Authorized Reseller Program
F-Series
Q4 2014
F-Series
Welcome Statement
Thank you for your interest in selling Epson SureColor
®F-Series printers.
The authorization criteria in this document, and the attached application, will help us in determining your ability to sell and support this
exciting product line. Upon receipt of your application, the Epson Professional Imaging Regional Manager for your territory will contact
you with the disposition of your application.
Epson reserves the right to approve or disapprove any application in its discretion.
As an Epson Authorized Reseller, or a Reseller applying for SureColor F-Series authorization, it is important you understand the
criteria for receiving and maintaining Epson authorization. This document explains Epson’s requirements currently in effect. Epson
reserves the right to change its ProFocus F-Series Authorization Program, and its authorization criteria when needed, and the right to
terminate our program at any time.
Authorization depends generally on the Reseller’s resources, market penetration, technical skill and support level, as well as Epson’s
need for efficient territory coverage and product availability. Epson’s overall aim is to ensure that end-users of its sophisticated
Professional Imaging Products receive the best in support, and that our products remain competitive in the marketplace.
By signing and submitting this Reseller Application Form, your company certifies that the information in the application is true and
agrees to the terms and conditions for being an Authorized ProFocus F-Series Reseller.
Sincerely,
The Professional Imaging Sales Team
F-Series
Welcome to the ProFocus F-Series Authorized Reseller Program for the Epson SureColor
®F-Series product line.
As part of this program, we are offering a number of opportunities to dramatically improve your sales and profitability when selling
Epson SureColor F-Series printers, inks, and options. These opportunities include a hardware demonstration unit program, trade
show product support, end-user lead generation programs, and more.
Authorized Reseller Program
Introduction
Here are some of the new elements of this Authorized Reseller Program. Please read this entire document for all the
features, terms and conditions of the program:
1.
This program is separate from any existing ProFocus Authorized Reseller Program.
2. All first-time customer and printer model installations must be performed by the Authorized Reseller.
3. The customer will “rate” the quality of any printer installation using the supplied Epson Printer Installation Form. Based upon this
information, Epson may provide additional incentives to Authorized Resellers.
4. In order to receive your back-end printer rebate(s), printer installation form(s), with customer signature, are required to be sent
back to Epson.
5. To reinforce your value-add as an Epson Authorized Reseller, each sales region is required to purchase a working demo printer.
6. Printer rebate claims must be made within 15 days after the end of the quarter.
7. Printer installation form(s) must be submitted 30 days after the end of the quarter.
8. Resellers in the program may not promote or sell third-party inks to customers of the F-Series or of any other Epson
SureColor or SureLab printer (S-Series, D-Series or T-Series). This includes third-party brands of new or refilled
cartridges, inks and bulk ink systems.
What’s New
Please Understand the Following:
All Epson SureColor F-Series printers and inks are subject to an Epson UMRP (Unilateral Minimum Resale Price)
Policy. This is a pricing policy unilaterally implemented by Epson, without any agreement sought or accepted from
resellers. If you are accepted as reseller in this program you will be provided with the policy documents.
Epson SureColor F-Series back-end payouts are granted strictly for sales made by resellers directly to end-user
customers (customers who use and operate the printer and purchase consumables for use on that printer), in the
reseller’s country (US or Canada). Resale of printers or consumables by any reseller to another reseller of any
type (product distribution), or sold outside of their country for any reason, is excluded from payout and is grounds
for removal of the reseller from the program itself. See claim forms and guidelines for further details. Only Epson
Authorized F-Series Resellers are eligible to participate in payouts.
F-Series
The ProFocus F-Series Hardware Rebate Program is a three-tier payout program, consisting of Premier, Premier Plus, and Premier
Elite levels. This quarterly back-end payout offers significant profit margin enhancements to those resellers who achieve specific unit
sales thresholds on the Epson SureColor F-Series printers. The requirements for meeting each ProFocus threshold and the back-end
payout per printer are shown below.
Authorized Reseller Program
Printer Back-End Payouts
Epson SureColor F6070 - $8,495 MSRP
(Rebate Based on Quarterly Sell-Thru)ProFocus Level
Units Sold per Quarter Back-End Payout Back-End Margin
Total Margin
Total Dollars
No ProFocus
1-2
$0
0%
25%
$2,124
Premier 3-4
$170
2%
27%
$2,294
Premier Plus
5-7
$255
3%
28%
$2,379
Premier Elite
8 +
$425
5%
30%
$2,549
Epson SureColor F7070 / F7170 - $19,995 MSRP
(Rebate Based on Quarterly Sell-Thru)ProFocus Level
Units Sold per Quarter Back-End Payout Back-End Margin
Total Margin
Total Dollars
No ProFocus
0-1
$0
0%
25%
$4,999
Premier 2-3
$400
2%
27%
$5,399
Premier Plus
4-6
$600
3%
28%
$5,599
Premier Elite
7+
$1,000
5%
30%
$5,999
Important - Please Note:
Your ProFocus threshold level is based upon the number of printer model units sold per quarter.
