Course descriptions! 2

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Course descriptions

!

2 Basic Subjects

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2

Indonesian Language! 2

Asian Economies! 4

Money Management! 5

Leadership and Entrepreneuship!

7

Cross Cultural Competence Management! 7

Leadership! 9

Entrepreneurship! 12

Logistics and Supply Chain Management!

14

Supply Chain Management! 14

Instruments for Logistics and SCM! 17

Logistics Controlling! 20

Tourism!

22

Tourism Markets! 22

Tourism Marketing and Sales! 24

Sustainability & Tourism! 26

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Course descriptions

Basic Subjects

Indonesian Language BS 1 5 ECTS Language: English/Indonesian Language: English/Indonesian Language: English/Indonesian

Course Description Indonesian is a relatively easy language to learn as it uses the Roman script and is simple to spell and pronounce. As a result, Indonesian is a popular choice for beginners. Developing in the Indonesian islands as the language of maritime trade, Indonesian is

peppered with colourful words from Arabic,

Portuguese, English and Dutch heritage. People have written and spoken Indonesian since ancient times, leaving a rich legacy of literature and poetry. As well as learning how to speak, read and write Indonesian, you will be enriched through exposure to this

fascinating and dynamic culture. As a student, you will have the exciting opportunity to spend a semester studying at an Indonesian university – a life-changing experience not to be missed.

Course Objectives Able to function in daily situations using language skill beyond “survival needs”.

The course has been designed to provide a general understanding of the Indonesian language. The program aims to prepare students in the following skills:

• To understand simple conversation in daily situations • To read simple texts

• To write simple texts

• To learn the expressions Indonesian people generally use

• To make sentences, questions and requests

• To invite or prohibit someone from doing something • To move beyond the basic structures and

expressions

• To understand daily conversation beyond the classroom

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Course Topics • Introduction in Bahasa Indonesia • Pronunciation

• Greeting and leaving • Family/Friends • Numbers

• Days, date and Time • Restaurant and food

• Describing people and objects • Office

• Hobbies and leisure

• Perform simple conversations • Describing the own experience

Course Literature The fundamental material for the course will be the

class lectures, the PowerPoint slides or

transparencies used by the unstructor, and the basic bibliography. For each lecture the instrutor will

recomend the best adapted textbook.

Examination Written Exam

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Asian Economies

BS 2 5 ECTS

Language: English Language: English Language: English

Course Description This course is dedicated to future managers to give them an overview and a deeper understanding of the national economies of Asia.

Agriculture, Industry, Finance, and the Services sector. The role of government, development and economic changes. Regional and international economic relations. Present economic trends. Course Objectives • To give students an overview of the economic

developments of Asian countries during the period covered.

• To increase studentsʹ awareness of the nature of economic thinking and methodology.

Course Topics • The study of ASEAN • Economy of Indonesia • Economy of Malaysia • Economy of Singapore • Economy of Vietnam • Economy of Philippines • Economy of Thailand • Economy of Brunei • Economy of Laos • Economy of Japan • Economy of China • Economy of East Timor • Economy of Taiwan

Serveral web pages are available to enlarge the knowledge and infirm about each topic.

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Money Management

BS 3 5 ECTS

Course Description The focus of this course is in the area of money management. It is dedicated to future managers. We will show managers how to interface with accounting and finance departments, help them to understand how firms meet their financial objectives utilizing financial decision-making.

This course will also explain financial tools and

techniques, which can be used to help firms maximize value by improving decisions relating to capital

budgeting, capital structure, and working capital management.

This course will deal with a number of related topics, including multinational money management, risk management, mergers and acquisitions.

Course Objectives The main goal of this course is to develop a foundation of money management concepts. This will enable to the student to understand how corporations make important investment and financing decisions, and how they establish working capital policies.

This course in money management describes the corporation and its operating environment;

it will help any future manager to understand how the money management of a company work, and how they will be interfacing with finance.

