Using Analytics to Unlock the Value of Your B2B Data. The steps in your journey

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Using Analytics to Unlock the Value of

Your B2B Data

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Our Speakers Today

Allen Bonde

VP Product Marketing & Innovation

OPENTEXT | ACTUATE

Rochelle Cohen

Senior Manager, Product Marketing

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Agenda



Introduction



Analytics for B2B



Market Trends



Definitions



Use Cases



OpenText B2B Managed Services

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Businesses need insights from B2B data



React to exception conditions



Identify performance trends and patterns



Predict future results



Identify the right course

of action

“Analytics will be the top area of investment in 2015.”

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Your journey to B2B analytics



Exchange documents electronically



Onboard Trading Partners



Manage Program



What to measure



How to display



Frequency of update



Visualize the data



Explore with interactive capabilities



Optimize processes

ANALYZE THE

DATA TO DISCOVER

INSIGHTS

MANAGE

AND PREPARE

THE DATA

OBTAIN THE

B2B DATA

1

2

3

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Key Market Trends

Democratization of Data, Blending of Transactional + Behavioural

By 2015, 25% of analytics capabilities will be

embedded in business applications

– Gartner

84% of B2Bs investing in marketing analytics

– Regalix/eMarketer

Consistently, techniques that deliver the most value

are data visualization and analytics applied within

business processes

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Embedded analytics is the use of reporting

and analytic capabilities in transactional

business applications. These capabilities can

reside outside the application, reusing the

analytic infrastructure built by many

enterprises, but must be easily accessible

from inside the application, without forcing

users to switch between systems

- Gartner

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Definition: The Analytic Process

BIG DATA

Advanced

Analytics

Data

Visualization

UNDERSTAND

MODEL

ENGAGE

MONITOR

Which partners

should I add?

What should I expect

for order volume in

coming year?

Which customers sent me

the most holiday orders?

Who was my top partner?

How should I

allocate resources?

Who are my best

performing suppliers?

OUTCOMES

VISUALIZE

performance |

EXPLORE

trends / identify improvements |

OPTIMIZE

strategy + decisions

hidden relationships forecasts profiles reports alerts dashboards

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Use Case: Visualize

Turn data into visual summaries applying information

design best practices from Tufte et al

Helps decision makers

consume information at

a high level

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Interactive Visualizations

Use Case: Explore

Find trends and top performers using market data from

trading network; compare suppliers; track vs. KPIs; flag

improvement areas

Promotes discovery

and sharing among team,

creation of scorecards

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Data blending | Predictive | Modeling | Profiles

Use Case: Optimize

Bring together and blend multi-source data from various

apps/services along with analytical techniques to model

and create forecasts

Helps decision makers understand

relationships to build data-driven

strategies and richer profiles

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OpenText B2B Managed Services

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OpenText™ Managed Services

Your single provider to operationalize insights into your B2B data

EXTERNAL

CUSTOM APPLICATIONS ERP

INTERNAL

CUSTOMERS SUPPLIERS SERVICE PROVIDERS DISTRIBUTORS FINANCIAL INSTITUTIONS 3PL

OPENTEXT MANAGED SERVICES

PROGRAM MANAGEMENT PARTNER ONBOARDING MAPPING AND TRANSLATION 24/7 MONITORING AND RESOLUTION SUPPORT WMS _TMS ERP INTEGRATION VISIBILITY, ALERTING, ANALYTICS GLOBAL SYSTEM MANAGEMENT

DATA AND PROCESS INTELLIGENCE

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WMS _TMS

OpenText™ Managed Services

Your single provider to operationalize insights into your B2B data

EXTERNAL

INTERNAL

OPENTEXT MANAGED SERVICES

PROGRAM MANAGEMENT PARTNER ONBOARDING MAPPING AND TRANSLATION 24/7 MONITORING AND RESOLUTION SUPPORT ERP INTEGRATION VISIBILITY, ALERTING, ANALYTICS GLOBAL SYSTEM MANAGEMENT

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OpenText™ Managed Services

Your single provider to operationalize insights into your B2B data

EXTERNAL

INTERNAL

OPENTEXT MANAGED SERVICES

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OpenText™ Managed Services

Your single provider to operationalize insights into your B2B data

EXTERNAL

INTERNAL

OPENTEXT MANAGED SERVICES

PROGRAM MANAGEMENT PARTNER ONBOARDING MAPPING AND TRANSLATION 24/7 MONITORING AND RESOLUTION SUPPORT WMS _TMS ERP INTEGRATION VISIBILITY, ALERTING, ANALYTICS GLOBAL SYSTEM MANAGEMENT DATA AND PROCESS INTELLIGENCE

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OpenText™ Managed Services

Your single provider to operationalize insights into your B2B data

EXTERNAL

INTERNAL

OPENTEXT MANAGED SERVICES

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OpenText B2B Managed Services

Achieve greater customer satisfaction, competitive

advantage and accelerated time-to-revenue

React to exception conditions

Identify performance trends and patterns

Predict future results

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Complimentary Gartner Research Report:

“The Supply Chain Strategist’s Guide to Analytics Maturity”

This research provides supply chain strategists with best

practices for simultaneously improving these areas to reach

overall analytics maturity:



Expand the sources of data, and improve its quality and ability

to accurately represent the end-to-end supply chain.



Secure the buy-in and backup of leadership, and dedicate the

necessary analytical resources to optimize the creation and

consumption of analytics.



Embed analytics in functional and cross-functional supply chain

processes to support fact-based decision making.

“Maturity in analytics depends on the type of data used, skill sets available,

analytical approaches employed and ability to use its output.” *

*Gartner, Inc., The Supply Chain Strategist’s Guide to Analytics Maturity, Noha Tohamy, 31 October 2014.

www.gxs.com/Maturity-Analytics-Report

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