A PROJECT REPORT
ON
“BRAND AWARENESS AND BRAND POSITIONING OF
VARIOUS PRODUCTS OF PRIMA DIVISION OF
GODREJ & BOYCE MFG.CO.LTD.”
Submitted to: Submitted by:
Mr.Navin Mathur Virendra Singh Choudhary
(Faculty Guide) MBA
INDEX
Acknowledgement Synopsis. Company profile. SWOT Analysis Research methodology. Limitations. Learning Findings. Conclusion Recommendations Annexure Bibliography.Acknowledgement
It is an honor to present this project report titled as “BRAND AWARENESS AND
BRANDPOSITIONING OF VARIOUS PRODUCTS OF PRIMA DIVISION OF GODREJ & BOYCE MFG.CO LTD”.
At first I would like to express a deep sense of obligation to Godrej & Boyce Company as they provided me a chance to grow my selves in the present times by going through their training process.
I would also like to thank Mr. Vikas Shrivastav (Branch head of prima division Rajasthan) for their valuable help. He kept my morale so high that it enabled me to complete the assigned work within the stipulated time and with lot of ease.
My sincere thanks to (project guide) Mr. Vishal Sharma (senior sales executive) once again for his valued suggestions and concurrent evaluation of the project.
I would also like to thank the college authorities and the Dean of our college Mrs. Sapna
Agrawal for her valuable suggestions from time to time
Faculty guide Mr. Navin Mathur had so helped me because without his help it won’t be possible for me to complete my project on time.
Last but not the least I would like to thank and wish to place on record my sincere gratitude and appreciation to my Parents, and to all my friends who during the project work not only provided me with their valuable help but also they were a source of inspiration to me.
I would also like to thank the Almighty God for his blessings he had thrown on us for completing the process.
Thank you all
(Virendra Singh Choudhary)
ABSTRACT
In the new era of business environment where the survival of a company depends upon the differentiability of its product and services provided to its customers. This calls for the continuous evaluation of its product and services. Competitor’s strength is also evaluated to find out strength and weakness of the organization.
Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913. The Company is one of the largest privately-held diversified industrial corporations in India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the Fiscal Year ended March 31, 2008, were about Rs. 90,000 million (US$ 1,900 million). The Company has the following businesses (with respective certifications), which manufacture and/or market a wide range of consumer durables and industrial products: Appliances, “Interior” Office And Home Furniture, Locks, Security Equipment & Solutions, Prima, Electrical And Electronics, Material Handling Equipment, Industrial Products, Process Equipment, Construction And Real Estate, Storage Solutions.
We were working with Godrej is a diverse product group of more than 100 years old having interest in Vending machine Godrej is a most preferred provider of products and services for over a century. Godrej & Boyce Mfg. Co. Ltd. Is trying to providing vending & conferencing services since the last year in Bikaner being associated with internationally acclaimed vending & conferencing business, which has been approved by organizations like Underwriters Laboratory-USA, CBRI-Roorkee, ERTL and Govt. of India etc. Our prima division of Godrej provides vending services it provide tea coffee vending machine and premix for tea, coffee and soup. The topic of my study was to establishment the vending business through various activities like search the potential, feedback of customer, and to create the brand awareness through survey Objective of the study: Brand identification of Godrej vending & conferencing business. To determine the consumer satisfaction level of Godrej. To searches the potential dealer for Bikaner.
In the project we worked out with different categories in Private and Public
Sectors Companies & Industries. The project guide segmented the market accordingly. We were mainly focusing on corporate office and industreries and some education institute. We were supposed to work out with the Need & Requirement of Godrej vending & conferencing business. We have surveyed categories likewise Hotels, Financial Institutions, Industrial, Educational institutions & Misc.
We have to check whether there is any requirement in the segmented firm and the
response of the client towards the changing scenario in the market, if the response is in favor the demonstration of the product can be given if its is possible like in Alarm Systems the
demonstration cannot be given although the details of the System shall be given to the prospect client and if the requirement gets positive the quotations have to be made according to the need and site. The Interview schedule was contained with around 13 questions the questions given with the choices that were open-ended for respondent and researcher to understand the questionnaire easily.
INTRODUCTION
Godrej Industries and Associate Companies are part of the US$ 1.55 billion Godrej Group,
one of India's most respected business conglomerates.
The Godrej Group is one of the respected business houses of India. The group has diverse business interests ranging from engineering to personal care products. Companies operating under the Godrej Group are involved in a host of businesses - from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products. Godrej Group is also well known for its philosophy and initiation of labor reforms.
The Godrej Group was established in 1897. Its founder, Ardeshir Godrej, was a staunch nationalist and believed that India cannot win freedom unless it is economically self-reliant. Beginning with security equipment and soaps, the group diversified into a wide variety of consumer goods and services.
