Effective Online Teaching Models

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Module 3 Cheat Sheet:

Effective Online

Teaching Models

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Teach and Profit

MODULE 3

Effective Online

Teaching Models

The move that almost

ended my teaching

business… before it even

got started!

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The Online Teaching Business Ladder

Small Group Mastermind & Coaching Programs Small Group Mastermind & Coaching Programs

Advanced Training Courses (201, 301)

Flagship Training Program Flagship Training Program

Low Cost Courses (Clinics, Webinars, Email Courses)

Free Online Courses (Lead Generation, Educational Resources)

Does FREE really mean FREE?

A Deep Thought…

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My Webinar Frenzy

of 2008!

Psychological Trigger

The Power of Reciprocity

If you do something for me that has

value, I’ll return the favor

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Hubspot: Two Types of Free

Lead Generation Training Model

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Ed Dale’s 30 Day Challenge

Ed Dale’s Ladder Progression

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Lead Generation for Products & Services

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The MOOC Revolution

Any free web-based

course that is aimed at

large scale participation

and is provided on an

open-access basis.

The Kahn Academy

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Quick Assessment

What is your end goal for

creating a free course?

Quick Assessment

Generate leads for products & services

Generate leads for premium training courses

Retain customers and clients

Brand recognition

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Low Cost Courses

VALUE PERCEPTION

Are paid courses perceived to be more valuable

than free courses?

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VideoGenesis.com

VAClassroom.com

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Flagship Product

Marie Forleo’s B-School

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Benefits of Flagship Programs

Build a strong and reputable brand around one

main training course

Create a long-term income stream

Establish longer term joint venture partnerships

Great focus on improving one program (as opposed

to updating many)

Advanced Training

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InfusionSoft Training

Benefits of Advanced Programs

Additional income streams

Opportunity to build more specialized, focused

training programs

Able to offer more of an “Online University” feel

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Brendon Burchard’s Mastermind Group

Benefits of Mastermind & Coaching Programs

Offers a more intimate, intensive and interactive

training experience

Lucrative, ongoing income stream for your business

Tangibly see the impact your teaching makes in

individual’s lives.

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Lead

Generation

Model

Lead

Generation

Model

Flagship

Model

Flagship

Model

University

Model

University

Model

3 Primary Teaching Business Models

Other Related Products & Services

One (or Two) Primary Programs

Multiple levels of courses

Action Step

Download Your Online

Teaching Business Planner!

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Teaching Business Planner

2. Using the Teaching Business Ladder, what

initial course would you first create and

why?

3. Thinking long-term, what direction would

you envision your teaching business going

in the next couple years?

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Live Live On-Demand On-Demand Blended Blended Evergreen Evergreen Continuity Continuity

5 Online Teaching Delivery Models

Adoption Training 101

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2. On-Demand (Asynchronous)

Self-study, work at your own pace model

Self directed learning with less real-time engagement

Flexible option to accommodate busy schedules

Automated… YOU do not have to be there while your students learn!

Less accountability

Easier to minimize tech issues

3. Blended Training

Self-scheduled component with some live training

Perfect complement of flexible and interactive learning

Example #1: On-demand training modules with live Q&A Coaching

Example #2:Live training sessions with on-demand library of tutorial videos

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5. Continuity Training

Fixed OR ongoing monthly training

Offer consistent training materials and resources each month (webinars, videos, articles etc…)

Membership, Mastermind or Coaching Pr

ograms

Example: “EQUIP” Adoption Skills Membership Program

Live Live On-Demand On-Demand Blended Blended Evergreen Evergreen Continuity Continuity