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The 2ndannual Training & Development Show Middle East took place in December 2013 with over 1,700 attendees from 29 countries representing the full spectrum of the training industry coming together to discuss strategy, showcase innovation and network.
The Training & Development Show Middle East is designed to offer enterprise and government the chance to learn how to better train and develop their workforce. We assist the Learning & Development, H.R and Training departments, by connecting them with solutions providers across learning technology & software, coaching & training courses; who can assist them with their training plans for their employees.
The 3 big themes for 2013 were Digital Learning, Learning & Development, and Training & Talent Innovation.These themes ran through our 2 full days of networking and top regional and international speeches, enabling brainstorming, debates and discussion about the future of training & development.
The 2013 conference contained a keynote session and 3 separate conference streams. The conference was complemented by an exhibition, which brought together 52 global solution providers and hosted networking functions such as business breakfasts, speed networking and the VIP lunch.
Our delegation in 2013 contained many high level attendees from major corporate enterprises and government including Directors and CLevel executives from the British Embassy, Emirates NBD, Emaar, Dubai Smart Government, Department of Economic Development -U.A.E, Al-Futtaim, Abu Dhabi Commercial Bank, Federal National Council, Hilton Worldwide, Ministry of Health, Ministry of Public Works, Nokia, Saudi Aramco, Sharjah Islamic Bank, Union National Bank, VIVA Bahrain, Western Union, Federal Authority of Human Resources, I hope you enjoyed this year’s event and we look forward to welcoming you back to Dubai in 2014.
Nicola Augusti, Project Manager, Terrapinn Middle East T: +971 4 440 2580 E: [email protected]
Insert statistic here – what % of speaker faculty was buy side?
30thSeptember-2ndOctober
2013 attendees
Key Statistics
1751
attendees
29
countries
73%
of attendees from the UAE
81.1%
of attendees looking for solutions / training
Training Providers
18.09%
Oil / Gas / Mining
8.85%
Travel and Hospitality
8.46%
Construction / Engineering
6.60%
Retail
5.75%
Technology
5.43%
Wholesale Trade
4.97%
Government
4.66%
Logistics / Transport
4.19%
Consultancy
4.04%
Service Provider
3.96%
Media
3.73%
Education
3.65%
Finance / Banking
3.26%
Public Services
1.79%
Telecoms
0.93%
Energy
0.78%
Legal
0.78%
Insurance
0.54%
Electronics
0.39%
Real Estate
0.39%
Accountancy
0.31%
Automotive
0.31%
Other
8.15%
Attendees by profile 73% 5% 22%UAE Other Middle East Rest of World
A selection of 2013 attendees
Abu Dhabi Commercial Bank
Abu Dhabi National Oil Company
(ADNOC)
Al Futtaim Group
Al Habtoor Leighton Group
Al Tamimi & Co.
Al Tayer Group
Americana Kuwait Food Company
Aramex
Atlantis The Palm
Bonnington hotel JLT
Chalhoub Group
Department Of Transport
DEWA
Dolphin Energy Ltd
Dubai Aluminum Company
Dubai Duty Free
Dubai Islamic Bank
Dubai Petroleum
Dubai Police
Dubai Duty Free
Dubai Islamic Bank
Dubai Petroleum
Dubai Police
DUBAL
Dusit Thani
Emaar
Emirates Airline
Emirates NBD
Etihad airways
Etihad Rail
Etisalat Group
Federal Authority for
Government Human
Resources (FAHR)
Hilton Hotels & Resorts
JA Resort & Hotels
Jumeirah Group
M. H. Al Shaya
Majid Al Futtaim
Ministry Of Education
Ministry Of Health
Moevenpick Hotels
National Bank Of Abu
Dhabi
National Health
Insurance, Daman
Nestle
Noor Islamic Bank
One And Only Royal
Mirage
Serco Middle East
Shangri-La Hotels
Sharjah Islamic Bank
Standard Chatered Bank
Starwood Hotels
The Address Hotel
Union National Bank
Zurich Insurance ME
Program Highlights
• Olympic gold medalist and international speaker Tim Foster MBE revealed the secrets to achieving goals and how corporations can cultivate the Olympic Spirit within their people.