Godrej Group Companies –
Godrej & Boyce Mfg. Co. Ltd
Godrej & Boyce manufactures a spectrum of consumer products and industrial products.
Godrej Consumer Products Ltd (GCPL)
Godrej Consumer Products is a leading player in the Indian FMCG market with interests in personal, hair, household and fabric care segments.
Godrej Industries Ltd
The Company is India's leading manufacturer of oleochemicals. It also has major presence in food products such as refined oil and tetra pack fruit beverages
.
Geometric Software Solutions
It is a CMMI Level 5 Company and the leading PLM services provider.
Godrej InfoTech
The Company is engaged in the business of developing customized software solutions and implementing ERP, CRM, and SCM software.
Godrej Agro vet
Godrej Agro vet is one of the largest producers and marketers of animal feeds and innovative agri-inputs India.
Godrej Sara Lee
It is a joint venture between the Godrej Group and Sara Lee Corporation, USA. The company is the world's largest manufacturer of home insecticides. Its brand HIT is very popular in India.
Godrej ceEffa
The Company provides warehousing, automated storage and retrieval system solutions
Godrej Properties and Investments Limited (G.P.I.L)
Godrej Properties provides meticulously planned townships at affordable prices
.
The Godrej Group also has overseas establishments in Malaysia, Singapore, Vietnam, Oman, and Sharjah.
Major Achievements of Godrej Group:
In 1897, Godrej introduced the first lock with lever technology in India. In 1902, Godrej made the first Indian safe.
In 1955, Godrej produced India's first indigenous typewriter
In 1989, Godrej became the first company to introduce PUF (Polyurethane Foam) Introduced India's first and only 100% CFC, HCFC, HFC free refrigerators
GODREJ & BOYCE
Godrej & Boyce manufactures a spectrum of consumer products and industrial products. The Consumer products include Appliances (Refrigerators, Washing Machines, Air Conditioners, Microwaves, and DVD Players), Locks, Furniture, Security Equipment, Office Automation, Conferencing Solutions, and vending Machines. Industrial Products include Storage Solutions, Automated Warehousing, Material Handling Equipment, Process Equipment, Precision Components & Systems, Machine Tool Service, Electrical & Electronic, Tooling, and Construction Material & Services.
The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lock making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001- certified) now called Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world. Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913.
Combined Sales - Subsidiaries and Affiliates
The Company is one of the largest privately held diversified industrial corporations in India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the Fiscal Year ended March 31, 2005, amounted to over Rs. 50,000 million (US$ 1,150 million).
Shareholders
Since its inception, the Company is controlled by the GODREJ family based in Mumbai, India. Its shares are not listed on any Stock Exchange. About one-fourth of the Company's share capital is held by Pirojsha Godrej Foundation, a public charitable trust.
Branches (Sales and Service) and Retail Showrooms
Mumbai, Ahmadabad, Bhopal, Indore, Jabalpur, Pune,• Raipur
New Delhi, Chandigarh, Faridabad, Ghaziabad, Jaipur, Kanpur,• Lucknow
Chennai, Bangalore, Coimbatore, Hyderabad, Kochi, Pondicherry,• Trivandrum, Visakhapatnam Kolkata, Bhubaneswar, Guwahati, Ranchi,• Patna
The Company has a network of 38 Company-owned Showrooms, more than 2,200 Wholesale
Dealers, and more than 18,000 Retail Outlets.
The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri Lanka) and Riyadh (Saudi Arabia).
