Marketing Research Camp
June 23-24, 2015
Three world-leading scholars
V. Kumar Regents Professor, Lenny Distinguished Chair Professor of Marketing, Executive Director of the Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University. Michael Ahearne Professor of Marketing, C.T. Bauer Endowed Chair in Marketing, Executive Director of the Sales Excellence Institute, Bauer College of Business, University of Houston. Robert W. Palmatier Professor of Marketing, John C. Narver Endowed Professor in Business Administration, Research Director of the Center for Sales &
Marketing Strategy, Foster School of Business,
University of Washington.
A stimulating two-day research gathering
Participants will have the opportunity to attend presentations, workshops, and panel discussions, and exchange ideas with leading marketing scholars.
Presentations Pre-Camp workshop Panel discussion Networking Our distinguished
guests will present their most recent, cutting-edge research. Each presentation will
be followed by a Q&A discussion.
A workshop on Publishing in Scholarly Journals: An Early-Career Perspective,
led by two talented emerging researchers: Jeff Boichuk, Post-doctoral
Fellow, University of Virginia, and
Anita Pansari, Researcher, Georgia State University.
A “Meet the Editors” panel discussion will bring together the Editors of world-leading journals in marketing. The Research Camp will offer
plenty of opportunities to socialize and network in a friendly environment.
Location and Venue
Room 1.01 & 1.02, Maurice Keyworth Building Leeds University Business School
University of Leeds LS2 9JT, Leeds
12:30pm – 02:00pm: Lunch buffet
02:00pm – 02:30pm: Registration
02:30pm – 03:30pm: V. Kumar: Research Presentation and Q&A
03:30pm – 04:00pm: Coffee break
04:00pm – 05:00pm: Robert W. Palmatier: Presentation and Q&A
07:30pm – 09:30pm: Dinner at a restaurant in Leeds City Centre (hospitality of Leeds University Business School)
Day 2: Wednesday, June 24th
09:00am – 10:00am: Michael Ahearne: Research Presentation and Q&A
10:00am – 10:15am: Coffee break
10:15am – 11:15am: V. Kumar: The review process and common reasons for
11:15am – 11:30am: Coffee break
11:30am – 12:30pm: “Meet the Editors” and discussion on publishing in marketing
Panelists: V. Kumar
Journal of Marketing
Robert W. Palmatier
Journal of the Academy of Marketing Science
International Journal of Research in Marketing
Journal of International Marketing
V. Kumar (VK) is the Editor-in-Chief of Journal of Marketing, Regents Professor, Chang Jiang Scholar, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, Executive Director of the Center for Excellence in Brand and Customer Management, and Director of the Ph.D. Program in Marketing at J. Mack Robinson College of Business, Georgia State University. In 2015, VK received the AMS/CUTCO-Vector Marketing Distinguished Marketing Educator Award from the Academy of Marketing Science (AMS) in recognition of his outstanding career achievement as a marketing educator. VK has been recognized with
seven lifetime achievement awards in Marketing Strategy, Inter-Organizational Issues,
Retailing, Business to Business Marketing, and Marketing Research from the AMA and other professional organizations. VK has also received the Paul D. Converse Award, the Sheth
Foundation/Journal of Marketing Long term Impact Award, the Robert Buzzell Award, the Davidson Award, the Paul H. Root Award, the Don Lehmann Award, and the Gary L. Lilien ISMS-MSI Practice Prize Award. He has published over 200 articles in many scholarly journals
in marketing including the Harvard Business Review, Sloan Management Review, Journal of
Marketing, Journal of Marketing Research, Marketing Science, Management Science and Operations Research. His books include Managing Customers for Profit, Customer Relationship Management (CRM), Customer Lifetime Value, Marketing Research, Profitable Customer Engagement, Statistical Methods in CRM, and International Marketing Research. He
has won several awards for his teaching excellence from many institutions. VK also serves as the Editor and Associate Editor for many journals including the Journal of Marketing, Journal of
Marketing Research, Journal of Retailing, and the International Journal of Forecasting. VK lead
the marketing science to marketing practice initiative at the ISMS and has worked with Global Fortune 1000 firms including IBM, P&G, Prudential, ING, HSBC, ICICI and Polo Ralph Lauren to maximize their profits. VK spends his “free” time visiting business leaders to identify challenging problems to solve. He plays Tennis and Basketball to relieve his stress arising out of being in academics. Finally, VK is chosen as Legend in Marketing where Dr. Kumar’s work is published in a 10 volume encyclopedia with commentaries from scholars worldwide.
