THE COMPETITIVE GRADE FINDER

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THE

COMPETITIVE

GRADE FINDER

PaperBuyersOnline

NORTH AMERICAN EDITION

2014/2015

MEDIA KIT

THE

COMPETITIVE

GRADE FINDER

PUBLISHED BY: www.gradefinders.com www.paperbuyersonline.com

The Paper Buyers’ Guide to the North American Paper and Printing Industry

NORTH AMERICAN EDITION

TH E CO M PETITIVE GR AD E FI ND ER 2014 /2015 NORTH AMERICAN EDITION

2014/2015

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Circulation Analysis

Leading-edge paper companies invest in Grade Finders (PaperBuyersOnline.com and Competitive Grade Finder directory) to go directly to the “front-line” of paper purchasing. The people that buy our subscriptions are the decision makers that account for an enormous amount of paper purchases throughout North America and Europe. Grade Finders’ advertisers know exactly where and to whom their message is being delivered - to the paper/print buyers, purchasers, and designers!

All of our subscriptions are purchased and used for a minimum of 1 year.

We estimate that our directories are used by approximately 23,000 paper professionals annually, including the customers listed below.

About us

Commercial Printers

Quad Graphics, RR Donnelly, Allegra, Imagine! Print Solutions, Times Printing

In-plant Printers

Microsoft, General Motors, US Life Insurance, IBM, Travelers Insurance, Nynex Mobile Communication Co.

Publishers

Sun Media Corp, McGraw Hill, Fey Publishing, Simon & Schuster

Advertising Agencies

Grace & Rothchild, Treasure Chest Advertising, DCA Advertising

school Districts

Archdiocese of San Francisco, Wayne County Inter. School District, Baltimore School District, School Board of Orange County, Arapahoe County School District

universities and Colleges

Duke University, Brigham Young University, Florida State University, Georgetown University, Penn State University, Harvard University

Government Agencies

City of Chicago - Purch. Dept., US Postal Service, Government Printing Office, US Dept of Commerce, US Forest Service

Circulation benefits

• 100% Paid Circulation - Grade Finders’ paper

buyers guides are the only “competitive grade finder” in which every subscription is paid.

• Direct Buying Influence on Paper Buyers!

The paper buyers that purchase our directories have buying power! They are the people directly responsible for specifying and purchasing the paper for their organizations.

• Market Coverage - Our distribution covers the

entire North American market. Advertisers are assured that their sales message will reach key people responsible for paper purchasing in all target markets.

Editorial Content

Grade Finders’ mission is to provide the paper specifiers and buyers with the most comprehensive reference guides regarding competitive paper grade listings, sources (mills), and distribution channels (converters, merchants, importers, and exporters) available in the industry.

100%

Paid Circulation

the “bible” of the Industry.

— National Paper Trade Association

there are five estimators and two paper buyers who use this book religiously and daily.

— Phillips Brothers Printers

Grade Finders is simply the best source in the industry,

well done!! _{— Marks Paper Co.}

I have found your publication to be an invaluable tool in choosing comparable grades.

— Collaborative Testing Services Inc.

I am quite familiar with Grade Finders. It is a frequently-used reference here at the bureau of Procurement.

— State of Wisconsin

We set many bid specs with your publication and find it an excellent source for gathering information.

— University of Iowa

Thank you. The NA grade finder has saved my life several times since I’ve been in this position! I’m sure the European version will do the same.

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Publication Profile: Competitive Grade Finder

North American Edition

In it’s 50th year, the paper buyer’s guide contains mill and private label brands arranged in competi-tive classifications. Detailed information on the each paper’s specifications are included, such as brightness, whiteness, basis weight, opacity, color, etc. Along with the grade information is a “Where to Buy” section. This area contains the brand owners’ contact information along with their addi-tional offices. All sections are fully indexed to make the usage quick and effortless.

2014/2015

Publication Date: December 12, 2014

Closing Date: November 21, 2014

Material Date: November 28, 2014

Black & White Display “Interactive Advertising”

Black & White Display Advertisements works functionally with location and grade information contained in the directory. Each location and grade listing refers the user directly to that particular advertisement page.

• Customer Supplied

• Includes the PaperBuyersOnline.com “URL Link” Internet option (free of charge)

Rates (Full Page): $1000

Production Requirements (Electronic File): Adobe Acrobat® PDF file (Minimum 300 DPI)

trim ... 8 1/2 x 11 safety (trim/bind sides)... 1/8 bleed (trim/bind sides) ... 1/8 supplied ... Adobe PDF

Color Cover Advertisement

The covers are the most coveted positions available in our print directories. They are 4-color ads printed on 10 pt. C2S cover stock with film lamination. Since this is such a highly prized space, a few mills have run it for decades. The space is the perfect opportunity to position your company and brands to our print/paper buyer customers.

• Limited space available (Inside Front, Inside Back, and Back Cover)

• Customer digital file supplied

Rates (Per 2/side Insert) $2500

Mechanical Requirements - (4-color digital file with color proof)

trim ... 8 1/2 x 11 supplied ... 8 5/8 x 11 1/4

Grades BOLD LISTINGS Advertisement

Grade names are listed in boLD FACE tYPE in all sections of the Print Edition and Paperbuyersonline.com. Rates (Per Grade) $25 - Mark “Yes” in the Bold Listing column of online updating system. Login required.