Employees
8,900 (including 2,000 in Sales and Service)
Bankers
CENTRAL BANK OF• INDIA, Mumbai 400 023 UNION BANK OF INDIA, Mumbai 400 021• CITIBANK• N.A., Mumbai 400 051
BNP PARIBAS, Mumbai 400 001• ICICI BANK LTD., Mumbai 400 021
STATE BANK OF PATIALA, Mumbai 400 021• UTI BANK LTD.,• Mumbai 400 001
Statutory Auditors
KALYANIWALLA & MISTRY, Chartered Accountants 127 Mahatma Gandhi Road, Mumbai 400 023
Sales (Unconsolidated)
Sales including Excise Duty (Fiscal Year 2004-05): Rs. 17,821 million (US$ 410 million)
Businesses
The Company has the following businesses (with respective ISO certifications), which manufacture and/or market a wide range of consumer durables and industrial products:
Appliances (ISO 9001/14001)
Refrigerators, Washing Machines, Microwave Ovens and DVD Players
Furniture and Interiors: (ISO 9001/14001)
Office Furniture, Seating and Desking Systems, Computer Furniture and Open Plan Office Systems, Office and Home Storwels®, Sofas and Recliners, Home Furniture, Filing Cabinets and Filing Systems, Book Stacks and Cases, Sliding/Tambour Door Units, Personal/Industrial
Lockers, Customized Storage Systems, Roll-formed Slides and Components for Furniture
Locks: (ISO 9001)
Padlocks, Cylindrical Locks, Mechanical and Electromechanical door locks and related hardware
Security Equipment & Solutions: (ISO 9001 / 14001)
Strong Room Doors, Safe Deposit Lockers, Cash Boxes and Coffers, Data/ATM Safes, Burglary and Fire Resisting Safes, Record & Filing Cabinets, Electronic Coffers, Currency Sorters and Cash Counting Machines, Fire/Security Doors, Fire and Burglar Alarm/Premises Security Systems, Video Door Phones, CCTV System, Access Control Systems
Prima Office Equipment (ISO 9001)
Office Automation – Photocopiers, Fax, Multifunction devices and Mechanical Typewriters (available in over thirty languages); Conferencing Products and Solutions – Projectors, Video and Teleconferencing Equipment, Plasma Displays and Electronic Printboards; Vending Machines
Storage Solutions (ISO 9001/14001)
Multiflex and Heavy Duty Storage Systems, Tool Storage Cabinets, Gravity-flow, Mobile and Drive-in System Components, Mezzanine Floors, Cantilever Storage Systems, Workshop Equipment and Special Solutions
Material Handling Equipment (ISO 9001/14001)
Forklift Trucks (Diesel, Electric and LPG) and Attachments, Container Handling Trucks, Warehousing and Personnel Access Equipment, Spare Parts, Services and Maintenance Contracts.
Industrial Products (ISO 9001/14001)
Precision Tooling’s (Press Tools/Plastic Injection Moulds/Vacuum Forming Moulds/Pressure Die-Casting Dies), Special Purpose Machines, High Precision Components/Equipment for Engineering and allied industries, Sheet Metal Working Machines – Sales and Service
Process Plant and Equipment (ISO 9001, ASME ‘U’, ‘U2’, ‘S’ and ‘R’ Stamps, SQL ‘M’ Stamp China)
Pressure Vessels, Columns, Reactors, Electro polished Reactors, Shell & Tube Heat Exchangers, Trays, Tower Internals and other Custom-built Fabrication
Construction and Real Estate (ISO 9001/14001)
Ready Mix Concrete, Construction Projects, Property Development, Horticulture and Envirotech Services
Electrical and Electronics (ISO 9001/14001)
Electrical Power Distribution System, Compressed Air Control System, Electronic Technology Solution Provider (Hardware, Software, Retrofitting, Process Control and Instrumentation, Industrial Automation), Energy Conservation, Electrical Contracts.
Major Companies, Lines of Business and Annual Sales
(Including Excise Duty) Rupees US $
(in million) (in million) @ Rs. 43.47 1. Godrej & Boyce Mfg. Co. Ltd. 17,821 410.0
SUBSIDIARIES OF GODREJ & BOYCE MFG. CO. LTD.
(Figures in brackets indicate the Company’s interest)
2. GODREJ INDUSTRIES LTD. (64%) (Listed on the Stock Exchange)
Industrial Chemicals: Fatty Acids, Glycerin, Fatty Alcohol, 8,212 188.9
Alpha Olefin Sulphonates Others: Edible Oils, Processed Foods, Medical Diagnostic Products
3. GODREJ APPLIANCES LTD. (99%)
Air-conditioners 179 4.1
4. GODREJ INFOTECH LTD. (52%)
InfoTech Services and Software Development 132 3.0 5. GODREJ FOODS LTD. (75%) (Listed on the Stock Exchange)
Bulk Trading in Vegetable Oils 232 5.3
6. GODREJ (MALAYSIA) SDN. BHD., Malaysia (83%)
Steel Furniture and Equipment 93 2.1
7. GODREJ (SINGAPORE) PTE. LTD., Singapore (52%)
Steel Furniture and Equipment 107 2.5
MAJOR SUBSIDIARIES OF GODREJ INDUSTRIES LTD.
8. GODREJ AGROVET LTD.
(58% held by Godrej Industries Ltd.) 5,628 129.5
Animal Feeds, Agri-Inputs, Oil Palm, Processed Poultry Products & Rural Retailing
9. GOLDMOHUR FOODS & FEEDS LTD.
(100% held by Godrej Agro vet Ltd.) Animal Feeds 3,069 70.6
10. GODREJ PROPERTIES LTD.
(79% held by Godrej Industries Ltd.) 416 9.6
11. GODREJ HICARE LTD.
(86% held by Godrej Industries Ltd.) 120 2.8
Pest Management Services
Contd. 12.GODREJ REMOTE SERVICES LTD.
(99% held by Godrej Industries Ltd.) 24 0.6
Medical Transcription
13.GODREJ INTERNATIONAL LTD.
