Since its inception 25 years ago, The Creative Guild of the Philippines Award competition has been committed to
raising the standards of creativity in the country. It first launched the Ads of the Month and the Ads of the Year
for Television, Print and Radio back in 1987. Renamed KIDLAT in 2008, it continued to celebrate local creativity
using a format employed by most international award shows, namely determining winners per medium.
This year, things change, as KIDLAT becomes the first advertising award show that judges work according to the
product category it is in, regardless of the medium used. By doing so, KIDLAT seeks to mirror the market place
and determine which brands triumph with their breakthrough ideas. Under the main product categories,
participants can choose from either:
Single Medium entry (composed of one or more pieces of work using only one medium)
1.2.
Multi-Media entry (composed of at least 3 pieces of work from different media)
THE BIG CHANGE: BRAND OVER MEDIUM
KIDLAT AWARDS 2016
RULES
EARLY BIRD DEADLINE:
January 16, 2016
E.ZOBEL DIWA AWARDS DEADLINE:
February 19, 2016
JUDGING:
March 3 & 4, 2016, Makati Shangri-La Hotel
EXHIBIT OPENING:
March 9, 2016
AWARDS CEREMONY:
March 12, 2016
FINAL DEADLINE:
January 29, 2016
KEY DATES
KIDLAT FEES
EARLY BIRD RATES:
SINGLE MEDIUM
4As member
Non-4As member
P5,000+12%VAT
P6,000+12% VAT
MULTI-MEDIA4As member
Non-4As member
P7,000+12% VAT
P8,000+12% VAT
-
Please make check payable to
ASSOCIATION OF ACCREDITED ADVERTISING AGENCIES-PHILS.
REGULAR RATES:
SINGLE MEDIUM4As member
Non-4As member
P6,000+12%VAT
P7,500+12% VAT
MULTI-MEDIA4As member
Non-4As member
P8,000+12% VAT
P10,000+12% VAT
RULES & ELIGIBILITY
KIDLAT is open to all 4As and non 4As member agencies based in the Philippines. This includes creative agencies, production houses, media, PR, and design shops.
1.
All entries should have prior permission of the client/owner of the rights of the work. (see requirement)
2.
Entries are subject to pre-screening. The organizers have the right to refuse entries which can offend national or religious sentiment, public taste or which breach any applicable laws or ASC rules. Only the Kidlat Creative Committee can re-classify entries if deemed necessary.
3.
Only entries made by Philippine-based agencies, production houses, media, PR and design shops that have first aired, gone live, been posted online, or made available for public download between January 1, 2015 and January 29, 2016 are qualified for the 2015 Kidlat Awards. Private screenings or previews are not eligible.
4.
Work entered in previous Kidlat shows are not qualified even if its implementation date falls within the dates of eligibility.
5.
Work can only be entered once EXCEPT in the case of corporate image ads, which may be entered in its product category and in the Corporate Image category.
6.
All entries must have been created within the context of a normal paying contract with a client who has covered all media and production costs, except in the case of self-promotion and non-profit ads.
7.
The organizers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
8.
To be eligible, a piece of work must be accompanied by a fully accomplished entry form, complete supporting documents, material requirements and payment, and must be submitted by the final entry deadline. Please refer to the requirements chart.
9.
