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MARKETING
CEDIA’s opportunities reach a wide array of industry leaders and newcomers. Our customers span the globe and range from owners/presidents to technicians and designers. Depending on the platform, we reach audiences of 1,000 to 28,000, not including the CEDIA EXPO audience.
ABOUT OUR REACH
ORGANIZATION
CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit the association’s website at www.cedia.net.CEDIA’s customer base is comprised of the most critical audience in the home technology industry. Inclusive of our online, email, events and training engagement, CEDIA’s audience is a collective group of decision makers, technicians, veterans and industry newcomers who are highly engaged with our website as well as our enewsletter and training.
Online Industry
Audience:
28,000/average
visitors per month**
Online Consumer
Audience:
14,000/average
visitors per month**
Enewsletter
Audience:
22,000**
ABOUT OUR AUDIENCE
Who is the Typical CEDIA Member?*
Average Gross Revenue:
$857,500
Average Years in Business:11Years
Average # of Employees:6
Average # of Projects:50
**Subject to change.Online
CEDIA.Org
Audience: Consumers, Design and Build Professionals
Opportunity: 180 x 150, 160 x 600, & 300 x 250 Web Banner Location: Upon space availability
Qty: 1/section
CEDIA.Net
Audience: Home Technology Professionals Opportunity: 220 x 220 Web Banner Location: Varies (upon space availability) Qty: 1/section 220 x 220
OPPORTUNITIES
180 x 150 300 x 250 160 x 600Push Marketing
CEDIA Enewsletter: 5 Minute Download Audience: Home Technology Professionals
(US, Canada, EMEA) Opportunity: 590 x 75 Banner Qty: 1/enewsletter
Frequency: Weekly
Reach: Contact your sales representative.
CEDIA Enewsletter: 5 Minute Download Audience: Manufacturer, Distributor, Manufacturer Representative, Professional Services (US, Canada, EMEA)
Opportunity: 590 x 75 Banner Qty: 1/enewsletter
Frequency: Monthly
Reach: Contact your sales representative.
CEDIA Enewsletter: 5 Minute Download Audience: Home Technology Professionals, Manufacturer, Distributor, Manufacturer Representative, Professional Services (Latin America)
Opportunity: 590 x 75 Banner Qty: 1/enewsletter
Frequency: Bi-Monthly
Reach: Contact your sales representative.
590 x 75 Banner 590 x 75 Banner
OPPORTUNITIES
(CONT.)CEDIA offers multiple opportunities for you to reach our email community ranging from dedicated program emails to broad-reaching enewsletters.
Email Distribution Range: 1,000 - 22,000 Email Average CTR: 4%
Programs:
Emerging Trends Webinar Series Business Toolkit Webinar Series Connect with CEDIA
CEDIA Training Alerts
Electronic Lifestyles® Awards Competition
Push Marketing
(cont.)Dedicated Program Emails
Audience: Home Technology Professionals Opportunity: 590 x 75 Banner
Qty: 1/email
Frequency: Dependent upon program. Reach: Contact your sales representative.
590 x 75 Banner
590 x 75 Banner 590 x 75 Banner
SPECS & TRACKING
For artwork and technical questions, please email [email protected].
Online Ads Specs
JPEG, PNG or Animated GIF: Sizes — 220 x 220 for cedia.net and 180 x 150, 160 x 600, & 300 x 250 for cedia.org; Resolution: 72 dpi for web-ready; Creative in .jpg, .png, or .gif format with linking URL.
Web Ads: Due 7 days prior to live date.
Enewsletter Ads Specs
JPEG or PNG: Size — 590 x 75 banner; 72 dpi for web-ready; Creative in .jpg or .png format with linking url.
Emails Ads: Due 7 days prior to send date.
Tracking/Analytics
Online ads:
» Visitors to Page » Time on Page
Reports provided on a monthly basis. If you wish to receive click-thru data, please provide a url tracking link with your artwork.
Enewsletter ads: » Emails Delivered » Open Rate
» Overall Click Through Rate » Ad Click Through Rate
CEDIA does not provide the number of outbound clicks on web advertisements. You may provide CEDIA with a tracking link which you can use to track the traffic from the ad via your website’s Google Analytics account.