Isle of Man (100% held by Godrej Industries Ltd.) 1,697 39.0
International Trading
14.GODREJ GLOBAL MID EAST FZE. Sharjah, UAE
(100% held by Godrej International Ltd.) 74 1.7
International Trading
15.GODREJ TEA LTD. 157 3.6
(71% held by Godrej Industries Ltd.) Branded Tea
MAJOR AFFILIATES (Figures in brackets indicate the extent of Combined Holding)
16.GODREJ CONSUMER PRODUCTS LTD.
(58%) (Listed on the Stock Exchange) 6,035 138.8
Personal and Household Care Products
(Soaps, Detergents, Hair Colour and Toiletries) 17.GODREJ SARA LEE LTD.
(49%) (A Joint Venture with Sara Lee Corp., USA)
Household Insecticides 4,779 109.9
18.GEOMETRIC SOFTWARE SOLUTIONS CO. LTD.
(20%) (Listed on the Stock Exchange)
Engineering Software Development 954 22.0
19.GODREJ EFACEC AUTOMATION & ROBOTICS LTD.
(50%) (A J.V. with Efacec Automacao Robotica S.A., Portugal)
Automated Storage and Retrieval Systems and 140.3
Automated Warehousing Solutions 20.MERCURY MFG. CO. LTD., SEZ, Chennai (50%)
Steel Furniture and Office Equipment 171 3.9
21.GODREJ & KHIMJI (MIDDLE EAST) LLC. Oman (49%)
Steel Furniture and Office Equipment 120 2.8
22.GODREJ (VIETNAM) CO. LTD., Vietnam (100%)
Steel Furniture and Office Equipment 85 2.0
50,119 1,152.9
J. N. GODREJ
Chairman’s Message:-
“The corporate landscape is undergoing several sweeping changes and Indian companies
across sectors have begun to pursue growth both within the country as well as overseas. Today, as India competes in an increasingly globalized economy, the Godrej Group is ready to play a major role in the Indian growth story”.
At Godrej, we have always successfully competed with MNCs in India and abroad and kept
the spirit of enterprise alive. This has been possible for various important reasons. The Godrej name is synonymous with trust. It is a well-documented fact that ‘trust’ lowers transaction costs, corruption, and bureaucracy. Thus, ‘trust’ is a source of significant competitive advantage to us. I firmly believe that our highest standards of corporate governance, modern management and use of cutting edge technology and long-term, performance-focused strategies will be the key
Chairman & Managing Director: J. N. Godrej
Other Executive Directors: P. D. Lam, K. A. Palia, V. M. Crishna, and A. G. Verma
Mr. Jamshyd N. Godrej graduated in Mechanical Engineering from Illinois Institute of Technology, USA. He joined the Board of Management of Godrej & Boyce Mfg. Co. Ltd. as
Director in 1974, became Managing Director in 1991 and Chairman of the Board in 2000.
________________________________________________________________________
Mr. G. Sunder Raman
Vice president of Godrej & Boyce Mfg. Co. Ltd.
____________________________________________________________
Mr. B.D. Joshi, President, Godrej & Boyce
Mr. George Menezes
, Chief Operating Officer (Appliance Division), Godrej & Boyce Manufacturing Co Ltd.________________________________________________________________________
Mr. Pankaj Abhyankar
Sr. Manager, Quality of Godrej & Boyce Mfg. Co. Ltd.
Mr. Kamal Singh
Deputy Manager Consumer durables
Of Godrej & Boyce Mfg. Co.Ltd.
Organizational Structure [Jaipur]
Mr. Rajeev Jhangiani
(Clustered Head)
Mr. Sourabh Pareek
(Country Head)
Mr. Shankeran Mr. Sunil Pathil Mr. Rahul Dev Pal
(National Head) (National Head) (National Head)
Mr. Vikas Shrivastav
(Branch Head)
Senior Sales Executive
Mr. Apar Gupta Mr. Vishal Sharma Mr. Amit Prasad Mr. Bhupesh Mr. Achal Sharma
Mr. Farhan Walele
(. Conference (Vending Machine) (G.P.) (Service) Products)
Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace well entrenched foreign brands from the market. The word GODREJ, etched into the metal of his locks, became a symbol of self-reliance for the generations that followed.
With each new product Ardeshir changed perceptions of industry in India. He produced the first finest security equipment, and stunned the world by creating soap from vegetable oils. What started as a dream had become a movement, but it was left to another man to carry it forward.
On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited liability. Even though Boyce was a business partner for a limited period only, his name was retained for legal purposes. To know more about Godrej & Boyce Mfg. Co. Ltd.
The Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new generation of Indians. Ardeshir Godrej's relentless quest of self-reliance made him explore newer avenues of opportunities. Manufacturing Soap was one of them. In the year 1918, Godrej Soaps Limited came into being. In 1920, he revolutionized the Soap industry by manufacturing the first toilet soap purely from vegetable oils. Before that, animal fat was used in soap manufacture. For his achievement, Ardeshir Godrej was bestowed with praises from India and from foreign lands too.