OPPORTuNITIES & SPECS

THE

COMPETITIVE

GRADE FINDER

PUBLISHED BY: www.gradefinders.com www.paperbuyersonline.com

The Paper Buyers’ Guide to the North American Paper and Printing Industry

NORTH AMERICAN EDITION

TH E CO M PETITIVE GR AD E FI ND ER 2014 /2015 NORTH AMERICAN EDITION 2014/2015

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PaperBuyersOnline

OPPORTuNITIES & SPECS

Publication Profile: Worldwide Competitive Grade Finder site

www.PaperBuyersOnline.com

PaperBuyersOnline.com is driven by our online content management system that our contributors have access to 24/7. Real-time updates and transconti-nental market coverage make it the most valuable resource and it’s the only one in the world.

Just like our award winning, “Competitive GradeFinder” directory, the site includes grades listed in competitive classifications and location information for the brand owners. It also includes additional paper resources including Hot Paper News, Reference Section, and Sustainability pages.

• No “set” publication dates - constantly current

• updated and available in real-time

• site access is available with all subscriptions

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_{PBO - Masthead Banner}

This exclusive banner ad is the best advertising position available on the site. As its name suggests, this banner is positioned in the navigation “masthead” and appears on every page of the site. This is an exclusive position.

Rate: $3000

Production Requirements:

size ...468 x 60 Run of space ... 12 months File type ... Standard or animated .gif/.jpg Material update ... New material can be supplied quarterly

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_{Pbo - Category banner}

(sample and category options on the following page)

the Category banner ads are the most target-specific posi-tions available! As its name indicates, each category banner

ad is associated directly to a particular “category” of paper in the “Competitive Grade Finder” section. When a paper buyer searches for a particular grade or classification (i.e. “Utopia” or “Coated Offset”), the results are displayed on the search index page and ultimately on the “Competitive Grade Finder” page. The banner associated with the particular category will display at the top of the result pages. This allows the advertisers to reach the paper buyer specifically interested in the category in which they produce and sell. The Category Banner ads are

exclusive positions and are on a first come, first serve basis.

A sample and list of the categories can be found on the follow-ing page.

Rate: $1500/category Production Requirements:

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_{Pbo - ultraView banner}

This is a tremendous banner ad position and will appear on every page of the site. The right-hand side of each page has been reserved for our contributors to effectively reach their target audience - the paper buyers. Keep your brand in the forefront. This is a non-exclusive position. Multiple ads will

be accepted and rotated on the right rail.

Rate: $1000

Production Requirements:

1 2

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Category banner Ad opportunities

5010 Coated Off set 5020 Coated Cover 5030 Uncoated Off set 5040 Super Calendered 5050 Newsprint 5060 Uncoated Cover 5070 Book Publishing 5080 Opaque Off set

5090 Lightweight Book/Bible 5100 Fancy Text

5110 Fancy Cover 5120 Cotton Content 5320 Coated Label

5330 Pressure Sensitive Labels 5340 Translucent, Parchment

5350 Impregnated, Non-Woven, Synthetic 5360 Proofing, Masking, Adhesives 5370 Announcements, Stationery 5380 Miscellaneous Papers 5200 Business Paper-Mimeo 5210 Business Paper-Xerographic 5220 Business Paper-MICR/OCR 5230 Business Paper-Ledger 5240 Business Paper-Laser/Misc. 5250 Writing/Manifold/Onionskin 5260 Vellum Bristol 5270 Index 5280 Tag

5290 Blanks, Specialty, Board, Blotting 5300 Carbonless Paper

5310 Envelopes-Commercial 5130 Coated Digital Press Paper 5140 Coated Digital Press Cover 5150 Uncoated Digital Press Paper 5160 Uncoated Digital Press Cover 5170 Production Aqueous Inkjet 5180 Business Paper-Bond 5190 Business Paper-Duplicator

North American Categories

New Classifications!

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2014/2015 Advertising Insertion order

To run advertising space in one of our paper buyer guide products, please check the appropriate options and submit this page to Jude Baker. Grade Finders is also available to create an insertion order proposal upon your request.

Jude Baker

Marketing Strategy Manager

(e) [email protected] (p) 215.238.5316

Competitive Grade Finder - North American Edition

Publication Dates: December 2014 Advertising options:

☐ Black & White Display “Interactive Advertising” - $1000/pg

☐ Cover Advertisement - $2500

Paperbuyersonline.com (Worldwide Competitive Grade Finder site)

Publication Date: Constantly current

Advertising options (samples on previous two pages):

☐ PBO - MastHead Banner - $3000

☐ PBO - UltraView Banner - $1000

☐ PBO - Category Banner - $1500/category

Category #1:_______________________ Category #2:_______________________ Category #3:_______________________

Insertion order Authorized Area

Please complete the information below and email it to: Jude Baker, Marketing Strategy Manager, [email protected].

Company Name ______________________________________________________________________________________ Address ______________________________________________________________________________________

______________________________________________________________________________________

Phone ______________________________________ Fax ___________________________________________ Authorized signature ___________________________________________________________ Date ______________________ Print Name ______________________________________________________________________________________ Email ______________________________________________________________________________________