Michael Ahearne is Senior Editor-Elect of International Journal of Research in Marketing, Area Editor of Journal of Marketing, and Member of the Editorial Review Board of Journal of
the Academy of Marketing Science and Journal of Retailing. He presently is Professor of
Marketing and C.T. Bauer Chair in Marketing at the University of Houston. He is also Executive Director of the Sales Excellence Institute.
Mike's research has primarily focused on improving the performance of salespeople and sales organizations. He has published over 40 articles in leading journals such as Journal of
Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Applied Psychology, and Organizational Behavior and Human Decision Processes. He was recently recognized by the American Marketing Association as one of the
10 most research productive scholars in the field of marketing. His research has been profiled in the Wall Street Journal, Business 2.0, Business Investors Daily, Fox News, INC Magazine and many other news outlets.
Mike's textbook Selling Today: Partnering to Create Customer Value is the highest grossing professional selling textbook in the world, with copies being distributed in over forty countries. Paired with the many teaching awards he has won at the MBA and undergraduate levels in Sales, Sales Management, and Key Account Management, Mike has also had a significant impact outside of the classroom based on the reach of the Sales Excellence Institute, which is widely regarded as the worldwide leader in sales education and research. Mike was recently honored as the inaugural winner of the Neil Rackham Research Dissemination Award for the impact of his research on business practice.
Before entering academia, Mike played professional baseball for the Montreal Expos and worked in marketing research and sales operations for Eli Lilly and PCS Healthcare. He actively consults in many industries including insurance, health care, consumer packaged goods, technology and transportation.
Robert W. Palmatier
Robert W. Palmatier is the incoming Editor-in-Chief for the Journal of the Academy of
Marketing Science. He holds a Bachelors and Masters in Electrical Engineering from Georgia
Institute of Technology, an MBA from Georgia State University, and a Ph.D. from the University of Missouri. He held a one year postdoctoral position at Northwestern University's Kellogg School of Management. He presently is the John C. Narver Chair of Business Administration at the University of Washington’s Foster School of Business.
Prior to academia, he held numerous positions in industry including President & Chief Operating Officer of C&K Components, European General Manager (Paris, France), and Sales & Marketing Manager at Tyco-Raychem Corporation (Swindon, England). He has also served as a Lieutenant onboard nuclear submarines in the United States Navy.
Dr. Palmatier has served as the chair of the National Research Council, the National Academy of Sciences, and the Wright Centers of Innovation proposal selection committee, which awarded grants of $20 million for the development of a new Wright Center of Innovation. He was selected as a member of NASA’s Computing, Information, and Communications Advisory Group to assess the current state of technology development within academia, governmental agencies, and industry for recommending future investments areas. He has worked as a marketing consultant with companies including Cincom, Emerson, Fifth Third Bank, Littelfuse,
Microsoft, Telstra, Raychem, Pacific Propeller, and Manufacturers’ Representative Educational Research Foundation.
His research interest is focused on relationship marketing and marketing strategy with an emphasis on customer relationships in the business-to-business, service, and retail markets. His research has appeared in Journal of Marketing, Journal of Marketing Research, Marketing
Science, Journal of Retailing, Journal of Consumer Psychology, and the International Journal of Research in Marketing. His research has received the Harold H. Maynard and Lou W. Stern
research awards. His research has appeared in the New York Times and on MSNBC and NPR. He teaches marketing strategy in both the EMBA and MBA programs.
Jeff Boichuk is a postdoctoral fellow at the Darden School of Business and winner of the American Marketing Association's 2014 Emerging Scholar award. He has published in the
Journal of Marketing and Journal of Retailing and his research has received press coverage in
the Harvard Business Review and Selling Power Magazine. Jeff will be joining the University of Virginia's McIntire School of Commerce as an assistant professor in August of 2015. He is a graduate of the University of Houston PhD program and has professional experience as a consultant with ZS Associates.
Anita Pansari is a Researcher in the J Mack Robinson College, Department of Marketing at the Georgia State University. Before that, Anita held managerial positions in YES Bank and
Standard Chartered Bank in India. Anita also volunteered for Green Peace International and The Banyan in India. Her interests include studying the challenges and opportunities in the
emerging markets and theory development. She has a Bachelor’s and a Master’s degree in Economics from Madras University, India where she was awarded seven gold medals for her academic performance.