• How training and development strategies are integral in changing the mindset of a sales team for a competitive advantage with David Yesford, Sr. Vice President, Global Marketing and Support, Wilson Learning Worldwide.
• Ajit Ranade, HR Advisor, Federal Authority for Government Human Resources discussed how to transform learning so that it becomes a part of every day life .
• How to harness the potential of L&D to empower your employees exponentially with Shridhar Sampath, Financial Skills Trainer, Motivaluate Consulting & Training.
• The ABAMIteam uniquely demonstrated how to use Blended Learning to create a new dimension in workplace learning. • Hussein Hallak, CEO, Infin8ventures shared how to build the roadmap to create a Learning Organization of the Future.
The keynote sessions at this year’s Training & Development Show Middle East 2013 contained the
masterminds of HR and training innovation, the experts shaping the future of workforce
Digital Learning: Program Highlights
Learning for the YouTube Generation, utilizing social media tools, LMS & E-learning platforms, augmented reality and the utility of technology and ICT in classroom training.
• Video Arts • The HCMS
• Lynchpin Training, • Xpert Learning,
• Manipal Global Education • International House Dubai • G-Cube
Learning & Development: Program Highlights
Insights into creating business focused L&D department, blended and
experiential learning, motivational techniques through to effectively managing organizational change. • ABAMI • Tanfeeth, • MTa Learning • Bradfield Group • Comworks • The HCMS • Business en Motion
• Cotra Training & Consultancy • The UAE Internal Audit Association
Training & Talent Innovation: Program Highlights
From understanding the new ASTD Competency model and mastering the CPLP exams, to retaining top
employees, growing leaders, and nurturing emerging talent.
• OpenThinking • Eton Institute
• BCS Chartered Institute • Business en Motion
• Cortra Training & Consulting • Global Knowledge
• Infin8 Ventures.
Our 3 seminar theatres packed in 2 days of interactive
This year we hosted around 180 VIP’s from some of the regions largest HR and Workforce Training teams.
As the Networking Manager for the event my role at the event is to: • Ensure that Terrapinn’s online networking tool creates
meaningful business engagements with the delegates you identify as both current and potential clients.
• Facilitate the networking opportunities between your onsite team and the industry professionals you’d like to engage with.
• Create the desired networking environment which enables you to achieve your business development objectives via the event platform.
Onsite at the event this year we facilitated over 115 pre arranged meetings and over 50 on site introductions at our dedicated Networking Lounge.
Andrew Shoesmith Networking Manager
Sample of VIP attendee companies
DP World
VIVA Bahrain
Al Tamimi & Co
ADNIP
Rotana
DUBAL
Ministry of Finance
Ministry of Labour
FEWA
ENOC
Dolphin Energy
GASCO
Sample of meetings that took place across the event
Sponsor/Exhibitor
Meeting With
HCMS
Emirates Flight Catering
Fitch Learning
DP World
Training Alliance
Crown Worldwide
Manipal
EIB/Emirates NBD
ABAMI
Sharjah Islamic Bank
Its a Networking Event
With so many regional HR teams at the show, we understand the importance of networking at the event. Which is why we don’t leave anything to chance and ensure that everyone comes away from the event having met all the prospects they needed to. Our networking activities included the following:
Training & Development Awards 2013
The perfect opportunity to meet with some of the largest HR teams from across the region. The awards evening celebrates excellence and recognized the top teams in categories such as, Best Graduate Trainee Programme, L&D Leader of the Year and Best Internal Training Strategy. With over 80 attendees from HR teams it was a great way to wind down after a busy day at the conference.
VIP Lunch
Our VIP seated lunch brought together around 50 VIP’s, delegates and sponsors, providing an informal networking platform and the perfect opportunity to catch up with decision makers that you had met earlier that morning. The lunch took place on both days of the show and was a great place to meet with several VIP’s at once.