Course Topics • The Goals & Functions of Money Management

• The Corporate Finance Environment • Review of Accounting

• Financial Analysis

• Forecasting

• Operating & Financial Leverage

• Working Capital and the Financial Decision

• Money Markets

• Current Asset Management

• Sources of Short Term Financing

• The Time Value of Money

• Valuation and Rates of Return

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Serveral web pages are available to enlarge the knowledge and infirm about each topic.

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Leadership and Entrepreneuship

Cross Cultural Competence Management

CE 1/1 5 ECTS

Course Description The course treats the topic of international

management at three levels: The macroeconomic level of international economics and politics, the microeconomic level of international business and the individual level of intercultural cooperation.

Course Objectives 1) Students understand the most important

economical and political conditions of inter-national business in the 21st century.

2) Students understand the process of formulating and implementing strategies and structures for international operations.

3) They are able to describe the differences between the major cultural regions, understand the importance of culture in global business and develop basic skills that allow them to manage effectively across cultures. 4) They are able to analyze the economic and cultural situation in a particular business-case and to develop the actions, which would be necessary to be

successful in that business.

Course Topics • Introduction

• Globalization

• Part 1: International Environment • Political Economy

• International Trade

• Foreign Direct Investment • Regional Economic Integration

Part 2: International Business • International Strategy and Structure • International Marketing

• International Sourcing and Production

• Managing the Risks of Internationalisation Part 3 • Cross-cultural Competence

• Cultural Dimensions

• Intercultural Communication • Negotiating across Cultures • Managing Multicultural Teams

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Course Literature

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Leadership

CE 1/2 5 ECTS

Course Description Good leaders have always been expected to be able to solve new problems, capitalize on new

opportunities and navigate through the ever changing landscape of business. Leadership is a complex process by which the leader influences others to perform and achieve. The leadership attributes – belief, values, ethics, character, knowledge, and skills – are all traits which can be learned. This course provides the basis for understanding what leadership is and what leaders do to be successful.

Course Objectives • Define what leadership is and how it is applied at all levels of organizational management

• Understand the basics of leadership and motivation

• Determine what is necessary to lead teams and organizations, and how to

integrate this with business management

• Develop skills in communicating, influencing and negotiating with peers,

subordinates and senior managers

• Become adept at assessing leadership traits and qualities in ourselves and

others

• Learn how to develop leadership in ourselves and others

• Appreciate the importance of organization culture and the leader’s role in

establishing it

• Understand key success factors (KSFs) for successful rollout of management of

change in dynamic organizations

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Course Topics • Leadership

• Leadership models

• The four framework approach • Five practices of top leaders • The three C’s of leadership • Leadership and power • Leadership styles • Establishing Direction

• The leader as visionary • Planning

• Executing

• Influence – leading without authority • Communications

• Basics of effective communications • Barriers to communications

• Non-verbal communication • Active listening

• Feedback • Meetings

• Leadership communications – a model • Problem Solving

• Basic steps to problem solving • Team problem solving

• The leader as a problem solver • Leadership in Management • Delegation • Liaison • Accountability • Relationships • Coach

• The coach as trainer • The coach as counselor • Mentoring

• Leaders as learners • Team Building

• Goal setting • Team leadership

• Ten characteristics of a team leader • Facilitation, mediation, negotiation • Motivation

• Maslov’s hierarchy of needs • Herzberg and motivation • The expectancy theory • Principles of motivation Course Literature

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Entrepreneurship

CE 1/3 5 ECTS

Course Description The purpose of this course is to prepare a ground where the students view entrepreneurship

as a desirable and feasible career option. In particular the course seeks to build the necessary competencies and motivation for a career in entrepreneurship.

Course Objectives After studying this course, the students would be able to build on personal as well as external resources with a view to successfully launching and subsequently managing their enterprises. They would have not only a definite idea as to which support/developmental agency to look up to and for what purpose, but also the necessary know-how and wherewithal for

accessing their help. They would have basic skills in operations, finance, marketing and human resource management.