Corporate Timeline:-
1. 1897 - Godrej & Boyce Mfg. Co. Ltd. was established.
2. 1918 - Godrej Soaps Limited was incorporated.
3. 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps.
4. 1974 - Veg oils division in Wadala, Mumbai was acquired.
5. 1990 - Godrej Properties Limited, another subsidiary, was established.
6. 1991 - Foods business started. Godrej Agrovet Limited was incorporated.
7. 1994 - Transelektra Domestic Products was acquired.
8. 1995 - Transelektra forged a strategic alliance with Sara Lee USA.
9. 1999 - Transelektra was named Godrej Sara Lee Limited.
10. 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited.
11. 2002 - Godrej Tea Limited was set up.
12. 2003 - We entered the BPO solutions and services space with Godrej Global Solutions Limited.
13. 2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to customers by providing professional pest management services.
14. 2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods Limited.
15. 2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited.
In April 2001, Godrej Industries was formed the consumer products division of Godrej Soaps Limited was de-merged to form Godrej Consumer Products Limited. In the same year, Godrej Soaps was renamed Godrej Industries Limited. Godrej Industries expanded its portfolio of products. It added a slew of investments to its associate companies, while re-in forcing its existing businesses that include oleo chemicals, veg oils and medical diagnostic equipment.
As they say no guts, no glory. But at Godrej, we must say it has
been a glorious 106 years of being the face of Indian industry. We have always set the trends, always defined the market place and always achieved our glory. Here is a quick preview of the various milestones we have crossed in the past 106 years
Corporate Timeline:-
1897 - Godrej & Boyce Mfg. Co. Ltd. was established. 1918 - Godrej Soaps Limited was incorporated.
1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps. 1974 - Veg oils division in Wadala, Mumbai was acquired.
1990 - Godrej Properties Limited, another subsidiary, was established. 1991 - Foods business started. Godrej Agrovet Limited was incorporated. 1994 - Transelektra Domestic Products was acquired.
1995 - Transelektra forged a strategic alliance with Sara Lee USA.
1999 - Transelektra was named Godrej Sara Lee Limited. 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej
Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited. 2002 - Godrej Tea Limited was set up.
2003 - We entered the BPO solutions and services space with Godrej Global Solutions Limited.
2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to customers by providing professional pest management services.
2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods Limited.
2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited.
In April 2001, Godrej Industries was formed the consumer products division of Godrej Soaps Limited was de-merged to form Godrej Consumer Products Limited. In the same year, Godrej Soaps was renamed Godrej Industries Limited. Godrej Industries expanded its portfolio of products. It added a slew of investments to its associate companies, while re-in forcing its existing businesses that include oleo chemicals, veg oils and medical diagnostic equipment. As they say no guts, no glory. But at Godrej, we must say it has been a glorious 106 years of being the face of Indian industry. We have always set the trends, always defined the market place and always achieved our glory. Here is a quick preview of the various milestones we have crossed in the past 106 years.
Mission &
Mission:-1. Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity.
3. We shall achieve this objective through continuous improvement in quality, cost and customer service.
4. We shall strive for excellence by nurturing, developing and empowering our employees and suppliers.
We shall encourage an open atmosphere, conducive to learning and team work
VENDING INDUSTRY
The vending machine business in India is driven by the refreshment and drink manufacturers. Pepsi coke set up their own machine at strategic consumption of the city. Hul, Nestle, Tata, consolidate coffee- all four of them lend them brand names and respectability to the
manufacturers of vending machine and in the bargain expand their base of captive consumers. Based on the mapping study and the secondary research we listed 64 manufactures of vending machine India. On reaching out of those, we found that on reaching out to these, we found that nearly 25% of them have either closed down or have shifted focus to other business due to low volume of sales. More than 80% of the vending machines in India are indigenously made. The machines made in India are mostly liquid mixing type – tea/ coffee etc. Non mixing type – those which dispense food packs are rarely manufactured in India. The production capacity of these manufacturers is very low. Typical production capacity ranged from 25 to 100 machines per month. More than 30% of the manufacturers have less than 50 machines/ month
capacity.74% of the company.Most manufacturers focus only on their own city and not even on regional level. They have limited marketing and financial capabilities to reach out to a larger geographical area.ies use Indian technology. 23% claim to have foreign collaboration.
Key Drivers of Vending Machines Business – users view
Flexibility in Tea / Coffee consumption
Overall cleanliness of the office
Key Drivers of Vending Machines Business – Marketers view
Film rolls Instant Gratification of need
Primarily among Food marketers
Opportunity lost is sales lost forever
Assured Quality of products
-Dabur – reduce manipulation at juice stalls
-Kodak / Konica – eliminate spurious
Technology used for the machines
5. Imported Machines are used by – Pepsi, Coke, Vivita, and Kama sutra Condoms. 6. Indian Machines are used for – Brooke Bond, Nescafe and Tata Tea.