Each printer model has its own attainment level and does not count towards attainment for a different model.
Total Margin and Dollars shown above are based upon selling the printers at their respective MSRP values.
The reseller has the responsibility to claim hardware credit for sales in each quarter.
All hardware claims and installation forms must be submitted online at http://profocus.epson.com
F-Series
Ink Part Number
Description
T741100
Black ink
T741200
Cyan ink
T741300
Magenta ink
T741400
Yellow ink
Media Part Number
Description
S045479
DS Transfer - Multi-Purpose 17” x 300’
S045480
DS Transfer - Multi-Purpose 24” x 300’
S045451
DS Transfer - Multi-Purpose 44” x 300’
S045452
DS Transfer - Multi-Purpose 64” x 300’
S045481
DS Transfer - Adhesive Textile 17” x 350’
S045482
DS Transfer - Adhesive Textile 24” x 350’
S045453
DS Transfer - Adhesive Textile 44” x 350’
S045454
DS Transfer - Adhesive Textile 64” x 350’
S045518
DS Transfer - Production 17” x 500’
S045519
DS Transfer - Production 24” x 500’
S045520
DS Transfer - Production 42” x 500’
S045521
DS Transfer - Production 64” x 575’
Rebate Eligible Consumables (Ink and Media)
Quarterley Ratio Level % Payout - Total Consumables
Example
Range 20%* - 29.9%
2% Rebate
Media Purchases ($4,000) / Ink Purchases ($20,000) = % RatioRange 30% - 39.9%
3% Rebate
($4,000/$20,000 = 20% payout level)Range 40% - 49.9%
4% Rebate
$24,000 x 2% = $480 additional rebate (paid on both media & ink)Range 50% +
5% Rebate
*mimimum ratio for payout
The ProFocus F-Series Consumable Rebate Program is designed to reward those resellers who succesfully sell the entire Epson
solution and display superior attachment rates for media. Please review the formula and example below as well as the following
page for eligible Epson Professional Ink/Media skus.
Epson SureColor F - Series Media/Ink Ratio Rebate
(Rebate Based on Quarterly Buy-In of Eligible Consumables)
F-Series
Epson has world-class marketing communication programs to create end-user demand for our products. Epson develops leads for
potential end-user sales from a number of sources. Under this program, qualifying resellers will have these leads referred to them for
potential sales follow-up.
Leads that include requests for a product demonstration will be sent to resellers in the area who possess a demonstration unit of that
printer model. So, please ensure you have a working demo unit.
All product inquiries received by Epson are immediately answered with fulfillment information sent by return mail. The lead is then
forwarded to the appropriate Epson Professional Imaging sales person for tracking purposes, and to an appropriate reseller for
follow-up and closure.
In addition, Epson Authorized Resellers with demonstration equipment are listed on the www.proimaging.epson.com web site. These
individuals are given leads based on the state in which the customer resides who requests a reseller referral.
You agree to use such leads solely for the purpose of promoting Epson products and for no other purpose, including but not limited to
the promotion or direct marketing of your own products or the products of non-Epson companies or services. Under no
circumstanc-es are you to disclose leads to third particircumstanc-es for any purpose.
As a further condition of accepting leads, you agree to honor all “do not contact” requests; you agree that you will not contact for
promotional purposes any person who requests not to be contacted. You also agree to forward all “do not contact” requests to Epson.
Should you fail to comply with these requirements your authorization may be terminated. Further, you agree to indemnify or
otherwise reimburse Epson for any and all costs, monetary penalties or other adverse results, including but not limited to the
costs of complying with applicable data breach notification laws, or any other data or information privacy laws or regulations
with respect to information provided to you through the Lead Referral Program.
Authorized Reseller Program
Customer Lead Referral Program
Conditions for Accepting Leads
How Customer Leads are Processed by Epson
Customer Leads are Developed From:
• Telephone & Web Inquiries
• Trade Shows & Special Events
• Print Advertising
F-Series
Epson believes that proper printer installation will increase customer satisfaction and reduce support issues. For that reason, all Epson
Resellers are required to provide customer product installation for the Epson SureColor F-Series product line.