1-2-1 Partnering in our Networking Lounge
To ensure that our sponsors and exhibitors met with their key prospects at the event all our pre-arranged meetings took place in our dedicated Networking Lounge. With 6 tables of meeting space, the area was fully utilized across the 2 days, with any gaps being filled with as many on site introductions as the team could facilitate.Exhibition Floor plan
The event took place in the Dubai World Trade Centre. The floorplan was designed to ensure an excellent experience for all exhibitors. The onsite content and floor features were strategically placed to encourage foot fall throughout the entire show floor. The build was executed by our contractor, Global Exhibition Specialists. They facilitated all exhibitors design and order needs pre show and onsite. Three seminars and the keynotes all ran alongside each other and attendees had the opportunity to browse the learning marketplace as well as benefit from three seminar theatres overflowing with inspirational and exciting free content.
Onsite Signage
A number of high visibility banners were placed throughout the concourse areas of Dubai World Trade Centre and inside the hall. Rigged banners and floor stickers were also placed in the exhibition hall highlighting key features and content. Each attendee registering for the show also received a show guide which was inclusive of all sponsor and exhibitor profiles and the floorplan to help navigate throughout the show.
Off site Activities
The first Training and Development Awards were hosted in the magnificent Address Downtown Hotel. The ballroom over looked the Burj Khalifa as it sparkled in the backdrop for the evening surrounded by the worlds largest dancing fountains. The awards were handed out by the Magician for the evening, Frederic Sharp who also entertained the guests with magic tricks throughout the evening.
www.terrapinn.com/loyaltyasia
This year’s Training and Development Show was the 2nd annual event and we are proud to report our marketing campaign attracted record breaking attendance of senior L&D and HR executives from the region’s leading employers.
Next to traditional marketing channels, we also introduced a series of innovative ideas, capitalising on multiple channels to reach our global target audience. The promotion undertaken was an integrated media campaign using direct mail, digital marketing, social media and press relations. With a great track record of successful events across the Middle East, our marketing campaign went to a wide and engaged audience.
We will be developing and improving our marketing campaign with even more innovative and exciting ideas for The Training and Development Show Middle East 2014 and we are very excited for our sponsors to benefit from our marketing campaign year round in 2014.
www.terrapinn.com/loyaltyasia
Direct Marketing
A 17 page brochure was distributed to our full database via email in September 2014
All brochures and tickets included sponsor and exhibitor logos and an the current event agenda
Main Brochure: Final copy September 2013
Digital Marketing
We ran a fully targeted email campaigns to our database from September 2013. Profiles included retail, construction, telecoms, travel and hospitality.
EDMs (electronic direct mails/html email) went to 15 external database through out 3rdparties
Over 700,000 people have received newsletters either via our media partners or via our own newsletter
21,940 total website visits
Over 2400 downloads were generated for the show
Community Marketing
Our Total Learning community is a big part of our brand. Whitepapers and downloadable content are available through the Total Learning blog.
Content Marketing
We created an ebook titled ‘What is Leadership’ which was distributed to the Total Learning community. Sponsors who opted for content in their package had a branded page dedicated to their views and insights.
Partner Marketing
Reaching out the telecoms communities is a big part of our marketing campaign. We worked with leading publications, websites and databases, including: • HR Review
• IPMA • First Select
• Connector Publishing • CLO Middle East • Akhtaboot • Openthinking • Knowledge Village • Tecom
• CEO Clubs UAE • Laimoon
Join the party!
If you want to know how we can make these statistics work for you, ask us about“Lead generation”. We are now including this in our sponsorship packages, so if you have a got research material or exciting innovations to share, there are a multitude of ways that we can use our social media channels, including content shots, blogs, videos and many more, to extend your own marketing and raise your profile to win new leads...
The Training & Development Show is the region’s leading learning and development trade show attended by government and large corporate enterprises looking to discover new strategies, innovations and technologies that will transform the training sector.
The Training & Development Show Middle Eastwill be back in 2014, and there’s no better time to get involved than now. Sponsor The Training & Development Show to position your company at the forefront of training innovation and excellence.
Planning and marketing are already well underway
for this event. Contact us to find out how you
can be a part of this successful event.
8th-9thDecember 2014 Dubai World Trade Centre Dubai, UAE