7. Assembled machines -are used for Haldirams, Britannia and Cadburys.
Reasons to Import
No one makes them in India.
Indian technology not as per their need
Trends in Vending machine proliferation in India
8. Coffee marketers are taking a leaf out of the West, by introducing coffee bars in stylish and fashionable ambience in Metro cities.
9. Café Coffee Day , Barista , Qwiky are the three prominent coffee bar chains in India growing very rapidly.
10. The thrust of these are in marketing coffee as a “gourmet” drink – to be relished.
11. Café Coffee Day plans to expand to 100 outlets from 18 now in next 2 years, Qwikys plans to open 55.
Water Vending
12. Eureka Forbes has launched Aqua life vending stations for railway stations and other public places.
13. Thermax has installed water purifier cum vending machines in railway stations. These are manned machines and their pilot project at Pune – Railway Station and Koregaon Park have done well.
14. Bisleri has also installed a water vending machine at Chennai airport. This market is nascent, but price sensitive
Soft Drink Marketers
15. Both Coke and Pepsi plan to install about 6500 – 7000 machines per year in the next 2 years.
16. They expect the growth rate to stabilize at about 10% per annum since they have aggressively grabbed key locations in all metro cities.
17. Can vending machines are not a success in India and hence both do not plan to invest in them.
Product profile:
Godrej VENDING MACHINES
Vending Machines are those machines which supplies or dispense any material as & when required. These Vending Machines are manufactured for supply of specific material.
The following are few types of Vending
Machines:-18. Hot Beverage Vending Machine
19. Cold Beverage Vending Machine
20. Hot & Cold Beverage Vending Machine
21. Water Vending Machine
22. CAN Supplying Vending Machine
HOT BEVERAGE VENDING MACHINE
This machine dispenses hot beverages like Tea, Coffee, Soup, etc. The machine mixes the ingredients (i.e. Premix) with water, to dispense the required beverage, as commanded to the machine. The beverages are dispensed into suitable cups placed by the user.
The machine can dispense drinks coming from instant ingredients; i.e.; Premix, by the Programming Functions preset inside the machine. The machine is preset to serve Full Cup Tea, Full Cup Coffee & Half Cups as Flavor3 & Flavo
GODREJ HOT BEVERAGE VENDING MACHINE
Leading edge technologies, stringent quality control and excellent After-Sales-Service are the key ingredients that have made Godrej a trusted name. PrimaVend Vending Machine is an epitome of the same quality & assurance.
Known for providing world-class products, Godrej’s PrimaVend is no exception. Its compact size & eye-catching colours compliments the aesthetic appeal of the customer’s office.
All the spares of the machine can be dismantled easily for cleaning. Even the Boiler Tank and the Heating Element are easy to clean. The Prima features of PrimaVend are as
under:HYGIENE:
-23. Food Grade Material
24. Seamless Water Tank
25. Easy Cleaning
26. Rinsing Facility
DIGITAL TECHNOLOGY :
-27. Digital Water Level & Temperature Settings
28. Digitally Controlled & Password Protected
29. Handle Wide Range of Voltage Fluctuations
30. Shuts Off automatically, if not used for 3 hours
VARIOUS MODELS OF GODREJ VENDING MACHINES
32. 2 CAN Bubble Top (with Float Mechanism)
33. 2 CAN Vending Machine Storage Type (with Token Mechanism)
34. 4 CAN Vending Machine Storage Type (Token Enabled)
UNDER-DEVELOPMENT MODELS OF GODREJ
6 CAN Vending Machine Storage Type (with Token Mechanism) Bean to Cup Vending Machine
Water Vending Machine
GODREJ 2 CAN Bubble Top
Machine:-This machine has 2 Canisters in which the premix is filled inside the machine. These 2 Canisters can be used for the combination of any 2 flavors; like Tea & Coffee, Tea & Soup or Coffee & Soup. An external Bubble Top Container is attached with the machine for Water Supply.
This machine has advanced Float Sensing Mechanism to sense the level of Water in the Boiler with accuracy, and to avoid scaling which is formed due to the use of hard water in the machine. This machine does not have token mechanism in it; that means the machine is ready-to-use for every user.
The machine has Full Cups & Half Cups Options for both the flavors. The Half Cup Options are called Flavor3 & Flavor4. The machine also has rinsing facility to ensure the cleaning of the machine. Every time when the machine is turned on, it asks to rinse after getting ready. The temperature of the machine is preset on 92 Degrees Centigrade, as per factory settings. It can be changed to minimum 80 Degrees and maximum 97 Degrees.