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Course Topics • Introduction, Overview; Basic Definitions & Concepts of Entrepreneurship

• Entrepreneurial Insights

# Nature

# Role in Economic Development # Intrapreneurship

• Starting a New Venture

# New Ideas

# Opportunity Recognition # Problem Solving

# Product Planning & Development # e-Commerce & Business Start-up • Business Plan Development

• Marketing Plan

# Industry Analysis & Market Research

# The Marketing Mix

# Preparation of the Marketing Plan

# Technology & Marketing • Organizational and Financial Plan

# Types of Ownerships

# Budgeting

# Analysis and Financial Statements

# Financial Ratios • Financing the Venture

# Sources of Capital

# SME

• Expanding the Venture

# Goal Setting – Vision

# Penetration

# Diversification

# Five Forces Model

• Ending a Venture – Exit Strategies, Venture

# Liquidation, Bankruptcy,

# Listing Ventures, Going Public Course Literature

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Logistics and Supply Chain Management

Supply Chain Management

CE 2/1 5 ECTS

Course Description Students develop the ability to conceptualize, design,

and implement supply chains aligned with product, market, and customer characteristics. Business competition is now between supply networks rather than individual corporations. Managing the flow of products, information, and revenue across supply

chains diﬀerentiates the ability of supply networks to

fulfill customer needs. Students develop the ability to evaluate how information flows can substitute for the stock of physical resources, such as inventory, and why such systems succeed or fail. They assess how internet technologies, dynamic markets, and

globalization are impacting supply chain strategies and practices, including logistics, digital coordination of decisions and resources, inventory and risk

management, procurement and supply contracting, product and process design, and revenue

management.

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Course Objectives At the completion of this course, the student should be able to examine the design and performance of supply networks and processes in diﬀerent business contexts. Students develop capabilities inlogistics, digital coordination for supply chain integration, inventory management, risk pooling, procurement, product and process design, and international supply chain management. Specifically, the student will learn to:

• Conceptualize supply chain designs, which are aligned with business models for

manufacturing and service companies

• Configure logistics networks and assess their performance impacts on eﬃciency and service levels

• Manage inventory eﬃciently and pool inventory risks across time, products, channels, and geography.

• Design supply chain contracts for eﬀective governance of supply chain relationships. • Diagnose information integration problems

across the supply chain and their consequent impacts in deploying physical and financial resources

• Evaluate alternate information sharing and lead time compression strategies, and supply chain coordination structures, and their

organizational and performance implications. • Align supply chain integration strategy with the

uncertainty conditions of supply and demand. • Optimally position the push-pull boundary to

leverage economies of scale and economies of scope.

• Evaluate distribution strategies to balance responsiveness and eﬃciency.

• Evaluate strategic alliances for logistics and retailer-supplier relationships, such as vendor managed inventory.

• Manage the benefits and risks of outsourcing. • Evaluate how the logistics process can be

constrained by product design, and the

implications of constraint reduction on logistics performance and market

responsiveness.

• Determine the decision support system requirements for supply chain

management.

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Course Topics • Inventory Management & Risk Pooling

• Introduction and forms of inventory • Single stage inventory control • Economic lot size model

Eﬀect of demand uncertainty • Single period models

• Initial inventory

• Multiple order opportunities • Periodic review policy • Continuous review policy

• Inventory Management & Risk Pooling

• Risk pooling

Centralized versus decentralized systems • Managing inventory in the supply chain • Practical issues

• Inventory Management & Risk Pooling

• Network Planning

• Network design

• Inventory positioning and logistics coordination

• Resource allocation

• Supply Contracts

• Strategic components

• Contracts for make-to-stock supply chain • Contracts for make-to-order supply chain • Contracts with asymmetric information • Contracts for nonstrategic components

• The Value of Information

• Supply Chain Integration

• Functional Products • Innovative products • Eﬃcient supply chains • Responsive supply chains • Agile supply chains

