We provide the AI solutions your
business deserves
Context
Predictive Analytics offers a unique opportunity to identify
future trends and allows organizations to act upon them.
Data is the “collective experience of an organization” and
building machines that can harness such data in order to
find patterns that hold true in new situations is important.
With an increase in big data and the evolving nature of
Business Intelligence, predictive analytics can offer
valuable insights for organizations that can be translated in
business growth.
DataKlas iThink Modules
Create premises of fully
automation of processes
for prepare, execute and
measure
promotions/campaigns
Leverage AI / ML
technology to define an
effective pricing strategy
or price repositioning
Reduces out-of-stock risk
by anticipating sales
peaks
Marketing &
Marketing & Merchandising
Today, every business has the same goal: deliver experiences that keep customers coming back. But most organizations lack the visibility into their
customer journeys and struggle to quickly and meaningfully personalize customer interactions.
To predict future trends, marketer need a vast quantity of historical data. This means that as consumers interact with campaigns, move down the
sales funnel and ultimately convert, marketers must track each engagement. All of this data must then be correlated and synchronized in
order to effectively develop consumer identities. Unified marketing measurement enables predictive analytics by collecting information on market trends, consumer behavior, and online and offline engagements in
a centralized way.
DataKlas iThink gives marketers and customer experience professionals the autonomy, visibility, and insights they need to keep pace with ever growing
and changing customer demand.
Know your customers.
Grow your business
Marketing & Merchandising
Attract the right prospects using targeted, multi-channel marketing campaigns with automation integration
Create campaign assets quickly using configurable templates and reusable content blocks
Personalize customer journeys based on preferences and past interactions Run business unit level marketing with shared campaign content and custom audience targeting
Identify, target, and close top accounts with personalized content and activities
Track and prioritize leads with multiple lead-scoring models and sales readiness grades
From customer data to
insights
Sense and react to customer pain points and opportunities with easy-to-use advanced analytics.
Marketing & Merchandising
Actionable insights. Simply point and click on dynamic visualizations of customer insights and directly target customers on a particular path, or with a specific sentiment, for communications or campaigns.
Channel Orchestration. Build customer journeys, rank, score and arbitrate offers, and seamlessly orchestrate across online and offline channels.
Real-time personalization. Capture in-the-moment activity data and apply AI and machine learning to recalculate models on the fly for real-time decisioning and personalization.
From insights to action
Eliminate the friction between spotting an opportunity and acting on it.
Marketing & Merchandising
Improve marketing ROI with prebuild dashboards and analyzers
Target the right audience and focus on highest-priority leads with customer insights, AI-driven segmentation, multiple lead scoring, and smart
scheduling
Personalize the buyer experience based on A/B testing and interaction insights
Adapt marketing to your needs using visual editors to simplify build-and-deploy processes for web and mobile apps
Integrate data from third-party apps and systems and automate processes Enhance marketing campaigns and inform target segments with customer journey and segment APIs
Reduce operating costs and scale operations
Business intelligence software that helps
people see and understand their data
Fast Analytics
Connect and visualize your data in minutes
Ease of Use
Anyone can analyze data with intuitive drag & drop products.
No programming, just insight
Update Automatically
Get the freshest data with a liveconnection to your data or get automatic updates on a defined
schedule
Big Data, Any Data
From spreadsheets to databasesto cloud services, explore any data
Smart Dashboards
Combine multiple views of data to get richer insight. Best practices of data visualization are baked right inShare in Seconds
Publish a dashboard with a few clicks to share it live on the webInventory Management
Understanding and forecasting demand accurately remains a key challenge for organizations. Demand is never linear and is affected by numerous variables, some of which are outside the organization's control. Predictive
analytics allows organizations to improve demand forecasting through analyzing past and current trends, and together with market intelligence
and economic forecasts, to forecast demand.
DataKlas iThink enhances inventory transactions and helps companies identify trends and patterns in inventory use. Inventory analytics anticipate
the optimal inventory that helps the organization in cutting overstocking costs, while also allowing them to classify the inventory materials based on their priority or popularity. Our system also ensures no occurrences of
out-of-stock situations, thus enhancing the customer relation and improving the overall profits.
We use in-house Deep Learning technologies
– the cutting edge of Artificial Intelligence
Automatically learns and adapts to new behaviors
Flexible implementation
Easily integrated into existing end user systems -> fast
integration and adoption time
Works for an unlimited number of products, each with different
consumption patterns in individual locations
Perform automatic product category management
Reduces out-of-stock risk by anticipating sales peaks in the
Increases cross-sell sales
● The most suitable product recommendations or suggestions for
completing shopping baskets
● In the checkout area of the site to appear the most suitable other
products compared to the already existing basket, among the products / brands that the client wants to promote.
● In the product description pages to appear the most suitable
other products from the products / brands that the customer wants to promote.
● Automatic creation of newsletter content with multiple products
with a high probability of being sold together
● Dynamic system that learns and adapts automatically according
to consumers' buying behavior
● Easily integrated both online (on-site or checkout) and offline (at
cash registers)
LENS
by Job To Be Done Concept helps:
Create the content of newsletters
with multi-product/bundled
promotions
Create online marketing campaigns
with the best suitable basket of
products
Build cross-selling marketing
campaigns based on seasonality
Create more suitable replenishment
plans based on the current period’s
product dynamic behavior
Replenish any out of stock product
with a very similar one in order not to
lose sales
Marketing
Operations department
Merchandise
Build in-store multiproduct marketing campaigns
Create and build planograms suitable to any selected
period
Dynamic prices
Knowing that price is one of the most important levers in the retail trade to generate profits, dynamic pricing proves to be a probative solution. Dynamic pricing is the ability to adjust prices in real time according to
market demand, consumer behavior, competition prices, available inventories and financial targets.
Dataklas iThink is able to offer sophisticated pricing strategy, implementation and analysis services to help companies maintain their
competitive level in a rapidly changing retail industry.
Grow profits with
perspective guidance
Dynamic pricing
Allow retailers to consider factors such as:
Competition, weather, season, special events / holidays, macroeconomic variables, operating costs, warehouse information
To determinate:
The initial price, the best price, the discount price, the promotional price
Price automation with ML:
If BRAND is in MARKETING CAMPAIGN add a 10% discount
If KEY VALUE ITEM set price equal to competition and lower it by 5% Mark up all products in FOOD CATEGORY by 15% (sau pe categorii / oferte speciale)
Adjust all prices to end with “.99”