Epson mandates that all first-time SureColor F-Series printer customers and additional new model purchases thereafter, must be
installed by an Authorized Reseller. The reseller may charge for this service.
For any second install(s) of the same model, the customer may waive the service for reseller installation if they choose.
If a customer insists they will NOT purchase the product if forced to pay for installation, then the Authorized Reseller may allow the
customer to waive the installation. Simply check the ‘denied dealer install box’ on the Printer Installation Form before submitting.
In order to best enforce this policy and provide the best overall experience to Epson customers, it is required that all Epson Authorized
Resellers have the customer complete and sign a Printer Installation Form (available at http://imageway.goepson.com) and submit it
within 30 days from the end of the quarter on the http://profocus.epson.com website. A reseller must provide a signed and
complet-ed installation form with each printer, even if the customer chose not to have the reseller complete the installation.
On the installation form, the reseller must also be sure the customer has read and initialed the section titled, “Important Purchase
Terms.”
Rebate submissions that do NOT include a completed and signed installation form, will not be paid their back-end rebate for
that printer. However, the unit sale will still count towards the ProFocus attainment level.
End-User Printer Installation Program
F-Series
Dealer Demo and Trade Show Unit Program
Epson considers the capability to demonstrate an Epson SureColor printer a fundamental requirement for success.
Demo capability by a reseller branch is a requirement for any level attainment on the Hardware Cash Rewards Program.
Each Authorized Professional Imaging Reseller is permitted to purchase Epson SureColor printers for approved trade
shows direct from Epson at a signifi cant discount. Demo/Trade Show units can be ordered from the seperate Dealer
Demo/Trade Show Printer Program Form.
Demo Part Number
Product Description
MSRP
Demo Price
SCF6070DEMO
Epson SureColor F6070
Demo Unit
$8,495
$5,495
SCF7170DEMO
Epson SureColor F7170
Demo Unit
$19,995
$12,997
Program Rules
Demo Product Requirement
The authorized reseller is required to maintain a demonstration unit in order to eff ectively demonstrate the printer and
as needed produce print samples.
Use and Sale of Demo / Trade Show Units
Demo units are intended for customer demonstration and must he held for at least 60 days prior to being sold.
In order to extend a full Epson 12 month warranty to the end-user customer, demo units must be sold within 6 months
of purchase. Trade show units can be sold at the event, as long as the printer remains in the booth for the duration of
the show. Any exception to these rules must be given in writing from Epson / Sales Operations.
Maximum Demo / Trade Show Units Allowed
Each reseller is allowed to purchase up to four (4) total units per year / per reseller location. In addition to using these
as a standard showroom Demo Unit, Authorized Resellers can also purchase printers under this program for use within
their Epson approved trade show booth.
Demo Unit / Trade Show Purchase Process
All demo / trade show units must be purchased directly from Epson America. To ensure your trade show unit arrives
in time for an event, please ensure you order at least two-weeks prior to the event. Epson does not guarantee on-time
delivery of these units, so plan ahead to take full advantage of this program. Epson can ship directly to your booth.
F-Series
Credit Card Check
Use Same Address Info. on Left
Contact Information – All Fields Required
Ship To Information
Ordering Information
Shipping Information*
Payment Method
Epson Ordering Code MSRP Demo Price Quantity Extended Price
SCF6070DEMO
$8,495 $5,495SCF7170DEMO
$19,995 $12,997PLACE MY ORDER NOW!
To order, simply FAX this form to 1-800-333-0669. All orders are subject to approval by Epson.
All sales are final, no exchanges or refunds. Product purchased under this program can be resold.
Subject to availability, please allow 7 to 10 business days for delivery. Epson America, Inc. has the right to terminate or modify this program at any time. See program documents for more detail.
Epson is authorized to bill any and all charges under this program to the credit card identified above. This authorization remains in effect until reseller provides written notice of revocation to Epson, in a matter that affords Epson a reasonable opportunity to act on the notice.
SCF6070DEMO Shipping & Handling - Business with Loading Dock Access $125 SCF6070DEMO Shipping & Handling - Residential or No Loading Dock Access $175 SCF7170DEMO Shipping & Handling - Business with Loading Dock Access $300 SCF7170DEMO Shipping & Handling - Residential or No Loading Dock Access $500 *Shipping and handling charges do not include shipping to Alaska or Hawaii
SALES TAX (based on shipping address) I’m a reseller, so I don’t need to pay sales tax. I’m sending my tax exempt form in with this order. (if not already on file)
Ship To Location (Company Name, Trade Show Name, Booth Number, etc.)