Course Literature

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Instruments for Logistics and SCM

CE 2/2 5 ECTS

Course Description This Supply Chain, Inventory Control and Operations Management program is designed to provide a higher level of competency, confidence and competitiveness in the fields of operations and logistics management. Clients will develop higher skills and efficiency in the usage of computers, the latest and most popular Microsoft office package , selected modules from AccPac as well as all the principles and guidelines for planning and implementations processes in

operational and logistics environments. The course covers all organizational and hierarchal

responsibilities with an emphasis on Planning and Control as well as accepted and proven management techniques to provide the highest level of customer service and satisfaction to clients and meaningful return on investment of stakeholders.

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Course Objectives • To develop an understanding of key drivers of supply chain performance and their

inter-relationships with strategy and other functions of the company such as marketing, manufacturing and accounting.

• To impart analytical and problem solving skills necessary to develop solutions for a variety of supply chain management and design problems and develop an understanding for use of

information technology in supply chain optimization.

• To understand the complexity of inter-firm and intra-firm coordination in implementing programs such as e-collaboration, quick response, jointly managed inventories and strategic alliances. • To develop the ability to design logistics systems

and formulate integrated supply chain strategy, so that all components are not only internally synchronized but also tuned to fit corporate strategy, competitive realities and market needs. • To understand which information should be

exchanged in a supply chain and how it should be used to benefit the entire supply chain. • To identify improvement opportunities that exist

within supply chains in different industries and to quantify the improvements that various supply chain strategies offer.

• To understand which barriers companies face during the implementation of new supply chain strategies.

Course Topics • Introduction to Materials Management • Inventory Fundamentals

• Forecasting

• Production Planning System • Master Scheduling

• Materials Requirements Planning • Capacity Management

• Production Activity Control & Purchasing • Order Quantities

• Independent Demand Ordering Systems • Physical Inventory & Warehouse mgt • Physical Distribution

• Just In Time Manufacturing & TQM • ERP Fundamentals

• Bar Coding

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Course Literature

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Logistics Controlling

CE 2/3 5 ECTS

Course Description Logistics controlling can be seen as the assumption of controlling responsibilities in a company’s logistics unit that support logistics management.

The primary task of logistics controlling is the

provision of information- processing systems based on the management’s information needs. Of course, this information must be acquired in an efficient manner. In addition, attention must be given to specific

interrelationships and coordination problems with other subdivisions of a company. With the transfer of company controlling to a company’s individual

subdivisions, divisional-level controlling coordinates the managerial subsystem within this division. For this reason, the corresponding managerial subsystems have to be linked to other subdivisions in the entire system.

Course Objectives Participants will learn the importance of logistics as a driving force for process improvements to reduce costs and increase profitability. The seminar logistics controlling teaches the tools to design logistics processes result-oriented. The methods of value stream analysis and process design will be practiced in case studies. The procedure is made clear by concrete examples and practical exercises on self-selected processes from the circle of participants.

Course Topics • From strategic to operatve logistics controlling • Implementing a logistics controlling system • Key-Figures and Balance Scorecard in logistics • Leadind and working with Key-Figures and

objective agreement in logistics • Activity accounting in logistics • Controling of stock-, range- and

warehousemanagement

• Production logistics concepts tested

• Procurement-controlling for logistics manager • Key-Figures in transport-management

• Efficient using of logistics-information-systems • Soft-Skills for Logistics-Controller

• Controlling of logistics-service-provider

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Course Literature

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Tourism

Tourism Markets CE 3/1 5 ECTS Language: English Language: English Language: English

Course Description As the recipient of tourism, the destination is a key element of the tourism system and provides the focal point for tourism activity and the study of tourism. Since tourism is consumed where it is produced, the destination comes under intense scrutiny and

pressure from a wide range of sources, providing many challenges for all those involved in tourism in the public and private sectors. This course will examine the key issues that must be considered to effectively market the tourism destination. More specifically, the course evaluates: the factors that influence tourists’ destination choices, the role that branding, image and promotion play in destination marketing, the auditing and management of tourism destinations, marketing destinations in crisis, and the growing importance of the internet as a

communications and market development tool. Course Objectives Ability to develop, organize, commercialize and

maintain excellent tourism products and/or

destinations require fundamental understanding of markets and market segments. This course will enable students to acquire insights into different target

markets in the tourism industry. Further, the course will contribute to students’ understanding of market segmentation bases, how to assess the potential in market segments, how to choose target markets and how to position products for target markets.