The machine has unique mixing bowl, wherein the premix and water are mixed with the help of electronic motor, for creamy beverage. The taste of the beverage can be adjusted as per the requirement of the user, with the help of External Programming Module. All the spares of the machine are easy to dismantle and clean, including the Boiler Tank. The machine has specially designed canisters, which prevents caking of premix and gives consistent premix quality. The machine has Auto-Shut-Off feature, which ensures that if the machine is not in use for 3 hours, the machine automatically shuts-off for power-saving. The machine has Digital Permanent Counter & Temporary Counter to keep track of the number of cups dispensed from the machine.
The Technical Specifications of the machine are as
under:-Size-Dimension (H*W*D) 655 mm x 230 mm x 430 mm
Main Power Supply 15A, 230V, 50Hz
Power Supply SMPS
Operating Voltage Range 110V to 300V
Weight 23 kg
Indicator 1 Line LCD
Cups Per Minute 5-6 Cups/minute
Initial Start-Up Time 7-8 minutes (Depends on the environment in which the machine is installed)
Water Supply Options (In Different Models)
On Line Bubble Top External Pump Inverted Bubble-Top
Heater 2 KW
Boiler Capacity 1.4 Litres
Canister Carrying Capacity 1.7 Litres
Buttons on Control Panel Tea Coffee Flavor3 Flavor4
Permanent Count
Rinse
Maximum & Minimum Temperature Settings
80 Degrees to 97 Degrees Centigrade
Mixing System Whipper Motor
Power Consumption at Peak Output 1.0 Unit
Half Cup/Full Cup Option Programmable
For sell a machine first a company made vending machine if the company is not a vending machine manufacture than it hire the machine from any local manufactures than dispatch the machine and premix to it’s dealer and in end process company sell the machine to customer.
TYPES OF PREMIXES OFFERED BY GODREJ
Coffee Classic Premix Plain Tea Premix Cardamom Tea Premix Ginger Tea Premix Lemon Tea Premix Masala Tea Premix Tea Bags (100 bags pack) Normal Sugar Dairy Whitener Low Sugar Dairy Whitener Tomato Soup Premix Veg. Soup Premix
Products:
Following products are manufactured by Godrej& Boyce
Vending Machine& Premix
Call us on Monday through Saturday on 91-22-60000677 from 9:00 a.m. to 5:00 p.m. or write to us on [email protected]
Product Information
Godrej & boyce mfg. Co. Ltd. Offers godrej primavend. This is the latest addition to range of offerings in vending
machine.
the two main factors taken into account while designing this product were health and safety. Besides, the best of breed technology used make it one of the most convenient & easy to handle vending machines in the market today. Godrej`s primavend is no exception for providing world class machine. Its compact size and eye catching colour will compliment the aesthetic appeal of the office.
Supplier Name : Godrej & Boyce Mgf. Co. Ltd.
Address : Prima Division, Plant No. 18b, Pirojshanagar, Vikroli,
Mumbai - 400079, Maharashtra, India.
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CONFRENCING PRODUCT
Digital Imaging Products
In today’s corporate world, clinching a deal, seeking project approvals or even mapping future plans is incomplete without the edge of a great presentation. It has the ability to create a huge impression for you and your company. Getting the undivided attention of your audience during presentations is essential. It therefore is necessary to acquire modern, cutting-edge presentation systems for making that effective and impactful presentation. And that can only be accomplished when you use top-of-the-line presentation equipment that only we can provide.
Audio Visual Solutions
Hold your Conference with Confidence. Since inception, Godrej has been a trusted name for millions of customers & this has made Godrej the most preferred provider of products and services for over a century. Now, Godrej in association with some of the world’s most recognized names in business conferencing brings to you a spectrum of hi-tech Conference Solutions. You can now be assured that whenever your company holds a conference, it will be with confidence.
FINANCIAL STATEMENT
Godrej & Boyce closed financial year (FY) 2008 with a 179 per cent increase in net profit at Rs 109 crore on a 32 per cent rise in revenue at Rs 2,843 crore. The company, which has a share capital of Rs 6.62 crore, also has a strong balance sheet with reserves of Rs 550 crore and investments with a market value of over Rs 4,500 crore. Of this, Rs 3,000 crore is the current worth of its stake in its listed subsidiary - Godrej Industries. It has over a dozen unlisted subsidiaries where there could be a potential for unlocking value.
The first product manufactured by the group was lock. While two Godrej Group companies that manufacture soaps and edible oil are listed, Godrej & Boyce is still privately held. And, it is the jewel of the Group with its FY08 turnover close to Rs 3,000 crore and profit of over Rs 100 crore.
Financial Statement of Godrej & Boyce (Financial yearo7 & 08, in cr.)
FY 07 FY 08
Revenue 2164 (cr.) 2843 (cr.)
Net profit 39 (cr.) 109 (cr.)