Contact Name
Street Address
City, State, ZIP
Contact Phone Number
Contact Cell Phone Number (Required for Trade Shows) Company Name
Contact Name
Street Address
City, State, ZIP
Contact Phone Number
Contact Fax Number
Type of Credit Card: (Visa, MC, Discover, AMEX)
Name on Credit Card:
Credit Card Number:
Expiration Date:
Credit Card Signature: Date:
F-Series
Customer Install Location Information
Company NameContact Name
Street Address
City, State, ZIP
Contact Phone Number
Contact E-mail Address
I confirm that the above described printer was installed to my satisfaction and was functional at the time that the dealer or installer left my location including all hardware, accessories, software, or other necessary items.
I confirm that I denied the dealer installation and take responsibility for all installation processes, setup, unpacking, and software installation.
Confirmation does not affect in any way the terms and conditions of the standard Epson Limited Warranty or, if purchased, the extended service agreement. Completing and signing this form only indicates the circumstances of installation.
Printer Installation Form
Page 1 of 2
Customer Installation Information
(SELECT ONE)Customer Signature
Date
(Unsatisfied) (Satisfied)
1 2 3 4 5 6 7 8 9 10
Installation Satisfaction Rating
(CIRCLE ONE)Optional Comments:
Printer Information
SCF6070PE SCF7070PE / SCF7170PE SCF6070DEMO SCF7070DEMO / SCF7170DEMO
Darkroom Adobe Photoshop Operating System Adobe Lightroom Photolynx Other: Printer Model(s) Installed:
Printer Serial Number:
Additional Software Installed:
Important Purchase Terms
(INITIAL)______
By initialing here I acknowledge the following purchase terms for the F-Series printer:• To help ensure reliable performance and high image quality, each F-Series printer is designed for use exclusively with Epson cartridges and inks. They will not function with other brands of new or refi lled cartridges, or other brands of ink or bulk ink systems.
• The printer comes with a 90-day limited on-site warranty, extendable to one year if the user registers the printer with Epson.
• Registration also enrolls the printer in Epson’s loyalty program, where points can be accumulated based on purchase of genuine Epson inks, and redeemed against future purchases of Epson products and services.
F-Series
Reseller Company Name Installation Date
Installer Contact Name Invoice Date
Installer Contact Phone Number Claim ID
Note to Epson Authorized Reseller:
Once this form is completed and signed by the customer, please fax this form to (312) 546-3241 OR to submit proof of installation electronically please go to http://profocus.epson.com.
You must have scanned in the image of this installation form and you must include your invoice date on the scanned document. (File must be less than 4MB in size and in the format of .jpg, .pdf, .tif, or .bmp files only). Failure to submit this form to Epson could affect your Epson Profocus Program status.
You must submit this form within 30 days of the end of the quarter in which the printer was installed.
For Epson America, Inc. Internal Use
Accepted by Service: Accepted by Sales: Date Received:
Epson Authorized Dealer Information
Printer Installation Form
F-Series
Who Can Participate
• Only Authorized F-Series Resellers are eligible to participate in this Reseller Program • Epson reserves the right to change or terminate all or any part of this Program
General Terms & Conditions
• Program changes that apply will be communicated before the start of each quarter.
• The Program operates on a quarterly calendar basis - Q1: January to March, Q2: April to June, Q3: July to September, Q4: October to December. • Measurement of performance and payment of rewards against sales will occur formally in the first full quarter of sales. Resellers may be accepted
into the Program at any time during the quarter; credit for the balance of the sign-up quarter will be at the promised performance level, even if the unit run rate is not reached. True measurement and appropriate rewards against the commitment starts in the next quarter.
• In order to receive back-end payments, you must, on a quarterly basis, maintain your agreed upon volume commitment and demo unit obligation. Should your unit volume drop below the minimum in your category, you will either be dropped to the lower level back-end rebate or become ineligible according to the rules of the Program.
• Reseller must participate in the Demonstration Unit Program during that quarter in order to be eligible for rebates during that quarter. • Resellers may NOT advertise or sell F-Series products on third party websites (such as Amazon, Craig’s List, eBay, or buy.com) • Program is based on product availability.
• Resellers may not promote or sell third-party inks to customers of the F-Series or of any other Epson SureColor or SureLab printer (S-Series, D-Series or T-Series). This includes third-party brands of new or refilled cartridges, inks and bulk ink systems.
Claim Submission
• The reseller has the responsibility to claim hardware credit for sales in each quarter. All hardware claims must be submitted online at
http://profocus.epson.com. Claims must be made quarterly and must be received within 15 days of the end of the quarter in order to be paid. Those received after the 15 day grace period at the end of a quarter will not be honored.
