Signature Marketing has a unique portfolio of prestigious clients right across the hospitality sector.

Signature Marketing has a unique portfolio of prestigious clients right across

the hospitality sector

.

The company’s credo is exceptional with sales, marketing and PR experience with many of the UK’s leading hotel groups such as; Holiday Inn Hotels, De Vere Hotels, Crowne Plaza Hotels and Resorts, Rocco Forte Hotels and Quality Hotels, plus a range of bars and restaurants such as; the River Room Marco Pierre White, Nico Central and the award winning fine dining French Restaurant. Amongst its client portfolio, Signature Marketing also boasts prestigious event organisers and media companies such as Revellers Events, Holberry Brown and Living Edge Magazine. The depth of experience available to you is formidable.

With a proven track record in hospitality sales and marketing, the company brings strength and experience to your strategic planning table. From managing conference sales, through hotel launch and rebrand projects, to event management, Signature Marketing is an energised and cutting edge consulting company that is dedicated to the success of its clients.

We assume that you too are passionate about the success of your business, that you expect Signature Marketing to play its part in your achievements by building creative and individual sales, marketing and PR campaigns that are focussed entirely on your designated targets, constantly monitoring progress and checking that it works for you. A role we take very seriously.

Signature Marketing offers three tightly integrated propositions

• Representation at exhibitions and trade events.

• Development of direct sales structure, systems and management procedures.

• Field sales and telesales projects.

Marketing Consultancy

• Marketing, business and promotional plan development.

• Sponsorship.

• Marketing services; including advertising, sales promotions, on-line marketing, brochure and marketing collateral development.

Public Relations

• Communications strategy and planning.

• Media relations and press office representation.

• PR events management.

Training

• PR and media training.

• One-to-one field sales, telesales and account management training.

• Crisis media management

• Presentation skills.

• Customer handling skills.

• Media interview skills.

If you want to win business your market sector, access the best media resources in the industry and add value to your current infrastructure; call Signature Marketing on 0161 905 1385 or 0161 374 6585.

Quality Hotel Manchester East — Sportcity

Signature handled the re-branding and re-launch of this Quality Hotel, set in the developing area of East Manchester, after its contemporary style

refurbishment.

• Pre-launch and post-launch business planning.

• Sales training and staff recruitment.

• Communications planning and activity — PR, advertising, brochures and direct mail campaigns.

• Development and execution of telesales programmes.

Holiday Inn London Kensington Forum

Signature give a wide range of support and planning to the world’s largest Holiday Inn, with 910

bedrooms, set in the heart of South Kensington.

• On-site marketing support following a £25 million refurbishment programme in a contemporary style.

• Investigation of on-line and e-commerce opportunities, upgrading sales and marketing collateral and CD rom presentation.

• Establishing standard marketing operating procedures.

• Organisation of the refurbishment client event.

• Investigation of outdoor media advertising opportunities.

• Development of food and beverage outlet promotion.

• Development of e-newsletter and e-mail database project.

Lowry Hotel (Rocco Forte Hotels)

Signature has a long and very successful working relationship with Greater Manchester’s five star Lowry hotel, developing its strong position within a very competitive environment.

• Organisation of a series of restaurant events, working with luxury retail brand names.

• Communications strategy and business planning support.

• On-site event media relations.

• Crisis Management media support.

• Media Awareness & Public Relations training.

• One to one media and marketing training.

• Development of community and charity based promotional projects.

• Assistance with copywriting and brochure development.

Living Edge Magazine

Signature provide marketing and promotion development for this contemporary style magazine targeting readers in the North West.

• Organisation of the Wedding of the Year competition. This includes researching market potential, securing promotional sponsors, organising judging events and developing competition format.

• Arranging a series of six Living Edge Live! events with unique speakers from the arts and

culture sectors; working with hospitality providers and local charities to present events that reflect the kudos and lifestyle of the magazine’s readers.

• Liaising with editorial team on promotional opportunities.

• Developing the ‘Cover Girl Competition’ which included researching and securing sponsors, creating a promotional competition format, organising the judging event and securing a series of modelling appearances for the winner over a 12 month period.

Our wedding

of the year

Our wedding

of the year

Celebrity Wedding 2003

Ann Symcox and Tony Hall are this year’s winners of the LIVINGEDGE Celebrity Wedding competition.

Ann Symcox and Tony Hall are this year’s winners of the LIVINGEDGE Celebrity Wedding competition.

9 771464 203016 1 0 Laser Proof TIFF Preview

Likely Lass

Meet our Cover Girl

Cayte Carney Wedding of

the Year

Plus local property, interiors, events diary, fashions

W IN a holiday to Tenerife in our Voyager T ravel Section

Hurricane Bar & Grill

• PR planning and press office function including generating news stories, establishing media interviews and securing restaurant reviews.

• Organisation of the Hurricane Bar & Grill launch and strategic PR events.

• Direct mail, sales promotion & advertising campaigns.

• On-site media management.

• Assistance with marketing strategy and brand positioning.

Signature Marketing Limited 23 Francis Road, Manchester, M20 4XP

TEL: +44 161 905 1385 | TEL: +44 161 374 6585 | FAX: +44 161 905 1385

MOBILE: 0781 792 8132 | MOBILE: 0773 425 1760