market By Product Type (Still Bottled Water, Carbonated Bottled Water, Flavored Bottled Water, Functional Bottled Water and Others), By Packaging Material (Plastic, Glass and Others), By Pack Size(≤330 ml, 331 ml – 500ml, 501ml – 1000 ml, 1001ml - 1500ml and Greater than 1501ml), By Origin (Domestic Vs. Imported), By Distribution Channel (Supermarket/Hypermarket, Convenience/Drug Store, HORECA, Independent Grocery Stores, E-retailers), By Region (North Vietnam, Central Vietnam and South Vietnam), Competition, Forecast & Opportunities, 2015– 2025”, Vietnam bottled water market stood at USD 482.53 Million in 2019 and is projected to grow at a CAGR of around 13.49% to reach USD 986.36 million by 2025 on account of deteriorating water quality in many areas of the country, which is resulting in increasing demand for safe and clean drinking water. Moreover, majority of the population remains short of getting access to clean water, owing to rapidly growing population and increasing urbanization rate. Though this demand is partially fulfilled by municipal water supply, it is expected to result in huge demand for bottled water in Vietnam during the forecast period.

Over the past few years, people have become increasingly concerned about their health and hygiene. Owing to rising health risks due to the consumption of contaminated water, awareness among people about the health benefits of clean and safe bottled water is growing in Vietnam. Still mineral bottled water demand is experiencing high year-on-year growth rate in the country. Moreover, young population is becoming more inclined towards functional water, owing to its health benefits due to growing health awareness, and consequently, bottled water business is expected to bloom in Vietnam in the coming years.

Growing population coupled with increasing urbanization rate in Vietnam is resulting in pressure for the supply of clean and safe drinking water, which is partially fulfilled by municipal water supply, thereby creating an opportunity for still bottled water manufacturers and suppliers to reach the masses. Moreover, water treatment plants are not sufficient to meet the demand for drinking water supply in many areas of Vietnam. Additionally, increasing awareness regarding the health benefits of consuming safe and clean drinking water is anticipated to propel the demand for still bottled water in Vietnam.

Some of the major players operating in Vietnam bottled water market are Suntory PepsiCo Vietnam Beverage Company Ltd., La Vie Vietnam Ltd., Coca-Cola Beverages Vietnam Ltd., Vinh Hao Mineral Water Joint Stock Company, Sai Gon Beverage Co. Ltd (SAPUWA), Nam Viet Food & Beverages Co. Ltd., Quang Ninh Mineral Water JSC, Tan Quang Minh Manufacturing and Trading Company Ltd. (BIDRICO), Asia Food & Beverage Co. Ltd., Rita Foods & Drinks Co. Ltd., etc. Constantly growing demand for bottled water in Vietnam is encouraging the manufacturers to increase their production facility to cater the increasing demand, which is expected to drive the growth of Vietnam bottled water in coming years. For instance, Suntory PepsiCo Vietnam Beverages Ltd. (SPVB) started its new beverage plant at the Dien Nam - Dien Ngoc Industrial Zone in central Quang Nam province's Dien Ban town. The plant has 10 production lines with a capacity of 850 million liters per year. The plant, which is located on 14 hectares, involved an investment of USD56 million, to capitalize on the growing domestic and export demand.

“A rise in demand for bottled water has been observed during the pandemic, especially for the bottled drinking water as people were taking more care of their health and avoiding any situation that might make them unwell. Also, during the initial days of pandemic, sales rose due to panic buying, which created short term spike in demand. In addition, companies operating in the bottled water industry have been largely focusing on new product lines such as functional water, flavored water, etc. This rising trend for new product lines apart firm normal drinking water would continue to prevail during the forecast period.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data - Snapshot

Vietnam Bottled Water Market Size, By Value, 2015-2025F (USD Million)

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F

CAGR BY VALUE (2015-2019): xx% CAGR BY VALUE (2020E-2025F): xx%

Vietnam Flavored Bottled Water Market Share, By Packaging Material, By Value, 2015-2025F

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F

Plastic 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Glass 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

Others 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

Vietnam Flavored Bottled Water Market Share, By Distribution Channel, By Value, 2015-2025F

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F

Super Market/Hypermarket 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%

HORECA 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%

Independent Grocery Store 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Convenience/Drug Store 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%

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Report Name: VIETNAM BOTTLED WATER MARKET

FORECAST AND OPPORTUNITIES

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About Us & Disclaimer

TechSci Research is a global market research and consulting companywith offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique‘bottom-up’model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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VIETNAM BOTTLED WATER MARKET

MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com

VIETNAM BOTTLED WATER MARKET

S. No. Contents

S. No. Contents

8. Vietnam Carbonated Bottled Water Market Outlook

Table of Contents

S. No. Contents

Table of Contents

12. Impact of COVID-19 on Bottled Water Market 13. Market Trends & Developments

18. Strategic Recommendations 19. About Us & Disclaimer

Product

Review Period 2015 –2018 Base Year 2019 Estimated Year 2020 Forecast Period 2021 –2025 Year Range

BOTTLED WATER MARKET

Research

Profiling ValidationData

specialists was developed.

tools and internal proprietary database to

Research Methodology

Baseline Methodology

Research Methodology

Methodology Followed for Calculation of Market Shares:

Research Methodology

Partial List of Companies Interviewed Key Secondary Sources

Suntory PepsiCo Vietnam Beverage

Asia Food & Beverage Co., Ltd.

Sample Data - Snapshot

Vietnam Bottled Water Market Size, By Value, 2015-2025F (USD Million)

Report Ordering

About Us & Disclaimer

Related Reports

TechSci Research –North America

B –44, Sector –57, Noida, National Capital Region, U.P. - India