• Sales must be invoiced between the first and last day of the eligible quarter. • Claims submitted for previous quarter’s sales will not be processed.
• The model serial number must be included with each claim. Claims submitted without serial numbers will not be processed. • A completed Printer Installation Form must accompany each claimed unit. Claims without an attached form will not be paid.
• Epson will issue reward checks to resellers approximately 30 - 45 days after the claim deadline (approximately 60 - 75 days after the quarter closes). • Epson will calculate the quarterly Consumable Rebate based upon actual purchases of eligible ink and media.
• Epson is not responsible for lost or misdirected claims.
• Fraudulent claims could result in forfeit of ProFocus rebates and termination of your authorization. • Epson reserves the right to substantiate customer information and serial numbers.
Eligible Products & Sales
• Epson SureColor F-Series back-end payouts are granted strictly for sales made by resellers directly to enduser customers (customers who use and
Program Terms & Conditions
F-Series
Reseller Application Form
I’m authorized to sell the following Digital Printing Systems (check all that apply)
Epson Mimaki Mutoh Roland Seiko Instruments
Canon Hewlett Packard Other
YOUR COMPANY (If multiple locations, list headquarter information and list branch info on location page.)
Reseller Legal Name
DBA Name
Street Address Suite
City State Zip
Primary Contact Title
Phone Number Fax Number E-mail Address
Contact for Sales Leads (very important) Title
Phone Number Fax Number E-mail Address
Federal Tax I.D.# (W-9 form)
Which markets do you sell into? (check all that apply)
Fabric (Roll-to-Roll) Printing Apparel Manufacturing Screen Printing
Embroidery Novelty Printing Signage
Photography / Fine Art
What Application Software or RIP brands do you sell and support? (check all that apply)
Wasatch Caldera ErgoSoft Onyx EFI
F-Series
Reseller Application Form
1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
(Jan/Feb/Mar) (Apr/May/June) (Jul/Aug/Sep) (Oct/Nov/Dec)
SCF6070PE (44”)
What services do you provide to your customers? (check all that apply)
Hardware & Software Service & Support Supplies Sales
Color Management Services Consulting Services On-Site Product Training / Installation
How do you sell and market your products or services? (check all that apply)
Use Customer Database Print Advertising Catalog Internal Telesales
Direct Mail Seminars Trade Shows & Events Field Sales Visits
Newsletters Showroom & Demos Social Media (ie. YouTube Channel) On-line Forums
What type(s) of Heat Transfer Press do you sell? (Check all that apply)
Flat Bed Rotary (calendar) Brand(s)
Size: 15” x 15” 16” x 20” 20” x 44” Large Format 24” x 120” +
Number of sales representatives in your company? How many years in business?
Inside Field How many locations?
How many sales representatives would sell EPSON products? Have you sold EPSON products previously?
Inside Field If yes, what products?
Total revenue the last 12 months $
YOUR COMPANY (Continued...)
F-Series
Reseller Application Form
Premier Level
Premier Plus Level
Premier Elite Level
AUTHORIZATION BY YOUR COMPANY
Authorized Signature Title
Print Name Date
By signing and submitting this Reseller Application Form, your company (1) certifies the information is true, and (2) agrees to all the terms and conditions for being an Authorized ProFocus F-Series Reseller.
Please use the attached form(s) to list the geographic regions/cities you intend to actively sell to, and a list of your branch offices that will support these regions/cities (See attached form).
PLEASE RETURN THIS APPLICATION TO EPSON AT:
Epson America, Inc.
Attn: MS 4-10, Epson F-Series
3840 Kilroy Airport Way
Long Beach, CA 90806
OR
Faxed to:
562-997-5789
INTERNAL EPSON USE ONLY
Application Received Date
Reviewed and Approved by Date
Sales Rep. Assigned No. Assigned
YOUR ANTICIPATED PROFOCUS LEVELS (your best guess)
F-Series
STORE LOCATIONS
(Please copy this page as needed for additional locations.)
Reseller Legal Name DBA Name
Street Address Suite
City State Zip
Primary Contact Title
Phone Number Fax Number E-mail Address
Contact for Sales Leads (very important) Title
Phone Number Fax Number E-mail Address
Federal Tax I.D.# (W-9 form) Number of Sales Reps Names of Sales Representatives
ADDITIONAL STORE LOCATIONS
Reseller Legal Name DBA Name
Street Address Suite
City State Zip
Primary Contact Title
Phone Number Fax Number E-mail Address
Contact for Sales Leads (very important) Title
Phone Number Fax Number E-mail Address
Federal Tax I.D.# (W-9 form) Number of Sales Reps Names of Sales Representatives