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Course Topics • Travel and tourism characteristics and trends • Segmentation, target marketing and positioning • Segmentation bases for travel and tourism

markets

• Buyer behaviour and benefits • Values and lifestyles

• Travel motivation • Geography

• Economic and demographic criteria • Other criteria

• Different methods of segmentation (empirical or up-front)

• Use of quantitative and qualitative scientific methods in segmentation

• Focus groups

• Elicitation of benefits

• Statistical methods for identifying market segments

• Assessment of market potential

• Target market strategies with focus on unique challenges for the tourism industry

• Positioning strategies for tourism products and destinations

Course Literature

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Tourism Marketing and Sales

CE 3/2 5 ECTS

Course Description Marketing of Tourism Destinations

Examines the guidelines for formulating destination-oriented marketing goals and strategies; covers the trend issues and challenges influencing tourism destination marketing and the elements that combine to create an integrated destination marketing system. Course Objectives • Understand the function of positioning in tourism

marketing.

• Explain the impact of competition and its impact in tourism marketing.

• Develop a marketing plan or a destination.

• Explain how intangibles are a part of marketing a tourism destination.

• Analyze the importance of target marketing. • Understand how the target market perceives

competition.

• Define the top ten activities used to market a destination.

• Understand the pricing mix in the marketing of tourist destinations.

• Identify attributes features, or customer benefits of a destination.

• Explain the various positioning approaches used in marketing a

destination.

• Identify current trends influencing tourism destination marketing.

• Explain the components of an integrated destination marketing system.

• Develop a strategic marketing plan.

• Understand how the SOWT analysis is used in destination marketing.

• Develop a presentation to “Sell” a destination. • Understand the role of symbiotic relationships in

destination marketing.

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Course Topics • The marketing plan • Positioning strategies • The marketing mix • Destination development

• New trends in marketing destination • Relationship marketing

• Strategic marketing Course Literature

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Sustainability & Tourism

CE 3/3 5 ECTS

Course Description This course is designed to familiarize students with the concept of sustainable tourism and the integration of sustainable business practices into tourism and hotel operations.

Students will develop the ability to critically evaluate the impacts tourism creates and provide some solutions to mitigate those. Different types of sustainable tourism, including eco tourism will be discussed.

The theoretical knowledge will be illustrated through a variety of case studies from around the world. Field trips will allow students to gain a rare insight into successful business practices.

Course Objectives • Identify the key concepts and issues of sustainability and sustainable tourism

• Describe and evaluate environmental, socio-cultural and economic impacts of tourism • Describe the phenomenon of eco tourism and

position eco tourism in the broader context of sustainable tourism

• Classify and evaluate products and best practices in sustainable tourism

• Apply theoretical knowledge in a practical industry context

• Critically evaluate sustainable tourism business operations

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Course Topics _• _{Introduction to Sustainable Tourism}

• Tourism Impacts, Carrying Capacity and

Visitor Management

Ecotourism: Concept and Definitions

• Sustainable Tourism Environments

• Sustainable Tourism: Markets and Clients

• Sustainable Tourism Business Development

and Planning

• Sustainable Tourism Regulation: Industry

Professionalism and Accreditation

• Community-based Sustainable Tourism /

Indigenous Tourism

• Ecotourism: Interpretation and Conservation

• Sustainability in the Hotel and Resort Industry

• Sustainable Tourism World Survey

Course Literature