Other metrics
EPS (rs.) 1656 Revenues Cr. Share (%) Steel furniture 54 19 Refrigerator 615 22 Locks 162 6 Industrial goods 647 23
FY07 Unit sales (%)
Steel 1.15 cr 57
Locks 57 lakh 100
Refrigerator 8.64 lakh 62
Balance Sheet of Godrej Industries
---Mar
'04 Mar '05 Mar '06 Mar '07 Mar '08
12
mths 12 mths 12 mths 12 mths 12 mths
Sources Of Funds
Total Share Capital 29.19 29.19 29.19 29.19 31.98
Equity Share Capital 29.19 29.19 29.19 29.19 31.98
Share Application Money 0.00 0.00 0.00 0.00 0.00
Preference Share Capital 0.00 0.00 0.00 0.00 0.00
Reserves 229.41 275.86 319.25 363.17 1,009.73 Revaluation Reserves 32.57 30.32 22.91 18.26 16.71 Networth 291.17 335.37 371.35 410.62 1,058.42 Secured Loans 168.14 220.76 249.11 330.92 249.48 Unsecured Loans 42.36 35.57 78.03 136.77 186.19 Total Debt 210.50 256.33 327.14 467.69 435.67 Total Liabilities 501.67 591.70 698.49 878.31 1,494.09 Mar
'04 Mar '05 Mar '06 Mar '07 Mar '08
12
Application Of Funds
Gross Block 489.50 497.29 536.40 542.58 558.22
Less: Accum. Depreciation 236.08 261.92 255.68 273.03 291.74
Net Block 253.42 235.37 280.72 269.55 266.48
Capital Work in Progress 3.14 15.63 5.22 17.49 4.94
Investments 265.33 335.77 371.35 485.67 775.48
Inventories 109.44 107.52 118.92 155.15 197.71
Sundry Debtors 71.02 86.04 58.07 92.53 156.40
Cash and Bank Balance 5.30 6.41 4.06 5.29 3.11
Total Current Assets 185.76 199.97 181.05 252.97 357.22
Loans and Advances 60.66 54.73 84.79 111.23 155.36
Fixed Deposits 0.28 7.37 8.54 20.08 291.18
Total CA, Loans & Advances 246.70 262.07 274.38 384.28 803.76
Deffered Credit 0.00 0.00 0.00 0.00 0.00
Current Liabilities 228.80 208.93 203.34 228.26 281.73
Provisions 40.23 49.48 52.02 66.44 85.53
Total CL & Provisions 269.03 258.41 255.36 294.70 367.26
Net Current Assets -22.33 3.66 19.02 89.58 436.50
Miscellaneous Expenses 2.09 1.26 22.19 16.02 10.68
Total Assets 501.65 591.69 698.50 878.31 1,494.08
Contingent Liabilities 98.40 143.35 91.25 111.03 124.54
Book Value (Rs) 53.16 62.71 71.63 13.44 32.58
[Type text] Page 44
Mar ' 08 Mar ' 07 Mar ' 06 Mar ' 05 Mar ' 04
Income Operating income 724.65 655.39 742.63 763.86 716.66 Expenses Material consumed 409.35 443.25 496.65 507.27 475.30 Manufacturing expenses 66.27 57.06 51.28 52.27 42.50 Personnel expenses 79.58 62.66 67.35 68.72 65.26 Selling expenses 49.09 39.89 41.60 32.18 29.79 Adminstrative expenses 45.82 36.33 40.44 33.19 19.50 Expenses capitalized -7.49 -6.73 -5.38 -5.78 -Cost of sales 642.63 632.46 691.93 687.85 632.35 Operating profit 82.02 22.93 50.71 76.01 84.31
Other recurring income 35.48 68.26 33.08 26.17 17.04
Adjusted PBDIT 117.50 91.20 83.79 102.19 101.35
Financial expenses 38.28 39.02 24.31 17.45 17.00
Depreciation 25.47 24.26 22.59 21.48 21.50
Other write offs - - - -
-Adjusted PBT 53.75 27.92 36.89 63.25 62.85
Tax charges 2.22 2.23 14.99 -0.69 -1.29
Adjusted PAT 51.53 25.69 21.90 63.94 64.14
Non recurring items 56.28 52.59 49.30 11.81 -0.35
Other non cash adjustments 1.00 -0.22 -0.08 0.02 1.89
Reported net profit
108.81 78.06 71.12 75.77 65.68
Earnigs before appropriation 382.02 315.16 271.94 230.58 177.84
Equity dividend 39.97 29.19 24.32 19.46 14.59 Preference dividend - - - - -Dividend tax 6.79 4.96 3.41 2.73 1.87 Retained earnings 335.25 281.01 244.21 208.39 161.37
SWOT ANALYSIS
Strength: Already existing good