THE KIDLAT CATEGORIES
meats, fish, seafood, soups, cold-cuts, fruits & vegetables, rice, pasta, sauces, mayonnaise, vinegar, spices, frozen, canned, dried foods, spreads, diet and health foods, chocolate, candy, chewing gum, chips and snacks, nuts, biscuits, cookies, desserts, sugar, jam, honey, peanut butter, syrup, bread, flour, baking ingredients, donuts, breakfast cereals, baby foods, cooking oil
1. Food Products
ready-to-drink milk, chocolate milk, flavored milk, baby formula milk, adult milk, powdered milk, butter, cheese, margarine, yoghurt, ice cream, milk substitutes
2. Dairy Products
furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, utensils, appliances, glassware, linen, baths, toilets, bathroom tissue, home décor, wall & floor coverings, heaters, air conditioners, lamps, clocks, smoke detectors, tools, clothing detergents, cleaning products, shoe polish, air fresheners, insecticides, pesticides, food packaging, foil, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives
5. Household Products/ Appliances
coffee, tea, iced-tea, carbonated drinks, fruit & vegetable juices, mineral water, flavored water, energy drinks, colas
4. Non-Alcoholic Beverage
beer, flavored beer, diet beer, non-alcholic beer, alcomix, wine, champagne, liquor
3. Alcoholic Beverage
THE KIDLAT CATEGORIES
fixed-line services, mobile phone services, internet service providers, cloud services, corporate data solutions, international and domestic call services, GPS services, app-based services, search engines, email, messaging apps
6. Telecommunication & Data Services
mobile phones, software and hardware, computer desktops, laptops, tablets, GPS devices, wearables, mp3 players, alarm clocks, CCTV, televisions, cameras, video cameras
7. Consumer Electronics
make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & condi-tioners, hairspray, gel, mousse, hair color, soap, shower & bath products, sunblock & tanning products, hairdryers, hair curlers, hair straighteners, hairbrushes, combs, wigs, toothpaste, toothbrush, mouthwash, tampons, pantiliners & sanitary napkins, baby & adult diapers, tissues, toilet paper, wet tissue, razors & shaving products, hair removal products, anti-hair-loss lotions, baby oil, earbuds, cotton balls
8. Cosmetics, Personal Care and Beauty products
make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & condi-tioners, hairspray, gel, mousse, hair color, soap, shower & bath products, sunblock & tanning products, hairdryers, hair curlers, hair straighteners, hairbrushes, combs, wigs, toothpaste, toothbrush, mouthwash, tampons, pantiliners & sanitary napkins, baby & adult diapers, tissues, toilet paper, wet tissue, razors & shaving products, hair removal products, anti-hair-loss lotions, baby oil, earbuds, cotton balls
8. Cosmetics, Personal Care and Beauty products
OTC oral medicines & tablets, OTC applications, OTC products and devices, nutraceuticals, vitamins & herbal remedies, diet supplements and products, insect repellents, adhesive plasters, skin remedies, condoms, pregnancy tests, other pharmaceu-tical products, prescription drugs, contact lenses, hearing aids, clinics & hospitals, healthcare services
9. Pharmaceuticals & Industrial Pharmaceuticals
cars, 4-wheel drives, pick-up trucks, vans, motorbikes, scooters, tires, spare parts, accessories, in-car hi-fi, petrol stations, petrol, gasoline, oil batteries, automotive paint, breakdown & servicing companies, car dealers and car finance and leasing, automotive GPS systems, automotive apps, industrial and commercial vehicles
10. Automotive Products & Services
clothing, sports wear, tailoring services, sleepwear, footwear, tights, stockings and socks, footwear, fabrics and sewing mate-rials, jewelry, watches, bags and luggage, designer sunglasses and spectacle frames
11. Clothing, Footwear and Accessories
banks, credit cards, current & savings accounts, remittance services, pawnshops, mortgages & loans, investment companies, personal, health & building insurance, car insurance, medical insurance, pension & retirement plans, buildings development, real estate investment, property, real estate developments, housing and condominium projects
14. Financial Products and Services, Property Development
fastfoods, artisanal and formal dining restaurants, quick-service restaurants, food stores, food stalls, food festivals, food trucks, pop-up restaurants, weekend markets, jollijeeps
13. Fastfoods and Restaurants
