CONTENT
WHAT AUGURE IS?
PROBLEMS THAT WE SOLVE
FOR WHOM ARE WE WRITING FOR?
OUR BLOG – GUIDELINES
USER EXPERIENCE
THE CHALLENGE OF CONTENT
WHY COULD YOU WRITE ON OUR BLOG?
HOW TO PROCEED
INDEX
WHAT AUGURE IS?
PR & INFLUENCER ENGAGEMENT SOFTWARE
IDENTIFY
your key Influencers
monitoring their
publications in
online media, blogs
and social media
1
2
3
MEASURE
the results of your
actions and
interactions with
them
ENGAGE
with them through
email, content
sharing, social
PROBLEMS WE SOLVE
www.augure.com
Online media,
blogs & social
monitoring
Influencers
identification
through our
search engine
Journalists
database
management
Automative
reports of
all your
communication
activity
Journalists &
Influencers
engagement:
emails, press
releases, social
interactions…
Journalists &
Influencers
product loans
management
4FOR WHOM ARE WE WRITING FOR?
DIRCOM
Manage the whole communication of the company
PR EXECUTIVE
Responsible of the public relations activity
PR & COMMUNICATION AGENCIES
Working with brands and companies in boosting their PR & Communication
MARCOM
Manage from a global point of view the marketing & communication
strategy of the company
WHY COULD YOU WRITE ON OUR BLOG?
www.augure.com
To
share your knowledge
about PR & Communication with other professionals.
To become important in this field:
Work your personal branding
!
To get followers on Twitter
(Why not! ;P)
To get
visibility in other countries
(your posts will be translated to
english, spanish, french, italian…)
WHY COULD YOU WRITE ON OUR BLOG?
More than
25K
monthly visits to our blog
More than
8K
followers in social networks
Activity and audience
in France, Spain, Italy,
Belgium, Switzerland, USA, Latam…
Jay Baer, Brian Solis, Joe Pulizzi or Jason Falls
OUR BLOG
GUIDELINES
CATEGORIES WE HAVE:
AGENCIES RESOURCES
CONTENT MARKETING
INFLUENCER MARKETING
ONLINE AND SOCIAL MEDIA MONITORING
PR AND INFLUENCER MARKETING REPORTING
PR CAMPAIGNS AND CASE STUDIES
PRESS RELEASES, EVENTS AND OTHER INTERACTIONS
REPUTATION MANAGEMENT
SOCIAL MEDIA AND DIGITAL COMMUNICATION
TYPE OF CONTENT WE
PRODUCE [FORMATS]:
BLOG POSTS/ARTICLES
INTERVIEWS
VIDEOS
INFOGRAPHICS
WHITEPAPERS
WEBINARS
REPORTS/STUDIES
OUR BLOG GUIDELINES
WHAT KIND OF BLOG POST COULD YOU SUGGEST US?
OUR BLOG GUIDELINES
Communication
campaigns analysis
(Ex. 10 best
commu-nication campaigns
of 2014”)
Top Lists
(Ex. “The 10 best
influencer
marke-ting blogs you
should follow”)
Pro/Con lists
Ex. “The 10 Do’s
and dont’s of
using Youtube
for doing PR”)
Market
events
coverage
Debates over
controversial topics
(Ex. “A great example
of Online Crisis
Management –
Buffer”)
Special Data
content
(Ex. “10 communication
campaigns about
Movember””, “How to
make your Influencers
fall in love in Valentin’s
Day”)
Interviews to
communication
practitioners
(Ex. “Jason Falls
interview”)
“How to” posts
(Ex. “How to use
Twitter for doing
USER EXPERIENCE
www.augure.com
WHAT WE CONSIDER GOOD CONTENT?
THE 5 COMMANDMENTS
Consistent and logical
organization
Interesting, relevant
, accurate, complete, concise
Text that is easily skimmed
: headline, language and style, form
Impeccable
spelling and grammar
Appropiate and consistent
text styles
USER EXPERIENCE
CONTENT SHOULD PROVIDE A POSITIVE,
VALUE-ADDING EXPERIENCE FOR OUR USERS
Not spam language and regerences
integrated on the blog post content
Content cannot be copied
from another different site
Content should illustrate a
clear understanding of the
intended subject matter
Content cannot contain link-backs
to low quality content to boost your
own SEO
BEFORE WRITING… JUST FOCUS!
www.augure.com
1
2
4
3
Think about what
you want to talk
and the main
keyword you’re
gonna boost
[see more on the
following slide]
If you are going to
talk about “online
crisis”, try to use
this expression with
some frequency
Use bullet points,
H2 and H3, short
paragraphs, etc. to
build a cleaner and
more structured
blog post
Develop a coherent
structure: how are
you going to structure
your post? (5 rules?, 3
tips?, etc…)
Start with the
problematic + topic
development +
conclusion
BEFORE WRITING… JUST FOCUS!
7 TIPS
TO OPTIMIZE YOUR BLOG POST
Concentrate in 1
or 2 keywords
as too much
Write articles of at least
300 words
Try to include the
main keyword
on: the title, the first sentence of the
first paragraph, at least one heading within the content
It’s not necessary to use exactly the same keywords all the time: look
for
synonyms
Include quality
outbound links
CHALLENGE OF CONTENT
www.augure.com
WOULD YOU BE ABLE TO GET A POST
WITH ALL THESE ELEMENTS?
THE CONTENT CHECKLIST
Data and/or examples supporting your arguments (studies, brands cases, etc.)
Internal links (to related posts in our blog)
External and quality links (to some other resources: blogs, websites, online
media...)
Mentions to Influential people on the Internet (tweeters, bloggers or Influencers
who talked about this topic, or that are related with it)
Embeded elements (tweets, Facebook or Google + posts, storifies, videos, etc.)
@
www.
HOW TO PROCEED
ARE YOU CONVINCED?
HOW TO PROCEED:
Keep in contact with our Content Manager by email
at
[email protected]
, sending her:
The link to your social profiles, website or blog
A little bio (2-3 lines)
Your Gravatar email profile (we would need you create
one in case you don’t have it)
Send us your blog posts proposals!: 3 – 4 topics and/or
ASAP WE’LL LET
YOU KNOW WHAT’S
THE BEST PROPOSAL
HOW TO PROCEED
www.augure.com
EDITION & DIFFUSION
Send us your blog post in Wor
d format,
including the
links and bold sent
ences
you would lik
e to highlight inside the t
ext
The essence of your article
will not
be modified
in any way, although the
y
may be edited to impr
ove the quality
of text or struct
ure
COPYRIGHT
You will always sign your posts at the beginning of the content,
like you see above:
IMAGES LINK
www.augure.com
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DO YOU JOIN OUR
CONTENT EXPERIENCE?
Write to:
AUGURE SPAIN
C/ Orense 25 28020 Madrid- www.augure.com
www.augure.com blog.augure.com @augurespain