department and specialist stores, shopping centers and malls, beauty salons, tattoo parlors, laundry service, supermarkets, convenience stores, DIY stores, drugstores, opticians, hairdressers, grocery shop, specialty stores, photo-processors, TV, video & other rental stores, mail-order companies and catalogs, second hand stores, online stores and auctions
THE KIDLAT CATEGORIES
airlines, train & bus companies, cab services, ferry & cruise lines, travel agencies, travel online services including sites and apps, tourist boards, hotels, resorts, spas, ride-sharing services
15. Travel & Tourism
leisure & theme parks, gyms, health clubs, sporting events, music services, music festivals, arts festivals, concerts, award shows, orchestras and instruments, exhibitions and shows, clubs, bars, museums, art galleries, cinemas & theaters, sports equipment, bicycles, boats, caravans, toys, board games, computer games, game consoles, lotteries, gambling/casinos, golf & country clubs, sex toys, dating services, film trailers
16. Entertainment & Leisure
News, online news, magazines on print and online, books, cable and satellite TV, TV networks and programmes, TV and cable programs and services, radio stations, online forums, blogs, social media platforms
17. Publications and Media
business computers, & software, printers, photocopiers, fax machines, business phone equipment, office furniture and stationery, employment agencies, advertising agencies & production companies, use of advertising, media space, award competitions, image libraries, office supplies, arts and crafts
18. Commercial & Business Equipment and Services
directories, postal services, courier services, electricity, gas, power & water companies, universities, private schools and colleges, language schools, vocations, legal services, architectural service, landscaping, photography services, libraries
19. Utilities and Commercial Public Services
Non-product based company image, competition & event sponsorship, company mergers, flotation & relocation, TV program sponsorship, seasonal greetings, company and individual calling cards
20. Corporate Image
anti-smoking, anti-drugs, anti-drink driving, road safety, health, hygiene, AIDS awareness, political and religious messages, special interest groups, environmental awareness, disability awareness, sex equality, domestic violence, child abuse, chari-ties, blood & organ donation, calamities and disaster preparedness, anti-cyberporn, donation appeals, funds and founda-tions, volunteers, animal rights appeals
21. Fund-raising and Appeals
Pet food, livestock feeds, pet and livestock supplements, veterinary clinic and services, pet grooming, pet stores, veterinary medicines, pet supplies
22. Animal Care
obacco & associated products
23. Others
SINGLE MEDIUM: a single piece of work or a campaign of 2 or more pieces of work using a one medium MULTI-MEDIA: a campaign of at least three pieces of work using more than one medium
There are 22 different product categories in which you can enter work regardless of which medium was used.
Under these categories, you can now choose to enter:
1.
2.
KIDLAT AWARDS
E. Zobel Diwa Award
THE KIDLAT CRAFT CATEGORIES
1. FILM - Best Direction2. FILM - Best Cinematography 3. FILM - Best Editing
4. FILM - Best Visual Effects
5. FILM - Best Animation/3D Imaging 6. FILM - Best Production Design 7. FILM - Best Casting
8. FILM - Best Use of Music 9. FILM - Best Sound Design 10. FILM - Best Copywriting 11. FILM - Best Art Direction 12. RADIO - Best Sound Design
13. RADIO - Best Use of Music 14. RADIO - Best Vocal Performance 15. RADIO - Best Copywriting
16. PRESS - Best Photography 17. PRESS - Best Illustration 18. PRESS – Best 3D Imaging 19. PRESS - Best Art Direction 20. PRESS - Best Copywriting 21. DIGITAL - Best Copywriting
22. DIGITAL - Best Art Direction/Design 23. DIGITAL - Best UX/UI
Kidlat Agency of the Year
Awarded to the agency with the most number of points based on metal wins excluding craft categroies.
Kidlat Advertiser of the Year
Awarded to the client with the most number of points based on metal wins excluding craft categroies.
Kidlat Production House of the Year
Kidlat Best in Medium
Awarded to the production partner with the most number of points based on metal wins in the craft categories only.
Awarded to entries that exemplify the best of their medium or pushed the medium forward. Only entries that have been awarded Gold in the Category judging are eligible for Best In Medium.
The ff. media are:
FILM OUTDOOR
RADIO BELOW THE LINE
PRINT MOBILE
DIGITAL INTEGRATED (multi-media entries)